Christian Aid and ActionAid Tax Avoidance Poll

Christian Aid and ActionAid – Tax

Avoidance Poll

METHODOLOGY NOTE

ComRes interviewed 2,052 British adults online between the 12th and 13th November 2014. Data were weighted to be nationally representative

of all British adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to check a press release unless

otherwise agreed.

To commission a voting intention poll or a public opinion survey please contact Katharine Peacock: [email protected]

To register for Pollwatch, a monthly newsletter update on the polls, please email: [email protected]

This research has been partly funded by the European Union. The contents of this research are the sole responsibility of Christian Aid and

other member organisations of the STOP Tax Dodging campaign, and can in no way be taken to reflect the views of the European Union.

LargemultinationalI amThe promisescompaniesWhen largeconsideringI am currentlymade by UKoperating inmultinationalboycotting theboycotting thepoliticaldevelopingcompanies avoidproducts orproducts orparties tocountriespaying taxes inservices of aservices of atackle taxIt is unfairTax avoidance

should focus ondevelopingcompany becausecompany becauseavoidance bythat I pay myIt is too easyby largemaking a profitcountries, itthey do not paythey do not paylarge companiestaxes when itfor largecompanies isand minimisingharms ordinarytheir fairtheir fairare sufficientseems thatcompanies inmorally wrong,

the tax theypeople in thoseshare of tax inshare of tax into address thelarge companiesthe UK to avoideven if it ispay therecountriesthe UKthe UKissuedon't have topaying taxlegal

20522052205220522052205220522052Unweighted base

20522052205220522052205220522052Weighted base

4251594794511408176016401751NET: Agree21%78%39%25%20%86%80%85%

14188229219813012199571210Strongly agree (4)7%43%14%10%6%59%47%59%

284712502312277541683541Tend to agree (3)14%35%24%15%14%26%33%26%

496109501663602629484Tend to disagree (2)24%5%24%32%29%3%5%4%

66036290505598403041Strongly disagree (1)32%2%14%25%29%2%1%2%

115614579111681201103124125NET: Disagree56%7%39%57%59%5%6%6%

471314467373444189288176Don't know23%15%23%18%22%9%14%9%

1.943.402.502.121.963.583.453.56Mean

0.970.700.990.970.930.660.680.68Standard deviation0.020.020.020.020.020.020.020.02Standard error

Page 1

Tax Avoidance SurveyONLINE Fieldwork: 12th-13th November 2014

Absolutes/col percents

Table 1Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsSummary table

Prepared by ComRes

Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal

849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

7382254123874794734172723202862831738738781751NET: Agree83%86%84%87%84%86%93%89%87%83%82%71%83%87%85%

492156290276323321302195235194192925926181210Strongly agree (4)55%60%59%62%57%59%68%64%64%56%56%38%57%61%59%

246681221121561511157885929182281260541Tend to agree (3)28%26%25%25%28%28%26%25%23%27%26%33%27%26%26%

46121213293081310192014404484Tend to disagree (2)5%5%2%3%5%5%2%4%3%5%6%6%4%4%4%

2741151015749787142741Strongly disagree (1)3%1%2%1%2%3%1%1%2%2%2%3%1%3%2%

7316231839451517192528205471125NET: Disagree8%6%5%4%7%8%3%6%5%7%8%8%5%7%6%

77205342503115152734355012056176Don't know9%8%11%9%9%6%3%5%7%10%10%21%11%6%9%

3.483.573.593.623.533.513.653.603.613.523.503.333.573.553.56Mean

0.750.660.670.610.690.730.600.650.680.710.730.760.650.720.68Standard deviation0.030.040.030.030.030.030.030.040.040.040.040.050.020.020.02Standard error

Page 2



Table 2Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsTax avoidance by large companies is morally wrong, even if it is legal

Prepared by ComRes

Voting IntentionRegionYork-

shire &Hum-

The GreenEast-East Mid-West Mid-ber-Scot-PartyUKIPLibDemLabConSouth WestSouth EastLondonernWaleslandslandssideNorth WestNorth EastlandTotal

