PROFESSIONAL BUSINESS CHINA BUSINESS From small start-ups to multinational corporations, Palgrave Macmillan’s China Business books provide clear insight and practical advice for professionals looking to work with and develop in Chinese markets. FEATURED BACKLIST China and the EU in Context Kerry Brown (ed.) 9781137352385 I April 2014 I £29.99 I HB Brings together the research of world- class commentators on China from across Europe to explore the policy aspects of the China-EU relationship. Aimed at practitioners, this book shows how to relate to China practically and understand its complexities for business purposes, including investment, social unrest, and China’s ﬁve-year program. The Rise of the New East Ben Simpfendorfer 9781137370051 I June 2014 I £14.99 I HB Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. Risky Business in China Jeremy Gordon 9781137433213 I Sep 2014 I £16.99 I PB Risk is a major reason that companies fail in, or fail to enter, China. Packed with case studies, this unique book demonstrates how correctly applied due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships. China Goes West Joel Backaler 9781137293923 I April 2014 I £19.99 I HB Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and ﬁrst-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete. Myth-Busting China’s Numbers Matthew Crabbe 9781137353191 I April 2014 I £14.99 I PB A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future. The New Chinese Traveller Gary Bowerman 9781137397287 I Oct 2014 I £14.99 I PB Bowerman explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers. 9780230120624 9781137034632 9781137278357 9781137276346

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P R O F E S S I O N A L B U S I N E S S

CHINA BUSINESSFrom small start-ups to multinational corporations, Palgrave Macmillan’s China Business books provide clear insight and practical advice for professionals looking to work with and develop in Chinese markets.

FEAT

EDBA

LIST

China and the EU in ContextKerry Brown (ed.)9781137352385 I April 2014 I £29.99 I HBBrings together the research of world-class commentators on China from across Europe to explore the policy aspects of the China-EU relationship. Aimed at practitioners, this book shows how to relate to China practically and understand its complexities for business purposes, including investment, social unrest, and China’s five-year program.

The Rise of the New EastBen Simpfendorfer9781137370051 I June 2014 I £14.99 I HBTaking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

Risky Business in ChinaJeremy Gordon9781137433213 I Sep 2014 I £16.99 I PBRisk is a major reason that companies fail in, or fail to enter, China. Packed with case studies, this unique book demonstrates how correctly applied due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships.

China Goes WestJoel Backaler9781137293923 I April 2014 I £19.99 I HB Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Myth-Busting China’s Numbers Matthew Crabbe9781137353191 I April 2014 I £14.99 I PBA good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future.

The New Chinese TravellerGary Bowerman9781137397287 I Oct 2014 I £14.99 I PBBowerman explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

9780230120624 9781137034632 9781137278357 9781137276346