China Ski Industry White Book - Vanat Ski Industry White Book 2017.pdfPresident of Beijing Carving Ski Sports Development Co., Ltd. Jan. 25, 2018 China Ski Industry White Book 2017Annual

China Ski Industry White Book

(2017 Annual Report)

Benny Wu (Wu Bin) & Wei Qinghua

2018-01-25

China Ski Industry White Book 2017Annual Report

Preface

Time flies in the blink of an eye! Now we are introducing already the third edition of the

White Book , in the same rush and with the same uneasy feeling. I sincerely thank you all

for having high expectation on the White Book, and also I am sorry for collecting data in

the most primitive way. Each time only at the last moment we can decide whether a piece

of data should be used or not in order to accurately reflect the situation.

What does ski mean to China? What do Chinese skiers look like? How do Chinese ski

resorts differ? Where shall Chinese ski industry go from here? As the 2022 Winter

Olympics is approaching, the world is wondering and so am I. We are all waiting for

answers that are known to exist.

Snow keep falling and transforming, and people keep moving. There are passers-by and

there are returnees. When the ground is blanketed by snow, all will be settled with peace

and that is how future looks like in my eyes.

In 2017, I choose to return, to return to the most original and true feeling, to return to the

place where I started from. In 2018, we shall start the journey again with courage and

inspiration, with belief and firm determination.

Never forget your mission and never forget where you started from. This is the mark left

by the era in the snow.

Let’s have a bright vision of the future and go for it

Winter is coming, so is the great era that belongs to us.

We would like to take the opportunity to express sincere gratitude to every industry

insiders for offering data that makes White Book as accurate and objective as possible,

and also thank following teams for joining in the White Book research work: the research

team led by YIN Zhenhua of Beijing Carving Ski, Beijing Mountain Development &

Antaeus Ski, China Mobile Chongli Company, A Complete Collection of China Ski

Resort, Huaxuezoo, GOSKI, Huabei, Ledian Ski, China Ski Industry Alliance,

Longzhixun Consulting, Reuters, etc.

In the end, I specially thank all leaders of district committee and district government led

by WANG Biao, secretary of district committee, ZHAO Zan, district head from Chongli

District, Zhangjiakou City, and people offer opinions and suggestions on White Book.

Your seriously reading, criticizing, correction and advises have been be very helpful.

And I also would like to thank ISPO Beijing APSC and Mr. Laurent Vanat from Swiss for

offering public issuing platform for the White Book.

http:/ / www.ispo.com/

http:/ / vanat.ch/publications.shtml

International report on Snow & Mountain Tourism – Overview of the key industry figures

for ski resorts published annually by Mr. Laurent Vanat has been served as a guidance

on methodology for this report.

Share makes values.

Benny Wu (Wu Bin)

President of Beijing Carving Ski Sports Development Co., Ltd.

Jan. 25, 2018

China Ski Industry White Book 2017Annual Report

3

Content

Foreword

Legal Notice

Overview & Key Data

Chapter I Ski Resort

1. Number & Distribution

2. Classification Statistics of Ski Resorts

3. Facilities Statistics

4. Ski Resort Software Facilities

5. Four-season Ski Places

Chapter II Skier

1. Number & Distribution of Skiers

2. Skier Features: Mobile Internet Data

3. Skier Equipment Market

Summary

Appendix: Index Chart

Brief Introduction to the Authors

Legal Notice The report was authored by Mr. Wu Bin (Benny Wu), co-written by Mr. Wei Qinghua. All text, images, tables are protected by copyright laws and by Chinese regulations relating to intellectual property. These reports are free for the public, and all included information can be quoted with proper citation of source

This report is compiled from public domain information, with text and data copyrighted by the original publishers. In this report, part of the data is based on industry interviews, market surveys and other data were obtained from the analysis results, research methods and data collection by limiting the scope of the sample selection. This data can not fully reflect the real market situation. Please use discretion. The author of the report and associates does not bear any legal responsibility for the accuracy of reported data.

If the above statement is violated, the authors will retain its right to pursue the relevant legal liability.

Wu Bin (Benny Wu)

Contact: [email protected]

China Ski Industry White Book 2017 Annual Report

1

Key Data

Figure 0-1: Statistics of China Ski Resorts and Skier Visits

Note: The No. of ski resorts and skier visits in the report includes indoor ski resorts, but with the exclusion of dry ski and simulative ski equipment, etc..

Table 0-1: Key Data of 2017 Report

2017 2016 Growth Amount

Growth Rate

Ski Resorts in Total 703 646 57 8.82%

Ski Resorts with at least one Aerial Lift 145 125 20 16.00%

Skier Visits (10K) 1750 1510 240 15.89%

Aerial Lifts 236 199 37 18.59%

Magic Carpet 1076 850 226 26.59%

Snowmakers 6600 5180 1420 27.41%

Groomers 485 410 75 18.29%

Note：The report has reviewed and amended the missed part of aerial lifts in China Ski

Industry White Book 2016 Annual Report.

109125

14511 14 17 20 50 95130150

170190210225235248270

300348408460

568646703

1 1.5 3 10 30 75200

280350400

440470500550

630700

800900

1030

1250

1510

1750

0

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2007

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2009

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2015

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2017

No. of Ski Resorts with Aerial Lift

No. of Ski Resorts

No. of Skier Visits (10K)


2

Chapter I Ski Resort

1. Number & Distribution 1.1 Number & Distribution of Current Ski Resorts In 2017, the number of ski resorts in China have increased by 57 (including indoor resorts), with a total up to 703. That is a growth rate of 8.82%. Among those 57 resorts that were recently added, 20 of them have aerial lifts. At the end of 2017, there are 145 resorts with aerial lifts, out of 703 in total national wide.