7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

663078045342515826021217487124157154198691591751NET: Agree96%85%85%88%90%85%90%79%85%85%86%85%83%88%84%86%85%

4723557325256113188147116568197107145471151210Strongly agree (4)68%65%60%63%54%61%65%55%56%55%57%52%58%64%57%62%59%

1971231291694572655931436147542244541Tend to agree (3)27%20%25%25%36%24%25%24%29%30%30%33%25%24%27%24%26%

11951713571848851074884Tend to disagree (2)1%5%5%3%3%3%2%7%2%8%5%3%5%3%5%5%4%

11346116453216551341Strongly disagree (1)1%4%4%1%2%3%1%2%1%2%*3%3%2%1%1%2%

13292324121124798111513411125NET: Disagree2%9%9%4%5%6%4%9%3%9%6%6%8%6%5%6%6%

2226362515173124611171615915176Don't know3%6%6%7%5%8%6%12%12%6%8%9%9%6%11%8%9%

3.673.563.503.623.493.563.643.503.583.473.553.473.513.603.573.603.56Mean

0.560.770.790.620.670.730.600.740.620.720.630.730.750.680.630.660.68Standard deviation0.070.040.080.030.030.050.040.050.050.070.050.060.060.050.070.050.02Standard error

Page 3



Table 2Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsTax avoidance by large companies is morally wrong, even if it is legal

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

6962143843594524453872532972692701627928481640NET: Agree78%82%79%80%79%81%87%83%81%78%78%67%76%84%80%

40611723022124925623114318215116287441516957Strongly agree (4)46%45%47%49%44%47%52%47%50%44%47%36%42%51%47%

2919815413820218815611011511810875350332683Tend to agree (3)33%37%32%31%36%34%35%36%32%34%31%31%34%33%33%

531218103432101513172117474794Tend to disagree (2)6%5%4%2%6%6%2%5%4%5%6%7%4%5%5%

19585711138684121830Strongly disagree (1)2%2%2%1%1%2%*1%2%2%2%2%1%2%1%

7317261541431118212329225965124NET: Disagree8%7%5%3%7%8%2%6%6%7%8%9%6%6%6%

120297873776148334753476019593288Don't know14%11%16%16%13%11%11%11%13%15%14%24%19%9%14%

3.413.413.483.543.413.423.553.453.483.423.423.333.433.473.45Mean


Page 4



Table 3Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsIt is too easy for large companies in the UK to avoid paying tax

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

612957742538914124419915685123134150192651511640NET: Agree88%82%81%83%82%76%85%75%76%83%86%73%81%85%80%82%80%

51197422571828315813377565379881074183957Strongly agree (4)74%55%44%50%39%45%55%50%37%54%37%43%48%47%50%45%47%

998351682065887668029705561852567683Tend to agree (3)13%27%37%33%44%31%30%25%39%29%49%30%33%37%30%36%33%

2138272888198151311721294Tend to disagree (2)2%4%9%5%6%5%3%7%4%1%4%7%6%3%3%6%5%

1618834253-7-42130Strongly disagree (1)1%2%1%2%2%2%1%1%3%2%-4%-2%2%*1%

219935361111211345201111412124NET: Disagree3%5%9%7%8%6%4%8%6%4%4%11%6%5%5%7%6%

646952493332473614153024231322288Don't know9%13%9%10%10%18%11%17%18%13%11%16%13%10%16%12%14%

3.763.543.383.463.323.453.563.503.343.553.373.333.483.463.513.433.45Mean


Page 5



Table 3Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsIt is too easy for large companies in the UK to avoid paying tax

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

7562333993794984834102803202902781828768851760NET: Agree85%89%82%85%88%88%92%92%87%84%80%75%84%88%86%

5231602782853283282971782451881991135866331219Strongly agree (4)59%62%57%64%58%60%66%58%67%54%58%46%56%63%59%

2337312294171155114103751027969290252541Tend to agree (3)26%28%25%21%30%28%25%34%20%30%23%28%28%25%26%

