Christian Radio Brings Results

2005 Demographics for Christian Radio

ListenersCopyright Soma Communications, Inc., 2005. Used by permission.

According to Fox News (12/25/04) 56% of all Americans listen to a

Christian radio station every month.

Personal Income $50,000+

15.46%

17.69%

+14%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Household Income $75,000+

35.37%

41.40%

+17%


All Adults………

Christian Radio


Household Income $100,000+

21.66%

23.86%

+10%


All Adults………

Christian Radio


Two-Income Households

34.92%

54.47%

+56%


All Adults………

Christian Radio


College Graduates - B.A./B.S. Degree

13.34%

20.99%

+57%


All Adults………

Christian Radio


Employed Full-Time

52.51%

56.31%

+7%


All Adults…..…

Christian Radio


Job Title: President/CEO

.48%

1.48%

+206%


All Adults……..…

Christian Radio

Index……….……

Proprietor

.43%

.71%

+64%


All Adults……..…

Christian Radio


Self-Employed at Remote Business Place

1.65%

1.97%

+19%


All Adults………

Christian Radio


General Manager

1.36%

2.30%

+68%


All Adults………

Christian Radio


Occupation - Legal/

Professional/Education

4.11%

6.53%

+59%


All Adults………

Christian Radio


Occupation - Professional/Technical

13.11%

17.50%

+34%


All Adults………

Christian Radio


Occupation - Management/ Business and Financial

Operations

9.85%

11.99%

+22%


All Adults………

Christian Radio


Occupation -

Computers/Mathematical

1.42%

1.83%

+29%


All Adults………

Christian Radio


Occupation - Healthcare Practitioner/Support

4.37%

6.19%

+42%


All Adults………

Christian Radio


Occupation - Homemaker

6.67%

12.76%

+91%


All Adults………

Christian Radio


Lives in a Single-Family Residence

75.26%

85.12%

+13%


All Adults………

Christian Radio


Value of Residence - $150,000+

33.55%

40.87%

+22%


All Adults………

Christian Radio


Did Remodeling in the Last Year

16.81%

19.79%

+18%


All Adults………

Christian Radio


Owns a Timeshare

4.90%

10.30%

+110%


All Adults………

Christian Radio


Owns Two or More Automobiles

37.36%

45.83%

+23%


All Adults………

Christian Radio


Currently Finances a New Car

26.40%

39.80%

+51%


All Adults………

Christian Radio


Owns Any Investments

40.63%

52.01%

+28%


All Adults………

Christian Radio


Owns stock in a Company

Other than Employer

10.77%

11.69%

+9%


All Adults………

Christian Radio

Index………..…..…

Owns an IRA

16.13%

17.53%

+9%


All Adults………

Christian Radio

Index………..…..…

Owns Mutual Funds

16.67%

19.21%

+15%


All Adults………

Christian Radio


Does Online Trading

1.62%

2.24%

+39%


All Adults………

Christian Radio


Household Owns One or More Computers

70.68%

88.32%

+25%


All Adults………

Christian Radio


Spent $4000+ on Computer for Home

10.05%

10.94%

+9%


All Adults………

Christian Radio

Index………..…..…

Used Internet at Home Last Week

49.70%

63.73%

+28%


All Adults…..…

Christian Radio


Made Online Purchase Last Year

34.38%

51.47%

+50%


All Adults……..

Christian Radio


Spent $1000+ Online Last Year

5.41%

6.49%

+20%


All Adults………

Christian Radio


Internet Order Offer was Made on Radio

.46%

1.23%

+171%


All Adults…..……

Christian Radio

Index……………

Age - 25-54

57.34%

73.77%

+29%


All Adults………

Christian Radio


Age - 55+

30.30%

13.09%

-43%


All Adults………

Christian Radio

Index………………

Households Size - Five or More

12.17%

18.41%

+51%


All Adults………

Christian Radio


Married

57.70%

72.35%

+25%


All Adults………

Christian Radio


Children in Household

40.45%

57.77%

+43%


All Adults………

Christian Radio


Child Under 5-years-old in Household

14.22%

24.09%

+69%


All Adults………

Christian Radio


Grade-schooler in Household

14.56%

23.65%

+62%


All Adults………

Christian Radio


Teenager in Household

14.54%

23.07%

+59%


All Adults………

Christian Radio


Expecting a Baby

2.53%

4.37%

+87%


All Adults………

Christian Radio


Stayed at a Skiing or Winter Resort Last Year

1.53%

2.44%

+60%


All Adults………

Christian Radio


Stayed at a Foreign Resort Last Year

3.18%

4.05%

+27%


All Adults………

Christian Radio


Purchased by Mail or Phone Last Year

40.99%

43.40%

+6%


All Adults………

Christian Radio

Index………..…..…

Christian Radio Listeners• Upscale • Educated • Professional • High-Value Consumers

Documents

Christian Radio Brings Results