Sportscar racing is hot as corporate brands seek an alternative to overused golf outings and team sports luxury suites for deepening relationships with sales prospects and customers. What makes sportscar racing unique from all other forms of sports/entertainment is the level of participation that it affords customers, sales prospects, and employees. But what really sets it apart is the is the opportunity for everyday business people to get behind the wheel with professional instructors and drive real race cars on-track.

TRG-Aston Martin Racing has been on the leading edge of the growth curve by leveraging sportscar racing as a venue for B2B experiential marketing. Beyond providing at-track access, TRG-AMR is unique in its ability to deliver in-market activation and turnkey hospitality through its ownership of award-winning Adobe Road Wines.

For sales and marketing professionals, it’s important to align with motorsports partners who understand your business model and can deliver results.

If you are considering an investment in motorsport experiential marketing for demand generation and customer engagement, be sure that your motorsport partner can deliver.

If you are already investing in motorsport marketing and not seeing results, it might be time to contact TRG-AMR to re-assess your current program.

tHe Rise of spoRtscAR RAciNg

Not All RAce teAms ARe cReAted equAl

To find the right partner, we suggest you ask a few questions:

Q: Are they a racing organization trying to learn your business, or a business organization that leverages racing to drive business results?

Q: Do they have the on-staff brand sales and marketing expertise to help you and your marketing team integrate events and sponsorship into your demand generation strategy?

Q: Do they have experience with tracking campaign performance?

Q: Can they go beyond making business introductions to actually brokering business opportunities?

Q: Do they have a program for creating off-site business meetings away from motorsports venues to facilitate business opportunities?

Q: Do they have a sponsor on-boarding process that includes setting business objectives?

Q: Do they have a sponsor on-boarding process that includes setting business objectives?

Q: How frequently do they report/share metrics with their sponsors?

Q: Can they articulate what they need from you to ensure they can demonstrate ROI?

Q: Are they using a CRM system or do they have CRM expertise to potential use your system?

Q: Do they use marketing automation or do they have experience with email nurture campaigns for pre/post event engagement?

Q: Do they understand website or other analytics?

Q: What is their level of social media expertise and can they support your need for

content to engage your customers and prospects?

©2015 TRG-AMR North America LLC | 1995 S. McDowell Blvd., Petaluma, CA | www.TRG-AstonMartinRacing.com | marketing@trg-amr.com

Motorsports Marketing Checklist:

Choosing a Race Team Partner