3210712232165992112273562Tend to disagree (2)4%4%1%3%4%4%1%2%2%3%6%5%3%3%3%

2231786103417971211940Strongly disagree (1)2%1%3%2%1%2%1%1%5%3%2%*2%2%2%

53132420293189261828134954103NET: Disagree6%5%5%4%5%6%2%3%7%5%8%6%5%5%5%

79146548423528152037404912267189Don't know9%5%13%11%7%6%6%5%6%11%11%20%12%7%9%

3.553.583.563.653.563.563.683.573.583.523.543.503.563.603.58Mean


Page 6



Table 4Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsIt is unfair that I pay my taxes when it seems that large companies don't have to

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

613228344641916226122316787128146157198691621760NET: Agree89%89%88%87%88%88%91%84%81%85%89%79%85%88%85%88%86%

5125052317265110186167116548297111137491111219Strongly agree (4)73%69%55%62%56%59%65%62%56%53%57%53%60%61%60%60%59%

1172321291535275565133464946612151541Tend to agree (3)15%20%33%25%32%28%26%21%25%32%32%26%25%27%25%28%26%

262181745844710771662Tend to disagree (2)3%2%2%4%4%2%2%3%2%4%5%5%4%3%1%3%3%

3102813224101-6563140Strongly disagree (1)5%3%2%2%3%1%1%2%5%1%-3%3%2%3%1%2%

616327306712145716121247103NET: Disagree8%4%4%5%6%3%3%5%7%5%5%9%7%5%4%4%5%

2228402517193224109231615915189Don't know3%6%8%8%5%9%7%12%12%10%6%12%8%7%11%8%9%

3.633.663.543.603.503.603.663.643.503.523.563.463.553.573.583.603.58Mean


Page 7



Table 4Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsIt is unfair that I pay my taxes when it seems that large companies don't have to

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

198579288110117724281708855234173408NET: Agree22%22%19%20%19%21%16%14%22%20%25%23%22%17%20%

731637332733199282534178248130Strongly agree (4)8%6%8%7%5%6%4%3%8%7%10%7%8%5%6%

1254055558384533353455439152125277Tend to agree (3)14%15%11%12%15%15%12%11%14%13%16%16%15%12%14%

2586613212916717415710193929961285318602Tend to disagree (2)29%25%27%29%29%32%35%33%25%27%29%25%27%32%29%


4931552702593293422972032211921791095246771201NET: Disagree55%60%55%58%58%62%67%67%60%55%52%45%50%67%59%

1984912510013089776064847880288156444Don't know22%19%26%22%23%16%17%20%18%24%23%33%28%15%22%

2.051.921.981.971.941.961.871.791.941.982.152.142.101.841.96Mean


Page 8



Table 5Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsThe promises made by UK political parties to tackle tax avoidance by large companies are sufficient to address the issue

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

446201031393153553025314430571637408NET: Agree6%13%21%20%29%17%18%21%15%24%21%24%16%25%19%20%20%

21512373781520710716821215130Strongly agree (4)3%4%12%7%8%4%5%8%3%10%5%9%5%9%3%8%6%

2318661012438352315242821361322277Tend to agree (3)4%9%9%13%21%13%13%13%11%14%16%15%12%16%16%12%14%

151073413816950100637424435556591761602Tend to disagree (2)22%30%36%27%36%27%35%24%36%24%30%30%30%26%21%33%29%

3913926187824989845232315258673054598Strongly disagree (1)56%38%27%36%17%27%31%32%25%31%22%28%32%30%37%29%29%

54246603242511001891471265675107114126471141201NET: Disagree78%68%63%63%53%54%66%55%62%55%52%58%62%56%57%62%59%

11681486845446654922383441432033444Don't know16%19%15%17%18%29%16%24%24%21%26%18%22%19%24%18%22%

1.441.742.081.892.241.921.911.961.902.042.062.051.862.061.811.991.96Mean


Page 9



Table 5Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsThe promises made by UK political parties to tackle tax avoidance by large companies are sufficient to address the issue

