CHINA MARKET OMNICHANNEL SOLUTION · 2020. 9. 30. · CHINA MARKET OMNICHANNEL SOLUTION With a...
2
CHINA MARKET OMNICHANNEL SOLUTION With a growing demand for consumer products and the world’s largest e-commerce market, China has become the primary target for brands looking to enhance their potential through omnichannel retailing. China’s growing middle class, high mobile usage, and extensive social media infrastructure have contributed to the development of a new highly digitized retail ecosystem, defined as an omnichannel. It uses applications such as live streaming and short videos to influence consumers, creating a shift in marketing focus from key opinion leaders (KOL) to key opinion consumers (KOC). This system enables innovative and dynamic retailing model from online to offline during the whole customers acquisition process. Brands successfully entering this competitive market must be able to map out China market rules and practices, product safety, quality requirements and their target audience’s engagement with the latest trends. Without this, they will miss many of the opportunities created in this dynamic and competitive market. FROM COMPLIANCE TO CONSUMER ENGAGEMENT
CHINA MARKET OMNICHANNEL SOLUTION · 2020. 9. 30. · CHINA MARKET OMNICHANNEL SOLUTION With a growing demand for consumer products and the world’s largest e-commerce market, China
With a growing demand for consumer products and the world’s
largest e-commerce market, China has become the primary target for
brands looking to enhance their potential through omnichannel
retailing.
China’s growing middle class, high mobile usage, and extensive
social media infrastructure have contributed to the development of
a new highly digitized retail ecosystem, defined as an omnichannel.
It uses applications such as live streaming and short videos to
influence consumers, creating a shift in marketing focus from key
opinion leaders (KOL) to key opinion consumers (KOC). This system
enables innovative and dynamic retailing model from online to
offline during the whole customers acquisition process.
Brands successfully entering this competitive market must be
able to map out China market rules and practices, product safety,
quality requirements and their target audience’s engagement with
the latest trends. Without this, they will miss many of the
opportunities created in this dynamic and competitive market.
■ Training on China Market Regulation and E-commerce Platforms■
Protocol Development and Program Harmonization■ Enterprise Standard
Development
■ Material and Product Testing ■ Label Review ■ Factory Audit /
Seller Verification ■ Product Inspection
■ Independently Checked Mark ■ Live Streaming Events ■ Supply
Chain Management Showcasing
■ Return Analysis ■ Service Enhancement Check ■ Random Sampling
Check
SGS SOLUTION
SGS has been supporting consumer goods brands, retailers, and
suppliers to understand and work towards market and product
compliances, according to the comprehensive and systematic
framework of rules and guidelines for both online and offline
sales. Our primary focus has therefore been to help companies
develop supply chain management frameworks, workflows and standard
that promote high quality products in compliance with China market
regulations.
The new vertical China market omnichannel solution has been
developed to allow businesses to exploit the full potential of this
new way of retailing – from Compliance to Consumer Engagement.
