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Page 1: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

PowerPointto accompany

Chapter 9

Valuing Shares

Page 2: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition

9.1 Share Basics

Ordinary share: a share of ownership in the

corporation, which gives its owner rights to vote on

the election of directors, mergers or other major

events.

As an ownership claim, ordinary shares carry the

right to share in the profits of the corporation through

dividend payments.

Dividends: periodic payments, usually in the form

of cash, that are made to shareholders as a partial

return on their investment in the corporation.

Shareholders are paid dividends in proportion to the

amount of shares they own.

2

Page 3: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition

A one-year investor

Two potential sources of cash flows from shares:

1. The firm might pay out cash to its shareholders in

the form of a dividend.

2. The investor might generate cash by selling the

shares at some future date.

Future dividend payments and share price are

unknown.

Investors will be willing to pay a price up to that

point that the investment has a zero NPV—at which

the current share price equals the PV of the

expected future dividend and sale price.

3

9.2 The Dividend-Discount Model

Page 4: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

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A one-year investor (cont’d)

As the expected cash flows are risky, we cannot discount them with the risk-free interest rate, but need to use the cost of capital for the firm’s equity.

Equity cost of capital rE: the expected return of other investments available in the market with equivalent risk to the firm’s share.

P0: the price of the share at the beginning of the period

P1: the price of the share at the end of the period

Div1: the expected dividend during the period

4

9.2 The Dividend-Discount Model

Page 5: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

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A one-year investor (cont’d)

Share Price = PV(future cash flows)

Share Price = PV(Dividends + Capital Gains)

Po = (Dividends + P1 – Po )

(1+rE)

9.2 The Dividend-Discount Model

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The expected total return of a share should equal

its equity cost of capital—it should equal the

expected return of other investments available in

the market with equivalent risk.

(Eq. 9.2)

Total return:

6

9.2 The Dividend-Discount Model

FORMULA!

Page 7: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

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Dividend yield: the expected annual dividend of the share divided by its current price.

Capital gain: the amount the investor will earn on the share - difference between the expected sale price and the original purchase price for an asset.

Total return: the sum of the dividend yield and the capital gain rate - the expected return the investor will earn for a one-year investment in the share.

7

9.2 The Dividend-Discount Model

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Example 9.1 Share Prices and Returns (pp.267-8)

Problem:

Suppose you expect Coca Cola to pay an annual dividend of $0.56 per share in the coming year and to trade $45.50 per share at the end of the year.

If investments with equivalent risk to Coca Cola shares have an expected return of 6.80%, what is the most you would pay today for Coca Cola shares?

What dividend yield and capital gain rate would you expect at this price?

8

Page 9: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Solution:Plan: We can use Eq. 9.1 to solve for the beginning

price we would pay now (P0) given our expectations about dividends (Div1=0.56) and future price (P1=$45.50) and the return we need to expect to earn to be willing to invest (rE=6.8%).

We can then use Eq. 9.2 to calculate the dividend yield and capital gain.

(Eq. 9.1)

9

FORMULA!

Example 9.1 Share Prices and Returns (pp.267-8)

Page 10: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Execute:

Using Eq. 9.1:

Referring to Eq. 9.2, we see that at this price Coca

Cola dividend yield is:

Div1/P0 = 0.56/43.13 = 1.30%

The expected capital gain is: $45.50 – $43.13 =

$2.37 per share, for a capital gain rate of

2.37/43.13 = 5.50%.10

Example 9.1 Share Prices and Returns (pp.267-8)

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Evaluate:

At a price of $43.13, Coca Cola expected total return is 1.30% + 5.50% = 6.80%, which is equal to its equity cost of capital.

This amount is the most we would be willing to pay for the share. If we paid more, our expected return would be less than 6.8% and we would rather invest elsewhere.

If current share prices are less than this amount, it would be a positive NPV investment.

If current share price exceeds this amount, selling it would produce a positive NPV and the share price would quickly fall.

11

Example 9.1 Share Prices and Returns (pp.267-8)

Page 12: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

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A multi-year investor

We now extend the intuition we developed for the

1-year investor’s return to a multi-year investor.

Eq. 9.1 depends upon the expected share price

in one year, P1

But suppose we planned to hold the shares for

two years. Then, we would receive dividends in

both year 1 and year 2 before selling the shares,

as shown in the following timeline:

12

9.2 The Dividend-Discount Model

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Setting the share price equal to the present value of the future cash flows:

As a two-year investor, we care about the dividend and share price in year 2.

(Eq. 9.3)

13

9.2 The Dividend-Discount Model

FORMULA!

Page 14: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Dividend-discount model

This equation applies to a N-year investor.

