THE BRIEF:TO CREATE THE CONCEPT AND PACKAGING FOR AN ORIENTAL MEAL PACK FOR TWO.I DECIDED TO EXPAND ON THE INITIAL BRIEF AND COME UP WITH A WHOLE BRAND OF ORIENTAL FOOD PRODUCTS TO BE PACKAGED AND SOLD IN SUPERMARKETS.THE BRAND WHICH I NAMED ̒CHOP CHOP̓ IS SPLIT INTO 3 RANGES: CHINESE, JAPANESE AND THAI.MY MAIN FOCUS OF THE BRIEF WAS THE PACKAGING FOR A CHINESE MEAL FOR TWO WHICH IS SHOWN ABOVE.

CHARLOTTE WARRENOUGD301LEVEL 6

BRIEF 1 - ̒CHOP CHOP̓ ORIENTAL FOOD RANGEBOARD 1/5

CHARLOTTE WARRENOUGD301LEVEL 6

BRIEF 1 - ̒CHOP CHOP̓ ORIENTAL FOOD RANGEBOARD 2/5

THE PACKAGING FOCUSES ON THE IDEA OF SHARING THE MEAL IN WHICH THE MAIN OUTER PACKAGING, WHEN UNFOLDED, REPRESENTS THE TYPICAL STYLE OF CHINESE BAMBOO PLACE MATS.ABOVE SHOWS HOW THE PACKAGING IS OPENED OUT TO REVEAL THE CONTENTS INSIDE AND THE INDIVIDUAL FOOD BOXES.THE STOCK I HAVE USED FOR THE BOXES WOULD HAVE A COATING ON THE INSIDES TO PREVENT ANY FOOD LEAKAGE. THEY ARE THEN SEALED WITH A CLEAR FILM.

CHARLOTTE WARRENOUGD301LEVEL 6

BRIEF 1 - ̒CHOP CHOP̓ ORIENTAL FOOD RANGEBOARD 3/5

EXPANDING THE BRAND:I DECIDED TO EXPAND ON THE BRAND BY CREATING FURTHER ORIENTAL MEAL PACKAGINGS AND ALSO A PROPOSED RANGE OF COOKING INGREDIENTS AND PRODUCTS.ABOVE SHOWS A THAI MEAL FOR ONE AND A PROPOSAL FOR A PACKET OF THAI STICKY RICE.THE IDEA BEHIND THE THEME FOR THE THAI RANGE IS THAT A COMMON NATURAL MATERIAL FOR FOOD PACKAGING IN THAILAND IS BANANA LEAVES AND SO I TRIED TO IMITATE THIS WITH A BANANA LEAF TEXTURE.

CHARLOTTE WARRENOUGD301LEVEL 6

BRIEF 1 - ̒CHOP CHOP̓ ORIENTAL FOOD RANGEBOARD 4/5

EXPANDING THE BRAND:THE THIRD PART OF THE BRAND IS A RANGE OF JAPANESE FOOD PACKAGING.ABOVE SHOWS A SUSHI PACK TO SHARE AND PROPOSALS FOR A STIR FRY SAUCE AND WASABI BEANS (COMMON JAPANESE FOODS).CONTINUING THE THEME OF NATURAL TEXTURES, THE JAPANESE RANGE REPRESENTS BAMBOO SHEATH WHICH IS A COMMON NATURAL MATERIAL USED FOR FOOD PACKAGING IN JAPAN.