Chrysanthemum Pitchbook Side

7/25/2019 Chrysanthemum Pitchbook Side

1/11

1

C O L O R S & S W A T C H E S

INSTANT BEVERAGE

Chrysanthemum


2/11

R E D E S I G N P L A N

2 3

The plants which stand next to dwarftrees in importance with the Chinese are

certainly chrysanthemums, which theymanage extremely well, perhaps better

than they do any other plant.

Robert Fortune

C O N T E N T

Redesign Plan

Typography

Colors & Swatches

Logo Redesign

Bar-code Design

Design Layout

Before & After

Advertisement

04

06

07

08

09

10

12

14

D E S I G N E D B Y S O N N Y N G U Y E N


3/11

R E D E S I G N P L A N

0 4 0 5

Instant Chrysanthemum Beverage is something that I found nostalgic,a blast from the past, something I found I was truly attached. It wassomething I would drink everyday.

Instant Chrysanthemum Beverage is one of the oldest, classic, andpopular Asian drinks out there. First drunken during the Song Dynasty(960-1279). It could be found in any Asian or Oriental supermarket.

Target AudienceThe target audience would be for the younger group of people that goto Asian markets.

It has been the same design for decades. The new design fit with thestyle of other modern-day teas, which are very clean, minimalistic, eye-catching, and not something we would see in a historical museum.

SalesI know improving this products design will bring in more youth and tealovers all around making more opportunity for sales. Its new designcould even bring it into other stores and markets as well.

The original design


4/11

0 6 0 7

C O L O R S & S W A T C H E S

T Y P O G R A P H Y

#ECB41FRGB (236, 180, 3)CMYK (7, 30, 100, 0)PANTONE 7408 C

#ECB41FRGB (236, 180, 31)CMYK (7, 30, 100, 0)PANTONE COOL GREY 11 C

#ECB41FRGB (236, 180, 31)CMYK (7, 30, 100, 0)PANTON NEUTRAL BLACK C

#ECB41FRGB (236, 180, 31)CMYK (7, 30, 100, 0)PANTONE 447 C

GOLDENROD

CHARCOAL

DARK GREY

GREY

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0 $ % & . ; : # ! ?

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 $ % & . ; : # ! ?

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0 $ % & . ; : # ! ?

abcdefghi jk lmnopqrs tuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&( . ; :#!?)

a b c d e f g h i j k lm n o p q r s t u v wx y z

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&( . ; :#!?)

Cooper HewittLight

Cooper HewittMedium

Cooper HewittBold

Heiti SC Light

Kaizoku

Title font:Kaizoku, 25ptCopy font:Cooper Hewitt, book, 4-8pt


5/11

0 8 0 9

For a modern package design, one needs a modern logo. I wantedto have the same minimalistic feel as the package. I kept theold, silhouette of the mountains or branch-looking thing, a nd

smoothed out the gradient. I removed the Chinese symbol to makeit to appealing for a bigger audience. I also removed the outline ofthe brand title, because big outlines on text is a bad design cue.

Recommended logo size is about 1/2 inch

B A R C O D E D E S I G N

L O G O R E D E S I G N

For the bar-code, I wanted to make it a little less bland. Since itis will be placed on the back with the nutrition label, I wanted tomake sure it gave it at-least a little wow factor and instead of a

straight, flat information slapped on one page.


6/11

1 0 1 1

D E S I G N L A Y O U T


7/11

1 2 1 3

& A F T E R

B E F O R E


8/11

1 4 1 5

A D V E R T I S E M E N T

Facebook Ad Store Coupon


9/11

1 6 1 7

P H O T O G R A P H


10/11

1 9


11/11

Documents

Chrysanthemum Pitchbook Side