Chpt. 9-Electronic Comerce System

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Electronic Commerce Fundamentals


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Chapter 9 Electronic Commerce Systems 3

Identify the major categories and trends ofe-commerce applications

Identify the essential processes of an e-commercesystem, and give examples of how they are

implemented in e-commerce applications

Identify and explain the business value of severaltypes of e-commerce marketplaces

Discuss the benefits and trade-offs of several e-

commerce clicks and bricks alternatives


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Electronic commerce encompasses the entire

online process of Developing

Marketing

Selling

Delivering

Servicing

Paying for products and services

It relies on the Internet and other information

technologies to support every step of the process


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Business-to-Consumer (B2C) businesses

develop attractive electronic marketplaces tosell products and services to consumers.

Business-to-Business (B2B) involves bothelectronic business marketplaces and direct

market links between businesses. Consumer-to-Consumer (C2C) includes

auction websites and electronic personaladvertising.



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Business-to-Consumer

E- Commerce business must developattractive electronic marketplaces to sellproducts and services to consumers

E.g. Virtual storefronts, multimedia catalogs,

interactive order processing, electronicpayment, online customer support


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Business-to-Business

This category involves both electronic businessmarketplaces and direct market links between businesses

E.g. e-commerce catalogue websites for their businessconsumers & suppliers.

B2B e-commerce portals that provide auctions and

exchanges marketplace for business.

Electronic data interchange (EDI)

Consumer-to-Consumer

Online auctions, posting to newspaper sites, personalwebsites, e-commerce portals

Categories of e-Commerce (Contd.)


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E-commerce processes must establish

mutual trust and secure access betweenparties

User names and passwords

Encryption key

Digital certificates and signatures Authorized/Restricted access areas

Other peoples accounts

Restricted company data

Webmaster administration areas


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Profiling gathers data on you and your website

behavior and choices User registration

Cookie files and tracking software

User feedback

Profiling is used for

Personalized (one-to-one) marketing

Authenticating identity

Customer relationship management

Marketing planning

Website management


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Content Management Software

Helps develop, generate, deliver, update, andarchive text and multimedia information ate-commerce websites

Catalog Management Software

Helps generate and manage catalog content Catalog and content management software works

with profiling tools to personalize content

Includes product configuration andmass customization


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E-business and e-commerce workflow

management depends on a workflow softwareengine

Contains software model of business processes

Workflow models express predefined

Sets of business rules Roles of stakeholders

Authorization requirements

Routing alternative

Databases used Task sequences


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Most e-commerce applications are eventdriven

Responds to such things as customers firstwebsite visit and payments

Monitors all e-commerce processes

Records all relevant events, includingproblem situations

Notifies all involved stakeholders

Works in conjunction with user-profiling

software


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Processes that support vital collaboration

arrangements and trading services Needed by customers, suppliers, and other

stakeholders

Online communities of interest

E-mail, chat, discussion groups Enhances customer service

Builds loyalty


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Some of the success factors in e-commerce

Selection and value Performance and service

Look and feel

Advertising and incentives

Personal attention (one-to-one marketing) Community relationships

Security and reliability


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is a business model by which a companyintegrates both offline (bricks) and online (clicks) occurrences.It is also known as or , aswell as , flips referring to catalogs.

One example of the bricks-and-clicks model is when a chainof stores allows the user to order products online, but letsthem pick up their order at a local store.

Success will go to those who can integrate Internet initiativeswith traditional operations

Merging operations has trade-offs


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Partial e-commerce integration

Joint ventures and strategic partnerships Complete separation

Spin-off of an independent e-commercecompany

Barnes and Nobles experience Spin off independent e-commerce company Gained venture capital, entrepreneurial

culture, and flexibility Attracted quality management

Accelerated decision making


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Documents

Chpt. 9-Electronic Comerce System