Figure 1-1: No. of Ski Resorts

Figure1-2: Distribution of China Main Ski Resorts with Aerial Lifts

703 Ski resorts are distributed in 27 provinces, autonomous regions and municipalities, among which Heilongjiang Province takes the top rank with a number of 124. See Table 1-1 for details.

11 14 17 20 50 95 130150170190210225235248270300348408460568

646703

109125145

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1997

1998

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2005

2006

2007

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2010

2011

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2013

2014

2015

2016

2017

No. of Ski Resorts

No. of Ski Resorts with Aerial lifts


3

Table 1-1: China Ski Resorts Distribution (By Province)

Rank Province 2017 Ski Resort

Number

2016 Ski Resort

Number

2017 Newly-increased Ski

Resort Number 1 Heilongjiang 124 122 2 2 Shandong 61 58 3 3 Xinjiang 59 57 2 4 Hebei 58 46 12 5 Shanxi 45 42 3 6 Henan 42 41 1 7 Jilin 41 38 3 8 Liaoning 37 35 2 9 Inner Mongolia 37 33 4 10 Shaanxi 31 27 4 11 Beijing 24 24 0 12 Gansu 20 16 4 13 Zhejiang 18 18 0 14 Jiangsu 15 13 2 15 Chongqing 14 11 3 16 Tianjin 13 12 1 17 Ningxia 12 11 1 18 Sichuan 11 11 0 19 Guizhou 10 6 4 20 Hunan 8 7 1 21 Qinghai 7 7 0 22 Hubei 7 5 2 23 Anhui 3 1 2 24 Yunnan 2 2 0 25 Guangxi 2 1 1 26 Fujian 1 1 0 27 Guangdong 1 1 0

Total 703 646 57


4

Only Hong Kong, Macao, Taiwan, Shanghai, Jiangxi, Xizang and Hainan have not established ski resorts yet among 34 provincial administrative regions, a situation that is the same as last year Hebei province added 12 new ski resorts --- the largest increase among all provinces. As above mentioned, the number of ski resorts and skier visits include indoor ski resorts, while with the exclusion of artificial ski resorts like dry skiing and ski simulators, etc., and skier visits due to that. There are 9 recently opened indoor ski resorts among the newly-added 57 ski resorts. At the end of year 2017, number of indoor ski resorts opened in China has reached 21.

Figure 1-3: Statistics of Indoor Ski Resorts Operated in China

In addition, based on public information, there are 19 indoor ski resorts that have the planning and design completed and are in the process of construction, 11 among which will start operation in 2018, and others are to be in operation in 2019. Among indoor ski resorts that are in operation, Harbin Wanda Yuxue Leyuan is the most representative one, which has been officially in business since Jun. 30, 2017 and is the biggest indoor ski resort in the world. It has made the achievement of having 200 thousand skier visits in 2017 alone.

57

912

21

0

5

10

15

20

25

2013 2014 2015 2016 2017


5

Table 1-2：Operated Indoor Ski Resorts in 2017

Province Name of Indoor Resort City

Opening Date

1 Guangdong Alps Snow World Shenzhen 2000.7

2 Inner

Mongolia Dayongshan

Manchuria, Inner Mongolia

2005.12

3 Beijing Qiaobo(Beijing) Shunyi, Beijing 2005.8

4 Zhejiang Qiaobo(Shaoxing) Shaoxing, Zhejiang

2009.9

5 Henan Funiushan Luoyang, Henan 2010.5

6 Hunan Ruixiang Snow World Liuyagn, Hunan 2011.10

7 Guangxi Glacier Century Ski Resort Laibin, Guangyi 2014.10

8 Hunan Three bear ice Kingdoms Changsha,

Hunan 2015.7

9 Hebei Xibuchagnqing Shijiazhuang,

Hubei 2015.9

10 Zhejiang Wencheng Swan Castle Ski Resort Wenzhou, Zhejiang

2015.10

11 Shanxi Qinlingsiji Ankang, Shanxi 2016.4

12 Hebei Four seasons Ski Resort Handan, Hebei 2016.5

13 Chongqing Xiannushan Chongqing 2016.7

14 Zhejiang Qingtianleyuan Lishui, Zhejiang 2016.7

15 Hunan Taohuaxueyuan Changde,

Hunan 2017.2

16 Hebei Qingqingsiji Handan, Hebei 2017.5

17 Heilongjiang Harbin Wanda Yuxue Harbin,

Heilongjiang 2017.6

18 Guizhou Libo Ice World Theme Park Libo, Guizhou 2017.8

19 Guizhou Zunyisida Happy Valley Zunyi, Guizhou 2017.9

20 Guizhou Qiyuangu Anshun, Guizhou

2017.10

21 Anhui Ma’anshan Qidiqiaobo Ma’anshan,

Anhui 2017.11


6

1.2 Number and Distribution of Ski Resorts Planning and Design Projects

Table 1-3 summarizes the planning and design projects of ski resorts signed by the major domestic planning and design institutes in the past two years, which also reflects the activity of the ice and snow industry in Hebei Province. The number of projects in Hebei is 18, accounting for 28% of the total sample.

