Chicago BBQ Promo Packet

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    & NATIONAL BOURBON MONTH

    HE RI TAGE BBQ

    FIVE CITIES IN 2014

    The younger brother to the COCHON555 tour, hipper,highly spirited, and rooted in the BBQ communities. Thegoal is to put local back into BBQ and build socialawareness in up and coming culinary markets. Tastingevent features fine-dining chefs showcasing global BBQ.The cause is local, the flavors are global, the talent isunbridled. Its unlike any BBQ event you know...

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    Hi Judges, Chefs, Sponsors and Friends of Tour,

    Thank you to everyone for your support throughout the entire Cochon US Tour.

    As we make our

    way into CHICAGO ON SATURDAY, AUGUST 30th, we ask for everyones help. Please share the

    following social media and newsletter content with your contacts and following. Also, please

    use the designated Twitter and Instagramhashtagswhen live-posting from the event.

    Remember, The GOAL IS ALWAYS PRE-EVENT promotion. Please confirm you are sending

    newsletter blast by ccing [email protected]

    We want to make this THE place to be in Chicago over Labor Day Weekend. Please feel free to

    connect with Jill at Padilla for any interview requests.Thanks again for your support. We really

    appreciate it and cant wait to see you again soon!

    EVENTS LIKE COCHON SUPPORT LOCAL AGRICULTURE AND CREATE WORD-OF-MOUTH MARKETING FOR

    FARMERS RAISING HERITAGE BREEDS. THE NEWS OF THE EVENTS DEVELOPS DEEPER INTEREST IN EXISTING

    AND UP AND COMING BBQ RESTAURANTS ON HOW TO JOIN THE CONVERSATION OF SUPPORTING LOCAL YEAR

    ROUND.HERITAGE BBQ IS DEDICATED TO GOOD FRIEND, MARK NEWMAN ~ Brady Lowe, Founder

    INCLUDED IN THIS PROMO KIT FOR HERITAGE BBQ - CHICAGO:

    Link to photographs and logos for promotional purposes (click here)

    Event Details good for Newsletter Blasts(twice as participating chef, once as a partner)

    100 and 80 word postings (good for Facebook, and website)

    [3] Suggested Facebook Posts + [3] Suggested Tweets

    Official Website

    http://events.cochon555.com/heritagebbq_chicago

    TAG@COCHON555 & @HERITAGEBBQ on Instagram & Twitter

    SHARE Videos: http://www.youtube.com/playlist?list=PLB4587B7E05A6C5B0

    READ Andrew Zimmern Interview:http://j.mp/AZIMMERN_HERITAGEBBQ

    NEWSLETTER VERSION

    COCHON 555 ANNOUNCES ALL-STAR CHEF LINEUP FOR EPIC LABOR DAY FEAST WITH

    HERITAGE BBQ AT GOOSE ISLAND BREWERY, CHICAGO ON SATURDAY AUGUST 30th.

    Cochon US Tour and Goose Island Beer Co. present Heritage BBQ Chicago on Saturday August

    30, 2014. The local-food focused BBQ tour started by Brady Lowe, Founder of Cochon 555,

    invites five notable chefs to put their love of globally-influenced whole pig BBQ to the test in a

    friendly but fierce competition to promote the consumption of heritage breed pigs raised by

    local family farms. Learn more about the epic pork feast and buy tickets at http://

    events.cochon555.com/heritagebbq_chicago.

    http://events.cochon555.com/heritagebbq_chicagohttp://j.mp/AZIMMERN_HERITAGEBBQhttp://www.youtube.com/playlist?list=PLB4587B7E05A6C5B0http://events.cochon555.com/heritagebbq_chicagohttp://www.flickr.com/photos/46454216@N03/sets/mailto:[email protected]
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    This years competing chefs include Chrissy Camba of Laughing Bird, Carlos Gaytan of

    Mexique, Abraham Conlon of Fat Rice, Cary Taylor of Big Star and Nathan Sears of The Radler

    and D.A.S. Each chef will be given a 200 pound heritage breed pig to create six dishes for a

    crowd of pork-loving enthusiasts. A panel of 20 judges will vote for Chicagos BBQ King or

    Queen. The BBQ will take place at Goose Islands new Barrel Warehouse a facility dedicated

    to the art of aging beers in wine and bourbon barrels.

