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CHARITY / EMPATHY / AWARENESS / ETHICS / INTEGRITY / AUTHENTICITY / NO COMMERCIAL IMPERATIVE / SOCIAL CHANGE / BUSINESS VALUES /
Milton Glaser’s 12 Steps on the Designer’s Road to Hell
Designing a package that looks bigger on the shelf.
Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
Milton Glaser’s 12 Steps on the Designer’s Road to Hell
Designing a package that looks bigger on the shelf.
Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
Designing a crest for a new vineyard to suggest that it has been in business for a long time.
Designing a jacket for a book whose sexual content you find personally repelent.
Milton Glaser’s 12 Steps on the Designer’s Road to Hell
Designing a package that looks bigger on the shelf.
Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
Designing a crest for a new vineyard to suggest that it has been in business for a long time.
Designing a jacket for a book whose sexual content you find personally repelent.
Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
Milton Glaser’s 12 Steps on the Designer’s Road to Hell
Designing a package that looks bigger on the shelf.
Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
Designing a crest for a new vineyard to suggest that it has been in business for a long time.
Designing a jacket for a book whose sexual content you find personally repelent.
Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high on sugar.
Designing a line of T-Shirts for a manufacturer that employs child labor.
Milton Glaser’s 12 Steps on the Designer’s Road to Hell
Designing a package that looks bigger on the shelf.
Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
Designing a crest for a new vineyard to suggest that it has been in business for a long time.
Designing a jacket for a book whose sexual content you find personally repelent.
Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high on sugar.
Designing a line of T-Shirts for a manufacturer that employs child labor.
Designing a promotion for a diet product that you know doesn’t work.
Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
Milton Glaser’s 12 Steps on the Designer’s Road to Hell
Designing a package that looks bigger on the shelf.
Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
Designing a crest for a new vineyard to suggest that it has been in business for a long time.
Designing a jacket for a book whose sexual content you find personally repelent.
Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high on sugar.
Designing a line of T-Shirts for a manufacturer that employs child labor.
Designing a promotion for a diet product that you know doesn’t work.
Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
Designing a brochure piece for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
Designing an ad for a product whose frequent use might cause the user’s death.
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
B E L O N G I N G N E S S A N D L O V E N E E D S
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
f a m i l y, a f f e c t i o n , r e l a t i o n s h i p s , w o r k g r o u p , e t c .
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
E S T E E M N E E D S
B E L O N G I N G N E S S A N D L O V E N E E D S
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
a c h i e v e m e n t , s t a t u s , r e s p o n s i b i l i t y, r e p u t a t i o n
f a m i l y, a f f e c t i o n , r e l a t i o n s h i p s , w o r k g r o u p , e t c .
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
C O G N I T I V E N E E D S
E S T E E M N E E D S
B E L O N G I N G N E S S A N D L O V E N E E D S
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
k n o w l e d g e , m e a n i n g , s e l f -a w a r e n e s s
a c h i e v e m e n t , s t a t u s , r e s p o n s i b i l i t y, r e p u t a t i o n
f a m i l y, a f f e c t i o n , r e l a t i o n s h i p s , w o r k g r o u p , e t c .
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
M o d e l s o f s e l f - a c t u a l i z a t i o n , f r o m w h i c h h e g e n e r a l i z e d t h a t ,
a m o n g o t h e r c h a r a c t e r i s t i c s , s e l f - a c t u a l i z i n g p e o p l e t e n d t o
f o c u s o n p r o b l e m s o u t s i d e o f t h e m s e l v e s , h a v e a c l e a r s e n s e o f
w h a t i s t r u e a n d w h a t i s p h o n y, a r e s p o n t a n e o u s a n d c r e a t i v e ,
a n d a r e n o t b o u n d t o o s t r i c t l y b y s o c i a l c o n v e n t i o n s .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
A E S T H E T I C N E E D S
C O G N I T I V E N E E D S
E S T E E M N E E D S
B E L O N G I N G N E S S A N D L O V E N E E D S
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
b e a u t y, b a l a n c e , f o r m , e t c .
k n o w l e d g e , m e a n i n g , s e l f -a w a r e n e s s
a c h i e v e m e n t , s t a t u s , r e s p o n s i b i l i t y, r e p u t a t i o n
f a m i l y, a f f e c t i o n , r e l a t i o n s h i p s , w o r k g r o u p , e t c .
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
M o d e l s o f s e l f - a c t u a l i z a t i o n , f r o m w h i c h h e g e n e r a l i z e d t h a t ,
a m o n g o t h e r c h a r a c t e r i s t i c s , s e l f - a c t u a l i z i n g p e o p l e t e n d t o
f o c u s o n p r o b l e m s o u t s i d e o f t h e m s e l v e s , h a v e a c l e a r s e n s e o f
w h a t i s t r u e a n d w h a t i s p h o n y, a r e s p o n t a n e o u s a n d c r e a t i v e ,
a n d a r e n o t b o u n d t o o s t r i c t l y b y s o c i a l c o n v e n t i o n s .
