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Cigarette Litter Prevention Program2011 CLPP: Alternative Venues
January 19, 2011
Cigarette Litter Prevention Program
Philip Morris USA, an Altria company Reynolds American Inc. Services Company Our shared goal: reducing cigarette butt litter
Cigarette Litter Prevention Program
www.PreventCigaretteLitter.org
Everything you need to implement the program, including customizable resources
The Guide is online at
Cigarette Litter Prevention Program
Through the end of 2010, over 800 programs!
The CLPP has been implemented in every state….except UTAH
2010 average reduction….cigarette litter reduced by 42%!
Cigarette Litter Prevention Program
Sustainability Survey
Cigarette Litter Prevention Program
21 communities showed sustained impact of their local programs via follow-up scans
• Average reduction of 47%• Ash Receptacle maintenance is critical• Ongoing Public Education is recommended
2009 Sustainability Survey
Cigarette Litter Prevention Program
6 of the original 2009 participants scanned again in 2010….
• The average reduction increased to 61%!15 new participants - original average reduction
of 52%....• Increased this to 64%!
2010 Sustainability Survey
Cigarette Litter Prevention Program
Andrea, Adam, Carolyn and Lourdes are here todayThe team has been invaluable in: assisting KAB Affiliates with local programs helping KAB develop and improve program
delivery
CLPP National Advisory Team
Cigarette Litter Prevention Program
From downtowns to a 2011 emphasis on
Alternative Venues
Cigarette Litter Prevention Program
• Beaches & Waterways• Recreation Areas• Parks • Highways• Colleges & Universities• Special Events &Tourist Attractions
Alternative Venues include:
Cigarette Litter Prevention Program
• Methodology essentially the same, but • Implementation will vary depending on venue
type selected
Cigarette Litter Prevention Program
Gather a Task Force Assess needs and establish a budget Prepare for implementation Kick-off Cigarette Litter Prevention Program Evaluate impact Sustain and expand
How the Program Works
Cigarette Litter Prevention Program
Elected Officials Municipal Department Directors Civic Leaders and Organizations Media Representatives Business and Property Owners and Managers
The CLPP Task Force
Cigarette Litter Prevention Program
Beaches Recreation areas Parks Special events or tourist attractions Colleges and universities Highway Welcome Centers
Venue-specific Task Force Members?
Cigarette Litter Prevention Program
Parks and recreation areas Beaches, lakefronts, and waterways (access
areas) Roadways and highways Recurring special events or attractions
Select your Program Area
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Conduct Preliminary Scan – Count cigarette butt litter in small representative
section of area – Preliminary scan identifies key “transition points”
Scanning the Program Area
Cigarette Litter Prevention Program
• Conduct follow-up scans
Scanning the Program Area
Cigarette Litter Prevention Program
Scanning the Program Area
• Map it! Keep good records!•The Scanning instructions are in the “Resources” section of the program website
Cigarette Litter Prevention Program
Review and support local Litter Laws Educate the Public in a variety of Media Install Ash Receptacles at Transition Points Distribute Pocket Ashtrays to Adult Smokers
Use the Four Strategies
Cigarette Litter Prevention Program
Is cigarette butt litter specified in the law? Is there local support to have it included?
Litter Law Review
Cigarette Litter Prevention Program
Is there enforcement of the litter law as it relates to cigarette butt littering?
Cigarette Litter Prevention Program
PSA’s in a variety of media – print, radio, TV, billboards…
tee-shirts, bumper stickers, coasters, table tent cards…
reach as many people as possible at events, meetings, Facebook, websites…
Public Education
Cigarette Litter Prevention Program Educate the public that a cigarette butt
dropped on the ground is litter, too
Cigarette Litter Prevention Program
Or, on the Beach
See the Resources Section for PSA’s
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Park CLPP:
----a Beach State Park, Connecticut
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Or, on the Roadways – Hot Springs, AR
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Install Ash Receptacles – but what kind?
Cigarette Litter Prevention Program
Free standing? Wall-mounted?Pole-mounted? Any Restrictions?Get Permission!
Research Required for Best Selection
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Pocket or Portable Ashtrays
Cigarette Litter Prevention Program
• Aim to distribute at regular intervals from program launch until follow up scan.
• A great one-on-one teachable moment – in-person contact ideal
Pocket Ashtray Distribution to Adults
Cigarette Litter Prevention Program
Q and A:
• Please share your questions on any aspects of the program
Cigarette Litter Prevention Program
You may also send these via email to [email protected]
Thank you for joining us today!Bronwen Evans,
Director, Litter Programs
Questions?