Checklist & Swap-Out Guide...We’re excited to tell you that from 9 March 2012 you can watch our brand new, dedicated Formula 1 channel – Sky Sports F1™. Dedicated to in-depth

SRS/

A4

MN

L/F1

February CampaignSRS

Checklist & Swap-Out Guide

Live date:

End date:

The offer:

POS arrival instore:

Re-order codes:

17 February 2012

30 March 2012

Brand new F1™ channel free to new and existing Sky Sports 1 & 2 customers and HD customers.

POS will be arriving instore on the 17 February 2012.

Please see this guide for Linney codes and look on the portal for how to re-order.

The F1 logo, F1, FORMULA 1, FORMULA ONE, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV. All rights reserved.

1

Contents

Sky Sports F1™ HD 2

Sales Tools 3 – 5

Wing & Tower Stand Checklist – A0 Posters 6

Countdown Poster 7

Wing & Tower Stand Checklist – A2 Portrait Posters 8 – 9

Wing & Tower Stand Checklist – A2 Landscape Posters 10

Cube Stand Checklist – Cube Sides 11

Cube Stand Checklist – Pulsars 12

Cube Stand Checklist – Cube Doors 13

Stand Wraps – 3D Wing Stand 14

The Look – Tower Stand 15

The Look – Wing Stand 16

The Look – Cube Stand 17

2

Sky Sports F1™ HDThe new home of Formula 1™

We’re excited to tell you that from 9 March 2012 you can watch our brand new, dedicated Formula 1 channel – Sky Sports F1™.

Dedicated to in-depth Formula 1™ coverage, it’s free to all Sky TV customers with the HD pack or with Sky Sports 1 & 2.

The ultimate Formula 1™ experience will take our customers right under the skin of the sport. It’s the only place to get live coverage of the whole Grand Prix™ season.

•Everyrace,practiceandqualifyingsessionwillbeshownliveinHDandad-free

•Extralivecontentthroughourinteractiveservice.Fanscangetfurtherinsidethesportwith on-boardcameras,behind-the-scenescoverageinthepitsandmore

•Plusin-depthinterviews,archiveactionandweeklymagazineshows

Sky Sports F1™ customers can also follow the action wherever they are, on mobile devices like laptops, iPhones and iPads with Sky Go.

To find out more visit www.sky.com/f1

Notes: The F1 logo, F1, FORMULA 1, FORMULA ONE, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV. All rights reserved.

3

SalesTools8PPLeaflet*

Re-orderCode:SRS/8PPLFT/1211

A5PreviewMagazine

Re-orderCode: F2F/A5BKPV/0212

CustomerPack*

Re-orderCode:F2F/A4CPK/1111New Customer Pack to be released in March

* Please use the Pitch Leaflet or 8PP Leaflet as Pricing Insert for the Customer Pack.To order any POS items please see the Sky Portal.

4

SalesToolsDVD

Re-orderCodes: On-net:F2F/DVD/0212

Blu-Ray

Re-orderCodes: On-net:F2F/BRD/0212

SkyBuddy

Re-orderCode: F2F/A5SB/1211 New Sky Buddy sent out in March

LeafletHolder

Re-orderCode: F2F/A5LHD/0212

A5F1Leaflet

Re-orderCode: F2F/A5LFT/0212

LeafletHolder

Re-orderCode: F2F/A5LHD/0112

To order any POS items please see the Sky Portal.

5

SalesToolsPitchLeaflet*

Re-orderCode:

F2F/A4PP/0212

UpdatestoWalkersPitchLeaflet

1. Highest box prices inserted – so agents can discount when there is an offer.

2. Installation date included – please note we have not put BB in as sometimes the lead times can be longer than expected.

3. Blank box inserted next to the price box. Agents can write the discounted price in the blank box when there is an offer.

4. Same as point 3. Multiroom box, phone line set-up and Connect set-up costs added.

5. Sky Sports F1 logo added.

5

1

3 4

2

* Please use the Pitch Leaflet or 8PP Leaflet as Pricing Insert for the Customer Pack.To order any POS items please see the Sky Portal.

6

For new customers joining Sky TV in HD

Ask a Sky team member for detailsNon-standard set-up may cost extra. 2 month minimum terms applies. Subject to status. Upfront payment required. Sky Sports F1™ is a part-time channel launching 9 March 2012.

Sky TV with HD: £30.25pm–£63.25pm (per month). One free box per household. Offer ends 29 March 2012. Correct at 23 February 2012.The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.A

0/P

R3,7

/021

2F1

Hurry - offer ends 29 March

Watch Formula 1™ in HD

6366_FORMULA_1_A0_SRS_POSTER 50%.indd 1 24/02/2012 14:44

For Sky TV customers with HD or Sky Sports 1&2

Ask a Sky team member for detailsSky Sports F1™ is a part-time channel launching 9 March 2012. Sky Go requires iPhone (3GS or above), iPad, iPod touch (4th gen. or above) with iOS 4.3 or later and Sky Go app. SD version on Sky Go only. Further terms apply.

The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.

A0

/PR8

/021

2F1

Sky Sports F1™ is a part-time channel launching 9 March 2012. Sky Go requires iPhone (3GS or above), iPad, iPod touch (4th gen. or above) with iOS 4.3 or later and Sky Go app. SD version on Sky Go only. Further terms apply. The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.