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

222769910713916611172103898451232279511NET: Agree25%29%20%24%24%30%25%24%28%26%24%21%22%28%25%

91363738566841233148381887111198Strongly agree (4)10%14%8%8%10%12%9%7%8%14%11%7%8%11%10%

1314062698398705073414633145168312Tend to agree (3)15%15%13%15%15%18%16%16%20%12%13%14%14%17%15%

2739615013520117815410410311012468336327663Tend to disagree (2)31%37%31%30%35%32%35%34%28%32%36%28%32%33%32%


5171442742553313082451772082072081225725951168NET: Disagree58%55%56%57%58%56%55%58%57%60%60%50%55%59%57%

15040115859974905554495471242131373Don't know17%15%23%19%17%14%20%18%15%14%16%29%23%13%18%

2.092.292.032.072.142.222.172.092.092.132.132.092.102.142.12Mean


Page 10



Table 6Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsI am currently boycotting the products or services of a company because they do not pay their fair share of tax in the UK

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

288431157984375755029254345532251511NET: Agree41%23%33%31%21%23%26%28%24%28%17%23%25%24%26%28%25%

13301170301829342097191725516198Strongly agree (4)19%8%12%14%6%10%10%13%10%9%5%10%9%11%6%9%10%

15542087682546413020182429281735312Tend to agree (3)22%15%21%17%14%14%16%15%15%20%12%13%15%12%20%19%15%

23125291731506492876731485961652167663Tend to disagree (2)33%35%31%34%32%34%32%33%33%30%34%32%33%29%26%36%32%


35232462732981051611441145791111103135411061168NET: Disagree50%64%48%53%63%57%56%54%55%56%63%60%56%60%50%57%57%

6441782773651484216283136372028373Don't know9%12%18%16%16%20%18%18%20%16%20%17%20%17%24%15%18%

2.472.022.342.291.952.132.152.242.142.131.912.072.142.042.112.182.12Mean


Page 11



Table 6Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsI am currently boycotting the products or services of a company because they do not pay their fair share of tax in the UK

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

36611115919020623816211914512515984370424794NET: Agree41%42%33%43%36%43%36%39%40%36%46%34%35%42%39%

1364657657496604646476231135156292Strongly agree (4)15%18%12%15%13%18%14%15%12%14%18%13%13%16%14%

2306510312513314210173100789753235268502Tend to agree (3)26%25%21%28%23%26%23%24%27%23%28%22%22%27%24%

20766113881621381277087807859248253501Tend to disagree (2)23%25%23%20%29%25%28%23%24%23%23%24%24%25%24%


3449518615224421017511714914112485382409791NET: Disagree39%37%38%34%43%38%39%38%41%41%36%35%37%41%39%

179551431051191011096972796375294173467Don't know20%21%29%23%21%18%24%23%20%23%18%31%28%17%23%

2.512.622.422.562.442.592.512.502.442.422.622.532.492.512.50Mean


Page 12



Table 7Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsI am considering boycotting the products or services of a company because they do not pay their fair share of tax in the UK

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

4513947229173631171247641455977933663794NET: Agree65%39%49%45%37%34%41%47%37%40%31%32%42%41%44%34%39%

19581697422248442312132732331127292Strongly agree (4)28%16%17%19%9%12%17%17%11%12%9%15%18%14%13%15%14%

2581311321314170805429323245602535502Tend to agree (3)37%23%33%26%28%22%24%30%26%28%22%17%24%27%30%19%24%

8100181291204073555224355543431961501Tend to disagree (2)12%28%19%25%25%22%25%21%26%24%24%30%23%19%24%33%24%


141612618920071109828237518869922784791NET: Disagree20%45%28%37%42%38%38%31%40%36%35%47%37%41%33%45%39%

116022951015161614725483838411938467Don't know15%17%23%19%21%28%21%23%23%24%33%20%21%18%23%21%23%

