Child Rights and You 52

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CHILD RIGHTS AND YOU - CRY

WHAT IS CRY ALL ABOUT?

HISTORY AND MILESTONES

Awards & Recog!"!o

H!g#$!g#"s o%er ' (ears

Way back in the 1970s, Rippan Kapur, a young airline purser, was driven by the extraordinary

dream to see a day when no ndian child would be deprived o! rights as basic as survival,

participation, protection and development"

#ike many o! us, Rippan too was upset when he saw disparities between privileged and

underprivileged children" $e hated to see children begging and working as servants" %nlike most

o! us though, he did something about it"

$e &oined his school's social service club and read to the blind, visited children in hospitals, held

reading and writing classes !or street children, and started a !ree dispensary at a slum the club

adopted" (o raise !unds !or these activities, the club sold milk" t even won a shield !or the best

nteract club) (hese *ualities o! resource!ulness and determination would come in handy"

I )*+* R!,,a ad .r!eds s"ar"ed CRY w!"# Rs/ 0'1- aro2d #!s 3o"#er4s d!!g "a5$e "(hey !elt that something needed to be done to improve the situation o! the underprivileged

ndian child" %ncharacteristically, given their backgrounds and motivations, they chose not to

!ound a grassroots+level implementing organiation working directly with and !or

underprivileged children" (hey opted instead to make -R. a link between the millions o! ndians

who could provide resources and thousands o! dedicated people and organiations at the

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grassroots+level who are struggling to !unction !or lack o! them" (his /link/ or enabling position

has determined -R.'s strategic choices at every &uncture + !rom the !undraising methods it

employs, to the nature o! its relationship with the 2s it partners"

3ll through the early, di!!icult years, it was Rippan's passion and conviction that drove -R." $e

was !irmly convinced that each o! us can, in our own small way, be agents o! change, and whenenough o! us are moved to this, the impact is a lasting change !or the better" 3ll he asked o!

people was that they help -R. by doing what they were good at" 3s he put it, /What can do,

must do"/

3lthough Rippan passed away in 1994, his vision !or underprivileged children ensures that -R.

continues to grow"

WHAT WE ARE?

ame5 -R. + -hild Rights and .ou" 6-R. changed its name !rom -hild Relie! and .ou to -hild

Rights and .ou as on 3pril 1, 008"

2ver three decades o! working !or children and their !amilies across : states in ndia,

We;ve learnt that lasting change is only possible when we tackle the root causes that continue to

keep them uneducated, exploited and vulnerable"

ORIGIN

(hese *ualities o! resource!ulness and determination were to come in handy when Rippan and 8

2



o! his !riends started -R. with Rs" <0=+ around Rippan's mother's dining table" (hat was 9

years ago, in 1979" (hey !elt that something needed to be done to improve the situation o! the

underprivileged ndian child"

MILESTONE

6''7

-R. partners 3>R? @an 3ndolan in the @an $a* .atra + traversing 10,000 km over months,

ampli!ying the Aoice o! the 1< lakh Beople across 18 states demanding change at the grassroots"

-R. wins in the #arge 2 category at ndian 2 awards 007 a!ter a thorough process o!

evaluation, !ield visits and multilevel audits"

-hild Rights and .ou %K #imited is !ormally registered in the %K"

6''*

-R. launches a signature campaign to demand changes !or e*ual and *uality education !or all

children in ndia" 'Cabko Chiksha, Camaan Chiksha' reaches out to local communities across

urban and rural ndia as well as people overseas to gather more than 7"7 lakh signatures" (he

charter o! demands along with the signatures is submitted to the $onorable Bresident o! ndia,

Bratibha Batil"

BD makes the largest ever corporate grant o! Rs" : crores to us under Bro&ect Chiksha

(he -R. Chop is rebranded as -R. World + a space to see, know and do what's right !or ndia's

children, especially the marginalied"

MORE THAN ' YEARS O8 CHANGE

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)*+*

E Rippan Kapur registers -R. as an ndian -haritable (rust" With 8 !riends and Rs" <0=+

E Rs" 1,14,000=+ raised !or the Chilpalaya (echnical nstitute which !ocuses on vocational

training and !oster care"E 'Fuy a Frick, Fuild a Cchool', -R.'s !irst event to sensitie privileged children towards

those less privileged"

)*7'9S

E reeting -ards division gets underway" Canat Curti, a well+known artist and illustrator

creates designs" :0,000 cards sold"

E 3ccess to !ree and *uality education becomes -R.'s main !ocus in its partnership with

pro&ects"E ?ducation Cponsorship Ccheme is introduced" >or &ust Rs" 10, any individual can get

involved in -R.'s work"

E We take our !irst steps to corporatiation by setting up a corpus" t is a ma&or step !or an

organiation that started with Rs" <0"

E (he !irst -R. desk calendar is launched, with contributions !rom ndian contemporary

artists"E -R. starts operations in Gelhi, Fangalore, -hennai and Kolkata"

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E irmala is hired as -R.'s !irst employeeH uses Rippan's mother's dining table as the

/o!!ice/"

E Barisar 3sha, -R.'s !irst long+term education pro&ect, takes o!!" ts emphasis is on

environmental education"

E Cchool+to+Cchool Brogramme is introduced to sensitie a!!luent children to the needs o!

the less !ortunate" 2ne boy sends his earnings, made !rom teaching origami, to -R."E -orporate contribution scheme is introduced so that companies can make donations to

-R.'s -orpus"

E -R.'s 10th anniversary" We launch /3rt !or -R./ nationwide + 144 artists donate 1I0

pieces o! work, with overwhelming corporate support"

)**'9S

E 'Faal Cawaal' and 'Faal Ghamaal' programmes launched"

E Ccope o! activities broadens to include underprivileged disabled children and disaster

victims, !ree and compulsory education !or all under 14 and child labor"

E (he Bolicy and Research -ell o! -R. starts, to handle policy analysis, research,

documentation and government inter!ace"

E >irst export order comes in, !rom allerie #a!ayette, the largest department store chain in

>rance"

E /3rt !or -R./ is staged again to commemorate -R.'s 1<th anniversary and to pay tribute

to Rippan Kapur" /Remembering Rippan,/ the book and !ilm, launched as tributes"

E >3-( '9I 6>ree+a+child today, -R.'s !irst corporate *ui, is organied by -R.'s

Fangalore volunteer group, >riends o! -R." (he *ui raises !unds !or the education and

health care o! 100 children !or a year" 3nd goes on to become an annual event"E 3 structured $R division and strategy !or -R. is initiated" (he nternational -ell kicks

o!!" -R. goes online with our !irst website http5==www"cry"org=E Rippan Kapur, -R.'s >ounder, passes away on 10 3pril 1994"

E (he !irst training workshop is conducted !or teachers o! -R.+supported pro&ects in

Jaharashtra"

E 2utreach programmes extend to other states"

E -R. &oins (he ational 3lliance !or ?ducation, a strategic alliance to ensure accessibility

o! *uality education !or all children"

E /-hild watch/, our !irst media awareness pro&ect, is launched at a national level"

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E Release o! (he ndian -hild book" t is a compilation o! articles, !acts, !igures and help

lines !or children, with a !ocus on child rights and the status o! children in ndia"

E -entral overnment awards -R. 100 tax deductable status"

6'''9S

E >undamental Right to ?ducation 63>R? !ounded by -R., Bratham, the ational

>oundation o! ndia, the ational #aw Cchool o! ndia, %-?>, the 3ga Khan

>oundation and Cave the -hildren >oundation 6%K" (he alliance advocates !ree and

compulsory education up to the high school level"

E -itibank's -iti @unior 3ccount programme launched + -R. gets a contribution each time

a -itibank customer opens an account !or their child"

E -R. participates in the % eneral 3ssembly's Cpecial Cession !or -hildren"E -R. is invited to present /(he mpact o! lobaliation on -hild Rights in ndia/, at the

$ouse o! #ords, #ondon"E 3 7+hour -R. (elethon on Cony (A, to spread the message o! -hild Rights to almost 4

million homes in ndia on 8th @anuary, 00<" t was ndia's !irst ever, interactive social

responsibility show with celebrities and personalities !rom di!!erent !ields appealed to

audiences to contribute time or money towards changing children's lives"

E Aolunteer 3ction makes a shi!t in its approachH moves !rom !undraising to engaging

volunteers in activities"

E -R. changes to '-hild Rights and .ou' in 008"

E 2nline payment gateway introduced on www"cry"org"E 3 strategic partnership, with 3rchie;s reetings and i!ts, to outsource manu!acture and

retailing o! -R. products, augments -R.'s reach and market share"E Ccope o! activities broadens to include relie! and rehabilitation support to those a!!ected

by the u&arat earth*uake, tsunami relie! and the !lood+a!!ected !amilies in Jumbai" (heCocial @ustice and ?mpowerment Jinistry adopted -R.'s 3ctivity -entre model !or

disaster relie!"

E -R.+-hild Relie! and .ou 3merica nc" and -hild Rights and .ou %K #imited !ormally

registered"

E #aunched an ?lection 3dvocacy -ampaign, develop a -hildren's Jani!esto to coincide

with -R.'s <th year celebrations in 004"

E #aunch o! the ational -hild Rights Research >ellowship" :< applications received"

E #aunch o! -R. Fuddies, a virtual space !or children to listen, talk and interact"E -R. wins in the #arge 2 category at ndian 2 awards 007"

6')'9S

E ew Aision and Jission statements, !ocusing on the rights o! a child and the importance

o! collective action, towards ensuring child rights" '?nsuring #asting -hange !or -hildren'

taken on as articulating the -R. brands essence"

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E >irst ever -R. -orporate Responsibility Cummit launched to enhance engagement with

corporate organiations"

E Barticipation in the development o! the 3lternate Report on child rights and the Jinistry

o! Women and -hild Gevelopment's strategic <+year plan meeting"

E >irst ever -R. -hild Rights -hampion 3wards launched to recognie corporate

organiations demonstrating exceptional commitment to children's rights"E -R.'s .outh division changes to !ocus on ensuring children's voices are recognied as

signi!icant and uni*ue in issues that a!!ect them"

E /Jy Cchool campaign/ to showcase aspirations o! children !rom -R. pro&ect areas

launched as an exhibition"

E -R. World moves !rom individual retail to processing only bulk orders" -R. partnership

with 3rchie;s continues"

E 2ne o! the !ive organiations to win the Couth 3sia >und Raising roup's >undraising

-ampaign 3ward 011"

E -R. Aolunteers present K3B study on girl child at (he ational -ommission !or

Brotection o! -hild Rights 6-B-R"E Bolicy, Research, 3dvocacy and Gocumentation 6BR3G, a new !unction established at

-R., advocating !or child rights and -R.'s grassroots e!!orts in key advocacy plat!orms"

BR3G's mandate is to provide technical support on policy, research and advocacy and

knowledge management"

“Numbers don't count. Even if we can change one life, it means a great deal to us”.