The share price is equal to the present value of all

of the expected future dividends it will pay.

(Eq. 9.4)

14

9.2 The Dividend-Discount Model

FORMULA!

Dividend–discount model:

(Eq. 9.5)

Page 15: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Constant dividend growth model

A constantly used approximation is to assume that

dividends will grow at a constant rate, g, forever.

The value of the firm depends on the dividend level

of next year, divided by the equity cost of capital

adjusted by the growth rate.

(Eq. 9.6)

15

9.3 Estimating Dividends in the Dividend-Discount Model

FORMULA!

Constant dividend growth model:

Page 16: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Example 9.2 Valuing a Firm with Constant Dividend Growth (p.270)

Problem:

Greta’s Garbos is a waste collection company.

Suppose Greta’s Garbos plans to pay $2.30 per

share in dividends in the coming year.

If its equity cost of capital is 7% and dividends

are expected to grow by 2% per year in the

future, estimate the value of Greta’s Garbos’

shares.

16

Page 17: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Plan:

Because the dividends are expected to grow

perpetually at a constant rate, we can use Eq. 9.6

to value Greta’s Garbos.

The next dividend (Div1) is expected to be $2.30,

the growth rate (g) is 2% and the equity cost of

capital (rE) is 7%.

Execute:

17

Example 9.2 Valuing a Firm with Constant Dividend Growth (p.270)

Page 18: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

Copyright © 2011 Pearson Australia (a division of Pearson Australia Group Ltd) –

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Evaluate:

You would be willing to pay 20 times this year’s

dividend of $2.30 to own Greta’s Garbos shares

because you are buying a claim to this year’s

dividend and to an infinite growing series of

future dividends.

18

Example 9.2 Valuing a Firm with Constant Dividend Growth (p.270)

Page 19: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Dividend versus investment and growth

Often firms face a trade-off—increasing growth may require investment, and money spent on investment cannot be used to pay dividends.

What determines the rate of growth of a firm’s dividend?

We can define a firm’s dividend payout rate as the fraction of earnings that the firm pays as dividends each year:

19

9.3 Estimating Dividends in the Dividend-Discount Model

Page 20: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Dividend payout rate

The firm’s dividend each year is equal to the firm’s earnings per share (EPS) multiplied by its dividend payout rate.

The firm can, increase its dividend in three ways:

1. It can increase its earnings (net income).

2. It can increase its dividend payout rate.

3. It can decrease its number of shares outstanding.

20

9.3 Estimating Dividends in the Dividend-Discount Model

FORMULA! (Eq. 9.8)

Page 21: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Retention rate

New investment equals the firm’s earnings

multiplied by its retention rate, or the fraction of

current earnings that the firm retains:

Retention Rate = 1 – Dividend Payout Rate

21

9.3 Estimating Dividends in the Dividend-Discount Model

FORMULA!

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A simple model of growth

A firm can do two things with its earnings—it can

pay them out to investors, or it can retain and invest

them.

If all increases in future earnings result exclusively

from new investment made with retained earnings,

then:

(Eq. 9.9)

22

9.3 Estimating Dividends in the Dividend-Discount Model

Change in earnings =New

investmentx

Return on new

investment

Page 23: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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The equation shows that a firm can increase its

growth by retaining more of its earnings, but will

have to reduce its dividends.23

9.3 Estimating Dividends in the Dividend-Discount Model

FORMULA!

New investment = Earnings x Retention rate

Change in earnings =New

investmentx

Return on new

investment

Earnings growth rate = Change in earnings

(g) Earnings

g =Return on new

investmentx

Retention

Rate

Page 24: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Example 9.3 Cutting Dividends for Profitable Growth (pp.272-3)

Problem:

Crane Sporting Goods expects to have earnings

per share of $6 in the coming year.

Rather than reinvest these earnings and grow,

the firm plans to pay out all of its earnings as a

dividend.

With these expectations of no growth, Crane’s

current share price is $60.

24

Page 25: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Problem (cont'd):

Suppose Crane could cut its dividend payout rate to 75% for the foreseeable future and use the retained earnings to open new stores.

The return on investment in these stores is expected to be 12%.

If we assume that the risk of these new investments is the same as the risk of its existing investments, then the firm’s equity cost of capital is unchanged.

What effect would this new policy have on Crane’s share price?

25

Example 9.3 Cutting Dividends for Profitable Growth (pp.272-3)

Page 26: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Solution:

Plan: We need to calculate Crane’s equity cost of capital and

determine its dividend and growth rate under the new policy.

Because we know that Crane currently has a growth rate of 0 (g = 0), a dividend of $6 and a price of $60, we can use Eq. 9.6 to estimate rE.

