Chris Price-Jones

Managing Director

Tuesday 21st November 2017

Supporting the Innovation

Pipeline

“Strategies for Success in a Competitive

Environment”.

• @FoodMattersLive 21st November 2017

• 13.05-13.20

๏ Food industry entry demands

specialist support even at early

stages.

๏ “Envision” your idea

๏ Strategic development and good

planning vital.

๏ Parallel not sequential activity.

๏ Innovative new products/services

๏ Doing R&D.

๏ Think international.

๏ Established and proven

methodology

๏ You will not do it alone - Find the

right support.

Generic v Specialist Support

Deliver Value for your

customers

Be Innovative & Agile –

embrace change.

Innovate to Improve

Plan and execute well.

Parallel Activity

๏ Bullet point

๏ Owned by our team – around since 2004.

๏ Delivery of Major Programmes/Projects:

๏Welsh Government – Food Framework (current), Food Industry

Roadmap, Workforce Development & IIP (09-15), High Potential Starts (12-15), Business Innovation (09-12), SMART Innovation (current), Food Div (14+), NutriWales (15+), Export club etc.

๏ WRAP, Wales Co-op, MAS/Growth Accelerator (England) (12-15), EU Interreg (09-14)

๏ EEN & H2020 (11-20), Innovate UK - I2S (15-19), Scale-up pilot (Current)

๏ FWSW – Concept Development & Support Programme.

๏ Key Private Sector Clients and Projects

Why Listen to Us ?

Corporate slide master

With guidelines for corporate presentations

Food Division Challenge

• Grow Welsh Food Businesses

• 30% growth by 2020

• Sustainable, lasting, R&D based.

• Linked to a health agenda

• Reduce public sector costs.

Corporate slide ma

With guidelines for corporate presentations

Good Methodology Supports Sustainable

Innovation

Goffin and Mitchell, 2005

Corporate slide master

With guidelines for corporate presentations

Market Making – Nutritional Benefit

Initial Brainstorm

Points to remember:

• Involve all relevant people

• Be as wide ranging and far thinking as possible

• Do not consider constraints during this exercise

• Think both long and short term

Questions to ask:

• Where do we want the company to be in ten years time?

• What are the problems we want to solve?

• What are our customers going to want in the future?

• What new things do we want to be doing?

Outputs:

• Good number of research projects identified

• Wide ranging complexity

• Long and short term projects

• Completed Form 1.1 NPD - Model Screening Form for each idea

Envision the idea as a clear description that can be

easily seen by others, covering the following

checklist points.

IPR – how novel is your idea? Can you protect it?

LEGISLATION – will current or developing legislation

have any impact on your idea?

PRO – ENTERPRISE – clearly state how keen you are

to be active in the development

MARKET – what is the potential market?

TIME TO MARKET – give clear assessment of

development time

COST TO MARKET – try to estimate what the cost of

development will be

COMMERCIAL PARTNERS – do you have any

potential partners in mind?

ROUTE TO MARKET – how will you sell your product

/service?

MARKET SIZE – what share of the potential market can

you expect?

COMPETITION – conduct a competitive assessment

LINKS – do you have any links to large commercial

organisations or funding

sources that might assist the development of your idea?

FUNDING – what scale of funding support might you

need to progress the project?

REVENUE GENERATION – what money will the

product/service generate?

In addition you will need to consider technical aspects

of the product or change project

in more detail and conduct some proving trials probably

at laboratory scale at this stage.

• IPR – how novel is your idea? Can you protect it?

• PIPELINE – Is your product a one off or does it have other products that might spin-off

from it?

• COMPETITIVE ADVANTAGE – describe clearly the benefit of your idea over others

• LEGISLATION – will current or developing legislation have any impact on your idea?

• PRO – ENTERPRISE – clearly state how keen you are to be active in the

development

• MARKET – what is the potential market?

• TIME TO MARKET – give clear assessment of development time

• COST TO MARKET – try to estimate what the cost of development will be

• COMMERCIAL PARTNERS – do you have any potential partners in mind?

• ROUTE TO MARKET – how will you sell your product /service?

