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Chapter Improvement:Communications
Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager
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Overview of Workshop
• What makes good chapter communication?
• GCA-worthy Newsletter• GCA-worthy Website• GCA-worthy Social Media• Case Studies• Critique of YOUR Media
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What makes good communication?
• Clear and concise• Quality Information• Interactive• Aesthetic• Usability• Creativity
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• Design• Content
GCA-worthy Newsletter
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Newsletter Design• Well-branded• Nameplate design
incorporates ASDA logo
• Use of photos and graphics
• Good typography (clear, eye-catching)
• Visually organized
Tennessee won the 2013 Gold Crown Award for newsletter design & layout.
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Newsletter Content• Exceptional writing and
research• Timely articles• Variety of topics• Quality content: not just
event recaps• Variety of authors• Useful info (calendars, deadlines,
clinic quiz)• Well-editedAll examples are from newsletters submitted for the 2014 Gold Crown Awards in media.
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• Design• Content
GCA-worthy Website
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• Accessibility– Compatible with
different browsers?– Load times?
• Navigation and Ease of Use– Broken links?
• Aesthetics– ASDA branding?
• Creativity
Website Design
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• Purpose–Mission?– Reason to return?
• Interactivity– Social media
integration?– Forums, chats, etc.
• Quality of Information– Balanced content
Website Content
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• Variety– Different outlets
• Engagement– Regular postings– Member engagement
evident
• Content– Quality of information
• Creativity
GCA- worthy Social Media
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GCA winner VCU: “The Probe”
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• What makes it special?– “Content is king”– Articles from students
and faculty– Fun stuff like photos
and a recipe– Great visual
organization
Virginia won quality of newsletter information in 2013 Gold Crown Awards.
GCA Newsletter Winner Virginia
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• What makes it special?– Integration with
social media– Interaction with
members– Frequently updated– Good brandingArizona won quality of website information in 2013 Gold Crown Awards.
GCA Website Winner: Arizona
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• Facebook Re-launch– Contest
• Twitter feed• Vimeo and YouTube• Google+
GCA Winner Social Media: Oklahoma
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Volunteer Chapter Critique
Your turn!
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PACE Code
The PACE verification code for this session is:
AS1410
