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© 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1
Cisco TelePresence
It's All About the Experience
Erica SchroederSr. Manager, Solutions Marketing – Emerging TechnologiesOctober 2007
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Cisco TelePresenceUnique, in-person experiences over the network – enables users to collaborate like never before
IP Interoperability and Communications System (IPICS)
Seamlessly connects radios, phones, and communication devices over IP
Digital Media SystemsDigital Signage
Digital media creation, management & publishing of live video broadcasting or VOD to the desktop or digital signs
Physical SecurityVideo Surveillance• Re-inventing the
safety and security market through the use of IP based video surveillance and access technologies
Emerging Technologies
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Cisco TelePresence VisionToday and Tomorrow
Work Live
Play Learn
Cisco TelePresence MeetingVirtual Specialist (Branch)
Virtual Administrator
Virtual Box SeatTelePresence at Home
TeleMedicineFamily VisitsVirtual Dining
Virtual ClassroomVirtual Keynote
The Network As the
Platform
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Cisco TelePresence Meeting SolutionEndpoint Offerings
Cisco TelePresence System 300012 seats at the virtual tablePurpose-built room6-8 Mbps@1080p, Ultra High DefinitionSpatial Wideband AudioImperceptible Latency
Cisco TelePresence System 10004 seats at the virtual tableGeneral purpose room3 Mbps@1080p, Ultra High DefinitionWideband AudioImperceptible Latency
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Cisco TelePresence Creating a Compelling In-room Experience
Endpoints • Group and executive
• 1080P HD video switch
Software • Calendar Scheduling• Automated call launch
Network • Intelligent infrastructure• Business to business
• Plan, design, implement• Operate services• Financing
Com
plet
e So
lutio
n
Multipoint
Services
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Cisco TelePresence “Stack”
Network
UC
Product
Services
Deployment modelsPartnersSupport
EndpointsFeature setApplications
Leveraging familiar usage modelsFeature acceleration
PerformanceNetwork based video services
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Cisco TelePresence Momentum
Customer momentum: 50+ customers in 8 months
Market-leading rollout of TelePresence rooms
Multiple "Best of" awards for advanced technology
Driving customer business transformation
NASDAQ Board in Times Square: 8-15-07
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
What’s Driving the Momentum? Top Line Growth
“Go Green”
Maximize customer/vendor intimacy
Scale scarce expertise
Accelerate decision making
Enrich cross-cultural collaboration
Accelerate time to market
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Cisco-on-Cisco TelePresence Momentum
Uni
ts In
stal
led
Mee
tings
TelePresence Units Installed
20K
Meetings
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
As the TelePresence endpoints on Cisco's network increase, meetings are growing exponentially: 28K+ to date
Metcalf's Law
0
25
50
75
100
125
150
175
200
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
225
Sept
10K
30K
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Business Transformation With Cisco TelePresence
Accelerated Decision Making
Accelerate Growth/Speed to Market
Maximize Customer/Vendor Intimacy
Scale Scarce Expertise
“Go Green”
Enrich Cross-Cultural Collaboration
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Business Transformation With Cisco TelePresence
Ease of Use
Global NetworkMultipoint
TCO
Business-to-Business
In-Person Experience
Scale of Deployment
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Cisco-on-Cisco TelePresence
Rami Mazid, Sr. Director – Emerging Technology IT
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Agenda
13
• Cisco-on-Cisco TelePresence Value Case• Where we are today• # of Meetings & deployed units by month• Utilization by organization to date
• How we started @ Cisco
• TelePresence usability – Based on entitlement
• TelePresence utilization by theater
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
How we started Cisco-on-Cisco TelePresenceCompleted global travel analysis.
Completed the analysis of our existing operations model with focus on (Efficiency, Productivity, Reduce Sales Cycle & Improve Access to Executives and SME)
Identified all dependencies and owners.
Established cross-functional team to deploy TelePresence and capture lessons learned successfully.
Completed LAN/WAN assessment & Site/Room readiness.
Site prioritizations and phase approach – 110+ in FY07
It’s all about the ExperienceEvery participant at table ... life size in high definition (1080p)Audio from person speakingSpeak normal voice level
SimplicityTechnology invisible to the user with 0 training
It’s all about the ExperienceEvery participant at table ... life size in high definition (1080p)Audio from person speakingSpeak normal voice level
SimplicityTechnology invisible to the user with 0 training
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
$240M
Cisco TelePresence Deployment New Business Model Delivers Strategic Value3 Years – Starting October 2006
Changing the way we Work, Live, Play & Learn
Improving Sales Success Rate
+ $127 Million
2% Increase
Reducing Sales Cycle
+ $68 Million
2% Decrease
Travel Savings
- $61 Million5.5% Decrease
Executive & Employee
Productivity Gains
+ $42 Million
Cost AvoidanceIn Services
$21 Million
Based on 170 rooms assessment
An increase of 60 in FY08
Source: Cisco IBSG, 2007* Data is based on present value of free cash flows over a three-year period.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
132 Cisco TelePresence in major cities globally
US/Canada: 63 CTS 3000, 29 CTS 1000
APAC/Japan: 16 CTS 3000, 3 CTS 1000
Europe: 15 CTS 3000, 4CTS 1000
Emerging: 2 CTS 3000
Overall average utilization is 44%(~ 43% in the past 4 weeks and target is 40% based on 10 hours a day)
28,813 TelePresence meetings scheduled to date. (past 30 days weekly average is 753 meetings)
– 5,883 virtual meeting with customers to discuss Cisco Technology over TelePresence
– 376 with deal ID
5,992 Meetings avoided travel by using Cisco TelePresence saving Cisco ~$46.99M to date
Cubic meters of emissions saved –7,145,427 (3,018 cars off the road)
CTS3000
CTS3000CTS3000
CTS3000
Change the way we Work, Live, Play & Learn
Cisco on Cisco TelePresence OverviewWhere we are today
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
# of Meetings & Deployed Units by month
Average # of meetings by week in the past 30 days: 753 meetings*** The above numbers are based on entitlement completed forms
54 Sites were upgraded from T1/E1 to DS3/E3 or OC3 (for multiple TelePresence units)US Domestic network was upgraded from OC12 to OC48
Cross Atlantic / Pacific / Canadian links are upgraded from OC3 to OC12
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Utilization by Organization to Date
Results based on the return of the entitlement form. We encourage all users to return the form to help measure the value of TelePresence
Top 20 Organizations
16831562
1121903
338 297 295 287 217 214 210 206 151 146 135 134 101 96 86 800
200400600800
10001200140016001800
1
Sales - Rivelo;WW Operations Sales - Lloyd;WW Operations Sales - Dedicoat; WW OperationSales - Chan; WW Operations CDO Sales -Kurosawa;WW OperationsHuman Resources CA Service WW OperationsSales - Goodwin;WW Operations Finance & Admin ITWPR & ERM CA Core Support Corporate CommunicationsCustomer Advocacy Manufacturing STG/DCSTGLegal CMO Mktg
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
TelePresence Usability – Based on Entitlement
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
TelePresence Utilization by Theater
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21