Upload
graft
View
236
Download
0
Embed Size (px)
Citation preview
8/13/2019 chasing wonder
1/104
www.xeodesign.com 2011 XEODesign, Inc.
XEODesignPutting Emotion into Play
Chasing Wonder: the Future of Engagement
With the 4 Keys to Fun
Nicole Lazzaro
XEODesign, Inc.
Smartphone Summit, Game Developers Conference
February 28, 2011
@NicoleLazzaro
#GDC11
8/13/2019 chasing wonder
2/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
1Player Experience Design Makes
Games More Fun
XEODesign
Winner Best Game 2007
Tilt the first iPhoneaccelerometer game
250,000 visits
8/13/2019 chasing wonder
3/104
2000 - 2004 The 4 Keys to FunHow Games Create Emotion and En a ement
4k2f.com
8/13/2019 chasing wonder
4/104
Fiero \o/
8/13/2019 chasing wonder
5/104
Chase Wonder
8/13/2019 chasing wonder
6/104
Wonder from Situation: Photoshop Not Required
8/13/2019 chasing wonder
7/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
6More Mobile Phones than
PC/Consoles or FM Radios
8/13/2019 chasing wonder
8/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
7An MSO of 6B Needs New Games
8/13/2019 chasing wonder
9/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
8
Mobile games can
inspire players
and develop skills to
solve previouslyimpossible situations
Opportunities and Challenges
Technology, Production, and Business Models that ScaleResearch Tools to Better Understand Human Action, Thoughts, Emotions, Habits
d i
8/13/2019 chasing wonder
10/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
9A Word of Caution
Gamification Can Kill
d i
8/13/2019 chasing wonder
11/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
10
Gamification Can Kill
www xeodesign com
8/13/2019 chasing wonder
12/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
11A/B Tests Cannot Find Wonder
Chase Wonder
Master ChallengesWork Together
Create Meaning
www xeodesign com
8/13/2019 chasing wonder
13/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
12
The Real Problem: We Need Tools to Chase Wonder
www xeodesign com
8/13/2019 chasing wonder
14/104
www.xeodesign.com 2010 XEODesign, Inc.
Putting Emotion into Play
13Real World Engagement
Real World Creates Natural Engagement
8/13/2019 chasing wonder
15/104
Milky the Marvelous Milking Cow, Kennerhttp://www.youtube.com/watch?v=TdS9ZJ_Wf4k
8/13/2019 chasing wonder
16/104
What were
they
thinking?
www.xeodesign.com
8/13/2019 chasing wonder
17/104
g 2010 XEODesign, Inc.