Next, the new dividend will simply be 75% of the old dividend of $6.

Finally, given a retention rate of 25% and a return on new investment of 12%, we can calculate the new growth rate (g) and calculate the price of Crane’s shares if it institutes the new policy.

26

Example 9.3 Cutting Dividends for Profitable Growth (pp.272-3)

Page 27: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Execute:

Using Eq. 9.7 to estimate rE we have:

In other words, to justify Crane’s share price under

its current policy, the expected return of other

shares with equivalent risk must be 10%.

Next, we consider the new dividend policy.

If Crane reduces its dividend payout rate to 75%,

then from Eq. 9.8 its dividend this coming year will

fall to Div1= EPS1 x 75% = $6 x 75% = $4.50.

27

Example 9.3 Cutting Dividends for Profitable Growth (pp.272-3)

Page 28: Chapter 9 Stock Valuation.pdf · 9781442502000 / Berk/DeMarzo/Harford / Fundamentals of Corporate Finance / 1st edition 9.1 Share Basics Ordinary share: a share of ownership in the

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Execute (cont’d):

At the same time, because the firm will now retain

25% of its earnings to invest in new stores, its

growth rate will increase to:

g = Retention rate x Return on new investment

= 25% x 12% = 3%

Assuming Crane can continue to grow at this rate,

we can calculate its share price under the new

policy using the constant dividend growth model:

28

Example 9.3 Cutting Dividends for Profitable Growth (pp.272-3)

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Evaluate:

Crane’s share price should rise from $60 to

$64.29 if the company cuts its dividend in order

to increase its investment and growth, implying

that the investment has positive NPV.

By using its earnings to invest in projects that

offer a rate of return (12%) greater than its equity

cost of capital (10%), Crane has created value

for its shareholders.

29

Example 9.3 Cutting Dividends for Profitable Growth (pp.272-3)

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Changing growth rates

Successful young firms have very high initial growth

rates and often retain 100% of their earnings to

exploit investment opportunities.

As they mature, growth slows, earnings exceed

their investment needs and they begin to pay

dividends.

We cannot use the constant dividend model to

value such a firm for two reasons:

1. These firms often pay no dividends when they are young.

2. Their growth rate continues to change over time until

they mature.

30

9.3 Estimating Dividends in the Dividend-Discount Model

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Limitations of the DDM

Uncertainty is associated with forecasting a firm’s future

dividends.

Let’s consider an example, where a firm pays annual

dividends of $0.72.

With an equity cost of capital of 11% and expected

dividend growth of 8%, the DDM implies a share price of:

With a 10% growth rate, however, this estimate would

rise to $72 per share; with a 5% growth rate it would fall

to $12 per share (Figure 9.2).31

9.3 Estimating Dividends in the Dividend-Discount Model

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32

Figure 9.2 Share Prices for Different Expected Growth Rates

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Discounted free cash flow model

The discounted free cash flow model determines the

total value of the firm to all investors - equity holders

and debt holders.

The enterprise value is equivalent to owning the

unlevered business. It can be interpreted as the net

cost of acquiring the firm’s equity, taking its cash and

paying off all debt.

Enterprise value(V0)= Market value of equity + Debt – Cash

33

9.4 Total Payout and Free Cash Flow Valuation Models

(Eq. 9.16)

FORMULA!

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P0 =V0 – Debt0+ Cash0

Shares outstanding0

Discounted free cash flow model (cont’d) Measures the cash generated by the firm before any

payments to debt and equity holders are consideredEnterprise Value (V0)= PV (Future free cash flow of firm)

Given the enterprise value, V0, we can estimate the share price by using Eq. 9.16 to solve for the value of equity and then divide by the total number of shares outstanding.

Market Value of Equity = V0 – Debt0 + Cash0

(Eq. 9.19)

34

9.4 Total Payout and Free Cash Flow Valuation Models

FORMULA!

(Eq. 9.18)

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Implementing the model

A key difference between the discounted free cash flow model and the dividend discount model is the discount rate.

Previously, we used the firm’s equity cost of capital, rE, because we were discounting the cash flow to equity holders.

Here, we are discounting the free cash flow that will be paid to both debt and equity holders, thus, we use the firm’s weighted average cost of capital (WACC)—it is the cost of capital that reflects the overall risk of the business, rWACC, and is the expected return that a firm needs to pay to investors.