:ISION

L3 happy, healthy and creative child whose rights are protected and honored in a society that is

built on respect !or dignity, &ustice and e*uity !or all"M

MISSION

(o enable people to take responsibility !or the situation o! the deprived ndian child

(o motivate them to seek resolution through individual and collective action thereby enabling

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children to realie their !ull potential" ?nable people to discover their potential !or action and change"

(o enable peoples' collectives and movements encompassing diverse segments, to pledge their

particular strengths, working in partnership to secure, protect and honour the rights o! ndia's

children"

HOW CRY WOR;S?

OUR A<<ROACH

T#e C#!$d R!g#"s A,,roac#

We've learned that the only sustainable way to make change last is to adopt what we call the

'child rights approach"'

8!rs", by looking at children;s issues in their entirety rather than through the silos o! education,

health, child labour, child abuse, !oeticide=in!anticide and so on"

T#e, by understanding the underlying root causes o! the deprivation N gender, caste,

livelihoods, displacement, geographies and the like"

8!a$$(, mobiliing each local community to !ind long+term solutions to these problems, by

ensuring relevant laws and policies that guarantee implementation o! their rights"

At CRY we believe in child rights for three reasons because the alternatives are un!ust,

illegal and ineffective.

WHAT CRY DOES?

-R.;s role is that o! an enabler between two groups o! people N the development organiations

working !or child rights at the grassroots level and people like you, who come together !or child

rights"

HOW YOU CAN GET IN:OL:ED?

$owever well+intentioned the gesture, children should not become ob&ects o! our sympathy or

our charity" (hey are citiens with the same basic rights as ours"

We urge to each o! you to start thinking o! children in their entirety, as citiens, with rightsguaranteed to them in the -onstitution o! ndia as well as when ndia signed the % -hild Rights

-harter in 199"

(o enable meaning!ul change, we need to believe, really believe, that every child, regardless o!

birth and circumstance is truly e*ual" We need to realie that each child who does not have

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access to a real education, each child who is compelled to work !or a living, each child who is

killed, neglected, abused or exploited represents a !ar more serious violation o! our constitution,

e*uivalent to a crime"

NATURE O8 SU<<ORT BY CRY INDIA

-R.'s role as an enabler has determined our strategic choices at every &uncture + !rom the

!undraising methods we employ, to the nature o! our relationship with the 2s we partner"

2ur interventions are designed to include +

• Girect action addressing immediate, critical needs

• -ommunity mobiliation linking child rights and local pre+dominant issues

• Ctringent planning, monitoring and evaluation both, !inancial and programmatic

2ur partnership takes the !orm o!5)/ Gra" 3a=!g>

We prioritie grant+making basis district+level analysis o! child rights indicators

We identi!y grassroots 2s and communities addressing the key issues

Fesides partnering organiations, we also partner individuals under the (he Rippan Kapur

>ellowship programme that was launched in 1994 6it was introduced in memory o! our late

!ounder" t seeks to enable motivated individuals starting a career in grassroots development

work to make a beginning"

6/ Ca,ac!"( B2!$d!g> ea5$e 52!$d ,ers,ec"!%e ad ca,ac!"( ! areas o.

-hild rights

3ccountability

2rganiation building

Bolicy analysis

3dvocacy

/ Co332!"( 3o5!$!a"!o>

We believe this is the most e!!ective long+term solution to the multiple causes o! poverty,

deprivation, exploitation and abuse that constrain the rights o! ndia's children" n recent years,we have spearheaded a concerted, nation+wide grassroots campaign in partnership with our

supported 2s that aim to establish5

3uthentic data on the situation o! children + in!ant and child mortality, nutrition,

enrolment, availability o! !unctioning schools o! at least ade*uate *uality, child labour,

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gender and caste di!!erences" Workable models to achieve universal access to primary and elementary education,

healthcare, livelihoods and governance combining direct action, community mobiliation

and policy in!luence" ation+wide support !rom all segments o! society !or the policy changes including the

constitution amendment making education a !undamental right and laws relating to &uvenile &ustice"

rassroots community mobiliation aimed at ensuring universal access to e*uitable

education through the -ommon Cchool Cystem and implementation o! policies ranging!rom land rights through to the right to in!ormation"

@/ Ne"wor=!g ad A$$!ace 52!$d!g>

(he aim o! strategic alliances or networks is to !acilitate the trans!er o! learning, build solidarity

between partner organiations and in!luence policy to positively impact the situation o! ndian

children" n short we inter!ace with local government and other power structures and !oster

alliances with state, regional, issue interest groups(hrough supporting networks, we provide a plat!orm !or partners to meet, share and learn !rom

each other's experiences" (his enables the strengthening o! !ield level initiatives" t also acts as a!orum !or perspective building on macro issues" We are also part o! many state level alliances

and national issue based alliances like the -ampaign 3gainst -hild #abour, ?-B3(, Gonor

3gency etwork and the ational 3lliance !or the >undamental Right to ?ducation 63>R?

0/ I.$2ec!g c#!$d-.r!ed$( <o$!c!es>

While we consider the state to be primarily responsible !or ensuring the rights o! children, we

realie that we too have a role to play in impacting and in!luencing government policies towards

child rights" We approach this through national level advocacy and policy in!luence throughdirect inter!ace with ministries, legislators, alliances, networks and coalitions and the media"

/ Reso2rce Orga!a"!os>

n the development sector there are numerous organiations that play a critical role o! being a

resource hub" (hese organiations have expertise in various areas o! development, expertise that

could enhance the *uality o! smaller, newer initiatives" (hese resource organiations worktowards building the capacities o! -R.'s other development partners as well as non+-R.

supported initiatives" (hese organiations build capacities through innovative teaching methods,

materials and training programmes !or teachers, community works among others" (hey also playa vital role in policy in!luencing e!!orts at the macro level"

+/ Noda$ Agec!es>

While we reach out to hundreds o! organiations working at the grassroots level, there are many

thousands more across the countries that re*uire support" -R. can never reach out to all o! them"10





(hus, evolved the need !or nodal agencies" 3 nodal agency is in many ways a mini+-R., + an

organiation that o!!ers both !inancial and non+!inancial inputs to smaller initiatives in the same

geographical region" (he creation and support o! nodal agencies allows us to increase our reachat the grassroots level, without a corresponding"

CRY INDIA <ROCESS

2ur team o! *uali!ied pro!essionals, !rom the development sector is responsible !or the selection,

appraisal, monitoring and evaluation o! -R.+partnered 2s"

Cr!"er!a .or s2,,or"!g a !!"!a"!%e>

>ocus on children"

>ocus on nascent initiatives + grassroots or urban"

Briority to pro&ects in areas where no other pro&ects = !acilities exist"

Aision, commitment, approach to work o! the pro&ect partner"

Bro&ect concepts should empower the community in which they work, the parents, and

ultimately make an irreversible change to the lives o! children"

<rocess .or se$ec"!o ad a,,ra!sa$>-

>ill or send an application as per our !ormat covering details like the ob&ective o! the

initiative, the partner's background, experience on the !ield, !inancial details etc"

2ur team screens and short lists these applications"

3 pre+!unding, evaluation visit is conducted"

3n nternal discussion on the strengths, weakness, opportunities and threats"

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Recommendation by the Gevelopment Cupport team at region and head o!!ice levels"

3pproval by our Foard o! (rustees"

-ommencement o! partnership"

Mo!"or!g ad e%a$2a"!g o. "#e !!"!a"!%e>-

2ur Gevelopment Cupport team visits each pro&ect on a *uarterly or hal! yearly basis"

Jeetings with the sta!!, parents, children and the community with whom the pro&ect

works"

3ssessing the pro&ect's training D in!ormation support needs as well as its achievements"

Cubmission o! *uarterly, hal! yearly and annual reports"

3nnual evaluation, budget and plans !or the next grant period are initiated by our team"

Re%!ew o. ,roec" .!aces>-

3 team o! pro!essional chartered accountants 63ccount 3id assist us in !inancial reviews

and audits o! the pro&ects"

3long with 3ccount 3id, we identi!y pro&ects where our !unds are at risk due to poor

!inancial management or mismanagement o! !unds" (hese high+risk pro&ects are closely

monitored"

>re*uent !inancial reviews on bookkeeping and maintenance o! accounts are carried out

at the pro&ects"

3n external pro&ect audit is almost always mandatory at each pro&ect"

Bro&ect partners are encouraged to discuss their budgets and expenditure with their core

teams and the community with whom they work, !or greater social accountability and

transparency"

2ur team makes *uarterly or hal! yearly !ield visits to assess progress o! each pro&ect"

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<EO<LE IN CRY

TRUSTEES

?ach one o! our (rustees holds -R.'s interest above everything else, sharing a !irm belie! in

values o! public trust, collective responsibility and transparency"

Ratan Batliboi (Board Chair & Hon. Trustee, Mumbai)

Ra! Ba=s#! Tr2s"ee M235a!

<ra%ee ;ad$e Tr2s"ee & Ho/ Treas2rer M235a!

<ro./ S <aras2ra3a Tr2s"ee M235a!

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Rippan's &unior in school, Ratan has had a long association with him till in 1991, Ratan

&oined -R. as a trustee" ?ver since, he has been like a steady rock !or -R."

Ra&ni is a proli!ic writer, speaker and organier currently working on a book, titled

'Jarket5 >rom Jaster to Cervant', which challenges the neoliberal world view

without !allin !or extreme alternative"

3 highly respected >inance pro!essional, Braveen brings to -R. 1: years o!

experience in this area and is also -R.'s (reasurer since >ebruary 00<" $e is the

Bro!" Barasuraman has long been in the !ield o! Cocial Cciences and is currently the

Girector o! the (ata nstitute o! Cocial Cciences 6(CC in Jumbai" $e is a seasoned





<er%! :ar3a Tr2s"ee M235a!

Ba#ra3/N/:a=!$ Tr2s"ee M235a!

Ma#a C2r3a$$( Tr2s"ee M235a!