Table 1-3 Distribution of Major Planning and Design Projects in China 2016-2017

No. Provence Number of Projects 1 Hebei 18

2 Shanxi 5 3 Gansu 5 4 Inner Mongolia 5 5 Sichuan 3 6 Xinjiang 3 7 Jilin 3 8 Hubei 3 9 Hunan 2 10 Ningxia 2 11 Shanxi 2 12 Beijing 2 13 Chongqing 2 14 Guizhou 2 15 Others 7

Total 64

2. Classification Statistics of Ski Resorts

Based on the actual situation of the ski resorts in China, ski resorts are grouped by three different perspectives: the core target groups, the vertical drop and the area of the ski slopes. The statistics are presented below: 2.1 Classification by core target group

If classified by core target group, the domestic ski resorts is divided into three categories: one-time experience ski resorts, day trip ski resorts and destination resorts. The proportion of these three kinds of snow resorts in all snow fields is 75%, 22% and 3% respectively.


7

Table 1-4: Classification of Ski Resorts by Target Group

Type of Ski Resort

Per. Target Attributes Resort

Feature Consumer

Characteristics Cases

One-time Experience Ski

Resorts 75%

Sightseei ng/Experi

ence Guests Turist

Poor facilitate, only intermediate trails. Near scenic or cities.

More than 90% onetime experience; stay 2 hours.

Snow world; Bird’s nest

Day Trip Ski Resorts

22% Local /

Regional Guests

Sportive; Tourist

Little vertical drop, in suburban areas, all kinds of trails.

Mainly road trip; stay 3~6 hours.

Nanshan; Jundushan; Vanke-Shijinglong

Destination Resorts

3% Destination

Guests

Vacation; Sportive; Tourist

considerable scale trails, well accommodati ons and auxiliary facilities.

overnight visitors; stay more than 1 day.

LakeSonghua (Vanke); Changbaishan (Wanda); Beidahu; Yabuli; Wanlong;Fulong; Yunding;Taiwoo;

Based on the above classification, the statistics of ski resorts with aerial lifts shows that: Among those 145 ski resort with aerial lifts, 17 of them are destination resorts, accounting for 11.7%; 107 of them are day trip ski resorts, accounting for 73.8%; and 21 of them areone-time experience ski resorts, accounting for 14.5%.

11.70%

73.80%

14.50%

Figure 1-4：Classification of Ski Resorts by Target Group

Destination Resorts

Day Trip Ski Resorts

One-time Experience Ski Resorts


8

vertical drop>300m,

2.99%vertical drop100-

300m, 19.63%

vertical drop<100m,

77.38%

vertical drop>300m

vertical drop100-300m

vertical drop<100m

2.2 Classification by Vertical Drop

The vertical drop of the ski resort is an important indicator for the resource-scale of a ski resort. According to the actual vertical drop of the trails in the ski resorts, we classify the domestic ski resorts according to the following three categories: the number of the ski resort with more than 300 meters vertical drop-trails is 24 (Figure 1-5), vertical drop of 100-300 meters is 138, and vertical drop of less than 100 meters is 543. The proportion of the classified snow resorts according to the vertical drop is shown in Figure 1-5.

Figure1-5: Classification of Ski Resorts (By Vertical Drop)

Table 1-5: The List Resorts Get Vertical Drop over 300m

Resorts Vertical drop（m） Location

1 Altay Yexue Park 1000+ Xinjiang 2 Changbaishan-Tianchi 900+ Jilin

3 Yabuli(high mountain) 885 Heilongjiang

4 Beidahu 870 Jilin 5 Shangri-la 662 Yunnan 6 Vanke Lake Songhua 600 Jilin 7 Wanlong 580 Hebei 8 Xinjiang Silkroad 580 Xinjiang

9 Yabulin Sun Mountain 540 Heilongjiang

10 Taiwoo 510 Hebei


9

11 Wanlong 480 Hebei 12 Meilingu 480 Inner Mongolia 13 Genting 420 Hebei 14 Daihai 468 Inner Mongolia 15 Jiangjunshan 405 Xinjiang 16 Funiushan 400 Henan 17 Tianqiaogou 392 Liaoning 18 Wanda-Changbaishan 380 Jilin

19 Dolomiti Mountain Resort 323 Hebei

20 Cuiyunshan Yinhe 315 Hebei 21 Vanke Shijinglong 310 Beijing 22 Mao’ershan 308 Heilongjiang

23 Baolongshan Fenghuangling

304 Gansu

24 Changchengling 300 Hebei As shown in the above table, among 22 ski resorts with a vertical drop of more than 300 meters: of which 7 are located in Hebei province (all settled in Chongli), 4 are located in Jilin, 3 in Heilongjiang, 3 in Xinjiang, 2 in Inner Mongolia, 1 in Liaoning, Henan, Yunnan, Gansu and Beijing respectively. The developed ski resorts with the first two vertical drop are all natural snow resort without ropeways. Those resorts Rely on mobile devices, such as snowmobile, groomer (snowcat) and helicopters to help the skiers to reach top of the mountain. The other 22 resorts all have cableways. 2.3 Classification by Area of Slopes

Area of slopes is another important indicator to measure the size of the ski area. In 2017, besides newly built snowfields, the existing snow fields such as Beidahu, Miaoxiangshan in Changchun, Wanlong, Fulong and Genting in Chongli, have also stepped up the expansion of the resort.