Putting Emotion into Play
16
Games Offer Windows into New Interaction
www.xeodesign.com
8/13/2019 chasing wonder
18/104
2010 XEODesign, Inc.
Putting Emotion into Play
17
Emotion From Actions Increases Engagement
8/13/2019 chasing wonder
19/104
5.8B Mobile Phones Largest Addressable Audience
Soon a Platform for the Primer
=
www.xeodesign.com 2010 XEOD i I
8/13/2019 chasing wonder
20/104
2010 XEODesign, Inc.
Putting Emotion into Play
19Interaction Unlocks EmotionGame Design Create Engagement with Emotion and Fun
People FunWork TogetherAmusement Amici
Admiration Ameiro
Schadenfreude
Hard FunMaster ChallengesFrustration
Fiero
Easy FunChase WonderCuriosity
Wonder
Surprise
Serious FunCreate MeaningExcitement
Relaxation
Values
Four Keys to Fun and Engagement
www.xeodesign.com 2010 XEODesign Inc
8/13/2019 chasing wonder
21/104
2010 XEODesign, Inc.
Putting Emotion into Play
20
iPhone Gestures and Choices Create Emotion
www.xeodesign.com 2010 XEODesign Inc
8/13/2019 chasing wonder
22/104
2010 XEODesign, Inc.
Putting Emotion into Play
21
Winner Best Game 2007
Tilt the first iPhone
accelerometer game Tilt HD: Flips Adventure in 1.5 Dimensions
250,000 visits #1 Top Free iPad Download
The 4 Keys to Fun Drives Viral
8/13/2019 chasing wonder
23/104
Measuring Player Emotions
How many smiles? [Ekman/Duchenne]
8/13/2019 chasing wonder
24/104
Measuring Player Emotions
Orbicularis Oculi
8/13/2019 chasing wonder
25/104
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
26/104
g ,
Putting Emotion into Play
25Easy Fun to Chase Wonder
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
27/104
g
Putting Emotion into Play
26Easy Fun: Novelty > Curiosity
Curiosity Surprise Wonder
8/13/2019 chasing wonder
28/104
Fish Tank1
Player Choice and Curiosity from Easy Fun
8/13/2019 chasing wonder
29/104
Fish Tank 3
Player Choice and Curiosity from Easy Fun
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
30/104
Putting Emotion into Play
29Easy Fun Line
M1
Gaps Controls Discover
Chase
Wonder
Easy Fun
Hard Fun
People FunSerious Fun
8/13/2019 chasing wonder
31/104
Gaps Increase Engagement
8/13/2019 chasing wonder
32/104
Pure Joy of InteractionKoi Pond and Urbanspoon
8/13/2019 chasing wonder
33/104
Joy of controls
Joy of Controls:Tilt: Flips Adventure in 1.5 Dimensions
QuickTime an d a
Motion JPEG A decompressor
are needed to see this p icture.
8/13/2019 chasing wonder
34/104
Discovery: Osmos
8/13/2019 chasing wonder
35/104
Discovery: S. Holmes 1
Byook
8/13/2019 chasing wonder
36/104
Examples
StarWalk
Easy Fun Discovery StarWalk iPhone / iPad
8/13/2019 chasing wonder
37/104
Discovery: Word Lens
8/13/2019 chasing wonder
38/104
Rules of Magic: 1. The Pledge
ZombieBooth, Motion Portrait
8/13/2019 chasing wonder
39/104
Rules of Magic: 2. The Turn
ZombieBooth, Motion Portrait
8/13/2019 chasing wonder
40/104
Rules of Magic: 3. The Prestige
ZombieBooth, Motion Portrait
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
41/104
Putting Emotion into Play
40Easy Fun Line
M1
Gaps Controls Discover
Chase
Wonder
DiscoveryMachine
Cure for
AIDS
Curiosity
Surprise
Wonder
Easy Fun
Hard Fun
People FunSerious Fun
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
42/104
Putting Emotion into Play
41Google Helps Us Chase Wonder
Jules VernesUndersea Explorer
The Wonder Wheel
8/13/2019 chasing wonder
43/104
Flipboard 2010
Eas Fun Chases Wonder
QuickTime and a
Motion JPEG A decompressorare needed to see this picture.
8/13/2019 chasing wonder
44/104
Netters Neuroscience Flash Cards
Missed O ortunit
8/13/2019 chasing wonder
45/104
Neuro-Explorer Play Your Own Brain 2015
Discover En ine
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
46/104
Putting Emotion into Play
45
Its easy to tell how my husband feels about a game
Wife of a Hard Core Game Player
8/13/2019 chasing wonder
47/104
Hard Fun
Master
Challenges
8/13/2019 chasing wonder
48/104
8/13/2019 chasing wonder
49/104
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
50/104
Putting Emotion into Play
49Hard Fun: Challenge + MasteryGames Focus Attention with Goal and Constraints: Frustration and Fiero \o/
choices
goals
obstacles strategy
power ups
modified from Flow Csikszentmihalyi
8/13/2019 chasing wonder
51/104
Hard Fun: Jumping Character to Express Fiero!
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
52/104
Putting Emotion into Play
51Hard Fun Line
M2
Goals Obstacles Strategy
Master
Challenges
Easy Fun
Hard Fun
People Fun
Serious Fun
8/13/2019 chasing wonder
53/104
Angry Birds Goals, Obstacles, Strategies
8/13/2019 chasing wonder
54/104
Diner Dash Hard Work Pays Off
Goals, Obstacles, Strate ies
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
55/104
Putting Emotion into Play
54Hard Fun Line
M2
Goals Obstacles Strategy
Master
Challenges
Self-MotivatingTasks
Save the
Workplace
Frustration
Fiero \o/
Relief
Easy Fun
Hard Fun
People Fun
Serious Fun
www.xeodesign.com 2010 XEODesign, Inc.
