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THOUGHT LEADERSHIPIN 2014
07 February 2014Thomas BrownInsight and brand chap, CIM
@ThinkStuff
To cover in 9.8 mins…
Introduce me, introduce Josie.
Forward view of our thought leadership agenda.
Our thinking on the key issues we’re exploring and why.
Timetables we’re working to.
Aligning ‘us’ and ‘you’ – a couple of ideas.
Introduce me, introduce Josie
Who am I?
Research and insight Thought leadership Brand strategy
Business planning PMO
Who is Josie?
Forward view of our thought leadership agenda
Key research projects: CY2014
SCHEDULE CONFIRMED• Marketing Confidence Monitor – waves 6, 7, 8
6. Talent and progression7. Technology8. The economy
• Responsible Marketing and Food Labelling• SMEs and Growth• Digital Marketing Benchmark (centrepiece of ‘Keeping Social Honest’ campaign)• Talent Roundtable/Marketing Capability Forum
SCHEDULE PENDING CONFIRMATION• World’s Biggest Marketing Conversation in History (FY13)• Salary and Rewards / Diversity in Marketing• Marketing Investment Benchmark • Trust and Responsibility Hackathon
Our thinking on the key issues we’re exploring and why
How and why?
Timetables we’re working to
The bottom line – key launch dates
FEB MAR APR MAY JUN JUL AUG SEP
MCM624 FEB
FOODLAB17 MAR
SME26 MAY
DMB02 JUN
DIGITAL SUMMIT06 JUN
MCM719 MAY
MCM815 SEP
GROWTH SUMMIT16 SEP
TALENTTBC APR
Aligning ‘us’ and ‘you’ – a couple of ideas
Aligning ‘us’ and ‘you’ – a couple of ideas
Responsible Marketing and Food Labelling.
MCM wave seven – technology.
Start small, learn, case study.
Your thoughts…?
Two things which might help
Top-line research projects plan
Project briefs
OVER TO YOU
#thanksforlistening