10

Table 1-6: Number of Resorts by Area of Slopes (2017)

Area of Slopes (Hectare)

Number of Ski Resorts

Ski Resort (Area of Slopes, more than 30 Hectare)

>100 6

Altap Yexue Park Changbaishan Vanke Songhuahu Wanlong Beidahu Genting

50-100 7

Wanda Changbaishan Taiwoo Fulong Yabuli Sun Yabulin Tiwei Taibai’aoshan Sichouzhilong

30-50 15

Jiangjunshan Dolomiti Mountain Resort Yulongwan Nanshan Langyashan Baidengshan Cuiyunshan Yinhe Taiziling Funiushan Xilingshanxue Wujinshan Lining Qishan Baolongshan Fenghuangling Daihai Yuyang

10-30 34 5-10 105 <5 536

Total 703 At the end of 2017, there are 28 snow resorts with area of slopes of more than 30 hectares, accounting for 3.98% of the total snow fields. The list of resorts is shown in Table 1-6. It is estimated that the total area of domestic ski slopes will be around 3,500 hectares.


11

Among them, the total number of ski slopes in the table listed 28 resorts will account for more than 40%. The total length of the domestic trails is more than 1000 km, and the total length of the trails of the above listed 28 ski resorts exceeds 500 km. 3. Facilities Statistics

3.1 Statistics of Elevating Facilities: Aerial Lifts & Magic Carpets

Elevating facilities determine the operational efficiency of the ski resort, and it’s the most important part for any resort. Nowadays the elevating facilities in China are mainly aerial lifts and magic carpets. “Is there any aerial lifts in the ski resort and how many aerial lifts?” is an important KPI indicator that measures the size and efficiency of the ski resort.

3.1.1 Aerial Lifts

Figure 1-6: Aerial lifts in Ski Resorts (2017)

At the end of 2017, the total number of operating aerial lifts in domestic ski resorts is 236, distributed in 145 ski resorts. Hebei, Heilongjiang, Jilin list on the top three with the number of 46, 39, 37 respectively. In the meantime, three provinces built 122 aerial lifts in total, accounting for 51.69% of all aerial lifts.

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2015 2016 2017

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145

179199

236

No. of Ski Resorts with Aerial LiftsNo. of Aerial Lifts


12

Table 1-7: Distribution of Aerial Lifts in Ski Resorts (2017)

Province Number of Aerial Lifts Number of Ski Resorts with Aerial Lift

1 Hebei 46 22 2 Heilongjiang 39 26 3 Jilin 37 16 4 Liaoning 28 19 5 Beijing 19 11 6 Xinjiang 16 10 7 Inner Mongolia 9 8 8 Shanxi 8 5 9 Gansu 8 7 10 Shandong 6 6 11 Shaanxi 5 4 12 Sichuan 3 2 13 Henan 3 2 14 Yunnan 3 1 15 Chongqing 2 2 16 Guizhou 2 2 17 Hubei 1 1

18 Tianjin 1 1

Total 236 145 The number of detachable lifts reflects the scale and efficiency of the snow field. In the past three years, the domestic detachable lifts have been developing rapidly, from 26 in 2015 to 48 in 2017, and the number of ski resorts with detached ropeways has also increased from 10 to 18.


13

Figure 1-7: Detachable Lifts in Ski Resorts (2017)

Figure 1-8 shows the relationship between the number of imported and domestic detachable lifts in the past three years. Obviously, the development of the domestic detachable is taking a high speed, increased from 2 in 2015 to 15 in 2017.

Figure 1-8: Number of Imported and Domestic Detachable Lifts (2015-2017)

There are 48 detachable lifts in China totally. 18 detachable lifts are located in Hebei province, which are distributed in 6 snow parks and all concentrated in Chongli District of Zhangjiakou. 18 detachable lifts are in Jilin province and distributed in 5

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No. of Detachable Lifts

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Domestic Detachable Lifts

Imported Detachable Lifts


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ski resorts. 6 detachable lifts are in Heilongjiang province and distributed in 3 snow resorts. Two were also built in each following province (Shaanxi, Inner Mongolia and Xinjiang). (Notes: in this statistics, only the lifts for skiing are considered, not the lifts for transport.)

Figure 1-9: Distribution of Detachable Lifts by Province (2017)

Table 1-8: Quantitative Rank of Detachable Lifts in China (2017)

Resorts 2017 Province 1 Vanke-Songhua Lake 6 Jilin 2 Wanda-Changbaishan 5 Jilin 3 Wanlong 5 Hebei 4 Beidahu 4 Jilin 5 Genting 4 Hebei 6 Taiwoo 3 Hebei 7 Fulong 3 Hebei 8 Yabuli Tiwei 3 Heilongjiang 9 Changbaishan 2 Jilin

10 Cuiyunshan-Yinhe 2 Hebei 11 Yabuli MCR 2 Heilongjiang 12 Taibai-Aoshan 2 Shaanxi 13 Liangcheng-Daihai 2 Inner Mongolia 14 Miaoxiangshan 1 Jilin 15 Dolomiti Mountain Resort 1 Hebei 16 Maoershan 1 Heilongjiang 17 Silkroad 1 Xinjiang 18 Jiangjunshan 1 Xinjiang

Total 48

05101520253035404550

2015 2016 2017

9 1318

1316

184

6

6222

Xinjiang

Inner Mongolia

Shaanxi

Heilongjiang

Jilin

Hebei


15

0

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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

37 56 51

30 48 57 59

117

164

232 226

51 63 90

54 75 87

103

179

218

363

287

New Magic Cargets

Length of New Magic Carpets (100m)

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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

37 92 144 174 221

278 337

454

618

850

1076

51 114

205 258 334

421 523

703

921

1283

1570

No. of Operated Magic Carpet

Length of Operated Magic Carpets（100m）

3.1.2 Magic Carpet

Figure 1-10: Number and Length of New Magic Carpet in Ski Resort (2017)

Figure 1-11: Number and Length of Operated Magic Carpet in Ski Resort (2017)

The data of magic carpet is from Daowo, Yahao and some other major domestic suppliers. Until 2017 there are totally 1076 magic carpets in operation in China,


16

0102030405060708090

2011 2012 2013 2014 2015 2016 2017

No. of Newly Increased Imported Used Groomers

No. of Newly Increased Domestic Groomers

No. of Newly Increased Imported Groomers

including the new 226 magic carpets in 2017. The total length of the magic carpets in China is about 157 km.