Tutorial Quests and Clear Goals
8/13/2019 chasing wonder
56/104
Putting Emotion into Play
55Tutorial Quests and Clear Goals
Increase Task Motivation
8/13/2019 chasing wonder
57/104
8/13/2019 chasing wonder
58/104
Task Master 2017
Self Motivatin Tasks: Eas Fun Customize the Tool
8/13/2019 chasing wonder
59/104
Task Master 2017
Self Motivatin Tasks: Hard Fun Clear Goals and Pro ress
8/13/2019 chasing wonder
60/104
Task Master 2017
Self Motivatin Tasks: Concrete Goals
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
61/104
Putting Emotion into Play
60
People are addictive, not the game.
Bob, a Sports Game Player
8/13/2019 chasing wonder
62/104
People Fun
Work
Together
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
63/104
Putting Emotion into Play
62People Fun to Work Together
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
64/104
Putting Emotion into Play
63People Fun: Working Together
Amusement Schadenfreude > Social Bonds
8/13/2019 chasing wonder
65/104
People Fun: Design Whats Happening on the Couch
QuickTime an d a
Motion JPEG A decompressorare needed to see this p icture.
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
66/104
Putting Emotion into Play
65People Fun Line
M3
Care Take Cooperate
& Compete
Social Token
Work
Together
Easy Fun
Hard Fun
People Fun
Serious Fun
8/13/2019 chasing wonder
67/104
Just Tilt to Play
Care Taking: Feed Flip!
Tilt: Flips Adventure in 1.5 Dimensions TiltWorld.com
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
68/104
Putting Emotion into Play
67People Fun: Work Together
Social Leaderboards Quests and Appointments
8/13/2019 chasing wonder
69/104
Opportunity for Social Tokens
Word with Friends
www.xeodesign.com 2010 XEODesign, Inc.
8/13/2019 chasing wonder
70/104
Putting Emotion into Play
69People Fun Line
M3
Care Take Cooperate
& Compete
Social Token
Work
Together
EmpathyEngine
Resolve
Conflicts
Amusement
Amiero
Schadenfreude
Easy Fun
Hard Fun
People Fun
Serious Fun
8/13/2019 chasing wonder
71/104
Be Extra and Sparked, Extraordinaires 2010-2011
Micro Volunteerin & Em ath En ine
8/13/2019 chasing wonder
72/104
[Happy Oasis]
Happy Oasis on Facebook, Aranim 2011
Em ath En ine
8/13/2019 chasing wonder
73/104
8/13/2019 chasing wonder
74/104
Serious Fun
Create
Meaning
www.xeodesign.com
2010 XEODesign, Inc.
S i F t C t M i
8/13/2019 chasing wonder
75/104
Putting Emotion into Play
74Serious Fun to Create Meaning
www.xeodesign.com
2010 XEODesign, Inc.
S i F C t M i
8/13/2019 chasing wonder
76/104
Putting Emotion into Play
75Serious Fun: Create Meaning
Excitement Relaxation and Desire
8/13/2019 chasing wonder
77/104
www.xeodesign.com
2010 XEODesign, Inc.
S i F Li
8/13/2019 chasing wonder
78/104
Putting Emotion into Play
77Serious Fun Line
M4
Collection Learning New Behavior
Create
Meaning
Easy Fun
Hard Fun
People Fun
Serious Fun
www.xeodesign.com
2010 XEODesign, Inc.
Serious Fun: Create Meaning
8/13/2019 chasing wonder
79/104
Putting Emotion into Play
78Serious Fun: Create MeaningSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
Goal:
