Charles Charles DotterrerDotterrer

Zack LucasZack Lucas

Tracie Tracie HolthausHolthaus

BackgroundBackground

Headquartered in Grants Pass, OregonHeadquartered in Grants Pass, Oregon Started in 1992Started in 1992 As of January 2006 they have 78 As of January 2006 they have 78

locations and another 25 are locations and another 25 are scheduled to open this year.scheduled to open this year.

LocationsLocations Northern California, Southern Oregon, Northern California, Southern Oregon,

Northern Oregon, Eastern Oregon, Northern Oregon, Eastern Oregon, Northern WashingtonNorthern Washington

Franchise OpportunitiesFranchise Opportunities

Minimum demographic is a Minimum demographic is a population of 15,000 peoplepopulation of 15,000 people

Costs vary from $88,000-$700,000 to Costs vary from $88,000-$700,000 to open a new store.open a new store.

Town Available in OregonTown Available in Oregon Astoria, Pendleton, La Grande, Ontario, Astoria, Pendleton, La Grande, Ontario,

The Dalles, Baker City, and HermistonThe Dalles, Baker City, and Hermiston

Company MissionCompany Mission Commitment to serve our customer a Commitment to serve our customer a

consistent quality product, in a timely consistent quality product, in a timely manner, with a smile.manner, with a smile.

Take pride in their ingredients:Take pride in their ingredients: Roast their own coffeeRoast their own coffee Carry original name brand items:Carry original name brand items:

Torani, Red Bull, Jet Tea, etc.Torani, Red Bull, Jet Tea, etc.

Understand the importance of speedUnderstand the importance of speed Most stores are drive-thruMost stores are drive-thru Baristas are well trained to build coffees fast, Baristas are well trained to build coffees fast,

without sacrificing quality, while keeping solid without sacrificing quality, while keeping solid communications with the customercommunications with the customer

Company Mission Cont.Company Mission Cont.

Every retail outlet gives back to Every retail outlet gives back to their community 1% of gross sales at their community 1% of gross sales at the managers discretion.the managers discretion.

Adopted the Optimist Creed and call Adopted the Optimist Creed and call it the it the Dutch CreedDutch Creed..

SWOTSWOT StrengthsStrengths

Good Location Monroe St. right next to campusGood Location Monroe St. right next to campus Strong Brand ImageStrong Brand Image Roast their own coffeeRoast their own coffee First sit down Dutch Bros. in CorvallisFirst sit down Dutch Bros. in Corvallis Common MenuCommon Menu Variety of Drinks: coffee, Italian sodas, smoothiesVariety of Drinks: coffee, Italian sodas, smoothies Reasonable pricesReasonable prices Special Events: Special Events:

Beaver Sports TalkBeaver Sports Talk Special Events by appointmentSpecial Events by appointment

Long HoursLong Hours Open until 11pm and 12am during finals weekOpen until 11pm and 12am during finals week

SWOTSWOT

WeaknessesWeaknesses Limited ParkingLimited Parking Store tends to be crowded oftenStore tends to be crowded often Offer a wide variety but limited depthOffer a wide variety but limited depth Smoothies are not the bestSmoothies are not the best Limited outdoor seatingLimited outdoor seating

SWOTSWOT

OpportunitiesOpportunities Continue to grow to the north side of Continue to grow to the north side of

towntown Open another sit down store in CorvallisOpen another sit down store in Corvallis Expand menu to attract more customersExpand menu to attract more customers Host more special eventsHost more special events

SWOTSWOT

ThreatsThreats Starbucks, Interzone, The Beanery, Java Starbucks, Interzone, The Beanery, Java

StopStop Seasonality, college students go home Seasonality, college students go home

over the vacationsover the vacations

SourceSource

Dutchbros.comDutchbros.com