3.2 Facilities Statistics: Grooming Machines, Snow Guns

3.2.1 Groomers

According to the statistics, the total number of groomers in domestic ski resorts is about 485. In 2017, the number of new groomers in China was 75, slightly lower than the 80 in 2016. Among them, 48 new groomers were imported, a significant decline year on year. The data comes from the main suppliers of groomers.

Figure 1-12: New Groomers in Ski Resorts (2017)

This report quoted the China custom’s data for the first time, which is related to the imported groomers (Table 1-9). The data indicates that the main original places of imported groomers are Italy, Germany, Canada, America, etc..

Table 1-9： China Imports Statistics（Groomers）

Trading Partners

Number 2011 2012 2013 2014 2015 2016 2017(1-11)

Total 22 24 23 31 68 68 58 Italy 12 18 10 18 28 28 25 Germany 2 3 6 7 16 20 24 Canada 1 1 2 4 12 11 6 U.S.A 2 1 2 1 4 7 2 Others 5 1 3 1 8 2 1 Quote: China Customs, Beijing Longzhixun Information Consulting Company


17

3.2.2 Snowmakers

Figure 1-13: New Snowmakers in Ski Resorts (2017)

In 2017, there are 1420 new snowmakers in the whole country. The total number of Snowmakers is about 6,600. Among them, domestic snow machines accounted for about 15%. 3.3 Facilities Statistics: Rental Skis

Figure 1-14：China Imports Statistics（Skis & Bindings）

Quote: China Customs, Beijing Longzhixun Information Consulting Company

7001180

1420

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Skis

Bindings (kg)


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2014 2015 2016 2017

Based on the import data from China Customs, the import quantities of bindings are growing with a high speed, and at the same time, the imports of each type of skis are in the significant decrease, which can also reflect the significant increase of domestic skis. According to the information provided by main international ski suppliers, the international brands have a steadily development from the view of rental skis in snow parks. In 2017, the number of imported rental skis, which were newly put into the market, is more than 50 thousand pairs, including a leasing project, which was implemented by a famous big company in cooperation with the snow parks. The whole number of rental skis from the market is more than 600 thousand pairs, and the average number in each snow field is close to 900 pairs.

Figure 1-15: New Rental Skis in Ski Resorts (2017)


19

4. Ski Resort Software Facilities

4.1 Information Management: iSnow Snow and Ice Enterprise Cloud Service

2017 iSNOW Snow and Ice Enterprise Cloud Service Ski Resorts Distribution

Ticket67%

Coach14%

Training Camp5%

Hotel5%

Others9%

2017 iSNOW Snow and Ice Enterprise Cloud Services Products Proportion

Ticket Coach Training Camp Hotel Others


20

51%49%

2016 iSNOW Snow and Ice Enterprise Cloud Service User Analysis

Mobile PaymentCash + Card Payment

73%

27%

2017 iSNOW Snow and Ice Enterprise Cloud Service User Analysis

Mobile PaymentCash + Card Payment


21

4.2 Big Data Analysis and Services: Chongli Mobile Data Report (Authorized by

the Chongli Government)

Ø Over 70% stay 1-2 days, less than 30% stay over 3 days. Visitors staying over 3 days are mainly in surrounding area.

27.90 24.06 14.48 17.5839.49 41.60

95.06119.18

23.3528.02

20.65

201701 201702 201703 201704 201705 201706 201707 201708 201709 201710 201711

Analysis of visitors in Chongli (10 thousand)

17.05 14.50 10.84 13.2225.64 27.47

57.3268.31

16.34 19.61 14.46

201701 201702 201703 201704 201705 201706 201707 201708 201709 201710 201711

Analysis of Visitors Flow from Hebei Province in Chongli (10 thousand)

10.85 9.56 3.64 4.36 13.85 14.13 37.74

50.87

11.26 14.82 10.60

201701 201702 201703 201704 201705 201706 201707 201708 201709 201710 201711

Analysis of Visitors from Other Provinces in Chongli (10 thousand)

53.44%

14.21%

6.67%

4.46%

2.96%

2.02% 1.64% 1.29% 1.12% 12.19%

April 2017 Stay Duration in Chongli Analysis

12345678910

Stay Longer than 3 days User Analysis

Hebei BeijingTianjin Inner MongoliaOthers


22

Provinces Amount (person) Beijing 148,862

Inner Mongolia 32,070 Tianjin 9,890 Shanxi 9,455

Liaoning 6,816 Shandong 6,812

Henan 5,999 Shanghai 5,249

Guangdong 4,980 Jiangsu 4,052


23

4.3 Ski Instructor Training Certification（Data Sorted Out by ZHANG Yan of

Magic Ski School

Up to the end of 2017, ski instructors in China engaged in ski teaching work are about 20 thousand, among which ski instructors holding ski social sports instructor certificate issued by General Administration of Sport of China and Ministry of Personnel totals up to 9,177 and accounts for 46%. In addition, obtaining all kinds of ski instructors association license of overseas countries becomes a trend, like USA PSIA、Canada CSIA、New Zealand NZSIA、

UK、Austria and Japan, etc.. In 2017, more than 900 people got ski instructor license issued by overseas entities, and it was 700, 300 in 2016 and 2015 respectively.

