Visual Identity SystemAlex Gennett GRCD13 Capstone

Primary LogoUsed for Branding and Main Identity

Secondary LogosUsed in instances inappropriate for main logo

Solid Blue or Black Acceptable for Official Documents Such as Maps and Announcements

C: 100M: 72Y: 0K: 2

C: 29M: 0Y: 100K: 0

White

Single Ride

INSERT TO ACTIVATESWIPE TO RIDE

08/12/15

08/12/15

FIRST USE :

at 09 :08 AM

at 09 :08 PM

EXPIRES :

12 HOUR PASS

12 Hour Pass

INSERT TO ACTIVATE

SWIPE TO RIDE

30 Day UnlimitedThis card can be reloaded at any ticket vending machine or in-car consol.

Premium Tickets/Passes

Standard Tickets/Passes

Reloadable PigPass

This card can be reloaded at any

ticket vending machine or in-car consol.

9th & Walnut

1

3

4

5

2

LED track lighting

map etched in 1/2” Acrylic LIGHTBLOCKS panel

1/2” Acrylic LIGHTBLOCKS panel

1/16” steel fabricated box

1/8” steel fabricated box, painted1

3

4

5

2

Primary SignageInformation Pylon

Alternate SignageShelter/Pylon Combo

Construction

Car Graphics

Advertisements

WebsiteMobile Applications

ApparelMerchandise

Brand Attributes Coming Soon...