815_22778_FORMULA_ONE_SKY_GO_POSTER_009.indd 1 01/03/2012 16:22

Wing&TowerStandChecklist – A0 Posters

Priority1,5,9

Re-orderCode: A0/PR1,5,9/F1

Priority4,8

Re-orderCode: A0/PR1,4,8/F1

Priority8

Re-orderCode: A0/PR8/0212F1

Priority3,7

Re-orderCode: A0/PR3,7/0212F1


Please see next page to see how

to use the countdown

poster.

7

CountdownPoster

Poster, pocket & inserts – NewCampaign

Priority4,8

Re-orderCode: A0/PR4,8/F1

Area Managers and Mystery Shoppers will be monitoring the Countdown Posters closely. Please ensure your countdown figures are updated daily, follow the table below.

Insertleafletintopocketdaily

MON

FEBRUARY2012

6

13

20

27

TUES

7

14

21

28

WEDS

1

8

15

22

29

THURS

2

9

16

23

FRI

3

10

1730 days

to go

23 days to go

26 days to go

19 days to go

27 days to go

20 days to go

29 days to go

22 days to go

25 days to go

18 days to go

28 days to go

21 days to go

24 days to go

24

SAT

4

11

18

25

SUN

5

12

19

26

MON

MARCH2012

5

12

19

26

TUES

6

13

20

27

WEDS

7

14

21

28

THURS

1

8

15

22

29

FRI

2

9

16

23

30

SAT

3

10

17

24

31

SUN

4

11

18

25

17 days to go

10 days to go

3 days to go

3 days to go

17 days to go

13 days to go

6 days to go

6 days to go

20 days to go

16 days to go

9 days to go

2 days to go

2 days to go

16 days to go

12 days to go

5 days to go

5 days to go

19 days to go

15 days to go

8 days to go

1 day to go

1 day to go

11 days to go

4 days to go

4 days to go

18 days to go

14 days to go

7 days to go

31 days to go

DonotwriteontheCountdownPoster.

Misuseofthisposter willleadtoa£10,000fine

bytheAdvertising StandardsAuthority.


8

Wing&TowerStandChecklist – A2 Portrait Posters

Change of copy on new cricket poster. Please

make sure swap is made.

Priority1,7

Re-orderCode: A2P/PR1,7/0212

Priority11,5


Priority10,4


Priority12,6



9

Wing&TowerStandChecklist – A2 Portrait Posters

Priority2,8


Priority3,9



10

Wing&TowerStandChecklist – A2 Landscape Posters

Priority1,4

Re-orderCode: A2LAND/PR1,4/1211

Priority2,5

Re-orderCode: A2LAND/PR2,5/0212


Priority3

Re-orderCode: A2LAND/PR3/1111

11

Watch Formula 1TM in HD

Non-standard set-up may cost extra. 2 month minimum terms applies. Subject to status. Upfront payment required. Sky Sports F1TM is a part-time channel launching 9 March 2012. Sky TV with HD: £30.25 pm-£63.25 pm (per month). One free box per household. Offer ends 29 March 2012. Correct at 23 February 2012. The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.

Ask a Sky team member for details

CC

/2/0

212F

1_B

For new customers joining Sky TV in HD

Hurry – offer ends 29 March

For Sky TV customers with HD or Sky Sports 1&2

Stuff Magazine’s App of the Year 2011Sky Go

Sky Sports F1™ is a part-time channel launching 9 March 2012. Sky Go requires iPhone (3GS or above), iPad, iPod touch (4th gen. or above) with iOS 4.3 or later and Sky Go app. SD version on Sky Go only. Further terms apply. The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.C

C/3

/021

2F1_

A

Ask a Sky team member for details

CubeStandChecklist – Cube Sides

CounterCubeSide1

Re-orderCode: CC/1/F1_ACC/1/F1_B

CounterCubeSide3

Re-orderCode: CC/2/0212F1_A CC/2/0212F1_B

CounterCubeSide2

Re-orderCode: CC/3/0212F1_A CC/3/0212F1_B


12

CubeStandChecklist – Pulsars

Pulsars

Re-orderCode:PULS/F1_C

Pulsars

Re-orderCode:PULS/F1_J


13

CubeStandChecklist – Cube Doors

CounterCubeDoor

Re-orderCode: CDR/2/1111_LHN

CDR/2/1111_LHN3DCDR/2/1111_RHN

CDR/2/1111_RHN3DCDR/2/1111_RHO

CDR/2/1111_RHN3P

CounterCubeDoor




CDR/3/1111_RHO3D

CounterCubeDoor




CDR/1/1111_RHO3D


14

StandWraps3D Wing Stand

If there are any problems with incorrect sizing or quantities this has to be reported viathe POS hotline (tel: 01623 477 718).

15

TheLookTower Stand


16

TheLookWing Stand


17

TheLookCube Stand


Documents

Checklist & Swap-Out Guide...We’re excited to tell you that from 9 March 2012 you can watch our brand new, dedicated Formula 1 channel – Sky Sports F1™. Dedicated to in-depth