Media Inquiry (Media Contacts)

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Building a Media Inquiry Chart

Media Inquiry charts give you the ability to track how many journalists are requesting information from you.

Track outreach efforts and measure their impact with Activities Metrics.

On the Chart Wizard screen, select Media Inquiry (Media Contacts). This chart shows up to 10 Media Contacts for whom an inquiry is logged as an activity and if they have written on your selected Topic. On initial selection of the metric type, the chart is generated with the default Topic assigned to the dashboard. You can remove and/or add other Topics as needed.

Click to expand the Topics section. Note: This particular metric finds the keywords associated with a single topic, so you must select one topic for your focus.

Click for the drop down menu to select a Topic. Uncheck Only mine to access team member Topics.

Click and your topic will be added to your chart topics.

Optional: Click to expand the Filters section to further define the results displayed by your chart.

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Chart module - aCtivities metriCs

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Activity Analysis

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Building Activity Analysis Charts

Media Inquiry charts give you an analysis of your activities (appointments, inquiries, etc.) with journalists.

On the Chart Wizard screen, select Activity Analysis.

Click and choose the Activity you want added to chart metrics. You can add as many of your activities as you wish. Note: Because this chart measures data around your Activities, a Topic is not used or necessary.

Optional: Click to expand the Filters section to further define the results displayed by your chart.

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Activities Impact on Coverage

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Building an Activities Impact on Coverage Chart

Evaluate how your media outreach Activities are influencing your coverage.

On the Chart Wizard screen, select Activities Impact on Coverage. On initial selection of the metric type, the chart is generated with the default Topic assigned to the dashboard. You can remove and/or add other Topics as needed.

Click and choose the Activity you want added to chart metrics. You can add as many of your activities as you wish. Click to add each Activity to your current active chart metrics.

Click to expand the Topics section. Note: This particular metric finds the keywords associated with a single topic, so you must select one topic for your focus.

Click for the drop down menu to select a Topic. Uncheck Only mine to access team member Topics.

Click and your topic will be added to your chart topics.

Optional: Click to expand the Filters section to further define the results displayed by your chart.

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