`

A workshop on

Patents in the Innovation Economy 2012 Art of Strategically Creating and Managing Patents for the Global Market

21st September 2012, Friday 09.00 a.m. to 5.30 p.m. Hotel ITC Park Sheraton, Chennai 9.00 a.m. Registration 9.30 a.m. Inaugural & Keynote address 10.00 a.m. Session 1

1. Art of building a comprehensive IP strategy & effective management of IP

This session will focus on the importance of building a comprehensive IP strategy that is aligned with a company’s business goals. Building a successful strategy requires knowing the answers to some key questions:

a. What makes patents valuable?. b. What role do patents play in achieving key business goals? c. What are the key strategic planning inquiries to make to build a successful IP strategy? d. What are the “new” issues (e.g., NPEs, Industry Standards, America Invents Act) in patent strategy?

11.45 a.m. Session 2

2. Obtaining valuable IP protection

This session will be interactive, engaging the participants with exercises focused on identifying key concepts and

inquiries to be made in obtaining valuable patents. An approach based on strategic planning and effective

management is critical to obtaining valuable patents.

1.45 p.m. Session 3

3. Understanding claims from both sides of the patent infringement fence

This session will highlight key factors that impact the breadth and scope of patent claims. Participants will learn about

some of the common errors in patent application drafting and prosecution of patent applications, and learn how to

avoid making the mistakes that detract from a patent’s value

. 3.45 p.m. Session 4

4. Best practices of creating IP eco-system within an organization

This session will provide practical examples for implementing an IP strategy. Topics will include: a. How world class organizations create IP eco-systems and invest wisely

b. Technology startups / Individuals – Best practices to build from scratch ( examples of how companies managed and won

court cases against large firms, like the ‘Intermittent Wiper – Case against Ford (Movie –Flash of genius)

c. Driving innovation through a patent system within an organization

d. Most common mistakes and finer points

5.30 p.m. Awarding Certificates & Closing Remarks

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP (USA) Innomantra Consulting Private Limited, Bangalore, India

TEA BREAK: 11.30 a.m. 15minutes & Group Photo Session

LUNCH & NETWORKING: 1.00 p.m. 45minutes

TEA BREAK: 3.30 p.m. 15minutes