Cisco on Cisco · IP Contact Center IP Communications Unity Voice Messaging PRODUCTIVITY: Collaboration features share more information than just voice calls ... • Solution Architecture

1© 2005 Cisco Systems, Inc. All rights reserved.Sal Pearce Cisco Public

Cisco on Cisco

Executive Overview

Version 2.0, Q1, FY’07

2© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicSal Pearce

Contents

1 - How Big is Cisco?

2 - Cisco on Cisco – Technology Sound Bites

3 - About Us & Value Add

4 – Appendix (Quotes)


How Big is Cisco?


How Big is Cisco? Technology and People…

• 300 locations in 90 countries

• 400 buildings

• 50 data centers and server rooms

• 1000+ labs world wide (500+ in San Jose)

• 39,000 Employees

• 18,000 Contractors

• 20,000 Channel Partners

• 110+ Application Service Providers

• 210+ Business and Support Development Partners

Over 125,000 People around the World in the Extended

Cisco Family


Cisco Runs Its Business on a Cisco Infrastructure

312 x Content Engines

3433 x Switches

123 x MDS 9000 Multilayer Directors

47,000 x Cisco Security Agents

24,500 x IP Communicator/ Softphones

66,000 x IP Telephones

3240 x Access Points

2485 x Routers

2510 x Voice and Remote Gateways

46,200 Unity Users


Using Advanced Technology to Enhance Business

SECURITY

WIRELESS LAN

STORAGE NETWORKING

IPCOMMUNICATIONS

& CISCO UNITY VOICE

MESSAGING

NETWORKED HOME /

ACCESS

CORE ROUTING AND SWITCHING

CONTENTNETWORKS

VIRTUAL CAMPUS

• Core routing and switching

• Advanced technologiesContent networking

Data Center

IP communications

Cisco Unity Voice Messaging

Security

Wireless LAN

Networked home/access

Storage networking

• Virtual campus


The Cisco Network Infrastructure (Challenges)

Versatility

Performance

Functionality

Ease of Operation and MaintenanceSecurityCost of Ownership

WE FACE THE SAME CHALLENGES AS OUR

CUSTOMERS


It’s Critical That the Right People Get the Right Access, to the Right Information, at the Right Time

Viewing the World as Our

Campus

• Communications• Access• Security

Employees• In the office• At home• On the road

• Global customers• Global partners• Global channels


Cisco on Cisco Technology Sound Bites


Recent Gains Made by Utilizing Cisco Solutions within Cisco

Storage Networking Content Networking Security

OPERATIONAL EXCELLENCE:Cisco MDS 9000 = improved provisioning, speed and ease of storage management

COST SAVINGS:Total Cost of Ownership (TCO) reduced from $0.12 to $0.035/MBMaintenance savings in excess of $4.3M/year for over three years

PRODUCTIVITY:Improved user experience for applications at remote offices

OPERATIONAL EXCELLENCE:Immediate, proactive virus blocking

COST SAVINGS:Reducing travel = $115M/year savingsACNS Video Caching saved $3M

PRODUCTIVITY:Seamless, transparent solution minimizes business disruption

COST SAVINGS and OPERATIONAL EXCELLENCE:

Less time fighting and fixing attacks, reducing business disruption and damages



Core Routing and Switching Virtual Private Networks Wireless Local Area Networks (WLAN)(VPN)

PRODUCTIVITY:Latency minimized via ‘shortest path’ any-to-any topology

COST SAVINGS:MPLS VPN: 4 x bw (no extra cost)International VoIP callingOverall cost reduction of 23% through modernized IP network

OPERATIONAL EXCELLENCE:MPLS VPN: 1 network connection = flexible office adds / moves

PRODUCTIVITY:Mobile, collaborative workforceInstant network connectivity = productivity improvements of between $9M - $18M/year

COST SAVINGS:WLAN = $400 - $700/employee cabling cost savings

OPERATIONAL EXCELLENCE:40,000 clients connected with few support cases

PRODUCTIVITY:VPN improves mobility and global collaboration

OPERATIONAL EXCELLENCE:VPN Concentrators support 35,000 employeesAt any time, Cisco has over 10,000 VPN connections



IP Contact Center IP Communications Unity Voice Messaging

PRODUCTIVITY:Collaboration features share more information than just voice calls

OPERATIONAL EXCELLENCE:Decreased ‘repeat’ call volume Reduced talk time (from 3 to 2 minutes) with higher customer satisfaction ratings

COST SAVINGS:$30K/month on tie lines$19K/month on carrier routing

PRODUCTIVITY:Use of IP tools from almost anywhere in the world

OPERATIONAL EXCELLENCE: Automated global monitoring, management and upgrades

COST SAVINGS: Removal of PBX lease and maintenance contract costsReduced Data Center spaceUtilization of existing network

PRODUCTIVITY:New ways to handle voice communications

OPERATIONAL EXCELLENCE:‘In house’ support across fewer locations

COST SAVINGS:Proprietary system replacement = over a 70% voicemail systems reduction and 92% fewer locations


About Us & Value Add


Cisco on Cisco: First Reference Account Objective

Product Readiness

• Product Requirements

• Enterprise Market needs

• Product Gaps

• Product Integration Test

Alpha

Beta

Early Field Trial

Business Value Case & IT Leading Practices• White Papers

• Migration Strategies

• Lessons Learned

• Business Case Studies

• Executive Briefings

• Technology Seminar VoDs

• CISCO IT@WORK

Solution Readiness

• Solution Architecture

• Global Enterprise Readiness

Scalability

Security

Management

• Training materials

• Key solution benefits


Cisco on Cisco Customer Support Mechanisms

COMMUNICATIONSCUSTOMER ENGAGEMENTS

TECHNOLOGY DEPLOYMENTS

• EBCs

• Analyst Events

• Networkers, Expos & Solutions Forums

• IT Roadshows

• Conference Calls

• Newsletters

• Packet Magazine (Articles / CD’s)

• Internal / External Website

• Field Website Integration

• Training: New Hire, Seminars & Certifications

• CD’s, DVD’s, Marketing Pack

• Demonstrate best practices, solution design and lessons learned through showcasing our own technology


Cisco on Cisco Sales Value Add

Sales Lead Generation

Best Practices for Customers

Build Relationships

Cisco as Trusted Advisor

ValueAdd


Cisco on Cisco Council

Charter:To provide a strategic, senior executive view on the value to Cisco of being "the First Reference Enterprise account".