Reso2rce Geera"!o

-R.;s endeavor is to get the maximum number o! people and organiations involved, driving a people's movement !or the rights o! ndia's underprivileged children"

>undraising or Resource eneration, as we call it in -R., is driven with a social &ustice agenda"

2ur primary role is to channelie public action !or child rights, in the !orm o! !inancial and

material resources and time and skills" -R.s endeavor is to get the maximum number o! people

and organiations involved, driving a people's movement !or the rights o! ndia's underprivileged

children" Jarketing tie+ups with corporations, events, school and college workshops, media

campaigns, signature drives, advocacy campaigns, the nternet and street theatre ensure that

people everywhere can access in!ormation on the situation o! ndia's children and avenues to get

involved" ?very !undraising venture !rom greeting cards to web marketing integrates revenueob&ectives with advocacy !or children"

-R. is almost entirely !unded by individual donors who are people !rom every walk o! li!e and

every corner o! the country" n addition to this, -orporate or nstitutional partnerships have added

more eal to our work and been an opportunity !or the development sector 6grant making and

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Bervin brought her ample communication expertise and special leadership skills to the

!ore, when she le!t a career in advertising in 1990 to &oin -R."

2ne o! the !ounding partners o! the legal !irm o! J=s" 3OF D Bartners, Fahram is

amongst ndia's !oremost in!rastructure and pro&ect !inance attorneys" $e has a ##J

!rom the -olumbia %niversity, and is a member o! the ew .ork Ctate Far /

3 skilled writer with acknowledged strategy and consulting skills, communication

experience o! over :0 years that extends across specialist BR practices like opinion

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the corporate sector to come together and learn !rom each other" -ry has a strong and committed

community o! lakhs o! donors across the globe who shares our vision !or the !uture o! our

children and you too can be a part o! this movement"

:o$2"eer Ac"!o

3t -R., we encourage and support our volunteers to empower people and communities to bringabout positive change + by encouraging them to initiate action in their environment"

-R. began as an endeavor o! 7 young volunteers and ever since, the spirit o! volunteerism has

been an underlying li!eline o! the organiation" Aolunteerism !or us does not mean the mere

utiliation o! additional human resource to aid our work" (o us, our volunteers are a repository o!

energy, creativity and commitment" 3t -R., we encourage and support our volunteers to

empower people and communities to bring about positive change + by encouraging them to

initiate action in their environment" (he mutual commitment that exists between us and our

volunteers provides a !ree space !or reaching out and a shared learning"

MANCOMM

3 leadership collective comprising o! Regional and Ctrategic Girectors, whose key role is to

provide direction and leadership, as well as uphold -R.;s values across the organiation"

<2a Marwa#a "Chief E#ecutive

;reeae Ra5ad! "$irector % &estern Region

Sr!d#ar G2d2"#2r D!rec"or - 8!ace IT & <$a!g

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3 post graduate diploma holder in $uman Resources !rom PCC + Ranchi,

Bu&a &oined -R. in 1994 to set up the $R !unction" Brior to that, she worked

with -iticorp and KC#" Che was appointed -hie! ?xecutive o! -hild Rights

and .ou in >ebruary 010"

3 post graduate diploma holder in ?arly -hildhood -are D ?ducation

6?--? !rom Cophia -ollege Bolytechnic, Kreeanne &oined -R. in 000 to

lead the Resource generation team in West" n 00< she set+out to establish

the marketing !unction !or -R. 3merica" (oday, she is the Regional

Girector N West"

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S23a Ra%! "$irector % (outhern Region

A!"a S#arad "$irector % Resource )obili*ation

A"! Das "$irector % Eastern Region

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3 -hartered 3ccountant with over < years o! experience across industries,

Cridhar &oined -R. as eneral Janager + >inance in 008" n 010, he took on

the role o! Girector + >inance with added responsibilities o! the n!ormation

(echnology and Blanning !unctions"

Cuma graduated !rom P#R in 19I7 were she was a student o! Fusiness

Janagement" Che worked !or several years in the market research industry as a

*ualitative researcher, in companies such as ielsen, (C in %3?, $ong

Kong, ndonesia" Che had a stint with -R. !rom 1991+ 1994" Cuma is now

backing with -R. and heads -R.;s Couthern Region"

3 FCc ?lectronics graduate, 3nita &oined -R. in 007" 3!ter 14 years o!

experience in Jarketing and -ommunications, working on brands and

services o! national and international repute in companies like -ontract

3dvertising, ?uro RC-, Barry utraceuticals and @W(, moving to

-R. was a conscious decision in a bid to put her vast experience in the

corporate sector to good use !or something she strongly believes in"

3tin Gas &oined -R. Kolkata in 199 with a background o! 1: years o!

grassroots experiences" 3tin was soon given charge o! heading Gevelopment

Cupport !or -R. in the ?astern Region" (he unit has grown and achieved many

milestones under his e!!icient leadership and passion towards the cause o!

children" 3tin has taken+up the position o! Girector + ?astern Region in @anuary

011"



De%e$o,3e" S2,,or"

:!a($a=s#3! Arora D!rec"or - De%e$o,3e" S2,,or"

So#a Mo!"ra "$irector % Northern Region

;o3a$ Gao"ra "$irector % +olic, Research, Advocac and $ocumentation

With the 2s we support, -R. de!ines its role as that o! an enabler + looking !or nascent,

grassroots+level 2s and supporting them with !inancial as well as non+!inancial inputs"

We adopt an angel investor or a social venture capitalist approach to grant making" (hat means

we look !or promising, nascent, grassroots+level 2s and communities that work in the rights

!ramework, addressing the root causes o! ine*uity rather than its symptoms" 2ur grant making

6also known as Gevelopment Cupport within -R. !ollows a social &ustice agenda" We

17

Ai&aylakshmi has 0 years o! experience in the !ield o! child protection" Brior to

&oining -R. as Girector, Bolicy and Research in @uly 011, she has worked with

a number o! ndian and international 2s including %-?>, -oncerned !or

Working -hildren, Cave the -hildren %C and 2x!am F, she has also played key

roles at academic institutions like the ational #aw Cchool %niversity o! ndia

and the overnment o! ndia"

3 post graduate in Cocial Work !rom J"C %niversity, Aadodara, and Coha &oined

-R. in 1997" n her initial years she worked with the .outh division in Gelhi andlater the Gevelopment Cupport Givision" 3!ter gaining experience at the

grassroots she went on to anchor Aolunteer 3ction Givision at -R." (oday, she is

Regional Girector N orth"

With over 1< years o! experience in the !ield o! child rights, Komal &oined -R. in

3pril 014" Breviously, she has worked as a consultant with national and

international bodies such as the ational -ommission !or Brotection o! -hildRights 6-B-R, the % Re!ugee 3gency 6%$-R, 3ction 3id ndia, Cave the

-hildren and -R. on policy !ramework, development and evaluation" Che has

also worked with -hild line, Bath!inder nternational, 3ction !or >ood Broduction

and the %daipur Cchool o! Cocial Work"

http://www.cry.org/about-cry.html

http://www.cry.org/about-cry.html



emphasie on advocacy as an essential medium i! change is to be achieved on a signi!icant scale"

With the 2s we support, -R. de!ines its role as that o! a partner + each in!usion o! !unds is

accompanied by the non+!inancial inputs necessary to ensure their optimum utiliation and

maximum impact" nputs in the areas o! organiation building, programme development,

training, and perspective building in child rights, accountability and advocacy"

n addition, each initiative combines direct action with children, community mobiliation and

policy in!luencing components to maximie impact and ensure long+term viability" (his is

particularly critical where both, society and government institutions are still plagued by !eudal

biases o! caste, gender, ethnicity and religion"

2ver three decades o! working with and !or children, their !amilies and communities, -R.'s

grant making e!!orts to over <00 2s, has helped restore to 1,<00,000 children their basic

rights to a childhood"

-ommunity mobiliation is what we at -R. believe is the most e!!ective long+term solution to

the multiple causes o! poverty, deprivation, exploitation and abuse that shackle ndia's children"

n recent years, we have been witnessing incredible trans!ormation across 1:000 village and

slum communities in ndian states that -R. works in along with its partner initiatives"

?rstwhile bonded laborers being elected to panchayats, women and girls now challenging

centuries old practices and biases, non+violent redistribution o! community resources, and

transparent, democratic, accountable governance"

With our experience, reach, credibility and in!luence, we have increasingly taken on the role o!

initiating networks to enhance solidarity, enable the trans!er o! learning, increase the

e!!ectiveness o! our policy in!luencing e!!orts and establish standards in the area o! public

accountability" (hanks to our grassroots outreach and relative independence !rom large

bene!actors, these e!!orts are grounded in local reality and there!ore, relevant to indigenous needs

and priorities o! the communities"

COMMUNICATIONS

We strive to ensure the highest *uality content in our direct mail, advertising, media and

advocacy campaigns to e!!ectively communicate -R.;s vision"

iven its !amiliarity to ndians today, it's easy to !orget that the name that appeared on the !ace o!

those !irst greeting cards, sold door+to+door in the early years o! -R.'s existence, is today one o!

ndia's most recogniable brands"

18

http://www.cry.org/about-cry/people/communications.html

http://www.cry.org/about-cry/people/communications.html



Frand -R. is the product o! almost three decades o! constant innovation and nurturing" (hanks

to innovative awareness building strategies achieved at a minuscule !inancial cost" (o donors,

individual and corporate, development pro!essionals, bureaucrats and politicians, purchasers and

retailers, -R. has come to represent trustworthiness, sincerity and commitment"

-R. works to ensure the highest *uality both in content and look in its direct mail, advertising,media and advocacy campaigns to e!!ectively communicate and engage its stakeholders"

Cupporting -R. in every aspect o! communications are specialist organiations who as their

contribution to the cause charge -R. signi!icantly reduced rates" (hese are critical and

unavoidable investments that -R. makes to achieve wider reach mobilie action and build a

network o! people and groups committed to children's rights"

<RAD

(he BR3G 6Bolicy Research 3dvocacy Gocumentation team was established to ensure lasting

change !or children by leveraging organiational knowledge, expertise on child rights issues

along with key research data to in!luence executive, legislature and &udiciary in !avor o! child

rights"

<o$!c( Researc# Ad%ocac( & Doc23e"a"!o Wor= A" CRY

Work done by Bolicy, Research, and 3dvocacy D Gocumentation Givision o! -R. could be

summed up as !ollows5

<o$!c( Ad%ocac(> analysis o! laws, policies, schemes and budgetsH tracking o! developments on

$uman Rights 6$R and -hild Rights 6-R Bolicy processesH periodic consolidation o! Cocial

and ?conomic Bolicies 6ational and nternationalH tracking o! trends on policy debates 6civil

society and governmentH !ollowing up on action and inaction o! legislature, executive and

&udiciary on -R issuesH development o! Working Bapers and Bolicy Frie!sH engagement with

external stakeholders 6-ivil Cociety, Bolicy n!luencers and Bolicy Jakers"