    Heritage BBQ will also debut BBQ TRADITIONS, a series of pop-up stations where notable

    chefs will serve one dish that best exemplifies a culinary tradition and BBQ culture from

    anywhere in the world.

    Heritage BBQ is an edible education on the finest social tradition in human history. Together

    with local food producers, craft brewers, winemakers and prestigious distillers, the Heritage

    BBQ tour motivates grilling communities worldwide to support local food producers, and tobreak ground on a new hyper-local BBQ culture with global themes while celebrating National

    Bourbon Month.

    Guests interested in an ULTRA-VIP experience can purchase access into the Pilot Light

    Lounge, hosted by Paul Kahan (avec, Blackbird, Nico Osteria, Publican), Matthias Merges

    (Yusho, A10 Hyde Park, Billy Sunday) and Jason Hammel (Lula Cafe, Nightwood). Tickets are

    limited to 30 people and cost $300. They include specially prepared bites, chef-prepared

    cocktails, and benefit the Pilot Light, a Chicago-based non-profit that provides children with the

    knowledge, attitudes, and skills they need to develop a healthy relationship with food

    A 1400+ pound showcase of heritage pig carved into 35+ chef-prepared dishes will also include:

    The Goose Nest, an area featuring the rare Bourbon Country Beers and Vintage Ales of Goose

    Island Beer Co.; Ribs & Whiskey Welcome Reception featuring Berkwood Farms Berkshire

    Pork, a Pop-Up Butcher Shop with Rob Levitt of The Butcher & Larder benefitting Kendall

    College and Le Cordon Bleu with the support of Williams-Sonoma; a special Summer Citrus

    cocktail from Four Roses Bourbon; a Perfect Manhattan Bourbon Bar to celebrate National

    Bourbon Month, featuring Eagle Rare, Buffalo Trace, Breckenridge Bourbon, Templeton Rye,

    Four Rosesand Luxardo; a TarTare Bar featuring Creekstone Farms; an artisan cheese bar

    with Pastoral Artisan Cheese, Bread & Wine featuring Rogue Creameryand La Brea Bakery; a

    portfolio tasting ofCrispin Ciders, amazing wines, and a Mezcal Bar featuring Fidencioand

    Mezcales de Leyenda; a pre-awards Ice Cream Social with James Beard award-winning

    Jenis Splendid Ice Creams. A special thanks to our friends at Goose Island Beer Co. for

    hosting the event and Big Hatt Gourmetfor local support.

    Tickets for general admissions start at $125,and VIP tickets for early admissions are $200,

    entry for the Pilot Light Lounge are $300. http://cochon555.com/2014-tour/chicago_bbq

    http://cochon555.com/2014-tour/chicago_bbq
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    Where: Goose Island Barrel Warehouse

    603 N. Sacramento Blvd.

    Chicago, IL 60612

    When: Saturday, August 30, 2014

    4 p.m. 8 p.m.

    100 WORD VERSION

    COCHON 555 ANNOUNCES ALL-STAR CHEF LINEUP FOR EPIC LABOR DAY FEAST WITH

    HERITAGE BBQ AT GOOSE ISLAND BREWERY, CHICAGO

    An epic BBQ event featuring five chefsin a culinary competition promotes the benefits of

    sustainable farming and cooking whole hog. The chefs competing for the Chicago BBQ Queenor King title include Chrissy Camba of Laughing Bird, Carlos Gaytan of Mexique, Abraham