3.002.452.742.642.362.402.572.692.442.522.432.372.572.412.622.462.50Mean


Page 13



Table 7Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsI am considering boycotting the products or services of a company because they do not pay their fair share of tax in the UK

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

6782193653414374503622522892652681577888051594NET: Agree76%84%75%76%77%82%81%83%79%77%77%64%75%80%78%

37311519919223925120813817313815274428454882Strongly agree (4)42%44%41%43%42%46%47%45%47%40%44%30%41%45%43%

30510416614919819915511411612811684360351712Tend to agree (3)34%40%34%33%35%36%35%37%32%37%34%34%34%35%35%

511227243225236231623184960109Tend to disagree (2)6%4%6%5%6%5%5%2%6%5%7%7%5%6%5%

205851013277866132336Strongly disagree (1)2%2%2%1%2%2%*2%2%2%2%2%1%2%2%

7117352942382513302429246282145NET: Disagree8%6%7%6%7%7%6%4%8%7%8%10%6%8%7%

1392587778961593947574963196118314Don't know16%10%18%17%16%11%13%13%13%16%14%26%19%12%15%

3.383.403.393.433.393.413.473.443.433.373.393.243.413.393.40Mean


Page 14



Table 8Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsWhen large multinational companies avoid paying taxes in developing countries, it harms ordinary people in those countries

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

652727843036913124219716082110142147174621461594NET: Agree94%75%82%84%78%71%84%74%78%80%77%77%80%77%76%79%78%

5016752252165751371318146516879963681882Strongly agree (4)72%46%55%49%35%40%48%49%40%45%35%37%43%43%44%44%43%

151042617820456104677936597468782664712Tend to agree (3)22%29%28%35%43%30%36%25%38%35%41%40%37%34%32%35%35%

1324272212121855106913911109Tend to disagree (2)1%9%4%5%5%6%4%7%2%5%7%3%5%6%11%6%5%

-6271763292-5441136Strongly disagree (1)-2%2%1%3%3%1%1%5%2%-2%2%2%1%*2%

13853438171519146101113181012145NET: Disagree1%11%6%7%8%9%5%7%7%6%7%6%7%8%12%7%7%

4501248663630503114243225341027314Don't know5%14%12%9%14%20%11%19%15%14%17%17%13%15%12%15%15%

3.753.403.543.453.273.353.463.513.333.433.353.353.393.383.363.443.40Mean


Page 15



Table 8Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsWhen large multinational companies avoid paying taxes in developing countries, it harms ordinary people in those countries

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

22354102101110112684367849468206219425NET: Agree25%21%21%23%19%20%15%14%18%24%27%28%20%22%21%

8312304232372111332536156377141Strongly agree (4)9%4%6%9%6%7%5%4%9%7%10%6%6%8%7%

1404272597876473334595853142142284Tend to agree (3)16%16%15%13%14%14%11%11%9%17%17%22%14%14%14%

212651061051451411227783788452245251496Tend to disagree (2)24%25%22%23%25%26%27%25%23%23%24%21%23%25%24%


468158250233330343293189223178177965366201156NET: Disagree53%61%51%52%58%62%66%62%61%52%51%39%51%62%56%

1974913611312894867276837480304167471Don't know22%19%28%25%23%17%19%24%21%24%22%33%29%17%23%

2.071.871.962.041.901.881.771.751.862.042.132.241.971.911.94Mean


Page 16



Table 9Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsLarge multinational companies operating in developing countries should focus on making a profit and minimising the tax they pay there

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

760201131113360653021313947481636425NET: Agree10%17%21%22%23%18%21%24%14%21%21%21%25%21%19%20%21%

3291034291615221210913915613141Strongly agree (4)4%8%11%7%6%8%5%8%6%9%6%7%5%7%7%7%7%

4321080821745421712222637331023284Tend to agree (3)6%9%11%16%17%9%16%16%8%12%15%14%20%15%12%12%14%

1287201311224367595523355145511353496Tend to disagree (2)18%24%21%26%26%23%23%22%27%23%24%28%24%22%16%29%24%


