CHOOSE HEALTHY HERE BRAND GUIDELINESGuidelines for using the Choose Healthy Here brand and identity

DECEMBER 2017

Contents

2 Program Goals and Brand Strategy

3 Our Name

4 Our Logo

5 Community Logo Options

6 Specifications

7-8 Logo Usage

9 Colors

10 Typography

11 Materials to Print Yourself

12 Contact Us

Program Goals and Brand Strategy

OVERVIEWChoose Healthy Here was established in partnership with the University of Nebraska Lincoln Extension Office and the Nebraska Department of Health and Human Services. The Choose Healthy Here brand was developed based on the efforts to reduce barriers found across four food system categories:

• Find • Afford • Choose • Use

PROGRAM GOALS• Increase access to healthy foods for our fellow Nebraskans

• Work with retailers/vendors/worksites to make healthy foods affordable

• Prompt and encourage consumers to choose healthy foods

• Educate consumers on how to prepare healthy foods and make them a part of their lifestyle

BRAND STRATEGY The Choose Healthy Here brand is:

• Friendly: Welcoming and encouraging of consumers’ personal choice

• Authentic: Creates a sense of community connectedness

• Bilingual: Available in English and Spanish

• Flexible: Adaptable for multiple environments — retail (grocery and convenience stores), vending, cafeterias, etc.

2

Our Name

NAME USAGEThe Choose Healthy Here logo, including the community name, should be included on all promotional materials.

When used within content, the full name 'Choose Healthy Here,' including the community name, should be used.

For example:

Choose Healthy Here Nebraska

Choose Healthy Here Grand Island

Choose Healthy Here Lexington

Choose Healthy Here Kearney

Choose Healthy Here <Community>

THE CHOICE IS YOURS.

3

Our LogoThe Choose Healthy Here logo is the visual representation of the healthy food choice program. It is important to be consistent and follow the guidelines to ensure awareness across environments and recognition by statewide audiences.

English Version Spanish Version

A BILINGUAL BRANDBelow is the Choose Healthy Here logo in English and Spanish. Specific guidelines on usage can be found on page 6.

4

Community Logo Options Our logo has the option of adding specific community names to enhance local identity. The following guidelines highlight personalization options that stay consistent with the Choose Healthy Here brand.

Contact Vanessa at vwielenga2@unl.edu to request a logo for your community.

5

THE MARKIn any case where the mark is used separately, an outer white outline must be included.

A tomato is the primary food item in the Choose Healthy Here brand. And alternative version was created for the Panhandle Public Health Department as they are working with convenience stores. An apple represents easy access to healthy grab-n-go foods.

Statewide

Kearney

Grand Island

Lexington

Panhandle

Custom Script

Specifications

LOGO Our logo is composed of the following typefaces and has specific alignment and spacing. The logo should be tilted at a 150 angle and used on the brand's bright green background color, found on page 9.

Background = Pantone 390 coated/uncoated C=35 M=0 Y=100 K=0

15° Tilt in Adobe

-15° Tilt in Microsoft

Clan OT Bold

6

Las frutas pueden ayudar a reducir su riesgo de enfermedad cardíaca, la diabetes tipo 2 y ciertos tipos de cáncer.

ELIJA FRUTASSeleccione opciones sin azúcar añadida.

Follow these guidelines when designing materials with the Choose Healthy Here logo:

1. The preferred placement of the logo is in the lower, right corner of materials.

1. The logo must have a white outline when printing on a green background.

2. Do not place any type or content within the clear space zone. See page 8.

3. No part of the green background area should be visible in the lower right corner of materials when the logo is present. See page 8.

4. The outside top and side white borders on materials can be no smaller than 0.25 inches or larger than 0.5 inches. See example on the right.

5. The bottom white border on materials is aligned to the top or bottom of the words "Healthy Here"/ "Saludable Aqui". It can also fall in the middle if needed. See example on the right.

6. The logo must not used at a size smaller than 1.25 inches wide (includes 150 tilt). See below.

White Border Spacing:

Bottom border aligned to the bottom of the "A"

Bottom border aligned close to top of the "H"

Correct Logo Usage

THE CHOICE IS YOURS.

ü PROPER PORTIONS 200 calories or less per package*

ü MORE NUTRITIONAL VALUE A serving of fruit, vegetables or whole grains

At your next visit to the vending machine, look for green items with:

We want to make the healthy choice

the easy choice for you. We’re making

a few changes and we hope you will too.

ü LESS FAT 35% of calories or less from fat*, zero trans fat

ü LESS SUGAR 35% or less weight from total sugars (excludes dried fruit with no added sugars)

ü LESS SODIUM 230 mg or less per package

Excluding 100% nuts and seeds without added fats, oils and caloric sweeteners

*

7

Do not add a drop shadow or any background effects to the logo.

Do not skew the logo proportions or dimensions.

Do not use the logo without a 150 tilt.

Do not change the colors of the logo.

Incorrect Logo Usage

Do not remove the white outline on the logo.

Use the recommended clear space when placing text around the logo.