P e a k e x p e r i e n c e s a r e p r o f o u n d m o m e n t s o f l o v e , u n d e r s t a n d i n g ,
h a p p i n e s s , o r r a p t u r e , w h e n a p e r s o n f e e l s m o r e w h o l e , a l i v e , s e l f - s u f f i c i e n t a n d y e t a p a r t o f t h e w o r l d , m o r e a w a r e o f t r u t h , j u s t i c e , h a r m o n y, g o o d n e s s , a n d
s o o n .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
S E L F- A C T U A L I Z AT I O N
A E S T H E T I C N E E D S
C O G N I T I V E N E E D S
E S T E E M N E E D S
B E L O N G I N G N E S S A N D L O V E N E E D S
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
p e r s o n a l g r o w t h , s e l f - f u l f i l m e n t
b e a u t y, b a l a n c e , f o r m , e t c .
k n o w l e d g e , m e a n i n g , s e l f -a w a r e n e s s
a c h i e v e m e n t , s t a t u s , r e s p o n s i b i l i t y, r e p u t a t i o n
f a m i l y, a f f e c t i o n , r e l a t i o n s h i p s , w o r k g r o u p , e t c .
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
M o d e l s o f s e l f - a c t u a l i z a t i o n , f r o m w h i c h h e g e n e r a l i z e d t h a t ,
a m o n g o t h e r c h a r a c t e r i s t i c s , s e l f - a c t u a l i z i n g p e o p l e t e n d t o
f o c u s o n p r o b l e m s o u t s i d e o f t h e m s e l v e s , h a v e a c l e a r s e n s e o f
w h a t i s t r u e a n d w h a t i s p h o n y, a r e s p o n t a n e o u s a n d c r e a t i v e ,
a n d a r e n o t b o u n d t o o s t r i c t l y b y s o c i a l c o n v e n t i o n s .
P e a k e x p e r i e n c e s a r e p r o f o u n d m o m e n t s o f l o v e , u n d e r s t a n d i n g ,
h a p p i n e s s , o r r a p t u r e , w h e n a p e r s o n f e e l s m o r e w h o l e , a l i v e , s e l f - s u f f i c i e n t a n d y e t a p a r t o f t h e w o r l d , m o r e a w a r e o f t r u t h , j u s t i c e , h a r m o n y, g o o d n e s s , a n d
s o o n .
S e l f - a c t u a l i z i n g p e o p l e h a v e m a n y s u c h p e a k e x p e r i e n c e s .
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
T R A N S C E N D E N C EE M P AT H Y
S E L F- A C T U A L I Z AT I O N
A E S T H E T I C N E E D S
C O G N I T I V E N E E D S
E S T E E M N E E D S
B E L O N G I N G N E S S A N D L O V E N E E D S
S A F E T Y N E E D S
B I O L O G I C A L A N D P H Y S I O L O G I C A L N E E D S
A B R A H A M M A S L O W‘ M A S L O W ’s L AW ’
M a s l o w s a w h u m a n b e i n g s ’ n e e d s a r r a n g e d l i k e a l a d d e r.
h e l p i n g o t h e r s t o s e l f - a c t u a l i z e
p e r s o n a l g r o w t h , s e l f - f u l f i l m e n t
b e a u t y, b a l a n c e , f o r m , e t c .
k n o w l e d g e , m e a n i n g , s e l f -a w a r e n e s s
a c h i e v e m e n t , s t a t u s , r e s p o n s i b i l i t y, r e p u t a t i o n
f a m i l y, a f f e c t i o n , r e l a t i o n s h i p s , w o r k g r o u p , e t c .
p r o t e c t i o n , s e c u r i t y, o r d e r, l a w , l i m i t s , s t a b i l i t y, e t c .
b a s i c l i f e n e e d s - a i r, f o o d , d r i n k , s h e l t e r, w a r m t h , s e x , s l e e p , e t c .
M a s l o w f e l t t h a t u n f u l f i l l e d n e e d s l o w e r o n t h e l a d d e r w o u l d i n h i b i t
t h e p e r s o n f r o m c l i m b i n g t o t h e n e x t s t e p . S o m e o n e d y i n g o f
t h i r s t q u i c k l y f o r g e t s t h e i r t h i r s t w h e n t h e y h a v e n o o x y g e n , a s h e
p o i n t e d o u t .
P e o p l e w h o d e a l t i n m a n a g i n g t h e h i g h e r n e e d s w e r e w h a t h e c a l l e d
s e l f - a c t u a l i z i n g p e o p l e .
M o d e l s o f s e l f - a c t u a l i z a t i o n , f r o m w h i c h h e g e n e r a l i z e d t h a t ,
a m o n g o t h e r c h a r a c t e r i s t i c s , s e l f - a c t u a l i z i n g p e o p l e t e n d t o
f o c u s o n p r o b l e m s o u t s i d e o f t h e m s e l v e s , h a v e a c l e a r s e n s e o f
w h a t i s t r u e a n d w h a t i s p h o n y, a r e s p o n t a n e o u s a n d c r e a t i v e ,
a n d a r e n o t b o u n d t o o s t r i c t l y b y s o c i a l c o n v e n t i o n s .
P e a k e x p e r i e n c e s a r e p r o f o u n d m o m e n t s o f l o v e , u n d e r s t a n d i n g ,
h a p p i n e s s , o r r a p t u r e , w h e n a p e r s o n f e e l s m o r e w h o l e , a l i v e , s e l f - s u f f i c i e n t a n d y e t a p a r t o f t h e w o r l d , m o r e a w a r e o f t r u t h , j u s t i c e , h a r m o n y, g o o d n e s s , a n d
s o o n .
S e l f - a c t u a l i z i n g p e o p l e h a v e m a n y s u c h p e a k e x p e r i e n c e s .
![bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/5... · Extreme sports sponsorship underpins the brand personality. [Red] ... CSD energy drink market ... famous](https://img.dokumen.tips/doc/110x75/5aaba0747f8b9aa9488c35d2/sports-sponsorship-underpins-the-brand-personality-red-csd-energy-drink-market.jpg)