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Director of Engineering, Service Provider, Asia Pacific Japan
29 January 2016
Changing the Economics of Data Center
Virtualization Strategy
Chia Tan; [email protected]
A. Overview
B. What are the Drivers?
C. What are the Considerations?
D. What are the Strategies for deployment?
E. SDN-NFV deployment Examples
F. Cisco’s solution offering
Virtualization Strategy Topics
(A) Overview
NFV-SDN Timeline
2014 2020 2013 2014 ~ 2016
POCs • Operators, vendors learn in lab • Few field trials
Field Trials • Vendors productize NFV/SDN software in operator lab trials • A few more field trials • ~ 10 Commercial deployments
Early Commercial Deployments • Many operators deploy 1 or 2 use cases • ~ 40 more commercial deployments
Wider-spread Commercial Deployments • Mainstream Adoption • Operators deploy several NFV/SDN use
cases, then more each year
Source: SDN and NFV Vendor Leadership/Global Service Provider Survey, Infonetics, Aug. 2015
NFV/SDN Telecom Market Landscape, Technical Business Research, Oct. 2015 Cisco Service Providers Survey, Nov 2015
2022
Late Majority
Total SDN-NFV Spend by Region
Sept 15
Telco NFV Adoption of Applications & Spend
Sp
en
d
Spend
Evolving Network Function Trend
3
1 2
Source Dell Oro April 2015
(B) What are the Drivers for SDN-NFV Adoption?
Key SDN-NFV Benefits
Features Benefits
Automation OpEx Reduction, Network
Simplicity and Service Velocity
Hardware & Support Reduced HW CapEx and OpEx
Web Portal & Self Serve Customer Friendly
Real Time & Elastic Services Optimize Resources
VMS Cash Flow and ROI
Cloud VPN Services Cloud Security Services
NPV: $286M
IRR: 214%
NPV: $534M
IRR: 220%
Source: ACG Research
TCO Comparison for Cloud VPN Services
Source: ACG Research
76% Reduction in TCO Delivering Cloud VPN
Business Customers Want the Benefits NFV-SDN Can Deliver Nearly 9 out of 10 Found at Least One Desirable
32%
28%
40%
18%
33%
35%
25%
38%
42%
40%
29%
26%
40%
33%
48%
24%
26%
17%
21%
21%
39%
41%
48%
34%
36%
28%
20%
22%
22%
31%
52%
48%
36%
34%
45%
34%
31%
47%
50%
40%
28%
28%
40%
30%
43%
32%
25%
20%
28%
22%
27%
20%
29%
33%
31%
27%
18%
24%
10%
27%
Simple and easy service
ordering and self-provisioning
Automated service and network
provisioning, account
management and configuration
Ongoing service capacity scale
up or down as needed
Consumption/usage based
billing (flexibility to be billed for
what you use)
Turn service on/off
on demand
Highly Desirable Somewhat Desirable
NA LATAM MEA APJ WE CEE
Source: AMI-Partners
Service Providers Preferences to Get Access to NFV-SDN Benefits
47% 47%
34%
68%
31%
44%
NA LATAM MEA APJ WE CEE
Switch from current
providers to specific
service providers that
offer such benefits
Source: AMI-Partners
Infrastructure & Support Benefits
Traditional Network Physical and Virtual Network
Complex and expensive: Each device is unique
Simple: Common equipment, software and processes
Hardware
Maintenance
Hardware Test
and Certification
Rack Space and
Power Management
Upgrade Line Cards
for New Features
New Software =
New Appliance
Standard
Servers
Standard
Switches
Modern Data Center
Standard Data
Center Software
Standard Data
Center Processes
NFV Use Case Results
YEAR 1YEAR 2YEAR 3YEAR 4YEAR 5
PMO CAPEX PER SESSION
FMO CAPEX PER SESSION
YEAR 1YEAR 2YEAR 3YEAR 4YEAR 5
PMO TCO PER SESSION
FMO TCO PER SESSION
CAPEX Savings: 49% TCO Savings: 52% IRR: 136%
CAGR
PMO 14%
FMO 8%
CAGR
PMO 13%
FMO -5%
Savings (CAPEX)
Innovation and Agility – DevOps, Open Source
(C) What are the SDN-NFV Considerations
Carrier Class Performance, High Availability, Secure, Scalable
Multi Hypervisor, Open, ETSI Compliant, Modular, Elastic and future ready
Management & Work Flow Automation on Single Pane of Glass
Integration between multiple NFV domains: Single Point of Ownership
Operational Skillsets: Software skillsets, Programmability, Interop
1
3
4
5
6
Optimize Cost Operational Simplicity Open Architecture
Host Multiple VNF Physical and Virtual from Multiple vendors 2
SDN-NFV Considerations and Requirements
1: Automation and Orchestration Accelerates Service Velocity
Traditional Physical Network
Help Desk
Physical and Virtual Network
Labor intensive: Low service velocity
Automated: High service velocity
Hardware
Maintenance Provisioning Web Portal
Modern
Data Center
Automated
Orchestration
2: Workload Distribution Deployment Options for NFV
Infonetics Service Provider NFV Survey, 2015
Macrocell Radio
Business CPE
Appliances, GiLAN
(L4-L7)
Backbone, Metro and DC
switching
Wire-line GWs
Smallcell Radio Home CPE
Mobility
GWs
CPU
Reqs
0 10Mbps 100Mbps 1Gbps 10Gbps 100Gbps 1Tbps 10Tbps 100Tbps 1Pbps
High
Low
Distributed: CPUs + Lots of NPUs
Distributed: Lots CPUs + NPUs
Centralized:
CPU + NPU
CPU
Distributed: SoC
Variable CPU / FPGA / NPU
OSS/BSS, IMS
& Policy control
Mobility
Management (MME)
Small Cell
GWs vEPC
vFW vNAT
vLB
Hybrid Cloud
vCDN
vIMS
vVO*
vDPI
ePDG.
vVAS
MME/SG
SN
*vVO: Video Optimization
3: VNF Considerations (ETSI)
4: Security
5: Organizational Considerations
5: Organization Considerations
(D) What are the Strategies for SDN-NFV Deployment?