Always put a white box behind the bottom-right corner of the logo.

¡BIENVENIDOS! ¡BIENVENIDOS!

8

Colors

C 35

M 0

Y 100

K 0

R 178

G 210

B 53

Pantone®

390coated | uncoated

C 0

M 90

Y 90

K 0

R 239

G 65

B 48

Pantone®

199coated | uncoated

C 100

M 21

Y 99

K 68

R 0

G 64

B 26

Pantone®

5535coated | uncoated

C 0

M 81

Y 83

K 0

R 241

G 88

B 59

Pantone®

485coated | uncoated

BlackWhite

CREATING CUSTOM COLORS IN MICROSOFT 1. Click on the arrow next to the type tool

2. Click "More Colors"

3. Input the custom RGB values listed on the right.

For more detailed instructions, visit Microsoft Help.

9

HEADLINESClan OT, Bold, All caps

SUB HEADLINESClan OT, Bold, All caps

Large Body CopyClan OT, Medium

Body Copy

Clan OT, News

TypographyPromotional materials are designed with various sizes and weights in the font Clan OT. It can be purchased at myfonts.com.

Alternative FontIf you don't have access to Clan OT, you can use various weights of Arial.

WE WANT TO MAKE THE HEALTHY CHOICE THE EASY CHOICE FOR YOU!We’re making a few changes and we hope you will, too.

Look for new signs and other information that will help you find the healthy choices throughout our store.

FRUITSFresh, frozen or canned … it’s all good for you when you choose options without added sugar.

VEGETABLESFresh, frozen or canned … it’s all good for you when you choose options without added salt or sauce.

WHOLE GRAINSLook for 100% whole grain on the label and as the first ingredient listed on your breads, cereals, tortillas, brown rice and pasta.

LOW-FAT DAIRYLook for skim or 1% milk, yogurt or cottage cheese.

LEAN BEEFLook for 90% lean beef or higher.

WATERWater keeps you healthy and hydrated without calories or added sugar.

Choose the foods that fuel your body best.

Example:

10

TEMPORARY FLIER WITH LESS INKA flier has been designed to be printed with less ink on plain white paper. To use this flier for your community, download the template at URL or EMAIL CONTACT HERE.

Example: Example:

WE WANT TO MAKE THE HEALTHY CHOICE THE EASY CHOICE FOR YOU!We’re making a few changes and we hope you will, too.

Look for new signs and other information that will help you find the healthy choices throughout our store.

FRUITSFresh, frozen or canned … it’s all good for you when you choose options without added sugar.

VEGETABLESFresh, frozen or canned … it’s all good for you when you choose options without added salt or sauce.

WHOLE GRAINSLook for 100% whole grain on the label and as the first ingredient listed on your breads, cereals, tortillas, brown rice and pasta.

LOW-FAT DAIRYLook for skim or 1% milk, yogurt or cottage cheese.

LEAN BEEFLook for 90% lean beef or higher.

WATERWater keeps you healthy and hydrated without calories or added sugar.

Choose the foods that fuel your body best.

Possible Logos Here

HEADLINE COPY GOES HERE. THIS COULD BE LONG OR SHORT

A LONG SENTENCE POSSIBLE SUB-HEADLINE OR TITLES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ac viverra massa. Phasellus dignissim ligula a tincidunt tincidunt. Sed sollicitudin cursus lectus, ut maximus leo bibendum ut. Nulla sagittis mattis accumsan. Nullam urna lorem, tristique quis nisl eu, mollis ullamcorper leo. Vivamus posuere, magna vitae tempor pulvinar.

TITLES HERE • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non tempor lacus. • Nam aliquam urna in fringilla tincidunt. Nullam placerat leo nisi, et tempor orci

elementum nec. Nam rhoncus convallis malesuada.

TITLES HERE Cras urna odio, varius scelerisque diam quis, imperdiet condimentum lacus. Curabitur ut purus condimentum, sagittis quam id, convallis sem. Nam velit ligula, volutpat in sodales ut, tincidunt vitae elit. Donec consectetur elit est, et suscipit augue tempus at.

Vestibulum libero nisl, consectetur eleifend velit ut, sodales hendrerit

Nullam urna lorem Tristique quis nisl eu Phasellus dignissim

Date or Text Here

BLACK AND WHITE PRINTINGYou can convert any flier with a green background to black and white. Simply design in color, then export/print the file using grayscale settings.

ROTATION IN MICROSOFT 1. Click on the logo

2. Click on rotate icon

3. Click "More Rotate Options"

4. Enter the number "-15" under "Rotation"

For more detailed instructions, visit Microsoft Help.

Materials to Print Yourself

11

Contact Us

Vanessa Wielenga, MS, RD, LMNT Food Access & Availability Assistant Extension Educator University of Nebraska-Lincoln vwielenga2@unl.edu 402.472.0361

This publication was supported by the Cooperative Agreement Number, DP005493, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.

Kayla Abel, MS, RD, LMNT Nutrition Coordinator Nebraska Department of Health and Human Services kayla.abel@nebraska.gov 402.471.3442