Researc#> undertaking national research to in!orm legislations and policiesH providing support in

designing=ensuring *uality in researches undertaken by various !unctions o! -R.H identi!ying

potential areas o! research !or the organiation to in!orm programme interventionsH capacity

building o! A3 teams=volunteers on research methodologies"

;ow$edge Maage3e"> collating and analying secondary data on key child rights indicatorsHdeveloping !act sheets on the issues o! education and malnutritionH providing relevant data to

media advocacy teams !or press releases"

Med!a Ad%ocac(> generating content !or mediaH n!o packs on child labour, malnutrition, Right

to ?ducation, and the girl childH anchoring overseas media coverageH collating case studies and

19

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http://www.cry.org/


http://www.cry.org/about-cry/people/prad.html


http://www.cry.org/




converting them into media savvy contentH capacity building o! regional media teamsH

networking with senior editors"

Doc23e"a"!o Ce"re> (he centre serves as repository o! knowledge and in!ormation on

various child rights issues" We invite you to visit the centre housed at the Jumbai o!!ice and

browse through the collection o! books, &ournals and papers on a range o! development+relatedtopics"

HR & Ad3!!s"ra"!o

3 cadre o! talented, committed pro!essionals at the core o! -R.;C organiation continually

pushes us on towards achieving newer milestones"

3ccomplishing milestones at -R. has only been possible due to the organiation;s ability to

continually attract, retain and develop a cadre o! talented, committed pro!essionals" (hese !ull+

time employees !orm the core o! this indigenous ndian movement that today involves lakhs o!individuals and organiations in ndia and overseas"

Come o! the areas covered at -R. $uman Resources are recruitment, people development,

employee governance, per!ormance management, institution building initiatives and policies"

CRY WORLD

-R. World is where child rights and you meet" n this space, you will !ind attractive gi!t items,

stationary, household decorations and !un art and cra!t items"

3t -R. World you will !ind attractive gi!ts, decorative and household items, stationery products,

toys and educational games that ensure learning while playingQ each item, narrating a story o!

its own" -R. World also stocks a complete range o! paper products like diaries, notebooks and

beauti!ul cards" .ou can also make us a part o! your special occasions by creating invitation

cards through -R. World, ordering customied gi!ts with your name and photographs or even

creating special give+always !or personal and o!!icial !unctions" 3s always, the proceeds !rom

your purchase will go towards strengthening -R.'s pro&ects across : states in ndia"

8!ace

3ccountability and transparency are values that !orm the !oundation o! this organiation" -R. is

an ndian Bublic (rust, and is accountable !or every rupee raised !rom the public at large and

every rupee disbursed to the pro&ects we partner" (he !ocal point is to continuously invest,

monitor and account !or resources raised D disbursed"

20

http://www.cry.org/about-cry/people/cry-world.html

http://www.cry.org/about-cry/projects.html

http://www.cry.org/about-cry/people/cry-world.html

http://www.cry.org/about-cry/projects.html



I.or3a"!o Tec#o$og(

-R. constantly endeavors; to optimie its resources be it in servicing our partners, donors or in

building internal capacities !or child rights" n!ormation technology in!rastructure and

management allows !or a variety o! tools that support -R.'s donor servicing, in!ormationsharing, increase operations e!!icacy and provide !or strategic inputs in systems and process

across -R."

Gra" R!s= Maage3e" GRM

(he RJ is a unit established to ensure the e!!ective utiliation o! !unds through e!!icient and

transparent accounting systems and monitoring o! !inancial mechanisms across -R.+supported

pro&ects"

(he primary !unction o! the RJ %nit is to ensure e!!ective utiliation o! -R. !unds and build

e!!icient and transparent accounting systems and !inancial monitoring mechanisms at partner

level" (he team also regularly conducts capacity building workshops with partners and

Gevelopment Cupport (eams on !inancial management and basics o! accounting"

CRY4S CAM<AIGNS

2ver the years -R. has initiated, launched and organied campaigns to ampli!y the voice o!

children and their rights" (hese campaigns have !ocused on speci!ic issues + !rom in!luencingchild+!riendly policies, to rehabilitation e!!orts in disaster and natural calamities, to creating

awareness on the situation o! children" 2ur campaigns have always involved the public, ourcitiens" .our support is crucial to bring about social change in the lives o! children and their

communities"

21

http://www.cry.org/about-cry/people/information-technology.html

http://www.cry.org/about-cry/people/grant-risk-management.html

http://www.cry.org/about-cry/people/information-technology.html

http://www.cry.org/about-cry/people/grant-risk-management.html



Uttar akhandFloods2013

Intheaf termathof thetor r entialr ainsinUttarakhandinJune2013thousandsofpeoplewer estr andedandhundr edsofchildrenwer elef ttraumatised.CR Yalonwithitspar tner !"#$sinUttarakhandwor kedr elentlessl%topr o&ideasaf eha&enforchildr en.

#dishaC%clone2013

'hec%clone(hailinin#dishain#cto)er2013andtheirafter mathlef tman%f amiliesandchildr enhomeless.

$*%+chool$ Campain,-est

Inthe*%+choolCampainweasked/0childrenacr oss*ahar ashtraand"uar attodr awor wr itetheirthouhtsonpostcar dsontheiridealschool.'heo) ecti&ewastoelicitaspir ationsandepectationsonwhatchildr enwantf r omtheir schools.

'amil!adu+tate4lections

In&ariousassem)l%elections5CRYhascampainedfor theinclusionofchildren$sr ihtsintheaendaofpoliticalpar tiesointoelection.In2011aswellasin2006weha&emadeconcer tedef for tstomo)ilisesuppor tforther ihtsof childr eninthestate.

liit11

liiti11ititlitf ittt 8iillilli.$

22



23



ChildInYou2012

'heChildInYoucampainlaunchedonChildr en$s:a%in!o&em)er2012aimedtoensur ether ihttofr eeand9ualit%educationf ore&er %childinthecountr%andcele)r atechildhood.

ClickRihts2012

$ICC;<$theClickRihtscampain2012was)asedthethemeof"ir lChild4ducation.'hecampainaskedciti7enstocaptur ephotor aphsr epr esentinair lchild$sdesir etootoschoolandli&eahapp%lif e.

CRY ,ChildReliefandYou)ecomesChildRihtsandYou

'ohihlihtour )eliefin usticef or allIndia$schildrenandtomakea9uantumshiftintheawarenessof childr ihtswechanedourname.Fr om<pr il1520065CRYstandsforChildRihtsandYou.

'here$snostoppinthe"ir lChild

In21stcentur %India5mosteducatedmiddleclassIndianir lsha&etheoppor tunitiestodreamandecelin&ariousf ields. Yet5ther eisa&astma orit%ofwomen5who)%accidentof )ein)or nunder pri&ileedha&e)eenlef toutinthecold.

+a)ko+hikhsha+amaan+hikshaCRY$scampain

#ur o&ernmentpassed'heRihtofChildr entoFr eeandCompulsor %4ducation<ct5f or theRihtto4ducationin200=.'hecampaintookCRY$sdemandstothepeople)eforesu)mittinittothethen(residentof India5*rs.(r ati)ha(atil.

24



25



DONATING ONLINE>-

MA;E LASTING CHANGE <OSSIBLE

:o$2"eer

Go soc!a$ 8or cor,ora"e

:o$2"eer :o!ces>-

S#25#a3 Agrawa$

So."ware De%e$o,er

De$#!

Felieve in the motto o! -R." We are here to being in a permanent solution to issues" Co i! you

are looking to satis!y your conscience, -R. may not be the place !or you" Working at -R.

re*uires perseverance and sel!lessness" 3chieving results is not easy, sometimes you may end up

achieving nothing on paper" Fut remember, we learn out o! every experience, and when you

bring a change, you'll bring a change that lasts" ?veryone at -R. has the uni*ue opportunity to

be part o! history"

Ma!=a So$a=!

S"2de"

De$#!

(he best thing about -R. is that they don't teach children rather motivate them to go to

government schools" t is important because none o! us can give them that education that will

help them get &obs and proper knowledge, which is what only the schools can provide"

ACT LOCALLY

NETWOR;S 8OR CHANGE

etworks o! pro!essionals, students, residents or like+minded people who believe every child has

the right to en&oy their basic rights !orm etworks o! -hange at -R." (heir activities range !rom

creating awareness on child rights issues, advocacy in their own sphere o! work or building

locality based e!!orts to tackle the issues a!!ecting children and their communities"

We are currently running two o! these5

)/ Co$$ege Co$$ec"!%es

6/ C!"!e4s Ne"wor=s

26

http://www.cry.org/

http://www.cry.org/

http://www.cry.org/



GO:ERNANCE

n a nation o! the sie and diversity o! ndia, ine*uities are deeply rooted in centuries+old layers

o! gender, caste, class, ethnicity and religion" overnment policy, political careers and electoral

success too o!ten become a patchwork o! 'schemes' aimed at appeasing speci!ic interest groups"

n this context, the contribution o! private philanthropy is ine!!ective in ensuring that the bene!itso! ndia's increasing prosperity are e*uitably distributed" -R. believes that a new model o!

governance + where priorities are determined by empowered communities N is needed to help

overcome these vast ine*uities" (oday, 1st century 2s adopt best practices in governance as

a part o! their strategy" 3t -R. too, governance encompasses the non+negotiable values o!

accountability, transparency and partnership" We !ollow this approach with each individual or

group that we partner, including vendors and third party suppliers" We actively engage advocates

!or child rights in particular and social &ustice in general, !rom among the educated, pro!essional

and business classes, !rom within and outside ndia" overnance is here to stay)

W!"# o2r de%e$o,3e" ,ar"ers>

Celection criteria based on long+term strategy and values"

Celection norms and processes designed !or transparency"

Julti+layered, participative, documented and audited grant sanctioning system"

Gata+driven, participative planning, monitoring and evaluation"

?xhaustive !inancial and impact parameters + process and outcome"

nternal and external audits + !inancial and programmatic"

>inancial risk management + training and !unding support"

>inancial and capacity building inputs !or organiation building including leadership building,

democratic !unctioning, per!ormance measurement and internal transparency"

W!"# doors 3ed!a ad go%er3e" across 3ar=e"s>

-omprehensive reporting to donors and the public"

Broactive transparency"

>eedback mechanisms"

Aalues, ethics screening"

27





orm and best practice bench+marking across !or+pro!it and non+pro!it sectors"

3ctive participation in development o! sector norms across sectors"

W!"# e3,$o(ees ad o2r 5oard>

Jission+centric per!ormance planning, evaluation and reward systems

-on!lict o! interest and ethics policies"

Gemocratic, participative, transparent decision+making"

>ormal and in!ormal !eedback mechanisms and !orums"

Gocumentation and independent audit"

-onsistent adherence to, and investments in, building mission and values led ethos and culture"

8AS

8reF2e"$( As=ed 2es"!os o CRY - NGO

E Does CRY rece!%e go%er3e" .2d!g?3s an 2 6non+government organiation, we do not receive any direct government !unding

allowing us to remain independent, making unbiased evaluations o! government policies and

programmes" (he government has also extended certain tax and duty exemptions to us, enabling

us minimie costs

E I "#a" case #ow does CRY ra!se reso2rces?

