Choosing Car Technique

8/14/2019 Choosing Car Technique

1/22

ABHIMANYU SHARMA

FMS-IRM

jaipur


2/22

Wagon R Indica V2

Zen Estillo Swift


3/22

Choosing Best Car

COST PERFORMANCE MAINTENANCECOMFORT0.25

1.000

0.25 0.25 0.25

WEIGHTS ASSIGNED


4/22
http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=264http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=276http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=267


5/22

Price

(Rs.)

ex-

showroo

m Delhi

2,56,296

Tata

Indica

Xeta GL

3,21,581

Maruti

Zen

EstiloLX

3,25,944

Maruti

Wagon R

LX

3,99,990

Maruti

Swift

LXi

I II III IV

COST
http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=264http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=276http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=267http://cars.indiaautomobile.com/index.php?option=newcars&page=newcardetails&listingid=288


6/22


7/22

Fuel

Economy

City (kpl)

Highway

(kpl)

Overall

(kpl)

Maruti

Swift

11.9

16.6

13

Zen

Estilo

11.7

16.2

13

Maruti

Wagon R

11.5

16.2

12

Tata

Indica

10.9

15.9

12

I II III IV


8/22


9/22

MarutiSwift

Decent

performanceGood

dynamics

Interiorsnot roomy

Small,

Dark cabin

Zen Estilo

Air-

conditionworks well

Cramped

interiors

Not

spacious

Poor

Gearshift

Wagon R

Great

engineRubbery

gear change

Narrow,insubstantial

rear seats

Tata Indica

Space &

Comfort.Engines

are coarse

Gearchange

vague

III IIIIV


10/22


11/22

MarutiSwift Zen Estilo Wagon R Tata IndicaI IIIII IV


12/22


13/22


14/22

Analytical Hierarchy Process (AHP) Program

SOURCE : http://www.cci-icc.gc.ca/tools/ahp/index_e.asp

CRITERIA VALUE CRITERIA

Cost -4 Performance

Cost 5 Comfort

Cost 3 Maintenance

Performance 7 Comfort

Performance 3.5 Maintenance

Comfort -5.1 Maintenance


15/22

consistency of the judgments that

have been entered.

25.01

53.955.02

16.02

0 20 40 60

Cost

Perf.Comf.

Main.

Consistancy Ratio : 0.116

RESULTS


16/22

Purchase priceSuppose a budget ofRs. 3,25,000 for

buying the car

, but are willing to consider alternatives

whose price exceeds their budget.The four alternativesalong with their

purchase prices:


17/22

COMPARISION Purchase PriceUnder/Over Budget

A B A B Better

Price

Difference

Amount

A B

WagonR Swift 3,25,944 3,99,990 A 74046 944 74990

WagonR

Indica3,25,944 2,56,296

B 69648 944 68704

WagonR Zen 3,25,944 3,21,581 B 4363 944 3419

Swift Indica 3,99,990 2,56,296 B 143694 74990 68704

Swift Zen 3,99,990 3,21,581 B 78409 74990 3419

Indica Zen 2,56,296 3,21,581 A 65285 68704 3419

Rs. 325000


18/22

Under/Over BudgetRs. 325000

A B BETTER

CAR

RATIONALE

944 74990 A Both are overbudget

944 68704 B 50000+ PriceAdvantage

for B

944 3419 B 3000+ PriceAdvantage

for B

74990 68704 BA is over

budget


19/22

The global priorities show how

much the purchase price of each

model contributes to the overall

goal of choosing the best car.

ALTERNATIVE GOAL PRIORITY

Wagon R .0455

Indica .0937

Swift .0313

Zen .0795

TOTAL .2500


20/22

MODEL Cost Performance Comfort Maintenance TOTAL

WagonR .0455 .0455 .0455 .0795 .2160

Indica .0937 .0313 .0937 .0313 .2500

Swift .0313 .0937 .0795 .0937 .2982

Zen .0795 .0795 .0313 .0455 .2358

TOTAL .2500 .2500 .2500 .2500 1.000

1.000


21/22


22/22

Prof

D r h

Submitted to :

Documents

Choosing Car Technique