5. Four-season Ski Places

5.1 Dry Ski

As an alternative of ski, dry ski resort has come a long way in recent years in China. Jianfeng Dry Ski is a main supplier of China dry ski. According to data provided by Jianfeng Dry Ski, the operated Jianfeng Dry Ski Resorts have reached 21 up to the end of 2017.

The Operated Jianfeng Dry Ski Resort Number

2

5

9

14

18

21

0

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15

20

25

2012 2013 2014 2015 2016 2017


24

- 5,000.00

10,000.00 15,000.00 20,000.00 25,000.00 30,000.00 35,000.00 40,000.00 45,000.00

2012 2013 2014 2015 2016 2017

The Annual Growth Number of Dry Skier Visits(Source from Chengdu Four Season Ski Resort)

The Annual Growth Number of Dry Skier Visits

Besides Jianfeng Dry Ski, dry ski products of other brands all developed fast, for example, Jisu Dry Ski has 10 ski resorts established and in business. Meanwhile, there are 5 to be established. 5.2 Indoor Ski Simulative Training Resort

Taking Xueleshan Club as an example, LeSki Club has already had 12 indoor ski training centers opened in Beijing with 28 simulative ski equipment in operation. It is estimated that there will be 140 thousand skier visits in full year. Xueleshan has employed 59 snow sport instructors.


25

Chapter II Skier

1. Number & Distribution of Skiers

Figure 2-1: Skier Visits & Skier Number

In 2017, how many people have skied? As research and calculation showed in the report, skier number is about 12.1 million in all 17.5 million skier visits. It has raised 6.8% compared to 11.33 million in 2016. Among that, account for one-time experience people has decreased from 77.8% in 2016 to 75.2%. In 2017, ski time by person has rised from 1.33 in 2016 to 1.45.

805

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No. of Skiers (10K)

No. of Skier Visits (10K)


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Table 2-1: Distribution of Skier Visits (By Province)

2017 2016

Province Rank Ski Resort Number

Skier Visits (10K)

Ski Resort Number

Skier Visits (10K)

Rank

Heilongjiang 1 124 196 122 158 2 Hebei 2 58 176 46 122 3 Beijing 3 24 167 24 171 1 Jilin 4 41 147 38 118 4 Shanxi 5 45 110 42 96 7 Shandong 6 61 104 58 98 6 Zhejiang 7 18 91 18 79 9 Henan 8 42 90 41 82 8 Xinjiang 9 59 86 57 99 5 Inner Mongolia

10 37 84 33 76 10

Liaoning 11 37 69 35 72 11 Shaanxi 12 31 68 27 54 12 Sichuan 13 11 58 11 50 13 Gansu 14 20 56 16 48 14 Tianjin 15 13 40 12 39 15 Jiangsu 16 15 39 13 29 16 Hunan 17 8 33 7 27 17 Chongqing 18 14 33 11 24 18 Guizhou 19 10 30 6 10 21 Hubei 20 7 21 5 18 19 Ningxia 21 12 18 11 15 20 Qinghai 22 7 10 7 9 22 Anhui 23 3 10 1 3 27 Guangxi 24 2 6 1 3 26 Yunnan 25 2 4 2 4 23 Fujian 26 1 3 1 3 24 Guangdong 27 1 3 1 3 25 Total 703 1750 646 1510

Rank of growth amount of skier visits（10K+）：Hebei, Heilongjiang, Jilin, Guizhou, Shanxi, Shannxi, Zhejiang, Jiangsu. Among that, Hebei increased by 540 thousand due to newly-increased 12 ski resorts；Heilongjiang increased by 380 thousand due to Harbin Wanda Yuxueleyuan. Xinjiang has decreased 130 thousand due to safeguard stability.


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Beijing23%

Liaoning6%

Hebei18%

Heilongjiang13%

Jilin6%

Henan7%

Shandong4%

Sichuan5%

Shaanxi3%

Others15%

HUAXUEZOO(滑雪族) Users Source

2. Skier Features: Mobile Internet Data

It is the ultimate mission of our practitioners to draw a picture of Chinese skiers from many dimensions. The report continues to unite relatively active partners in the country, providing multi- dimensional analysis reports from their own perspectives.

2.1 HUAXUEZOO(滑雪族) Report

a) HUAXUEZOO(滑雪族) Users Source by Province

b) HUAXUEZOO(滑雪族) Portrait and Analysis

75%

19%

5%

1%

Mobile Terminal Analysis

IPhone Android WP7 Unknown

53% 47%

Male Female

Gender Analysis


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c) HUAXUEZOO(滑雪族) User Equipment Analysis

d) HUAXUEZOO(滑雪族) Reading Volume in Snowy Season and Non-Snowy Season

Reading Volume in Snowy Season and Non-Snowy Season Season Reading volume Proportion

Snowy Season (Jan. - Apr., Oct. - Dec.) 7,652,661 times 65.09% Non-Snowy Season (Apr.- Oct.) 1,937,707 times 34.91%

e) HUAXUEZOO(滑雪族)User Most Interested Articles Top10

Article Hits Forwarding

Volume If I go to Chongli once more, I'm a dog 36,838 2,351

For skiing on Changbai Mountain, I did not go to work for three days

36,005 2,333

Archaeopteryx skiers global trial began to recruit! 30,019 1,665 The most regretful thing in my life was in a cable car with you, but have not got your WeChat

27,053 2,162

Five types of common girls in ski resort 25,654 1,856 In the world the steepest skiing race, the players roll down ski race at the speed of three per second.