-R. raises the valuable resources we need !or our work through5

ndividuals

-orporate and institutional donations

E T#e ,ro5$e3 !s #2ge W!$$ 3( s3a$$ co"r!52"!o 3a=e a d!..erece?

t most certainly does" 3 small amount goes a long way" n !act, individuals; contributions !orm

28



almost 90 to 9< o! our income" (aken together, it is these seemingly small contributions that

collectively add up to a large amount needed to e!!ect change" (here are people all over who are

concerned about the situation o! children and who want to do something to change it" $owever,

their own commitments and pressures do not allow them to go out and directly work with

children" -R. provides them the opportunity to help in whatever way they can" (hey can

contribute their money, materials, time, or skills" When everybody comes together and pitchesin, no task is impossible" (his -2##?-(A? 3-(2 has an impact and brings about change"

?very individual;s contribution is important" (his is the !undamental principle on which -R.

!unctions"

E W#a" !s "#e ro$e o. CRY ! es2r!g C#!$d R!g#"s?

3t -R., we believe that sustainable change !or children is possible only when we address the

root causes N such as non+!unctioning schools, child, unemployed parents, non+availability o!

healthcare centers etc N that keep children away !rom their rights and vulnerable"

3long with the support !rom over 00 grassroots+level partner 2s, we work with children

and communities to make them aware o! their rights, and empower them to address their issuesand demand what is right!ully theirs" (here!ore ensuring not &ust a small change, but an entire

movement towards sustainable change in the lives o! the children and their !amilies"

E How does CRY reac# o2" .or 5as!c r!g#"s "o c#!$dre?

-R. believes that community mobiliation is one o! the key aspects o! ensuring sustainable

change"

>or more than three decades, our approach has ensured that children, their parents and

communities are in!ormed about their rights and engage with their local government bodies to

make sure that the root causes o! their immediate problems are solved"

• How does CRY c#oose "#e ,roec"s !" s2,,or"s?

2ur selection process is based on the values o! trust, transparency, partnership and

accountability" -R.'s Gevelopment Cupport division works closely with partners to understand

their needs, ensure resources are optimally used through regular budgeting and reporting

systems aided by 3ccount 3id, a !irm o! chartered accountants specialiing in this sector"

E How are reso2rces 2sed?

We have learned that e!!ecting long+term, sustainable change re*uires a holistic approach"

3ccomplishing this kind o! change necessitates work at three levels5

1" Girect action with children in the !orm o! education and health care"

" -ommunity mobiliation towards achievement o! their rights"

:" 3dvocacy with government bodies to in!luence policy !raming and implementation"

29

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>inancial support and non+!inancial inputs in the !orm o! organiation development, capacity

building and training is extended to5

1" ndividuals and pro&ects working directly with underprivileged children and their parents,

with local communities and government bodies"

" Resource organiations that provide training, education material, etc" to smaller, youngerinitiatives in particular"

:" odal agencies that !unction as miniature -R.s, permitting us to increase our reach"

Ctrategic alliances or networks, whose aim is to !acilitate the trans!er o! learning, build solidarity

and in!luence policy"

HOW DOES CRY CO:ER ITS OWN COSTS?

-R.'s organiational costs comprise5

1" Raising donations"

" Celecting, monitoring, evaluating and providing capacity building inputs to pro&ects":" -reating public awareness on our children's situation and their rights"

4" Cupport activities like administration, human resources, communication, in!ormation technology

and !inancial management"

<" Gesigning paper products such as greeting cards, stationery etc"

2!!ice e*uipment, !urniture, travel, courier services, in!ormation technology support, media and

advertising are some o! the areas in which we receive !ree or discounted services !rom corporate

partners as well as donations in cash and kind, wherever possible" ?xemptions !rom duties also

help reduce our costs" ncome !rom corpus investments and other !unds are also used to cover

30



expenses"

We would like to take his opportunity to reiterate our on+going need !or support in the !orm o!

in!rastructure, e*uipment, corpus !unds, skills and services" t is support o! this nature that

enables us to !ocus on our activities in the !ield rather than on our own viability" ?ach rupee

saved is another deployed to bene!it children" ?very contribution in these areas actually !reesresources and enhances our capacities"

Are CRY e3,$o(ees ,a!d .or "#e!r wor=?

(he !ull+time employees are given regular salaries" We believe that this is important to attract the

pro!essional talent we need to manage our activities 6and your resources e!!ectively" t is

important to note, however, that -R. salaries are modest in comparison with commercial

organiations"

I wo2$d $!=e "o %!ew (o2r A2a$ Re,or" "o =ow #ow (o2 ra!se ad d!s52rse reso2rces/

.ou can access our 3nnual Reports online as well as re*uest a printed copy !rom the -R. o!!icenearest to you"

CRY ,ar"ers w!"# "#!rd ,ar"( %edors ad agec!es "o ra!se .2ds/

Gonations !rom individuals are the mainstay o! -R.'s !undraising e!!orts" We make all attempts

to enlist in this movement !or children each o! the concerned individuals who come !rom every

walk o! li!e and every corner o! the globe" (o enable us do this, we send direct appeals, updates

via snail mail and email"

We also use other avenues like third+party provided services !or !ace+to+!ace marketing and tele+

calling, to reach out to individuals" ?ach representative = GC3 6direct sales agent !rom the

agencies will carry with them an identi!ication card clearly stating that s=he is a -R.

representative along with the -R. logo and o!!ice address"

STORIES O8 HO<E>-

K3#3B3G$3R J33CA3R.3 3G 3GA3C R3J AK3C C3C($3

6KJ3AC

31



WHAT CHANGED

?very year, a community in rural Jaharashtra seasonally migrates !or better livelihood

opportunities" -hildren stay out o! school and lack o! proper medical care and drinking water are

commonplace" 3dding to their woes are successive years o! drought, poor implementation o!

government schemes, negligible in!rastructure and !ew livelihood options" 3midst this situation,

Kalapandhari Jagasvargiya and 3divasi ramin Aikas Canstha 6KJ3AC, decided to take a

holistic approach and address the root causes o! Jigration and Farren lands" (hey !ocused their

e!!orts on $ealthcare, ?ducation, -ommunity Jobiliation and .outh nitiatives"

(oday, Carla is the Bresident o! the Aillage .outh >orum and works to create awareness on

various issues con!ronting their community"

SI<RAA COMMUNITY S<RINGS INTO ACTION

W#a" C#aged?

(he districts in the Jarathwada region in Jaharashtra are among ndia's poorest districts" (he

land is drought+proneH !arming is not easy" Jany !armers end up taking loans at high interestrates" (he resultant high costs o! !arming and !ailed crops !orce many people to migrate in searcho! work"

Cocial nstitute Brogrammes Rural 3reas 6CBR3 initiated a &ourney o! change in 8 villagesthat trans!ormed the lives o! children and their !amilies" CBR3 began by taking on the region;s

32



most crippling issues N illiteracy and alcoholism" (hrough a series o! interventions CBR3

mobilied the villagers to stand up !or themselves"

(oday, the women o! $imayatnagar are con!ident about stepping out o! their traditional,

repressed roles to stop alcoholism"

WHAT TO DO?

Doa"e o$!e .or c#!$d r!g#"s

SU<<ORT a ca2se

:,000+3ctivate primary health centers"

8,000+$elp provide early child care, health and nutrition"

I,400+Ctart, strengthen and monitor government schools"

1,000+Ctop child labourH help remove children !rom work situations, enroll children into

school"

When we make sure every child goes to school, the India of our dreams will truly become reality.

A( a3o2" (o2 g!%e ca 5r!g a5o2" c#age

-all to donate"

Gebit bank account"

#egacy giving"

Write a che*ue"

HOW TO DONATE TO CRY INDIA?

How do I 3a=e a o$!e doa"!o?

Celect a donation scheme and speci!y the amount"

.our donation amount will show up on the right"

! you are donating &ust once to begin with, click on ' am giving &ust this once'"

! you are interested in giving recurring donations via credit card or bank, click ' want to

make it a habit'"

W#a" #a,,es !. I se$ec" 4I a3 g!%!g 2s" "#!s oce?4

.ou will be taken to an online donation !orm" Blease !ill up all the re*uired details and

click on continue"

Celect the card type that you wish to use and click on proceed"

.ou will be re+directed to a secure -itibank payment gateway"

33

http://www.cry.org/what-to-do/donation.html

http://www.cry.org/what-to-do/donation.html



W#a" #a,,es !. I se$ec" 4I wa" "o 3a=e !" a #a5!"?

.ou will be taken to the online donation !orm"

Blease ensure your donation amount is correct" (his amount can be changed by clicking

on it right there"

Blease ensure your donation amount is correct" (his amount can be changed by clickingon it right there"

! you select -redit -ard, you will be prompted to select your pre!erred credit card

-lick on proceed to be re+directed to the secure payment gateway"

! you select Aia Fank, you will receive the necessary instructions on the same page"

.ou will receive an instant receipt !or all your online donations along with the donation amount

and receipt number"

:OLUNTEER

:o$2"eer :o!ces

>ind out what our volunteers have to say about their experiences working with -R.

000 Aolunteers across ndia"

10,000 children reached out"

<I Cchools across ndia"

I"ers#!,s

nternships are part o! Aolunteer 3ction Brogramme" >rom diverse pro!essional and educational backgrounds, interns are integral contributors to our cause" 3ssignments are classi!ied as5+

Reports D 3dvocacy

34



?vents D -ampaigns;

(he Aolunteer 3ction team at -R. believes that the middle class has a pivotal role to play in

shaping the discourse on -hild Rights+ as people whose voice is heard, as people with access to

the media, as people with the capacity to in!luence policies and build pressure towards positivegovernment action !or inclusive development"

nternships are a part o! our Aolunteer 3ction programme" 2ur interns come !rom diverse

pro!essional and educational backgrounds, and are seen as integral contributors to the movement

!or -hild Rights"

(he underlying assumption in all our partnerships with interns is that the experience with -R.

will enable them to continue to participate in the struggle !or the rights !or all children well

beyond the course o! this internship" n that sense, the internship is recognied as a beginning o!

a much longer relationship between -R. and the intern, as well as the institution they represent"

At CRY we believe in child rights for three reasons – because the alternatives are unust, illegal

and ineffective.

