Chris Parker - Scottish Natural Heritage · Geovation is an Ordnance Survey initiative, in association with HM Land Registry, that supports start-ups, individuals, smaller businesses

An Ordnance Survey initiative

Chris Parker


Holding slide for 10:50 section (Intro to Challenge inc. OS speciality)

© Geovation 2017 | Confidential

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OS reveals our ever-changing landscape in extraordinary detail


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GEOVATION

Geovation is Ordnance Survey’s Open Innovation

initiative

Geovation is an Ordnance Survey initiative, in association with HM Land Registry,

that supports start-ups, individuals, smaller businesses and corporations to innovate

using geospatial and property technology and data.

3 © Geovation 2017


4 © Geovation 2017

Geovation Challenges invite open collaboration in developing

local innovative solutions to globally recognised problems

using design thinking and geographic information

An Ordnance Survey initiative © Geovation 2017

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Hub sponsors

An OS initiative In association with

Challenge sponsors


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What is innovation?

I = P x S x E


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What is innovation?

Innovation =

Problem x Solution x

Execution


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What is innovation?


Execution

invention


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What is innovation?


Execution

assumption


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What is innovation?


Execution

hmmm…


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What is innovation?

What is the problem you're trying to solve?

Who does it affect?

Why does it matter?

I = P x S x E


Geovation Challenge 2017

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Designing the challenge

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Insert – Designing the challenge pictures

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Greener, Smarter Communities themes


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Problem Finding Deep Dives


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Deep Dive Summary Problems

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Accessing quality space

Empowering community action

Barriers to mobility

Enabling community cohesion

Barriers to mental and physical health

and wellbeing



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Holistic finance and accounting models

Accounting for social, economic and

environmental investment

Sustainable housing meeting local

needs



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Influencing behaviour change

Ownership and responsibility of

space

Valuing waste

Affordable access to food



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Valuing natural assets

Enabling data access and use

Evidencing greenspace value


Ingredients - OS Open Greenspace - Perth

https://osmaps.ordnancesurvey.co.uk

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https://osmaps.ordnancesurvey.co.uk/

Ingredients - Circular Economy?

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Source: Ellen MacArthur

Foundation


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Ingredients - Service Design?


Introducing a previous winner…

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Problem

What is the problem you're trying to solve?

Who does it affect?

Why does it matter?

I = P x S x E


26 © Geovation 2017

Geovation Camp Taster: Problem

HMW improve access

to sports facilities?


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Solution

What benefits does your solution provide?

How are you testing that your solution has potential?

Why is your solution better than alternatives?

I = P x S x E


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Solution


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Solution – What benefits does your solution provide?


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What benefits does your solution provide?


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Execution

How will your idea make money?

How will you scale your solution?

What is your unfair advantage for success?

I = P x S x E


P.032

Holding slide for 14:15 section (GeoTech examples )


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Problem

Designed for: Designed by: Date: Iteration:

THE LEAN CANVAS

Solution Unique Value

Proposition

Unfair Advantage Customer Segments

Key Metrics Channels

Revenue

Streams

Cost Structure

List your top 1-3 problems. Outline a possible solutions for each

problem.

Single, clear, compelling message stating

why you are different & worth paying

attention to.

Something that cannot easily be bought or

copied.

List your top 1-3 customer groups.

Existing Alternatives

List how these problems are solved today.

High-Level Concept

List your X for Y analogy. E.g. YouTube =

Flickr for videos.

Early Adopters

List the characteristics of your initial

customers.

List your path to customers (inbound and

outbound).

List the key numbers that tell you how your

business is doing.

List your fixed and variable costs. List your sources of revenue.