542255330026710317114612953749694125491161156NET: Disagree78%62%56%59%56%56%59%55%63%52%51%52%51%55%59%63%56%

8752299964857574628394944521832471Don't know12%21%23%19%20%26%20%21%23%27%27%27%24%23%22%17%23%

1.481.831.961.951.991.911.882.001.792.012.012.052.051.941.781.911.94Mean


Page 17



Table 9Q1. To what extent do you agree or disagree with each of the following statements?Base: All respondentsLarge multinational companies operating in developing countries should focus on making a profit and minimising the tax they pay there

Prepared by ComRes

The next UKThe next UKGovernmentGovernmentlegislates tolegislates toThe next UKdiscouragediscourageGovernmentLarge UKLarge UKlarge UKlarge UKlegislates tocompanies paycompanies pay

companies fromcompanies fromincrease thetheir fairtheir fairavoiding tax inavoiding tax inpenaltiesshare of tax inshare of tax in

developingother developedagainstdevelopingother developedLarge companiescountries incountries incompanies whichcountries incountries inpay their fairwhich theywhich theyavoid tax inwhich theywhich theyshare of tax in

operateoperatethe UKoperateoperatethe UK

205220522052205220522052Unweighted base

205220522052205220522052Weighted base

149114561681160216051748NET: Important73%71%82%78%78%85%

852850118310139871261Very important (4)42%41%58%49%48%61%

639606498590618486Fairly important (3)31%30%24%29%30%24%

15819010514614784Not very important (2)8%9%5%7%7%4%

999645555938Not at all important (1)5%5%2%3%3%2%

257286150201206123NET: Not important13%14%7%10%10%6%

304310221249241181Don't know15%15%11%12%12%9%

3.283.273.543.423.403.59Mean

0.850.860.710.770.770.68Standard deviation0.020.020.020.020.020.02Standard error

Page 18



Table 10Q2. How important, if at all, are each of the following to you personally?Base: All respondentsSummary table

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

7492213993814834854122783212922751698618871748NET: Important84%85%82%85%85%88%92%91%88%85%80%69%82%88%85%

505164296277341347324208245200187975946681261Very important (4)57%63%61%62%60%63%72%68%67%58%54%40%57%66%61%

24456103104142138897076928872267219486Fairly important (3)27%22%21%23%25%25%20%23%21%27%25%30%26%22%24%

4491815292316101616188434184Not very important (2)5%3%4%3%5%4%4%3%4%5%5%3%4%4%4%

2151387104481157201938Not at all important (1)2%2%3%2%1%2%1%1%2%*4%3%2%2%2%

6514312336322014241732156360123NET: Not important7%5%6%5%6%6%5%5%7%5%9%6%6%6%6%

75255943493114122136386012359181Don't know8%10%12%10%9%6%3%4%6%11%11%24%12%6%9%

3.513.623.593.613.573.593.693.653.623.593.463.413.553.623.59Mean


Page 19



Table 11Q2. How important, if at all, are each of the following to you personally?Base: All respondentsLarge companies pay their fair share of tax in the UK

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

663088645442415425722316985123154164191641641748NET: Important95%86%91%88%89%83%89%84%82%83%86%84%89%85%78%89%85%

45244563382951151941631236882103115129491201261Very important (4)66%68%59%66%62%62%68%61%60%66%57%56%62%57%60%65%61%

2065301151283963614617415149631544486Fairly important (3)30%18%32%22%27%21%22%23%22%16%28%28%26%28%18%24%24%

221216191269133676115684Not very important (2)2%6%3%3%4%7%2%3%6%3%4%4%3%5%6%3%4%

-6-595262235462138Not at all important (1)-2%-1%2%3%1%2%1%2%2%3%2%3%2%*2%

2262212817815156912101777123NET: Not important2%7%3%4%6%9%3%6%7%6%6%6%5%7%9%4%6%

225638221422282112121911181114181Don't know3%7%6%7%5%7%8%11%10%12%8%10%6%8%13%8%9%