I"ers#!, a!3s "o>

E Brovide an opportunity to interns, to put into practice and deepen their theoretical

knowledge o! development issues"

E Brovide the interns the plat!orm to develop a more grounded understanding o! child rights

challenges in an ndian context"

E ive interns an opportunity to learn advocacy, researching, campaigning, and networking

skills and operational aspects o! development work"

E Brovide opportunities to strengthen scale up and build volunteer programmes"

E Brovide exposure !or interns to take action !or child rights in their daily lives"

E ?nable them to trans!orm into committed volunteers !or child rights a!ter the internship

35





program"

nternship programs are designed to o!!er exposure to students and working pro!essionals !rom

varied academic and pro!essional backgrounds" (he design o! an internship depends on both the

interest and skill areas o! the interns as well as re*uirements o! -R."

WHAT IT O88ER9S?

2ur interns and volunteers are involved in working on various child rights issues such as child

labour, education, health, and other issues related to human and child rights" (he interns get a

chance to explore, know and contribute in important mainstream work o! the organiation

ranging !rom public mobiliation, !act !inding researches, !ield exposures and documentation,

pilot run pro&ect ideas, learn the threads o! $R, organiing events, rope in media advocacy skills

and many more"

(he options mentioned are not exhaustive and can be variousH there is scope !or innovation and

experimentation with novel ideas" 3ll this contributes to advocacy with governments and otherinstitutions to 3a=e C#!$d R!g#"s a rea$!"( !or all children"

GLIM<SES O8 WOR;

Reports

3dvocacy

?-s prepared

?vents organied

I"ers#!,s are o,e -hennai, Fangalore, Gelhi, Kolkata, Jumbai, $yderabad, Bune"

Gepending on organiation re*uirements, a !ew decentralied options are available too"

How "o a,,$(?

I/ 8or !d!%!d2a$ a,,$!ca"s/

.ou need to submit the completely !illed -R. nternship 3pplication !orm"

II/ 8or ,$ace3e" ce$$1 8ac2$"(

a Chare the link to this page with all students"

b Ctudents should submit the completely !illed -R. nternship 3pplication !orm directly"

E$!g!5!$!"( cr!"er!a

E Chould be above 1I years o! age

E Chould have !inished the !irst year in college

E Chould be able to put in a minimum o! 4 weeksH 8 weeks or more is desirable

E Chould give !ull time and intensive commitment

E Chould believe in values upheld by -R. + Respect !or $uman Gignity, (ransparency,

36


http://www.cry.org/resources/pdf/VA/Internships-Reports-2014.zip

http://www.cry.org/resources/pdf/VA/Internships-Advocacy-2014.zip

http://www.cry.org/resources/pdf/VA/Internships-IECs-prepared-2014.zip

http://www.cry.org/resources/pdf/VA/Internships-Events-Organized-2014.zip


http://www.cry.org/resources/pdf/VA/Internships-Reports-2014.zip

http://www.cry.org/resources/pdf/VA/Internships-Advocacy-2014.zip

http://www.cry.org/resources/pdf/VA/Internships-IECs-prepared-2014.zip

http://www.cry.org/resources/pdf/VA/Internships-Events-Organized-2014.zip



nnovation, 3ccountability, Cecularism, on Aiolence, Working in Bartnership

INTERN :OICES

L3 change is brought only when it is thought"M believe in -R.;s vision to Fring a lasting

change in the li!e o! children;" nterning with -R. was an enriching experience !or me" not

only got exposure o! the !ield o! public relation and media relation, but also learnt how to

manage an event"Nac( <r!(a

<a"a Wo3e9s Co$$ege <a"a

W#a" !s a <25$!c Ac"!o Gro2,s <AG?

B3s are groups o! people in a particular area who work towards addressing the root causes that

a!!ect the basic rights o! children in that area" (hey not only try to identi!y and eliminate root

causes a!!ecting child rights, but also encourage others to be a part o! this movement"

<ARTICI<ATE

AD:OCATE

3s an advocate !or -hild Rights you can help ampli!y the voices o! children"

37



Jillions o! ndia's children are still denied the simple &oys o! childhood, love and protection"

3nd !or any change on a signi!icant scale, it will re*uire each one o! us to start thinking o!

children, not as ob&ects o! sympathy, but as citiens with the same rights that we consider ourdue"

.ou can be a power!ul partner to -R. as its communicator" Cpeak to your !riends, !amily andcolleagues to create awareness about the situation o! children, mobilie support !or -R. and its

e!!orts to ensure that all children en&oy their basic rights"

(hink about, know and understand the situation o! children

W#a" (o2 ca do>

E (ry looking at the world through the eyes o! a child" (hink giant+sied doors and shoes"

magine having to work with your computer where you have to reach over your head"Aisualie living in a gigantic world where even to *uench your thirst you need to deal

with a heavy, huge bottle o! water"

E 3sk yoursel! what is in the long+term best interests o! children around you + your own,your neighbor;s, the child who works at the tea stall nearby, your domestic help's= driver's

children" (hink up o! opportunities you can give all o! these children to play, learn, do

creative things together"

E Cit with your children and initiate a discussion or work on a pro&ect on the situation o!

children in your environment + in school, in your neighborhood, on the streets, at tra!!icsignals etc"

Ac" .or c#!$d r!g#"s

What you can do5

E Go not employ a child as domestic help, it's illegal"

E Re&ect goods or services that employ children + search !or and encourage those suppliers

and agencies that employ and pay adults enough to send their children to school"

E Ctart by taking a walk down to the municipal school or health centre in your

38



neighborhood and see what you can do to change the situation" Jaybe you and a !ew o!

your !riends !rom the neighborhood could get together and make it a more child+!riendly

environment"

E .ou can discuss with your children on how you can contribute to the cause o! child rights+ by volunteering, holding exhibitions to create awareness or !und+raising drives"

E 2rganie an in+house campaign to involve your colleagues or the management tocontribute time, money or skills"

E Cay no to sex selective abortion" -reate awareness among !amily and !riends on the evils

o! discriminating against girl children"

COR<ORATE

COR<ORATE <ARTNERSHI<S

Cor,ora"e <ar"ers#!,s ad 82d!g

-R. has changed the lives o! more than 0 lakh children by supporting more than :00 grassroots

initiatives in over 1:,000 communities in villages and slums across states in ndia"

/When we rolled out our payroll giving programme, -R. was a natural choice, because we

wanted to partner with an organiation that is credible, transparent and rights based" -R. has allthat and more" (imely communication and latest updates on child rights issues are some o! the

things that our employees appreciate"/ + Jeenu Fhambhani, -orporate Cocial Responsibility

$ead, Jphasis"

W#( <ar"er w!"# CRY?

39





We4re "ras,are">-

2ur !inancials are public, and have been !or over a decade" 3s an organiation, we are mandated

to carry out an annual external !inancial audit"

We manage and monitor our pro&ects5

We manage and monitor our pro&ects stringently to ensure e!!icient utiliation o! !unds" Bro&ects

are also regularly assessed by pro!essionals to measure progress against plans" Jeetings with

pro&ect sta!!, parents, children and community groups help us gauge progress"

We stand !or #asting -hange5

We !ocus on mobiliation and empowerment o! communities" 2ur approach gets to the root

cause o! these developmental issues + such as non+!unctioning schools, unemployed parents, non+

operational healthcare centers and so on that keep children away !rom their rights + and enable

change that can sustain itsel!"

• ive your brand visibility

• Bartnering with us" Fe a part o! our ?ndeavour to make lasting change

• ?nhance your brand image and be known as a socially conscious organiation

• ive employees the chance to make a di!!erence"

Ado," a <roec"

-R. acts as a link between you and your selected pro&ect" We are responsible !or monitoring its

working through our Gevelopment Cupport %nit" -R. also continues to provide non+!inancial

inputs to the pro&ect, like training, technical expertise, build capacity, in!ormation on child rights,

communication and campaign support"

When you adopt a pro&ect, you can choose to support an entire pro&ect or &ust a part o! it, based

on its area o! !ocus + like education, health, vocational training, or its area o! work + child+related

issues such as the discrimination against the girl child, child labour, rehabilitation o! the children

o! commercial sex+workers, and so on" Come organiations have chosen pro&ects near their plants" 2thers have !ocused on pro&ects in a particular state, which they !elt needed development"

2ne o! our partners, 3merican ?xpress Fank, Gelhi has adopted a -R.+supported pro&ect called

Cwathi that works at (igri, a slum on the southern !ringes o! Gelhi, !ocusing on education and

!unctional literacy !or children and adults" (he bank has a comprehensive in+house citienship

40



programme, which encourages its employees to contribute, both monetarily and by getting

involved with the pro&ect"

Ca2se-re$a"ed Mar=e"!g

3s a corporate, you can use your marketing channels !or innovative ways to support -R.s

e!!orts" .ou can !ocus on what you do best + marketing and you help -R. in the process" We call

this 'cause+related marketing"'

Come examples5

• Gonate proceeds !rom the sale o! a product or service + We help organiations work out

special promotions, !rom which a percentage o! the pro!its is donated to -R." ovartis

ndia #td" donated o! the value o! sales o! 2valtine Blus towards -R.'s u&arat

rehabilitation operations" (he total amount raised was approximately Rs" 40,000"

• Brovide a plat!orm !or -R. + .ou can use your goodwill and in!luence with yourcustomers, clients, suppliers, and associates to provide a !orum !or -R.'s e!!orts" (he

2beroi $otels had specially designed and printed envelopes placed in all their properties

!or their guests to contribute to -R." (he e!!ort was a huge success, and we collected

more than Rs" 8"<0 lakhs in 1I months"

<a(ro$$ G!%!g

3s a corporate house you can give the individuals in your organiation the opportunity to make a

di!!erence in the lives o! underprivileged children" (his encourages participation and enhances

corporate morale too"

-R.'s 'payroll giving' is a simple and e!!ective option" (he company's employees contribute by

sanctioning an automatic deduction !rom their monthly salaries towards -R." (his eliminates

paper work and makes the donation process easy and hassle+!ree" 2! course, to put this option

into e!!ect would re*uire the consent and participation o! both, the management and employees"