1: Deployment Strategy Options
2: NFV Deployment Approach
Service & Infrastructure Policies
Ma n a g e me n t and
O rch e st ra t i o n (MAN O )
VN F VN F VN F VN F
EMS EMS EMS EMS
VNF
Use Case Led
• Service driven
• Service Agility • Business outcome
NFVO
Orchestration
Led
• Service Elasticity
• Ease of Provisioning • Time to Market
NFVI Infrastructure Led • Virtualize, Programmable
• Cloudify & Automate Infra • Leverage Opensource
Infrastructure led approach
aka NFVI is gaining prominence!
SP’s OSS/BSS
Virtualized Infrastructure
Physical Infrastructure (Compute + Storage + Network)
Use Case
Specific, e.g.
vMS, VPC
Includes
VNF-M and
NFV
Orchestrator
Hardware, VIM (OpenStack)
and SDN Controller
3: IT and NFV
Virtualize, Consolidte Network Infra
SDN Policy Model
Self-Service
Automated Provisioning
Service Elasticity
(Capacity on Demand)
vFirew all
Web/Email
Security
CCaaS
DRaaS
HCS
HadoopaaS
OSS/BSS/Billing/CRM/
Customer Care
Dev Ops
DaaS
Public/Hybrid Cloud Services IT & Network DC
Big Data
IoE/IoT
Bare Metal
Services IaaS
IT Clouds
Mobile/Social Apps
IT Business Apps Workload
Mobility
Broadband
Vbranch/vMS
Virtual PE
Router
Virtual BNG
Virtual EPC
Virtual GiLAN
Mobile Media/Video
Cloud
DVR
vCDN
Virtual
Security
Virtual DPI
Appliances
Policy Control,
AAA, DHCP,
DNS
Telco DC: NFV Workloads
Telco Cloud
vRoute Reflector
Virtual WLC
Virtual
IMS/VoLTE vTrancod
er
1 2
4: Agile Development MVP (Minimal Viable Product*)
*Eric Ries, Steve Blank
(E) SDN-NFV Deployment Examples
SDN-NFV Adoption Update
Inf onetics Sept 2015
Current Operator Adoption
Considering or Early Stage
Market Deployment Leaders
• Telco Cloud Transformation
• Introduce cloud technologies in VF networks to deliver more efficient, reliable and differentiated networks for the future combining Telco strengths and Cloud benefits
• First Telco Cloud applications virtualized and introduced in live network in 2013 with strong further expansion during 2014
• Vodafone and Cisco are worldwide pioneers in the field of life Telco Cloud deployments learning together and developing our virtualized network
• Cisco is prime contractor and e2e-integration partner for several virtualization projects (e.g. vNGN, VoLTE, vEPC)
• Driving design, testing and network implementation steering further partners
Case Study Cost Reduction: VF Germany
NFV Organization Model
Operation Team
Physical/Current
NFV-I Operation
VNF/Tenants Operation
Corporate Team
Finance
Biz Unit
Legal
Planning/Design Team
NFV/NFV-I Planning/Design
Current/Physical Design
Delivery Team
VNF Tenant
NFV-I
Current/Physical
OSS Team
Physical/Current OSS
NGOSS
Service Assurance
Physical/Current
NFV Solutions
Service Provider
Organization
Devops
NFV DevOps
Team
Organization Readiness
• Skillsets • Process
• Tools
(G) Cisco’s Solution
Cisco Confidential
Cisco Solution Offering
Compute Storage Network
Virtualized Compute Virtualized Storage Virtualized Network
Unified, Flexible and Agile Platform driving SP Infrastructure Transformation
Sin
gle
Pane
of G
lass
Manag
em
ent
Virtual CPE, Security
Mobile, VAS Media Cloud XaaS
Virtual Infrastructure Manager
SDN Controller
Serv
ice A
ssura
nce
Orchestrator
EMS
VF
EMS
VF
EMS
VF
EMS
VF
Summary
People Process Tools
SDN/NFV is a strategic technology transformation
• Its not about virtualizing a VNF on a bunch of servers • Its about hosting VNFs on a Open, Programmable, Intelligent
Network Infrastructure with flexibility to Manage and Automate
Services
Leading to high Operational disruption …
a) Cost Savings
b) Revenue Impact – Reduce Churn, Differentiated Offering, TTM…
c) Investment Protection
d) Not currently planning
Question 1 What will be the Primary Driver for SDN-NFV
a) Driven by Virtual Network Function e.g. Mobile Core, IMS, vCPE…
b) Bottom up – Define a NFV Infrastructure (NFVi) Systems Approach
c) End to End – Define Orchestration, to VNF Management to NFVi
d) Not started SDN-NFV
Question 2 What if your organization’s Approach to SDN-NFV
a) Best of Breed for each component in the SDN-NFV Architectyre
b) In House Development & Engineering
c) Partnership with Vendors/Providers to implement Tested Systems offering
d) Not started SDN-NFV
Question 3 What is the Primary Adoption Plan for SDN-NFV?