Chief’s MessageFall 2014 1

A Message from

C/C Robert Baldridge, SN

• Greetings!

• Let me know what you’re thinking

• I’m here to recruit

Chief’s MessageFall 2014 2

100 Years of Making the Water a Better Place

• Mission: Unchanged

• Focus: Unchanged

• Beliefs: Unchanged

• Commitment: Unchanged

Chief’s MessageFall 2014 3

Our Strategy Must Change• Adapt our strategy to

the needs of today’s boater

Chief’s MessageFall 2014 4

We Will:• Go to the Boater

• Adapt to the need

• Partner up

• Grow

• And….

Chief’s MessageFall 2014 5

We WILL Have Fun

Chief’s MessageFall 2014 6

Education-Classroom & OTW John Malatak

Brunswick Dealers

•Over 130 Squadrons now participating

•Brunswick awarded cash prizes to the 3 top Squadrons in the 2013 program

Chief’s MessageFall 2014 7

Education—Classroom Lisa Herndon

• Simulator

Chief’s MessageFall 2014 8

Educational--On the Water Scott McDonald Houston S&PS

Boat OperatorCertificationcontinues togrow.

Chief’s MessageFall 2014 9

Educational—OnLine Eileen Rickard

• Weather for Boaters

• Coming:– Marine Radio– Hurricanes & Boats– GPS– Marine Radar– Cruise Planning

Chief’s MessageFall 2014 10

Educational Dept Upcoming Changes• Course Fee --$10 registration fee– All courses and seminars– Offset by a $10 reduction in catalog prices– First step in preparing for separating the

cost of books from other costs– Separating cost of books from other costs.– Necessary to prepare for E-books– Exam fee included in registration fee except

for those challenging the course

Chief’s MessageFall 2014 11

Educational Dept Upcoming Changes• ABC3 Online—Unproctored on-line

exam– To be available in states where permitted

– Squadrons will continue to receive contact information for course takers

– Better feedback for the student

– Aligns us with the competition

Chief’s MessageFall 2014 12

Educational Dept Upcoming Changes• Price Increase

• 10% Price increase on all catalog items

• Expected to take effect 01DEC14

• Some kits may decline– JN and N likely to use open source

software– Cost of seminar kits likely to be

reduced– Savings passed on where possible

Chief’s MessageFall 2014 13

Preparing USPS for the Preparing USPS for the

Next Next 100100 Years Years

Chief’s MessageFall 2014 14

TodayToday’’s Realitiess Realities

• Lower membership = lower dues income • Forced significant cost cutting• Reduced functionality (cutting

muscle) last several years. • More cutting just not feasible. • Should be adding back

Chief’s MessageFall 2014 15

TodayToday’’s Realitiess Realities

• Public Boating World is Changing

•Need to:

• Analyze emerging new boating public

• Study competing public boating offerings

• Increase Stable sources of income to support operations and the above new directions

Chief’s MessageFall 2014 16

Need Name Recognition?

• Check out:

• Partner Visitation Program

Chief’s MessageFall 2014 17

USPS National Committee Members

David L. Allen Jr. Law OfficerKenneth H. Beeber Governing Board - Member EmeritusRobert Hughes Boal Special Projects CoordinatorHorst Boettge Member Cooperative Charting CommitteeVerna L. Clayton Member Government & Partner RelationsAndy C. Hyman III Member Leadership Development Committee

Member Squadron Development ComMember Boat Operator Cert

Vicky L. Jefferis Member Communications CommitteeJohn Kern Chairman Boat Handling CommitteeEdwin G. Kridler Member Leadership Development CommitteeRonald L. Lynch Member Communications CommitteeJames R. McVey Member Offshore Navigation Committee

Chief’s MessageFall 2014 18

USPS National Committee Members

John D. Miller Jr. Member Government & Partner RelationsMember Boat Handling CommitteeAssistant Chairman Program Partner Relations

William F. Mullin Member Publishing& Member Benefits CommitteesWilliam P. O'Neill Assistant Chairman Boat Handling CommitteeRonald Osburn Member Boat Operator CertBilly Owens Member Cooperative Charting CommitteeBarbara M. Pearson Member Communications CommitteeEric Pearson Assistant Chairman Inland/Coastal Navigation CommitteeBradley H. Peters Member Leadership Development Committee

Governing Board - Member EmeritusDaniel D. Ray Governing Board - Member EmeritusKathy Redford Member Squadron Activities CommitteeWilford H. Ross Jr. Member Instructor Development Committee

Chief’s MessageFall 2014 19

USPS National Committee Members

Victor B. Schwartz Assistant Chairman Offshore Navigation CommitteeJoyce F. Shaw Member Government & Partner RelationsTim W. Tate Assistant Chairman Boat Operator CertAubrey W. Vaughan Assistant Chairman Boat Handling CommitteeBetty Walton Member Ship's Store CommitteeLowell G. Ward Member Communications Committee

Member Heritage & ProtocolFredrick C. Wichmann Governing Board - Member EmeritusCharles H. Wilsdorf Member Boat Operator Cert

Member Marine Environment CommitteeJohn P. Wilson Member Government & Partner RelationsV. Jan Wright Member Publishing Committee

Chief’s MessageFall 2014 20

Congratulations 50 Year Members!

• Julian S. Levin–Beaufort Sail & Power Squadron

• Ted D. Clement Jr.–Lake Hartwell Sail & Power Squadron

Chief’s MessageFall 2014 21

See You in Jacksonville20-25 January 2015

Chief’s MessageFall 2014 22

The Chief’s Sentiment…• Thank you!

• For all you do for USPS, its Districts, Squadrons, and Members