collect all you can
Enhance progress
Aspire and acquire
8/13/2019 chasing wonder
80/104
Increase Value: Tangible
www.xeodesign.com
2010 XEODesign, Inc.
Serious Fun: Create Meaning
8/13/2019 chasing wonder
81/104
Putting Emotion into Play
80Serious Fun: Create Meaning
Increase Value: Tactile Impressions of Worth www.xeodesign.com
2010 XEODesign, Inc.
8/13/2019 chasing wonder
82/104
Putting Emotion into Play
81
Increase Value: Create Meaning
8/13/2019 chasing wonder
83/104
Learning: The Elements
8/13/2019 chasing wonder
84/104
Change Behavior: Bejeweled 3 www.xeodesign.com
2010 XEODesign, Inc.
Serious Fun Line
8/13/2019 chasing wonder
85/104
Putting Emotion into Play
84Serious Fun Line
M4
Collection Learning New Behavior
Easy Fun
Hard Fun
People Fun
Serious Fun
Create
Meaning
Eco-RecoverySimulator
End
Global
Warming
Excitement
Desire
Acquire
8/13/2019 chasing wonder
86/104
Tilt Flips Adventure in 1.5 Dimensions 2010-2011
Eco-Recovery Simulator
8/13/2019 chasing wonder
87/104
Energy Ops: AR Conservation Game, VEIC 2011
Eco-Recover Simulator
4 Keys to Fun
8/13/2019 chasing wonder
88/104
4 Keys to Fun
Connect the 4 Keys into Loops for More Engagement
8/13/2019 chasing wonder
89/104
All Four Keys:Tilt: Flips Adventure in 1.5 Dimensions
QuickTime an d a
Motion JPEG A decompressorare needed to see this p icture.
www.xeodesign.com
2010 XEODesign, Inc.
89MSO Requires all 4 Keys
8/13/2019 chasing wonder
90/104
Putting Emotion into Play
89MSO Requires all 4 Keys
www.xeodesign.com
2010 XEODesign, Inc.
90Tools for New Skills
8/13/2019 chasing wonder
91/104
Putting Emotion into Play
90Tools for New Skills
www.xeodesign.com
2010 XEODesign, Inc.
91
GAME Plan to Save the World
8/13/2019 chasing wonder
92/104
Putting Emotion into Play
91
Goals Actions Motivations Emotions
GAME Plan to Save the World
www.xeodesign.com
2010 XEODesign, Inc.
92Increase Engagement
8/13/2019 chasing wonder
93/104
Putting Emotion into Play
92with a GAME Plan
Define GOALSfor the players and
your company
Choose easy ACTIONSthat letplayers tell the story
Wrap game design around existing
player MOTIVATIONS
Use EMOTIONto create activity loops to
connect the goals, actions, and motivations
8/13/2019 chasing wonder
94/104
www.xeodesign.com
2010 XEODesign, Inc.
94Goals for the Player
8/13/2019 chasing wonder
95/104
Putting Emotion into Play
94Goals for the Player
www.xeodesign.com
2010 XEODesign, Inc.
95Actions for the Cause
8/13/2019 chasing wonder
96/104
Putting Emotion into Play
95Actions for the Cause
www.xeodesign.com
2010 XEODesign, Inc.
96Motivations for the Change
8/13/2019 chasing wonder
97/104
Putting Emotion into Play
96Motivations for the Change
8/13/2019 chasing wonder
98/104
8/13/2019 chasing wonder
99/104
Lets Work Together
We Need New Games
8/13/2019 chasing wonder
100/104
We Need New Games
1. Easy FunChase WonderDiscovery Engine
2. Hard Fun
Master ChallengesSelf-Motivating Tasks
3. People FunWork TogetherConflict Resolution
4. Serious FunCreate MeaningEco-Recovery Simulator
We Need New Games
Imagine in 2020
8/13/2019 chasing wonder
101/104
gEveryone Going to School an d Work with an Expectation of Fun
4k2f.com
8/13/2019 chasing wonder
102/104
www.xeodesign.com
2010 XEODesign, Inc.
102Tag Youre It!
8/13/2019 chasing wonder
103/104
Putting Emotion into Play
102Tag You re It!
Nicole LazzaroEmail: [email protected]
Twitter: @NicoleLazzaro
Game: TiltWorld.com
White Papers and Slides:
xeodesign.com
slideshare.com/NicoleLazzaro
4k2f.com
8/13/2019 chasing wonder
104/104
Game On!
\o/