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Improve quality
Accelerate time-to-market
Increase sales
Reduce costs
CHECKLIST 20 tips for sustainable marketing processes
Improve quality
Accelerate time-to-market
Increase sales
Reduce costs
Optimization potential in marketing: costs
1. STREAMLINED PRODUCT UPDATES
2. CENTRALIZED TRANSLATIONS
3. CREATE OUTPUT MEDIA ON YOUR OWN
5 processes for reducing your costs
Are you still manually changing the product
information on each output channel for every
individual medium?
A PIM system allows you to
simultaneously manage and maintain
products from a central point and update
all media with a single stroke.
Are your translation processes complex and
involve redundant work, multiple orders and
high costs?
With integrated translation memory , you
can transparently and efficiently control the
translation processes with one platform.
Translate once, pay once.
Do you almost always need help from an
external provider to create a lot of your media
and channels?
Professional in-house multichannel
management lets you manage most of the
touch points with your central product
information on your own.
4. MINIMIZE TIME AND EFFORT FOR PRINTING
5. CENTRALIZED CONTENT ACCESS
5 processes for reducing your costs
Do you have to factor in high costs every time
you update your print material and catalogs
because of the manual effort involved?
With software-based online publication
management, centralized print templates
are automatically filled with new data,
saving agency costs.
Do your branch offices, departments and
employees store their images, documents and
sales documentation and other information on
local servers, resulting in long search times?
Centralized product data and asset
management provides fast and convenient
access for every individual information
need.
Improve quality
Accelerate time-to-market
Increase sales
Reduce costs
Optimization potential in marketing: quality
1. UNIFORM PRODUCT DATA FOR ALL MEDIA
2. OPTIMIZE COLLABORATION
3. PULL INSTEAD OF PUSH – SELF-SERVICE PORTALS
5 processes to improve quality
Are you no longer able to quickly and
simultaneously provide the numerous output
media, such as price lists, websites, POS and
packaging, with consistent information?
Efficient product information management
ensures that no channel is overlooked and
that outdated information is a thing of the
past.
Do your departments function like individual
islands, making coordination difficult and
creating competition?
Central ized marketing project
management brings all of the departments
together in a coordinated fashion so that
each one knows what it has to do.
Do you spend a lot of time and energy
supplying foreign subsidiaries, customers,
partners and distributors with individualized and
targeted production information?
Web-based self-service portals give
external users access to the data they
need from a central pool – at anytime and
from anywhere.
4. AUTOMATED QUALITY ASSURANCE
5. CENTRALIZED VERSION MANAGEMENT
5 processes to improve quality
Do you expend a lot of manual effort to ensure
the quality of your product data, but still
experience problems?
With system-supported quality information
management and centralized workflows,
you can scrutinize your product data before
it‘s published.
Do you keep copies of thousands of printed
marketing documents for 10 years and then
store them electronically as a redundant backup
measure?
Centralized version management makes
all versions and every change to your
publications available in line with EU
guidelines so that they are audit-compliant
and available for viewing at all times.
Improve quality
Accelerate time-to-market
Increase sales
Reduce costs
Optimization potential in marketing: increased sales
1. AUTOMATED ADVERTISING MATERIAL PROCESSES
2. QUICKER PRODUCT RANGE ADAPTATION
3. EFFICIENT TRADE MARKETING
5 processes to increase sales
Do you expend a lot of effort publishing product
and service promotions and campaigns in
regular cycles?
System-supported promotion management
automates a vast majority of the processes
used to plan and produce your advertising
material and products.
Do you have to adapt your product range and
promotions to the individual needs of your large
customers and dealers?
With a PIM system, you set up your
products only once – decentralized and
structured – and then dynamically
generate any desired variant for any
desired channel.
Would you like to produce brand-compliant
advertising material and campaigns for your
large customers and partners, and avoid
deviations in proprietary content creation?
With centralized brand management, users
can help themselves to a pool of
campaigns and promotions and create
individual building blocks according to their
own needs.
4. MARKETING CONTENT MANAGEMENT
5. IMPROVED CUSTOMER EXPERIENCE
5 processes to increase sales
Because content marketing is a vital part of your
product information, do you need a simple way
to incorporate those involved?
A centralized content platform enables
effective collaboration between many
different users with flexible editorial
processes.
Do you need extensive product data because
you want to address different target groups with
variable attributes and content?
A marketing information management
platform offers a structured approach to
managing product data, assets, text and
target group data for precisely-targeted
product communication.
Improve quality
Accelerate time-to-market
Increase sales
Reduce costs
Optimization potential in marketing: time-to-market
1. PRODUCT INFORMATION MANAGEMENT
2. AUTOMATED IMAGE ADAPTATION
3. TRANSPARENT INFORMATION MANAGEMENT
5 processes for accelerating time-to-market
Does every product launch result in an
enormous amount of effort because many
participants have to collaborate to create many
different channels, formats and languages?
A multichannel PIM system accelerates
manual multilanguage product
communication processes for faster market
success.
Do you have to create and make new images
available in a variety of formats and colors for
each application and campaign, thus causing
redundant effort?
An integrated image database featuring
automatic image conversion provides
formats for various media and channels
on demand without manual effort.
Does it take a long time for new marketing
employees to become productive and efficient,
until they know where to find what they need
and how the work flows and responsibilities are
regulated?
Marketing information management
creates a single point-of-truth for your data
and supports collaboration with
transparent task management.
4. AUTOMATED MARKETING COMMUNICATION
5. SELF-SERVICE SALES PORTALS
5 processes for accelerating time-to-market
When a new product is released, how do you
quickly and efficiently inform customers,
employees and partners?
During a product launch, marketing
automation processes ensure that anyone
who is affected receives the new product
information relevant to them.
Does it require significant effort to put together
the advantages, benefits arguments, technical
data, competitive information and testimonials
and send them to the sales organization,
partners and locations?
Self-service portals provide all of the
important product marketing information in
one place where users can quickly and
conveniently retrieve the information on
their own.
Marketing processes can be vastly improved and accelerated with IT systems at many
different points to gain competitive advantages.
Get in touch with us. It pays off!
Find anything that might be relevant to you or your company?
Our offer: An analysis of your marketing processes
We will gladly sit down with you to review your
processes as part of a one-day workshop and identify
the individual optimization potential.
Your point of contact:
Michael Kugler
Head of Sales, CONTENTSERV GmbH
Tel.: +49 8442 9253-800
E-mail: [email protected]
Web: www.contentserv.com