SICOM ad Da"a3a"!cs are so3e o. "#e orga!a"!os "#a" s2,,or" CRY "#ro2g# "#!s

sc#e3e/

E%e" S,osors#!,s

2ver the years -R. has initiated, launched and organied events to ampli!y the voice o! children

and their rights" ?vents !orm an integral part o! -R. as it enables us to create awareness on the

situation o! ndian children and simultaneously raise crucial resources" (hese events !ocus on

speci!ic issues + !rom in!luencing child+!riendly policies, to rehabilitation e!!orts in disaster and

41

http://www.cry.org/

http://www.cry.org/



natural calamities, to creating awareness on the situation o! children" 2ur campaigns have always

involved the public, our citiens" .our support is crucial to bring about social change in the lives

o! children and their communities" Fy sponsoring a -R. event, you not only ensure that your

brand or organiation reaches out to a wide range o! people, but also partner -R. in raising the

necessary !unds"

Uderwr!"!g CRY9s e,eses

n any organiation there are several operational costs incurred in managing and maintaining the

organiation and its activities" Come o! these costs can be underwritten by corporate houses or

individuals" 3t -R., we incur costs such as in!ormation technology, o!!ice !urniture, basic

amenities, cost o! travel, trainings, and so on" Fy partnering with -R. to underwrite our

organiational expenses, it allows us to !ocus on our programmes, thereby &oining us in our

endeavor to create lasting change"

SHO< AT CRY WORLD

-R. World o!!ers you exclusive gi!ting options in attractive exclusive designs !or bulk orders,

which can be customied to your re*uirements !or any occasion"

What's more amaing is that proceeds !rom all purchases help -R. strengthen its work towards

ensuring a happy childhood !or children across ndia)

SELECT

A ca"egor( o. ,rod2c"s

Firthday cards

Wedding cards

42



-orporate gi!ts

Broduct catalogue

W#a" !s CRY Wor$d? -R. World is where -hild Rights and .ou meet" When you purchase products !rom -R. World,

the proceeds go towards supporting -R. pro&ects across ndia" With your help, these pro&ectswork towards ensuring that every child gets his=her basic rights + to live, learn, play and grow"""to have a happy, wholesome li!e"

T#e CRY - Arc#!es <ar"ers#!,>

3rchies reetings and i!ts #td 63 is the sole distributor !or -R. greeting cards and paper

products" n 3, -R. has a partner organiation whose core business is greeting cards, and

who shares our vision !or and commitment to children" 3 now manu!actures and handles theretail distribution o! all -R. products, while -R.'s personnel !ocus on our areas o! strength +

design and brand building" 3 also advises us on product line extensions and expansion into

retail+oriented products, non+seasonal products and e+greetings"

GO SOCIAL

>ollow us on the below social media plat!orms !or the latest images,

updates and videos on -R., the status o! children and child rights in ndia" @oin us to participate

in polls, contests and more"

CHILD RIGHTS AND YOU

3bout child rights

43



3ccording to the %nited ations -onvention on the Rights o! the -hildren + that ndia rati!ied in

199 + all children are born with !undamental rights"

<RINCI<LES O8 CRY

R!g#" "o S2r%!%a$ - "o $!.e #ea$"# 2"r!"!o a3e a"!oa$!"(

R!g#" "o De%e$o,3e" - "o ed2ca"!o care $e!s2re recrea"!o c2$"2ra$ ac"!%!"!es

R!g#" "o <ro"ec"!o - .ro3 e,$o!"a"!o a52se eg$ec"

R!g#" "o <ar"!c!,a"!o - "o e,ress!o !.or3a"!o "#o2g#" re$!g!o

3nd a right to achieve these dreams" ?ven though ndia's children account !or more than one+

third o! its population, their interests have never been given priority" 3nd their rights have been

violated every single day"

-R. has compiled some statistics on the situation o! children in ndia" (his is based on our

experience o! working on a range o! children's issues across ndia" (he statistics are grim" What

is worse is that very little is known o! what it means to be part o! such horri!ic numbers" (he task

be!ore us is huge and we at -R. believe that !or real change to happen, every member o! our

society should take responsibility to change the lives o! these children permanently"

While the reality in ndia may be !ar !rom ideal, we at -R. believe that every child has a right to

dream"

C#!$d La5o2r

t is our view that children continue to be exploited and abused because the Ctate and people do

not address children;s issues comprehensively and e!!ectively"

n Jumbai, !or instance, the standard response to child labourers is one o! 'rescue', rather than

looking at the poverty that sent children to labour in the !irst place" 2nly 'rescuing' children,

o!ten will not help" What is needed is proper rehabilitation + including bridge courses !or children

to make up in years o! lost schooling, ensuring good *uality !ree government schools, good

backup in health services and ade*uate employment and housing !or the adults"

-hildren are naturally linked to their !amilies" (hus children's rights are intrinsically linked with

the realiation o! human rights in general" (he supply chain o! cheap child labour can only beeradicated i! its root causes are also addressed + causes like social and economic marginaliation,

poverty, displacement, migration, lack o! a coherent policy towards *uality education !or all etc"

3ll these are situations that !orce children into work"

-hildren work mainly to help their !amilies because the adults do not have appropriate44


http://www.cry.org/about-cry/campaigns/say-no-to-child-labour.html


http://www.cry.org/about-cry/campaigns/say-no-to-child-labour.html



employment and ade*uate income" -hildren also work because there is a demand !or cheap

labour in the market" Boor and bonded !amilies, succumbing to the demand, o!ten /sell/ their

children to contractors who promise lucrative &obs in the cities and the children end up being

exploited" Jany run away and !ind a li!e on the streets"

%nless child labour is banned in agriculture, eradicating it will remain a pipe dream" 3griculture

and allied work accounts !or as many as nearly 70 o! ndia's 17 million child labourers, but isnot included in the list o! 18 occupations and 8< processes in the -hild #abour 6Brohibition and

Regulation 3ct, 008"

When children are !orced to work long hours in the !ields, herding livestock or helping in !ood

production, their ability get ade*uate nourishment and to attend school is limited, preventing

them !rom gaining education" irls are particularly disadvantaged as they o!ten undertake

household chores !ollowing work in the !ields"

(he distinction between haardous and non+haardous work in relation to children is spurious

because children work out o! compulsion + o! poverty and adult unemployment" (his is why

-R. believes that !or children, all !orms o! labour are haardous"

A Ma( Da( <e"!"!o To Ed C#!$d La5o2r

>or nternational #abour Gay 01, our -?2, Js" Bu&a Jarwaha, underlines the importance o!

better policies !or the unorganied sector towards stemming -hild #abour and promoting

childhood wel!are"

>or most people living and working in cities, #abour Gay is &ust another one o! those public

holidays that nobody *uestions and everybody appreciates" 2n a day designed to give voice to

the rights o! the ndian work !orce, perhaps one ought to consider those who have been !orced to

&oin their ranks too soon + child labourers"

(he overnment o! ndia approximates that an astounding 4"0 per cent o! the ndian

work!orce is estimated to be children between the ages o! < and 14" (his is in direct

contravention o! the -hild #abour 6Brohibition and Regulation 3ct, 19I8" n spite o! child

labour being banned in haardous industries, 17 million children are engaged in child labour,

according to o!!icial sources" %no!!icially, the numbers are much higher"

Co why does this problem persistS Why does ndia continue to register some o! the highest

numbers o! child labourers in the world, a!ter all the legislations and prohibitions, bans and

raidsS 3nd above all, what would compel a parent to send their child to workS

(eenage girls have !ormed groups that keep an eye out !or any cases o! child marriage, and

women's groups have taken on the battle against in alcoholism among the men" Working

together, the villagers are developing sa!er livelihood options that keep people !rom the open

coal pits" -hildren are now in school and not in labour" Fut micro+successes like these will not

impact ndia's staggering poverty statistics, unless backed by a holistic policy" (he Cocial

45



Cecurity Fill !or %norganied Workers was presented in 00I with the hopes to provide &ust that

+ various social security schemes and suitable wel!are schemes that cover the vast unorganied

sector in ndia" ! implemented well, it has the potential to provide a sa!ety net to the vast

numbers o! marginalied !amilies in rural ndia"

T#e Crossroads>t is a curious condition that pervades the whole country + in spite o! an impressive growth in

GBH the bene!its are limited to a small section o! the population" (hose le!t out share a !ew

common characteristics + socially discriminated, educationally deprived and economically

destitute" n addition, their access to viable employment continues to diminish, ultimately leaving

them at the mercy o! illegal or exploitative labour" n terms o! *uantity and *uality o!

employment, their options and resources have stagnated, even in this period o! accelerated

growth"

(he government+implemented policies have !allen short o! addressing the situation ade*uately"

(he implementation o! the ational Rural ?mployment uarantee 3ct 6R?3 has been

uneven across the country, and the basic !ramework o! entitlements still needs to be put in placeacross the country" (here have also been massive delays in wage payments in recent months,

causing immense hardship to R?C 6ational Rural ?mployment uarantee Ccheme workers"

(he programme design assures the presence o! child care !acilities at all sites where more than

!ive children under the age o! six are presentH however, there are very !ew on+site child care

!acilities provided under R?C work"

?ven the Cocial Cecurity Fill !or %norganied Workers does not clearly speci!y the ways in

which social security will be provided, how an unorganied worker is to be de!ined to access the

bene!its o! the schemes and whether the new boards that have been set up have powers to make

sure that Ctates implement the recommendations"(he R?C can at best be described as a stop+gap measure, a sort o! means to tide+over lean

periods in income+generation !or the poor and marginalied" $owever, with the compounded

conse*uences o! the agrarian crisis, it has *uickly become the only option o! a sustainable

livelihood" 3nd as such, it !ails both the adults and their dependent children, !or whom it is the

only li!eline"

(he limit o! 100 days o! work per household e!!ectively leaves workers unemployed !or =:rds

o! the year" t also restricts employment !or other eligible !amily members who may

conse*uently be !orced to !ind work elsewhere" t leaves the children most vulnerable to the

exploitative industries that are usually the only options available"

$owever, it is clear that while the initiatives implemented still need to be per!ected, they are

within the vein o! improvement" 3necdotal evidence !rom Ra&asthan 6Furra, 008 suggests a 0

per cent reduction in the incidence o! migration amongst children and a corresponding increase

in school enrolment and retention by < percent as an impact o! the R?C" 3 longitudinal

research on childhood poverty 6.oung #ives in 3ndhra Bradesh !inds that programme

46



registration reduces the probability o! a boy entering child labour by 1:"4 points and

programme take up reduces it !or girls by I"19 points"