Council Objectives:

Meet monthly, addressing Key Program issues and prioritiesIT contribution to the business strategy at the strategic levelPrioritization of IT Cisco on Cisco initiatives at the executive levelBudget and resource support for new initiatives

http://wwwin.cisco.com/it/oncisco/exec_council.shtml


Cisco on Cisco Engineering Partnership

ENGINEERING VALUE - enable Engineering to build better products and solutions by leveraging IT resources, skills and experience.

IT VALUE - take guidance from Engineering on how to best build out program tracks leveraging lessons learned from the CA/IT program

• Pre-FCS product enhancement

• Increase IT Engineer participation in product lifecycle

• IT Engineer support for development teams

• Enhance Engineering knowledge of “First Reference Account”

• Pre-FCS product enhancement

• Increase IT Engineer participation in product lifecycle

• IT Engineer support for development teams

• Enhance Engineering knowledge of “First Reference Account”

GOALSGOALS METRICSMETRICS

• Product Readiness Reporting, Adoption Position and Gap Analysis

• Infrastructure Metrics

1)Case Studies2)Capability Influence3)Product Readiness

• Product Readiness Reporting, Adoption Position and Gap Analysis

• Infrastructure Metrics

1)Case Studies2)Capability Influence3)Product Readiness


Cisco IT@Work – Sales and Customer Support"Cisco on Cisco is often the best salesman we have."

Paul Ruinaard, Regional Sales Manager, South Africa

Customers Trust Cisco IT Experience:We share real world business problems and

solutions, designs, drawbacks, benefits and lessons learned

Customers want to know how Cisco IT uses leading edge Cisco solutions to solve real world business problems

We offer (web, CD, DVD, print, video) on:• Case studies• Operational practices• Design Guides• Presentations and VoDs

We generate:• 2500 Customer Leads to date (Apr. 06)• 270,000 downloads a month (Apr. 06)• 400,000 combined page visits a month (Apr. 06)


Cisco on Cisco Customer Advocacy Program

Career Development & Job Rotation

Capture & Create Leading Practices for Plan, Design and Optimize services

IT as First Reference Account for CA Services

Transfer Implementation practices to enable partner delivery capabilities

Test out new servicesEnhance quality of internal solution deployments

Increase productivity by utilizing key skills and knowledge across CA and IT

CiscoPartner

OptimizeOptimizePreparePrepare PlanPlan DesignDesign ImplementImplement OperateOperate

CA Lifecycle services for strategic global accounts


Shortening the Advanced Technology Sales Cycle with Cisco on Cisco

Position Cisco on Cisco early in the Solution Definition process to

uncover the application of emerging technologies

CEO invests in Business Transformation for Sustained

Competitive Advantage. Integrator Selected.

ORDER PLACED; IMPLEMENTED

PROOF OF CONCEPT; COMPLETED

RFP ISSUED; VENDOR SELECTED

SOLUTION ELEMENTS DEFINED

BUSINESS PROBLEMS DEFINED

TECHNICAL REQUIREMENTS DEFINED

BUSINESS OPPORTUNITY IDENTIFIED

Expose System Integrators to the application of Advanced Technologies

Bake AT in the SI’s Business Solutions

Opportunity for Sole-Source, thereby Eliminating Competition

Provide evidence to neutralize perceived risks, secure award, and

successfully implement

IT as the First Reference Account for both Products and Services

CA/IT Leading PracticesCase Studs

Accenture, McKinsey

System Integrators, Technology Suppliers

Accenture, IGS

Technology Suppliers, Industry Analysts

Technology Suppliers

POC Results

2 Years 1 Year Red Zone


Cisco on Cisco Offerings ‘Suite’EXECUTIVE MODULE SEMINARSCERTIFICATIONS CASE STUDIESQ&A FORUMS

EMODULE

OPERATIONAL GUIDESNEWS STORIES PRODUCT READINESSCD’S & DVD’SCUSTOMER WEBSITE

TECH PRESENTATIONSDEPLOYMENT STATUS ROTATIONS COUNCILVIDEOS



Quotes


John Chambers, President and CEO“Letter to Shareholders” -Cisco Systems 2005 Annual Report

“A key competitive advantage for Cisco is how we use our own technology to drive productivity.”


“Network infrastructure is directly tied to the ability to gain competitive advantage in the marketplace, today and in the future.”

David Passmore, Burton Group


There's no higher-profile embodiment of Cisco's architecture-to-business-solutions message than Cisco itself. The company is a rabid consumer and integrator of its own wireless, IP telephony, switching, routing, and security dog food.

“Cisco: On Its Feet and On the Prowl.” – October 28th, 2004

Documents

Cisco on Cisco · IP Contact Center IP Communications Unity Voice Messaging PRODUCTIVITY: Collaboration features share more information than just voice calls ... • Solution Architecture