Cinema 360 (MVM-IPSOS) Research 2017motivatevalmorgan.com/.../Cinema...Research-2017.pdf · The highest in frequenting cinemas Once per month Westerners: The highest in frequenting

CINEMAGOER HABITS

Frequency of Visiting the Cinema

Total Male

Female

15-24

25-34

35+

ONCEEVERY2-3MONTHS

ONCEPERMONTH

2-3TIMESPERMONTH

MORETHANONCEPERWEEK

ONCEPERWEEK

16.9%

25.7%

35.2%

16.1%

6.1%

6.8%17.5%

22.2%

38.4%

15.1%

18.6%

4.3%15.3%

34.6%

27.3%

13.9% 16.4% 51.9% 14.7% 3.1%

15.2% 20.6% 35.6% 20.5% 8%

19.9% 34.9% 26.7% 12.7% 5.8%

©2017Ipsos.SampleBase:500Respondents

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -83.1%visitthecinemaoncepermonthormore

Frequency of Visiting the Cinema - by Nationality

UAENationals:Thelargestconsumersofcinema,with91%frequentingcinemasasperbelow:Morethanonceperweek- 17%Onceperweek- 37%2-3timespermonth- 37%

Asians:ThehighestinfrequentingcinemasOncepermonth

Westerners:ThehighestinfrequentingcinemasOncein2-3months

Arabs:Thehighestinfrequentingcinemas2-3timespermonth(evenhigher thanUAENationals)


Reasons to Watch a Movie at the Cinema

Towatchacertainmovie

Occasionalentertainment

Movie-lover

Tospendtime

Tomeetfriends

Draggedbyfriends/family

It’sahabit

Otherreasons

58.5%

45%

42.2%

40.6%

27.8%

15.7%

12.5%

0.7%


• PleaseNote:Thiswasamultiplechoicequestion

Accompany to the Cinema

AGOODFRIENDALONE SOMEONESPECIAL

THEFAMILY2-3FRIENDS GROUPOF4ORMORE

13.4% 36% 31.2%

37.5% 17.8% 39%©2017Ipsos.SampleBase:500Respondents

•PleaseNote:Thiswasamultiplechoicequestion

Planning to go to the Cinema

Coupleofdays40.5%

Oneweek22.6%

Twoweeks18.6%

Sameday10.8%

Amonth7.5%

SampleBase:189Respondentsamongthosewhoplanaheadtogotothecinema

PlanAheadofTime

Purchaseticketatthecounter66.4%

Online 57.5%

Self-booking/Kioskatthecinema20.7%

TICKETBOOKING

SampleBase:500Respondents

©2017Ipsos.

•PleaseNote:Thiswasamultiplechoicequestion


Movie Genre Preference

82.5%

58.8%

81%

55.8%

72.9%

51.9%

65.4%

50.1%

62.7%

32.2%


• PleaseNote:Respondentshadtoratethegenresabove inorderofpreference

Recent Movies Watched

Beauty&TheBeast(March16)

TheFateoftheFurious(April13)

Baahubali 2:TheConclusion(April27)

WonderWoman(June1)

TheMummy(June8)

Cars3(June15)

Transformers:TheLastKnight(June22)

Tubelight(June22)

Antar IbnShaddad(June26)

DespicableMe3(June29)

Spiderman:Homecoming(July6)

Tisbah AlaKheir(July6)


•PleaseNote:Recentmovieswatched– near researchdate

Factors Considered When Choosing a Cinema

CinemaDeals

EaseofAccess

FoodandSnacksonOffer

Location

VarietyofCinemaExperiences

Brand/Operator

VERYIMPORTANT/SOMEWHATIMPORTANT NEUTRAL SOMEWHATNOTIMPORTANT/

NOTIMPORTANTATALL

70.9% 15.9% 13.2%

57.3% 25.2% 17.5%

66.1% 20.2% 13.8%

©2017Ipsos.

75.2% 15.4% 9.4%

67.4% 14.8% 17.7%

67.7% 20.1% 12.2%


Visiting the Cinema After a Long Work Day

Total Female

Male

20-24

25-34

35+

VERYLIKELY/SOMEWHATLIKELY NEUTRAL SOMEWHATNOTLIKELY/NOTLIKELY

51.9%

33.5%

14.6%

14.3%

48%

37.7%

22.9%

15.3%

61.8%

43.6% 36.5% 19.9%

55.1% 32.2% 12.7%

53% 33.3% 13.6%


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

85.4%don’tmindwatchingamovieonaweekday

Time of Arrival at the Cinema

71.8%10tomorethan15minsbeforethemoviestarts

20.8%5minsbeforethemoviestarts

5.7%Exactlywhenthemoviestarts

1.7%5minsafterthemoviestarts


Documents

Cinema 360 (MVM-IPSOS) Research 2017motivatevalmorgan.com/.../Cinema...Research-2017.pdf · The highest in frequenting cinemas Once per month Westerners: The highest in frequenting