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8/9/2019 Cisco PoLRE for HHC
1/12
Phybridge PoLRE
Steven Fair, EVP, Phybridge
Shawn Carrigan, CTG Developer Ecosyste ! "SV S#ccess, Cisco
$ayne Clary, $$ Sales, Collaboration Partner %anager
%arch &'()
Reoving the "P %igration *arrier +or Cisco ealthcare C#sto
8/9/2019 Cisco PoLRE for HHC
2/12
(- $ho is Phybridge.• Leader in Power /ver Long Reach Ethernet 0PoLRE1 switch t
• 2'','''3 #sers globally #tili4ing Phybridge PoLRE switches• Cisco Sol#tions3 partner 5 orderable on GPL
&- Present how Phybridge reoves "P igration barr
drive application and sol#tion iperatives +or yo#c#stoers-
6- Deonstrate how Phybridge provides yo# with adi7erentiated o7er to yo#r c#stoers-
"ntrod#ction 8 /b9ectives
8/9/2019 Cisco PoLRE for HHC
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ealthcare "peratives 8 *arrier to Entry
"P :etwor; Layer
$hat i+ this doesnni?edCo#nications
Con+erencing C#stoerCollaboration
Care at a DistanceClinical Collaboration (- "n+rastr#ct#re Cost
Cost o+ cabling 8 labor
&- Disr#ption Tolerance
&2!@ environent A critica
6- Bdditional Power :ee
Imperative IP Migration Risks /Concerns
"n+rastr#ct#re
Cisco Collaboration/7ers and Sol#tions
MoneyCisco Collabo
/7ers and Sol
8/9/2019 Cisco PoLRE for HHC
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Solving +or ealthcare Reoving "P %ig*arrier
(- Red#ce "n+rastr#ct#re
2. No Business or Network
3. Power Enabled by Ethern
4. Reach Iperati!e "or Bet
Collaboration
Endpoints
>ni?edCo#nications
Con+erencing C#stoerCollaboration
Care at a DistanceClinical Collaboration
Imperative Remove IP Migration
"n+rastr#ct#re
Cisco Collaboration/7ers and Sol#tions
Money
Cisco Collabor/7ers and Sol
Phybridge PoLRE – IPNetwork
Copper $ire :etwor; Layer
8/9/2019 Cisco PoLRE for HHC
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/ld Digital Today
%#lti Par
*#ndle
((' bloc;
Cross Connect Cable
CBT6 Cable
$all Plate
R (( Cab
(
Phybrid$e P#E %witch
&isco Router ' &(&)CBT6Cable
R ((Cable
RC
Ph
Cross Connect Cable
((' bloc;
Rack, Stack & Confgre Switche!
&Connect E"i!ting#iringIn$ra!trctre
6 %e'oy PhyLink & Ci!co IPPhone!
:ew Cisco "P Toorrow in Three Easy Ste
8/9/2019 Cisco PoLRE for HHC
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Bccelerate o#r Ret#rn on "nvestent
%e!k ToCon(ergence ) PerPort
CenConPer
C!tomer In(e!tment Re*irement! SendR+I
Contribtion
Se
LB: Bssessent (' :o '
"DF Closets A *ac;#p Power, Cooling, Power So#rce ' :o ('
Cable R#n 6)' :o '
Services +or Planning, Con?g#ring, Deployent @) :o &'
PoE Switch Port )' S#pportR/"
(&)
Tota' In$ra!trctre Send & Ci!co #a''et Share -.- More /-
S#rpl#s *#dget Bvailable +or Bdditional Cisco Bpplications :ot Bvailable 6H
*#y %ore Bpplications :ot Bvailable 6H'
Tota' C!tomer Send -.- Lower R+I -.
Invest More on Applications Driving a Better Return on Investment.
8/9/2019 Cisco PoLRE for HHC
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ighlight :ew or; %edical Center
“After deploying thtechnology, I is
more about its cabecause I ould h
more#
• %igrating to Cisco Vo"P
• "n+rastr#ct#re reI#ireents +or one
b#ilding with over (,6'' phones wastoo costly 5 Staying Digital-
• "ntrod#ced to Phybridge by cons#ltant
• Copleted Proo+ o+ Concept anddeterined that technology can greatlyred#ce costs while oving to Cisco "Pvoice
• Savings o+ over ( illion reali4ed
• "ncreased Cisco Reven#es by (illion-
• $ill contin#e #sing Phybridgetechnology in +#t#re
8/9/2019 Cisco PoLRE for HHC
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“%isco has no completed their %ollaboration &olutions '(ering ith thPo)R* sitch. +he Phybridge Po)R* sitches eliminate infrastructure bacustomers loo!ing to gain the benet of %isco %ollaboration solutions.$
1edd #i''iam!, Managing %irector, Ci!co So'tion Sa'e
“+eam- I ust did a Phybridge P'% yesterday ith one of my healthcarethey ere AMA/*D ith ho it or!ed. 1e had a video phone running
pair of analog %opper. +his is denitely something you should be tal!incustomers about.$
Brent Foster, Cisco CSE
Phybridge e'iminate! barrier! to IP migration
$hat o#r Colleag#es Bre Saying
8/9/2019 Cisco PoLRE for HHC
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Engaging $ith Phybridge
Prod#ct /verview, *attle Card
Data Sheet, Test Docs
Presentationso Val#e Proposition A Slide Dec;!Videoo Technology /verview A Slide Dec;!Videoo C#stoer Testionial Video A :%S>o Calc#lator
&2APort PoLRE Switch with &2 PhyLin; Bdapters
SP)P045RI%6E)7.
2JAPort PoLRE Switch with 2J PhyLin; Bdapters
SP)P045RI%6E).8
9i!it Ci!co Market'ace $or 2''Content
Ci!co Part Nmber!
#lian Kennedyealthcare Lead
#lian-Kennedyphybr
:orth Berica erry LalicCisco Channel %anage
9laliccisco-co
8/9/2019 Cisco PoLRE for HHC
10/12
M &'(6A&'(2 Cisco an !or its a iates- B rig ts reserve -
Sol#tion Detail *ac; >p
8/9/2019 Cisco PoLRE for HHC
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O#ic;, Easy, Ris; Free %igration to "P with Repeatable,and Scalable Deployent Process Bcross Bll Loca
Feat#re Richosted Voice
8/9/2019 Cisco PoLRE for HHC
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PoLRE Switch /verview 5 Ethernet 8 PoE ovPair
Downlink Ports
)$t. * &onsole Po
2 + ,-B Ethernet Ports
2 + ,-B iber Ports
Industry /eadin$ Power
Phy/ink)0DE IN &0N0D0
Power WISE
1', power supply
5ot swappable
0&'D& Power %ource
Power %harin$
Power )ana$eent
&2 Port Switc
2J Port Switc