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Choice Not Chance. Kiwi Lives Campaign – Phase 4. Kiwi Lives Campaign: Phase 4. 2007 Harmful gambling is an issue for all of us. 2011 We should take action early. 2009 We can all take positive action. 2014 Signs to watch out for. What will you see/hear?. - PowerPoint PPT Presentation
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Choice Not Chance
Kiwi Lives Campaign – Phase 4
Kiwi Lives Campaign: Phase 4
2007Harmful
gambling is an issue for all of us
2009We can all
take positive action
2011We should take
action early
2014Signs to watch
out for
What will you see/hear?A set of 6 TVCs (3x45 & 3 X 15 to be staggered)
Radio commercials
Targeted online advertising
A new look website www.choicenotchance.org.nz
Messages in and around venues
TV ad – “Chasing losses”
TV ad – “Lies”
TV ad – “Guilt”
New Website
Messages in/around venues
Supporting VenuesGeneral public have low knowledge of host responsibility
Recent HPA research of staff/patrons reiterates difficulties with host responsibility (will shortly be available on www.hpa.org.nz)
HPA to develop “social permission” campaign to support host responsibility
HPA to work with DIA to support venues