3.653.633.603.663.573.543.693.593.583.663.543.523.583.513.563.663.59Mean


Page 20



Table 11Q2. How important, if at all, are each of the following to you personally?Base: All respondentsLarge companies pay their fair share of tax in the UK

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

6872063623544454433812492882662651567988071605NET: Important77%79%74%79%78%81%85%82%79%77%77%64%76%80%78%

40712921422527027823915519716415775474513987Very important (4)46%50%44%50%48%51%53%51%54%48%45%31%45%51%48%



33914131319681410147223659Not at all important (1)4%3%3%3%2%3%1%3%4%3%4%3%2%4%3%


93298553634135233347406215388241Don't know10%11%17%12%11%7%8%8%9%14%12%26%15%9%12%

3.333.413.393.443.393.383.493.413.423.413.333.243.403.403.40Mean


Page 21



Table 12Q2. How important, if at all, are each of the following to you personally?Base: All respondentsLarge UK companies pay their fair share of tax in other developed countries in which they operate

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

642738042638513424620415782113135150169601551605NET: Important92%76%85%83%81%73%86%76%76%80%79%73%81%75%73%84%78%

401784627322190157132836158808510536100987Very important (4)57%50%48%53%47%49%55%49%41%60%41%43%46%46%43%54%48%



-121101663852577122159Not at all important (1)-3%1%2%3%3%1%3%2%2%4%4%4%5%3%1%3%


335848412529362812182515231318241Don't know4%10%8%9%9%14%10%13%14%12%12%13%8%10%16%10%12%

3.563.353.443.483.363.373.553.423.333.553.323.303.343.293.353.523.40Mean


Page 22



Table 12Q2. How important, if at all, are each of the following to you personally?Base: All respondentsLarge UK companies pay their fair share of tax in other developed countries in which they operate

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

6822083623504464443832502922632601548028001602NET: Important77%80%74%78%78%81%86%82%80%76%75%63%77%80%78%

416136226225274288240156201174162794975161013Very important (4)47%52%46%50%48%52%54%51%55%50%47%32%47%51%49%





101278557594833263151426715594249Don't know11%11%18%13%10%9%7%8%8%15%12%27%15%9%12%

3.353.463.433.443.383.433.493.433.423.473.353.283.443.403.42Mean


Page 23



Table 13Q2. How important, if at all, are each of the following to you personally?Base: All respondentsLarge UK companies pay their fair share of tax in developing countries in which they operate

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

652677942039713624320416080114128151169631551602NET: Important93%74%83%82%84%74%84%76%78%78%79%69%82%75%77%84%78%

4517547279221901601408859628094100361031013Very important (4)64%49%50%54%47%49%56%53%43%58%43%43%51%44%44%56%49%



114181474651557132155Not at all important (1)1%4%1%2%3%4%1%2%2%1%4%3%4%6%3%*3%


238849432429342815192913261418249Don't know3%11%8%9%9%13%10%13%13%14%13%16%7%11%16%10%12%

3.623.333.443.493.403.373.543.453.373.573.373.303.393.283.423.543.42Mean


Page 24



Table 13Q2. How important, if at all, are each of the following to you personally?Base: All respondentsLarge UK companies pay their fair share of tax in developing countries in which they operate

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

7142123913564654694062703102742691538298521681NET: Important80%81%80%80%82%85%91%89%85%79%78%63%79%85%82%

463149296258308320322182226194173865576271183Very important (4)52%57%61%58%54%58%72%60%62%56%50%35%53%62%58%





90306755633624192844436314477221Don't know10%11%14%12%11%7%5%6%8%13%12%26%14%8%11%

3.443.543.603.533.513.523.723.573.573.533.403.273.523.563.54Mean


Page 25



Table 14Q2. How important, if at all, are each of the following to you personally?Base: All respondentsThe next UK Government legislates to increase the penalties against companies which avoid tax in the UK

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

643008543641014524421816785119150148186621581681NET: Important93%83%90%85%87%78%85%82%82%82%83%81%80%82%75%86%82%