• MARKET SIZE – what share of the potential market can you expect?

• COMPETITION – conduct a competitive assessment

• LINKS – do you have any links to large commercial organisations or funding

• sources that might assist the development of your idea?

• FUNDING – what scale of funding support might you need to progress the project?

• REVENUE GENERATION – what money will the product/service generate?

In addition you will need to consider technical aspects of the product or change

project

in more detail and conduct some proving trials probably at laboratory scale at this

stage.

Envision the idea as a clear description that can be

easily seen by others, covering the following

checklist points.

Our Experience • R&D Innovation Specialists

• Food Industry Track Record

• Translational Expertise – Academia to

Industry

• Government Programme Delivery

• EU Programme Delivery

• ! From Idea to Implementation!

• Resource – we do not just advise.

• Food Export Club.

Food & Drink

Innovation Examples

FoodWorksSW

At the heart of Junction 21 Enterprise Area

Multiple landowner signed up to ‘innovative’

strategic joint marketing and

investment group

At completion Weston-super-

Mare will be 16% larger - Bigger than

the City of Bath

North Somerset Food Enterprise Zone

At the heart of Junction 21 Enterprise Area

FoodWorksSW will be a dynamic food and drink Innovation centre, within the newly designated Food Enterprise Zone at Junction 21 Enterprise Area (J21EA) Weston-super-Mare, North Somerset. It is estimated that the Centre itself will create a total Gross GVA impact of £25.2m per annum and total gross job creation of 358. £11.3m of funding has been secured from the West of England LEP Regional Growth fund towards Phase One of the project. Construction is due to commence on-site September 2018. This Regional Centre of Excellence for growing food and drink businesses is being driven forward by North Somerset Council in partnership with business, industry specialists and academia to act as a key stimulus for innovation and change and create a strong focal point in the development of J21 EA.

Gross GVA impact of £25.2m per annum and total gross job creation of 358

Heading here over two or so lines

Some text here around the architects images of the planned space for FoodWorksSW

A Recipe for Success

FoodWorksSW will play a critical role in supporting this sector whose growth is known to be limited by the lack lacks of food-grade premises, specialist product development facilities and access to technical expertise. The Centre, co-designed with business will be key to boosting productivity levels, export growth, job creation. FoodWorksSW will be well placed to work with industry innovators and entrepreneurs to help re-formulate food and drink that address the Government’s health and wellbeing agenda. A key focus of the Centre will be to raise aspirations and attainments by delivering skills for growth that will have a positive impact on the region’s population.

The South West food and drink sector is one of the strongest regional sectors in the UK with over 2,200 businesses and over 60,000 employees. Approximately 12% of England's food and drink manufacturing employment is in the South West.

FoodWorksSW will offer:

Much needed affordable food-grade premises

for start-up and growing businesses

High Quality Product Development facilities to encourage

innovation & knowledge transfer

A regional Business Engagement hub comprehensive

specialist support under one roof

Hands on technical and specialist

business support to ensure

businesses fly

Client North Somerset Council Main Contractor Willmott Dixon Architect AWW

Key Components of FoodWorksSW

• 12 food-grade business units to lease, 1000 – 1500 sqft, easy in

easy out terms with access to on-site technical support and product development facilities.

• 4 Product Development/Proving units, lab, test kitchen to provide

businesses across the region with the ability to conduct trial runs, scale up, reformulate and use of commercial grade equipment prior to taking up a unit.

• Business Engagement Centre – to provide a focal point for food and

drink producers across the region bringing together specialist, affordable and accessible business support and vital training & skills support.

Key Milestones

May 2017 Full planning permission submitted July 2017 Planning permission obtained Aug 2017 Formal grant offer letter received Dec 2017 Construction starts on-site April 2018 Centre Operator appointed Dec 2018 Substantial construction completed Jan 2019 Centre operational

The South West food and drink sector is one of the strongest regional sectors in the UK with over 2,200 businesses and over 60,000 employees. Approximately 12% of England's food and drink manufacturing employment is in the South West.

Chris Price-Jones

Managing Director

01656 861536

Tuesday 21st November 2017