1 2 3 4 9

5 8

7 6


Holding slide for 14:15 section (GeoTech examples )


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Problem

Designed for: Designed by: Date: Iteration:

THE LEAN CANVAS

Solution Unique Value

Proposition

Unfair Advantage Customer Segments

Key Metrics Channels

Revenue

Streams

Cost Structure

• Venues and activity providers

struggle to manage their

bookings/customers

• Venues are sitting idle and are

under-utilised

• The public cannot easily find

and book local

venues/activities

OpenPlay hosts a community

marketplace for people wanting to

get active to find venues and

activities and others to play with.

The public connect with

venues/activity providers and

book/pay either through the

venue/activity provider's website

or OpenPlay's platform

• Direct sales (phone/email)

• Search engine optimisation e.g.

sports booking system

• Venue/activity providers own

websites - OpenPlay booking

calendars sit within them

• Marketing with partner sites e.g.

local authorities

• Monthly subscription for our online booking system (£49-2,500+). 10% discount

for annual licence

• Commission on bookings (1-20%) depending on client

• Advertising/site sponsorship e.g. OpenPlay Connect

• Bespoke work/white-labelling

• Platform development and design

• Insurance

• Marketing (Posters, banners, PPC, blogging, SEO)

• Staff and office

• Web Hosting

• Travel

• Monthly Revenue & profit

• Number of Clients

• Number of Venue Bookings

• Number of Activity Bookings

• Number of registered users

• Total Monthly Payments

Through System

Lock-in with booking systems - difficult

to switch once signed and using it

Best in kind system, has the

functionality to solve most of the

venue/activity providers' admin needs.

Innovative, particularly in

social/marketing.

OpenPlay is the only system that

actively markets venues/activities to

increase their revenue. ie. system pays

for itself

• OpenPlay makes it easier for

the public to get active by

making it easier to find and

book local venues and

activities

• OpenPlay reduces the hassle

of running sports venues and

activities with its system

managing bookings,

payments, invoices and

customers. The USP is that it

automatically markets any

gaps

• OpenTable for sports facilities

and activities

• Any sports venues with hireable

facilities in local authorities,

schools, sports grounds, parks,

open spaces, universities

• Activity providers including

coaching organisations, holiday

camps, classes and courses

• The general public - anyone

who wants to play sport/get

active

• Like innovation and an element

of risk

• Looking to impress their boss

• Happy to partner to improve our

system/want to be involved

• Generic booking systems

• Pen and paper

• MS Excel

• Online forms e.g. Google Forms

List your top 1-3 problems. Outline a possible solutions for each

problem.

Single, clear, compelling message stating

why you are different & worth paying

attention to.

Something that cannot easily be bought or

copied.

List your top 1-3 customer groups.

Existing Alternatives

List how these problems are solved today.

High-Level Concept

List your X for Y analogy. E.g. YouTube =

Flickr for videos.

Early Adopters

List the characteristics of your initial

customers.

List your path to customers (inbound and

outbound).

List the key numbers that tell you how your

business is doing.

List your fixed and variable costs. List your sources of revenue.

OpenPlay Sam & Nikhil August 2015 4


Geovation Challenge online platform - https://ideas.geovation.uk

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Remember

I = P x S x

E

in the

Idea

Submission

Form!

https://ideas.geovation.uk/

https://ideas.geovation.uk/


On-line ideas submission form

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What’s next?

Summer -

Autumn 4 October Closes 29 November 14 -16 February April 2018


Geovation Camp

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Geovation Camp – Service design tools in action

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Cause & Effect

Analysis

Lean Model

Canvas

Paper

Prototypes Communication

props

The 9 Questions

Persona

s

Design

support


Example Geovation ventures

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Digitising land management

Online sports facilities booking

Tap water refill

scheme

Avoiding strikes by unified asset data sharing

Carbon offsetting scheme

for landowenrs and

businesses

Tech-driven happy cycle

deliveries

Collaborative transport

planning


Thank you

www.geovation.uk

[email protected]

@geovation

© Geovation 2017

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Documents

Chris Parker - Scottish Natural Heritage · Geovation is an Ordnance Survey initiative, in association with HM Land Registry, that supports start-ups, individuals, smaller businesses