4623258320260106187159110617298105130451091183Very important (4)67%64%61%62%55%58%65%60%54%60%50%53%57%57%55%59%58%



192895246247832145Not at all important (1)1%2%2%2%2%3%1%2%3%2%3%4%5%1%2%*2%


227647302229312412152017241415221Don't know3%8%6%9%6%12%10%12%12%12%10%11%9%11%17%8%11%

3.653.573.593.613.493.513.663.583.503.593.463.463.453.553.543.573.54Mean


Page 26



Table 14Q2. How important, if at all, are each of the following to you personally?Base: All respondentsThe next UK Government legislates to increase the penalties against companies which avoid tax in the UK

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

6141883383104093983472292772382301347397171456NET: Important69%72%69%69%72%73%78%75%76%69%67%55%71%71%71%

33411721219121623121413217514412064411439850Very important (4)38%45%43%43%38%42%48%43%48%42%35%26%39%44%41%





1283795759049453638556272187122310Don't know14%14%20%17%16%9%10%12%10%16%18%30%18%12%15%

3.183.313.343.313.253.193.363.293.323.263.183.083.303.233.27Mean


Page 27



Table 15Q2. How important, if at all, are each of the following to you personally?Base: All respondentsThe next UK Government legislates to discourage large UK companies from avoiding tax in other developed countries in which they operate

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

562437539036011722218414977110120129154521421456NET: Important81%67%79%76%76%63%77%69%73%75%77%65%70%68%63%77%71%

4015839247175741271197850576767893884850Very important (4)57%44%42%48%37%40%44%45%38%49%40%36%36%40%46%45%41%



-3021623167117151312145396Not at all important (1)-8%2%3%5%8%2%4%4%1%4%7%7%6%6%2%5%


443965513341493213192624351919310Don't know5%12%9%13%11%18%14%18%16%13%13%14%13%16%23%10%15%

3.463.173.313.393.213.153.393.343.273.413.303.093.143.203.343.343.27Mean


Page 28



Table 15Q2. How important, if at all, are each of the following to you personally?Base: All respondentsThe next UK Government legislates to discourage large UK companies from avoiding tax in other developed countries in which they operate

Prepared by ComRes


849246497379611565453327372328325247104210102052Unweighted base

889260488447569548447305366345346244104610062052Weighted base

6431913423194184123562322852462411327577341491NET: Important72%73%70%71%74%75%80%76%78%71%70%54%72%73%73%

33211221618321124122013017014311871415437852Very important (4)37%43%44%41%37%44%49%43%47%41%34%29%40%43%42%





1253698728251413538556274183121304Don't know14%14%20%16%14%9%9%11%10%16%18%30%17%12%15%

3.213.313.373.293.243.253.383.293.323.283.203.123.333.243.28Mean


Page 29



Table 16Q2. How important, if at all, are each of the following to you personally?Base: All respondentsThe next UK Government legislates to discourage large UK companies from avoiding tax in developing countries in which they operate

Prepared by ComRes


shire &Hum-


7134898519474192313208196111144161200237911992052Unweighted base

6936095513474185287267205103144185185226821852052Weighted base

582507540636511722519314879116127132154521471491NET: Important84%69%79%79%77%63%78%72%72%77%80%69%72%68%63%80%73%

4115638246178741331117754576571893585852Very important (4)60%43%40%48%38%40%46%42%38%53%39%35%38%40%43%46%42%



13021229157912141314165399Not at all important (1)1%8%2%2%6%8%2%3%6%1%3%7%8%7%6%2%5%


543963473539493213172622331919304Don't know7%12%9%12%10%19%14%18%16%13%12%14%12%14%23%10%15%

3.533.193.293.433.213.183.423.353.243.483.333.133.163.183.293.383.28Mean


Page 30



Table 16Q2. How important, if at all, are each of the following to you personally?Base: All respondentsThe next UK Government legislates to discourage large UK companies from avoiding tax in developing countries in which they operate

Prepared by ComRes

Documents

Christian Aid and ActionAid Tax Avoidance Poll