21,254 1,807

Is this the Skiing fixator that changes the movement of the Snowboard?

20,851 1,885

Some things to pay special attention when skiing 20,791 2,303 Want to marry a girl like this 20,339 1,587 "Taught girlfriend skiing, we broke up" 19,883 1,534

33%Skis

74%Rent67%

Snow-boards

26%Carry

0%

10%

20%

30%

40%

50%

60%

70%

80%

Skis and Snowboards Ratio Rent and Carry Ratio

HUAXUEZOO(滑雪族) User Ski Equipment Analysis


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39.54%

10.70%

9.27%

7.28%

3.75%

2.26% 2.71%

2.19% 2.92% 5.01%

GOSKI Users Source

Beijing

Liaoning

Jilin

Hebei

Heilongjiang

Shandong

Xinjiang

Guangdong

Sichuan

Shanghai

2.2 Goski Report

As the Goski team and resources have more links to snowboarder, the Goski report reflects more of the features of snowboarder.

GOSKI User Characteristics

Female, 49.60%

Male,

50.40%

Snowboard, 58.90%

Ski, 24.90%

Others, 16.20%


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2.3 Ski+HUABEI(滑呗) Report

General Information from Ski+HUABEI (2017)

Number of Ski Resorts Recorded in Total 354

Number of Ski Resorts Recorded in China 219

Number of Ski Resorts Recorded Aboard

191

Number of Users 373,137

Users Recorded（2017） 96,444

Number of Ski Kilometers Recorded

（2017） 3,448,300

Number of Ski Kilometers Recorded on Average per User

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TOP 20 Recorded Ski Resorts & Recorded Data from HUABEI (2017)

Rank Ski Resorts Recorded Numbers

Recorded Total Mileage (Km)

Mileage per User (Km)

Ski Fall per User (Km)

1 Wanlong 8347 634,493.84 76.01 15.69 2 Songhua Lake 9353 580,569.18 62.07 13.4

3 Secret Garden Resorts 5155 313,796.49 60.87 10.53

4 Beidahu 4919 272,470.24 55.39 12.65

5 Yabuli sun mountain 2877 269,435.85 93.65 19.66

6 Taiwoo 3825 176,659.33 46.19 9.69

7 Wanda-Changbaishan

3182 113,471.25 35.66 7.11

9 Dolomiti 2020 79,504.12 39.36 7.58

10 Maoershan 3101 79,435.99 25.62 8.36

10 Fulong 1852 72,315.56 39.05 4.2 11 Silkroad 968 53,750.64 55.53 10.48 12 Nanshan 2316 49,158.73 21.23 3.14


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TOP 20 Recorded Ski Clubs from Ski+HUABEI (2017)

Rank Ski Clubs Recorded Numbers

Recorded Total Mileage (Km)

Mileage per User (Km)

Ski Fall per User (km)

1 1031 637 100,606.27 157.94 30.7

2 Xuefeng 263 96,990.85 368.79 78.96

3 Guangdong 307 56,911.24 185.38 37.94

4 Jilin Xuezhe 200 56,515.9 282.58 36.04

5 Yuanshan 334 54,223.75 162.35 50.08

6 Monuo 162 49,912.31 308.1 60.03

7 Xingyu Outdoor 464 44,719.04 96.38 18.09

8 Yilong 88 35,179.31 399.76 81.14

9 Tianjin Lingdu 203 30,614.47 150.81 28.21

10 Lingdu 165 26,866.83 162.83 35.43

11 Fenghuaxueyue 174 24,230.58 139.26 28.6

13 Miaoxiangshan 1670 39,666.99 23.75 4.06

14 Yabuli 1042 35,936.31 34.49 7.16 15 Meilin Valley 682 34,781.77 51 8.63 16 Changchengling 1171 34,172.43 29.18 6.48 17 Huaibei 1764 33,748.7 19.13 3.32 18 Wanlong Bayi 1269 30,848.72 24.31 3.52

19 Tianqiaogou 633 19,967.54 31.54 0.05

20 Meimengdu 347 19,225.87 55.41 11.91

General Information of Ski Clubs from Ski+HUABEI (2017)

Number of Registered Ski Clubs 872

number of registered Ski Club Users 48,876

Users per Club 56

Number of Ski kilometers Recorded by Ski Clubs (2017)

1,624,824

Number of Ski kilometers per User Recorded by Ski Clubs (km) (2017)

29


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12 Sstyle Xuefeng Outdoor 176 23,879.68 135.68

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13 Daqing DCS 115 23,608.01 205.29 27.72

14 Xuankuzhilv 205 22,000.34 107.32 19.76

15 Changchun Jisu 291 19,475.45 66.93 13.95

16 Panjing Rainbowl 115 19,401.62 168.71 24.57

17 Jiyingzhe 163 18,572.41 113.94 31.11

18 Xian Bingfeng 219 17,732.92 80.97 15.56

19 veneer snowboard 138 14,595.64 105.77

36.5

20 678 86 14,242.32 165.61 20.44

2.4 LEDIAN (乐点) Report

According to the LEDIAN report, the number of Chinese skiers choosing to go skiing in Japan increased significantly, from 48% of the previous year to 55%. Closely after that is Europe, in the ranking of European countries, Switzerland ranks obviously at the top, followed by France, Austria, Italy. 3. Skier Equipment Market