    Conlon of Fat Rice, Cary Taylor of Big Star and Nathan Sears of The Radler and D.A.S.Guests

    will enjoy 35+ chef-prepared dishes, a pop-up butcher shop, craft beers, wines, artisan cheese,

    cocktails, a bourbon bar and an ice cream social. Tickets start at $125 for this all-inclusive

    heritage pork feast. Please visit http://j.mp/CHI-BBQ

    80 WORD VERSION

    COCHON 555s HERITAGE BBQ SERIES KICKS OFF LABOR DAY WEEKEND AT GOOSE ISLAND

    BREWERY, CHICAGO

    An epic BBQ event featuring five chefsin a culinary competition promotes benefits of

    sustainable farming and cooking whole hog. Chicagos competing chefs include Chrissy Camba

    of Laughing Bird, Carlos Gaytan of Mexique, Abraham Conlon of Fat Rice, Cary Taylor of Big

    Star and Nathan Sears of The Radler.Guests will enjoy 35+ chef-prepared dishes, a pop-up

    butcher shop, craft beers, wines, artisan cheese, a bourbon bar and ice cream social. Tickets

    start at $125 for this all-inclusive heritage pork feast. Please visit http://j.mp/CHI-BBQ

    FACEBOOK SUGGESTIONS(please post to yourFacebookwall)

    Calling all Chicago food lovers! An epic BBQ pork feast featuring five chefsin a culinary

    competition promoting the benefits of cooking whole hog is coming to Goose Island Brewery

    over Labor Day Weekend. Competing chefs include Chrissy Camba of Laughing Bird, Carlos

    Gaytan of Mexique, Abraham Conlon of Fat Rice, Cary Taylor of Big Star and Nathan Sears of

    The Radler.Guests will enjoy 35+ chef-prepared dishes, pop-up butcher shop, beers, wines,

    http://j.mp/CHI-BBQhttp://j.mp/CHI-BBQ
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    artisan cheese, cocktails, and ice cream social. Tickets start at $125 for this all-inclusive feast.

    Please visit http://j.mp/CHI-BBQ

    If you like BBQ, dont miss this porc-tacular chef competition featuring five chefs cooking whole

    heritage pig. 5 CHEFS, 5 PIGS, 1 HERITAGE BBQ FEAST ON SATURDAY AUGUST 30 AT GOOSE

    ISLAND BREWERY, OFFICIAL EVENT HOST. Buy tickets here http://j.mp/CHI-BBQ

    Who will be crowned the Chicago BBQ Queen or King? Join us for best Labor Day party in the

    country! @COCHON555 brings you an epic BBQ feast with 5 chefs, 5 pigs, 35+ BBQ dishes,

    libations and more. Sunday, August 30. Get the details here: http://j.mp/CHI-BBQ

    TWITTER SUGGESTIONS

    Getyer #BBQLove @COCHON555 @HERITAGEBBQ @GooseIsland Barrelhouse #CHICAGOskiller line up of chefs & more here @ChrissyCamba @mexiquechicago @XmarxChicago

    @ChefCaryTaylor @DasRadler http://j.mp/CHI-BBQ

    Im judging @HERITAGEBBQ @GooseIsland #CHI #LaborDay @ChrissyCamba @mexiquechicago@XmarxChicago @ChefCaryTaylor @DasRadler @COCHON555 http://j.mp/CHI-BBQ

    5 great #CHEFS @HeritageBBQ @Gooseisland @ChrissyCamba @mexiquechicago

    @XmarxChicago @ChefCaryTaylor @DasRadler http://j.mp/CHI-BBQ

    Cant wait to see what @ChrissyCamba @mexiquechicago @XmarxChicago @ChefCaryTaylor@DasRadler bring to #BBQTRADITIONS @HeritageBBQ #CHITOWN @GooseIsland http://j.mp/

    CHI-BBQ

    http://j.mp/CHI-BBQhttp://j.mp/CHI-BBQhttp://j.mp/CHI-BBQhttp://j.mp/CHI-BBQhttp://j.mp/CHI-BBQhttp://j.mp/CHI-BBQhttp://j.mp/CHI-BBQ
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