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China radiation oncology market Elekta Approach Gilbert Wai Managing Director Elekta China

China radiation oncology market - player.creo.seplayer.creo.se/elekta/pdf/China_ASTRO_GilbertWai.pdf · Siemens 40% 32% 28% ... Sponsorship and scholarship • Wuhan Medical University

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China radiation oncology market

Elekta Approach

Gilbert WaiManaging Director Elekta China

Market outlook - China

• Overall China Linac market: 11%-13% growth coming years– Underserved RT market – 1.1 Linac/million

– Healthcare reform expands medical coverage to rural population

– General economic growth and demographic trend

• Elekta China – best positioned to maintain market leadership– Focused organization

– Critical size, 350 staff in China, the 3rd largest subsidiary in Elekta

– Full range of business activities – R&D, engineering, manufacturing, sourcing, sales, marketing, services enabling Elekta to fully leverage the China market potential, supplier base and group of talents

China radiation oncology market- market drivers: need of training and education

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

RT Doctors Physicists Nurses Technicians

1986 1994 1997 2001 2006

Source: Prof. Yin Weibo – The fifth nationwide survey on radiation oncology of China in 2006

0

100

200

300

400

500

600

700

800

900

1 000

Linac 60Co Brachy Simulator CT

Simulator

TPS

1986 1994 1997 2001 2006

China radiation oncology market- market drivers: lack of equipment

Source: Prof. Yin Weibo – The fifth nationwide survey on radiation oncology of China in 2006

China radiation therapy resources

• ~ 1,000 Radiotherapy centers

• ~ 1,400 Linear accelerator, 1.1 linac/mil

• Annual market size average 130-150 in the past 3 years, 70% import and 30% domestic

• Average size of treatment center:– Most are small centers with 1-2 linacs

– ~60 large centers with >3 linacs

• Acute shortage of physicists

- less than 1 per machine

Source: IAEA database extract 2009 (updated by BU Managers)

Five highlights of the China Health Reformmarket drivers: large investments in healthcare

• Increase of medical insurance coverage to all citizens– Provide a basic safety net to all citizens

• Establishing a national system for basic drugs– Will lower drug prices

• Improving the community-level medical and health service system– Will make primary level medical service more

professional and accessible

• Promoting equality in right to basic health services– Will improve social equity and rural spending

• Pushing the reform of public hospitals– Ensuring accessibility and affordability of health care

Elekta China - milestones

• 1982 - Start up of sales activities

• 1994 - Representative office in Beijing

• 2000 - JV SEOS* in Shanghai with NPSS

• 2002 - 100% ownership of SEOS*

• 2005 - Start of global sourcing

• 2006 - JV EBMEI started in Beijing

• 2008 - COMPACT received CE MarkStart of TPS R&D activities in Shanghai

*Shanghai Elekta Oncology System

Elekta’s market position

• Elekta growing market share. Full product offering to meet China expanding RT needs

• Market share new sales: 40%

• Market leadership in IGRT segment with China IGRT consortium, education and publication

• Leksell Gamma Knife: 17 units

Market share new orders (Linacs) in China*

Elekta

Varian

Siemens

40%

32%

28%

*2009/2010

Lifecycle services gaining share despite rapid growth in hardware

Hardware

LifecycleServicesSlice 4

2008

2009

Hardware

LifecycleServices

2010

Hardware

LifecycleServices

2008 2009 2010

Installed base Linacs*

+13%

+20%

*Excluding EBMEI installed base

12%

19%

21%

Precision

CRT IMRT IGRT ExtracranialSRT/SRS

Intracranial SRS

Elekta CompactElekta Compact

Elekta Elekta AxesseAxesse

Elekta Precise Treatment SystemElekta Precise Treatment System

Elekta InfinityElekta Infinity

LeksellLeksell Gamma Knife 4C/4Gamma Knife 4C/4

LeksellLeksell Gamma Knife Gamma Knife PerfexionPerfexion

Elekta SynergyElekta Synergy

Affordability - High technology radiotherapy solutions

Affordability - Elekta Compact™

• Cost-effective solution for a variety of conventional radiation therapy techniques

• Delivery of simple to complex and multi-field/complex 3D and/or IMRT treatments

• Compatible with a range of Elekta products from the Stereotactic portfolio

• Small footprint – ideal for small treatment rooms

• Entry Level Treatment System that is upgradable to meet clinical needs

Affordability - China: BMEI

• Incorporated in 2000, having existed as a research and production institute since the late 1970’s

• Strong R&D focus and team of highly skilled engineers, developed COMPACT with CE mark in 2 years

• Located in a modern purposely-built Linac facility inChang Ping, a suburb north of Beijing, China

The platform for a major Chinese presence

Accessibility - LGK Networking Solution

Leksell Gamma Knife

Central LGK Center

Leksell Gamma Plan Leksell Gamma Plan Leksell Gamma Plan

Satellite Planning Center Satellite Planning Center

Accessibility - OIS Enterprise

Training and education

Sponsorship and scholarship• Wuhan Medical University

– Bachelor of Medical Physicist Program

• Tsinghua University– Master of Medical Physicist Program

International exchange and symposium• ASTRO, ESTRO, and others

Elekta system technical and operation training

• Around 100 Classes per year

Elekta future in China

• Continuous investment in:– Expanding R&D Center and launch of New Products – Expanding international supply and sourcing team – Marketing, technical, and supporting teams

• Best practice cancer care model– Create platforms and initiatives for leading hospitals to develop “Best

Practice”– Use Elekta capacity for workflow and benchmark process improvement

• Work with public health officials– Healthcare Reform - National Standards– Bidding and Procurement Process– Reimbursement levels– Approval for foreign qualified investors in health care