Unfortunately, although most manufacturers provide relevant data, the description of skier equipment market is still the weakest part of the report. For most specialized

New Zealand, 3%Korea, 2%

Other, 2%

Japan, 55%

Europe ALPS, 20%

North America, 18%

The Proportion of Chinese Ski Enthusiasts' Overseas Destination Selection

New Zealand

Korea

Other

Japan

Europe ALPS

North America


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channel like street stores, the ski equipment retail market has been in a platform stage without too much change. I would rather share the following two points: • Adolescent skiing market has overall launched to which is worth of paying close

attention; • Ski brand Wed'ze of Decathlon has a strong growth tendency with the annual

increase of 30%.

Finally, I would like to share the statistics from Magic Ski School by the end of 2017 for reference. Branches and camps of Magic Ski School increased from 3 to 10 with the growth rate of 230%. There are 220 full-time certified coaches and 80 part-time certified coaches with the annual increase of 160%. Teaching staff number is 3100 in 2015, 10900 in 2016 and 23000 in 2017 with the annual growth of 110%. Teaching income is 9 million yuan with the annual increase of 210%. Teaching repurchase rate is 67%. Teaching conversion rate is 32%, up to the standard of 3 or 4.

The summary remains the same：

China

—— the biggest beginner ski market in the world!


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Appendix：Index Chart

Figure 0-1: Statistics of China Ski Resorts and Skier Visits Table 0-1: Key Data of 2017 Report Figure 1-1: No. of Ski Resorts Figure1-2: Distribution of China Main Ski Resorts with Aerial Lifts Table 1-1: China Ski Resorts Distribution (By Province) Figure 1-3: Statistics of Indoor Ski Resorts Operated in China Table 1-2: Operated Indoor Ski Resorts in 2017 Table 1-3: Distribution of Major Planning and Design Projects in China 2016- 2017 Table 1-4: Classification of Ski Resorts by Target Group Figure 1-4: Classification of Ski Resorts by Target Group Figure 1-5: Classification of Ski Resorts (By Vertical Drop) Table 1-5: The List Resorts Get Vertical Drop over 300m Table 1-6: Number of Resorts by Area of Slopes (2017) Figure 1-6: Aerial lifts in Ski Resorts (2017) Table 1-7: Distribution of Aerial Lifts in Ski Resorts (2017) Figure 1-7: Detachable Lifts in Ski Resorts (2017) Figure 1-8: Number of Imported and Domestic Detachable Lifts (2015-2017) Figure 1-9: Distribution of Detachable Lifts by Province (2017) Table 1-8: Quantitative Rank of Detachable Lifts in China (2017) Figure 1-10: Number and Length of New Magic Carpet in Ski Resort (2017) Figure 1-11: Number and Length of Operated Magic Carpet in Ski Resort (2017) Figure 1-12: New Groomers in Ski Resorts (2017) Table 1-9: China Imports Statistics（Groomers） Figure 1-13: New Snowmakers in Ski Resorts (2017) Figure 1-14: China Imports Statistics（Skis & Bindings） Figure 1-15: New Rental Skis in Ski Resorts (2017) Figure 2-1: Skier Visits & Skier Number Table 2-1: Distribution of Skier Visits (By Province)


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Brief Introduction to the Authors

Wei Qinghua Wei Qinghua is the chairman of Beijing Antaeus Ski Resort

Investment & Management Co., Ltd., chairman of Zhongxue Zhongyuan (Beijing) Investment Consulting Co., Ltd. Engaged in

ski industry for more than 20 years, he focused on exploitation and

construction, operation and management, design and consulting,

industrial theoretical research of ski resorts. He has successively served as deputy manager of Yabuli Ski Resort, executive general

manager of Beijing Nanshan Skiing and Water Skiing Resort,

general manager of Wanlong Ski Resort, vice president of

Miyuanyunding Ski Resort, chairman of Beijing Zhongxue Zhongyuan Investment Consulting Co., Ltd. He is an international

referee with rich competition experience who has gone through the

Third Asian Winter Game, many National Winter Games,

International University Sports Games. He is also the counselor of Beijing - Zhangjiakou Winter Olympic bidding committee.

Benny WU (WU Bin) Benny WU (WU Bin) is the president of Beijing Carving Ski Sports

Development Co., Ltd., chief writer of China Ski Industry White

Book and the vice chairman of Beijing Ski Association, who has

successively served as Chief Strategy Officer of Ice & Snow

Business Department of Vanke Group, deputy general manager of

Gaoqiu Ice & Snow Department of Operation Center of Beijing

Wanda Cultural Industry Group, general manager of Jilin Beidahu

Ski Resort, general manager of Hebei Chongli District Dolomiti

Mountain Resort, marketing director of Italy Tecnica Group

(Beijing) Co., Ltd., executive director of Beijing Snowfavor Sports

Products Co., Ltd., etc.. Devoted to promoting the development of

China ski industry over a long-term, he has a deep research on

international and domestic ski industry.

Documents

China Ski Industry White Book - Vanat Ski Industry White Book 2017.pdfPresident of Beijing Carving Ski Sports Development Co., Ltd. Jan. 25, 2018 China Ski Industry White Book 2017Annual