A $og wa( "o go>

(here is clearly an urgent need !or a set o! additional policies and programmes to help contain

the livelihood crisis" n the meantime, a comprehensive expansion plan o! the R?C to includeall rural areas o! ndia and the extension o! the scheme to urban areas is imperative, and a good

place to start, bolstered by a broad Cocial Cecurity bill that would take care o! basic rights such

as !air wages and healthcare" (he bene!its o! such an inclusive policy would have !ar+reaching

e!!ects + one that would span generations" (his is something we at -R. have seen happening in

village a!ter village + when the rights o! the parents are guaranteed, the rights and dignity o! the

child is guaranteed"

• 4"0 o! ndia's work!orce was estimated to be children between < and 14 years o! age"

• 8I"14 o! child labourers were employed in the agriculture sector"

•

18 occupations and 8< processes are included in the list o! haardous work outlawed bythe -hild #abour 6Brohibition D Regulation 3ct, 19I8, updated in 008" 3griculture is

not included in this list"

• rowing rural and urban poverty, combined with a lack o! !undamental services such as

schools and anganwadis, is pushing children into labour, which may include helping the

!amily, working as goat herds, etc"

O C#!$d Ac"ors>

-hildren who are working !ull time in daily soaps may not have time !or studying, playing, restand relaxation" While parents are in charge o! their children's wel!are, both parents and serial

makers need to be very care!ul that their guardianship does not treat children as commodities to

be pro!ited !rom" While working in the !ilm and television industry has not been included in the

list o! haardous work in the latest -hild #abour Brohibition and Regulation 3ct, i! the child is

working at the cost o! his=her wel!are and being denied his=her rights to education, health and

participation, we as society need to take a stand to protect, not !ind loopholes in the law"

(he Brohibition o! -hild Jarriage 3ct, passed as recently as in 008, prohibits marriage between

any man+aged less than 1 years and any woman aged less than 1I" (he law came about because

o! a realiation that unless such social mores are changed, girls will continue to su!!er !rom the

lack o! !reedom, good health, education and the right to choose their own destinies"

W#a" CRY w!$$ do?

-R. hopes to continue on its mass awareness drives like the campaign we conducted around

anti+child #abour Gay, so that both the governments as well as the people learn to be more make

sure that children anywhere are not exploited, that they are treated as persons with rights and not

47



&ust as properties o! the caregivers"

STATISTICS ON CHILDREN IN INDIA

(he primary source o! revenue !or this organiation is through donations by individuals andorganiations" n the !inancial year 004+0<, its income through donations, sale o! products and

interest was around Rs":8 crores" 3round Rs"14 crores was used !or mobiliing income, Rs"":

crores was incurred !or establishment and other expenditure and around 17 crores were disbursed

to over 10 organiations throughout the country"

(hey bring together donations, time, voices, support and resources !rom individuals like %C"

RE<ORTS & <UBLICATIONS

T#e S(ergos Is"!"2"e Case S"2d!es

(his report discusses the emerging role o! !oundations in strengthening civil society, how they

are created and how they sustain themselves as philanthropic entities" -hild Rights and .ou6-R. is a part o! this case study"

CRY ! Ac"!o News$e""er 6')-)@

(he news letter shares the impact o! the work done by -R. in making ndia;s children a priority

in 01:+14 with the support o! our stakeholders"

48

http://www.cry.org/resources/pdf/Synergos-CRY-Case-Study.pdf

http://www.cry.org/about-cry/cry-publications/cry-in-action-2014.html

http://www.cry.org/resources/pdf/Synergos-CRY-Case-Study.pdf




CRY ! Ac"!o News$e""er 6')6-)

(he newsletter !ocuses on putting children !irst and to ensure they experience a childhood they

deserve"

CRY & C/A/R/E/ re,or" o C#!$d La5o2r

(his report explores the a!termath o! Jumbai Raids in 00I to understand what happens to

children once they are rescued !rom labour"

CRY & C/A/R/E/ re,or" o C#!$d La5o2r

(his report explores the a!termath o! Jumbai Raids in 00I to understand what happens to

children once they are rescued !rom labour"

S"a"2s Re,or" o C#!$d R!g#"s ! Id!a

(he report shows a very dismal situation where current issues concerning children are

highlighted"

:o!ces o. C#!$dre

(his report o!!ers a window o! opportunity to hear and listen to what children have to say and

understand their perspective on issues that a!!ect them"

CHILD RIGHTS LIBRARY

(he -R. 2!!ice in Jumbai hosts a specialied library gathering books, publications and reports

on child rights and issues a!!ecting children in ndia" >ree and open to all, the library or

Gocumentation -entre; as we call it at -R. was a dream o! our !ounder, the late Rippan Kapur,

49


http://www.cry.org/about-cry/cry-publications/cry_and_care_report_on_Child_Labour.html


http://www.cry.org/about-cry/cry-publications/status-of-children-report-2013.html

http://www.cry.org/about-cry/cry-publications/voices-of-children-report-2014.html




http://www.cry.org/about-cry/cry-publications/status-of-children-report-2013.html

http://www.cry.org/about-cry/cry-publications/voices-of-children-report-2014.html



who envisioned -R. as an organiation encompassing all domains impacting the lives o!

children in ndia" (aking his dream !orward, we have made the documentation centre available

online so that libraries, students, researchers and people !rom all walks o! li!e can access our

collection o! child rights reports and periodicals+ at no additional cost"

(he 2nline Bublic 3ccess -atalogue 62B3- gives you access to titles and works on three main

sub&ects5

• -hildren D Cociety -hild RightsH

• on Bro!its D >undraisingH

• deas o! Gevelopment D Cocial -hange Getermining -hildhoods"

(he collections consists o! over ,700 hard copy books, close to :,000 hard copy reports, :<<videos, 11 e+books and over 14,000 e+articles)

CRY4S 8OOT<RINT IN INDIA

• @)''' children aged 8+1I enrolled in school

• 76)'0 children under the age o! 1 immunied

• 6 villages and slums made !ree !rom child labour

• 6''' Jactive !ull+time -R. volunteers

•

'' Jgrassroots initiatives supported across ndiaNATIONAL CHILD RIGHTS 8ELLOWSHI<

CRY Researc# 8e$$ows#!,

n 007, -R. created and awarded the !irst ational -hild Rights Research >ellowships to six

individuals" (he idea was to provide an opportunity !or ndians willing to invest time and

creative energy to explore the issue o! what is in the best interest o! children"

CRY Med!a 8e$$ows#!,

(he ational -hild Rights Jedia >ellowship creates a community o! &ournalists !rom diverse

media print and electronic who through their -R. !ellowship &ourney become committed and passionate advocates !or child rights"

CHILD RIGHTS RESEARCH 8ELLOWSHI< 6')@-6')0

50



-R. is pleased to announce the 3wardees !or the ational -hild Rights Research >ellowship

014+1< 6-RR> .ear I" (hey have been selected !or the award o! an individual research

!ellowship and we are happy share their topics o! research"

E Aad!$ Bas#!r5 who will be researching T(hreats and Risks ?xperienced by -hildren

Residing ear Jilitary (raining rounds5 3 Ctudy o! -hildren in (osmaidan o! GistrictFudgam in @ammu D Kashmir;"

E A%ar Sada"#/:5 who will be conducting a *ualitative study on -hild Jarriage among

Juslim girls in Kerala

E Dada Dadas5 who will be assessing the ?ducational Ctatus o! omadic (ribe -hildren +

3 Ctudy o! Ghanger -ommunity in ?astern Bart o! Catara Gistrict;"

E 2ra" U$ A! Masood!5 who will be researching -hildren in 3rmed -on!lict5 @uvenile

Getention in @ammu and Kashmir

CHILD RIGHTS AWARDS

2ver the past three decades, we at -R. have witnessed !irsthand the potential !or each

individual, !rom di!!erent walks o! li!e, to become an agent o! change and help ensure all

children lead the childhood they deserve" Fe it a student, a &ournalist, a home maker or a

corporate pro!essional, we have met many persons who have contributed signi!icantly towards

placing the !ocus on children and their rights and it is to recognie and celebrate the e!!orts o!

such individuals that -R. instituted the -hild Rights 3wards"

(he awards aim to appreciate the work done by individuals !rom di!!erent sectors, to put ndia;s

children !irst, both in their own !ield o! work and also to in!luence di!!erent stakeholders

including decision makers, companies, media, !oundations, institutions and citiens everywhere"

-R. >ounder Rippan Kapur 619<4+1994 once said LWe 5e$!e%e "#a" ,eo,$e care/ W#a" we

eed !s "o e,ress "#!s cocer ! ac"!oK/ With the -hild Rights 3wards, we hope to encourage

more people to change their concern into tangible action and &oin us in ensuring lasting change

!or ndia;s children"

CRY C#!$d R!g#"s C#a3,!os Award .or cor,ora"es

(he -R. -hild Rights -hampion; awards + the !irst o! its kind in ndia + was instituted by -R. N -hild Rights and .ou in an e!!ort to recognie companies that give special !ocus to this most

critical and vulnerable stakeholder and lauds the stalwarts o! ndian ndustry !or demonstrating

extraordinary commitment to the rights o! children in ndia"

(he -R. -hild Rights -hampion 3wards were !irst launched in 01 to recognie and celebrate

51





companies who have ensured that their business policies and practices include children as a

stakeholder and have their well being as a critical part o! their very existence"

-hildren !rom :0 o! the world;s population, however they are the most vulnerable members o!

society and the worst impacted in terms o! human rights violations and environmental

degradation" n this interconnected world that we live in, businesses have a huge opportunity to

make a positive impact on the lives o! children through their products and services and the very

methods through which they exist and conduct their activities"

-R., being one o! the lead players in the !ield o! child rights in ndia, launched this award,

which is the !irst o! its kind to commemorate companies who have shown a commitment to

children" n the last two years, this award has seen participation !rom multiple corporate houses

across a wide spectrum o! industries"

$B-#, BD, 3viva, $-# D Gabur have walked away with the honors, in the past" (his year the

search continues !or organiations whose commitment to children has been exemplary"

BRANCHES O8 CRY IN INDIA

52



53



CONCLUSION

S"ad 2, .or c#!$d r!g#"sK

2ur support could help to change their lives) Cave the children works on concerns related to

underprivileged children" .our kind contribution ensures that these children receive education,

protection and all other conditions re*uired !or their survival" Cave the children would utilie the

proceedings to !acilitate response that are timely, at appropriate scale and scope, providing high

*uality programming, to help the most vulnerable children"

54



BIBLOGRA<HY>-

WEBLIOGRA<HY>-

http5==www"cry"org

http5==en"wikipedia"org=wiki=childUrightsUandUyou

http5==www"thebetterindia"com=<:7=cry=

https5==www"!acebook"com=cryindia=videos

Documents

Child Rights and You 52