35

9.4 Total Payout and Free Cash Flow Valuation Models

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Free cash flow (FCF) measures the cash generated by the firm before any payments to debt or equity holders are considered

We can forecast the firm’s free cash flow up to some horizon and add a terminal (continuation) value of the enterprise

Often we estimate the terminal value(Vn) by assuming a constant long-run growth rate g FCF for free cash flows beyond year n

(Eq. 9.20)

36

9.4 Total Payout and Free Cash Flow Valuation Models

(Eq. 9.17)

FCF= EBIT * (1 - tax rate) + Depreciation – Capital Expenditure –

Increases in net working capital

(Eq. 9.21)

FORMULA!

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Problem:

JBH’s free cash flows over the next 5 years are estimated as follows

After then, the free cash flows are expected to grow at the industry average of 4% per year.

The weighted average cost of capital of JBH is 10%, while JBH has $30 million in cash and $90 million in debt and 107.25 million shares outstanding

Estimate the value of JBH shares in 2009 using the free cash flow method.

37

Example 9.8 Valuation Using free cash flow (pp.281)

Year 2010 2011 2012 2013 2014 2015

FCF ($ million) 128.5 155.2 173 181.7 189 196.6

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Plan: In order to calculate the enterprise value of JBH we

need the terminal value for JBH at the end of the given projections.

Given an expected constant growth rate (4%) for JBH after 2015, we can use eq 9.21 to calculate a terminal enterprise value.

The present value of the free cash flows during years 2010-2015 and the terminal value will be the total enterprise value for JBH.

Using that value, we can subtract the debt, add the cash and divide by the number of shares outstanding to calculate the price per share.

38

Example 9.8 Valuation Using free cash flow (pp.281)

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Execute: Terminal Enterprise Value

= 196.6 * 1.04/(0.10-0.04)

= $3407.7 million

JBH’s current enterprise value is the present value of its

free cash flows plus the firm’s terminal value

Now we estimate the value of a JBH share

P0 = (2651 + 30 – 90)/107.25 = $24.16 per share

39

Example 9.8 Valuation Using free cash flow (pp.281)

= $2651 million

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Evaluate:

The valuation principal tells us that the present value of all future cash flows generated by JBH plus the value of the cash held by the firm today must equal the total value today of all the claims, both debt and equity, on those cash flows and cash.

Using that principal we calculate the total value of all of JBH’s claims and then subtract the debt portion to value the equity.

Example 9.8 Valuation Using free cash flow (pp.281)

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9.5 Valuation Based on Comparable Firms

Method of comparables: estimates the value of the firm based on the value of other comparable firms or investments that we expect will generate very similar cash flows in the future.

Valuation multiples: ratio of the value to some measure of the firm’s scale.

Trailing earnings: earnings over the prior 12 months.

Forward earnings: expected earnings over the coming 12 months.

Trailing P/E: the resulting ratio from trailing earnings.

Forward P/E: the resulting ratio from forward earnings.

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Problem:

Suppose electronics retailer Great Spark has

earnings per share of $1.38.

If the average P/E of comparable retail shares is

21.3, estimate a value for Great Spark’s shares

using the P/E as a valuation multiple.

What are the assumptions underlying this

estimate?

42

Example 9.9 Valuation Using the Price–Earnings Ratio (pp.284-5)

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Solution:

Plan:

We estimate a share price for Great Spark by

multiplying its EPS by the P/E of comparable

firms.

Execute:

P0 = $1.38 x 21.3 = $29.39

This estimate assumes that Great Spark will have

similar future risk, payout rates and growth rates

to comparable firms in the industry.

43

Example 9.9 Valuation Using the Price–Earnings Ratio (pp.284-5)

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Evaluate:

Although valuation multiples are simple to use,

they rely on some very strong assumptions about

the similarity of the comparable firms to the firm

you are valuing.

It is important to consider these assumptions are

likely to be reasonable—and thus to hold—in

each case.

44

Example 9.9 Valuation Using the Price–Earnings Ratio (pp.284-5)

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Limitations of multiples

Firms are not identical, so usefulness of a valuation multiple will depend on the nature of the differences.

Furthermore, multiples only provide information about value of the firm relative to other firms in the comparison set.

Table 9.1 lists several valuation multiples for selected firms in the retail industry as of October 2009.

Data shows that the retail industry has a lot of dispersion for all of the multiples, which most likely reflects differences in expected growth rates and risks (therefore, cost of capital).

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9.5 Valuation Based on Comparable Firms

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Table 9.1 Share Prices and Multiples for Selected Firms in the Retail Sector

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Share valuation techniques—the final

word

No single technique provides a final answer

regarding a share’s true value.

Practitioners use a combination of these

approaches.

Confidence comes from consistent results from a

variety of these methods.

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9.5 Valuation Based on Comparable Firms

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Information in share prices

Investors trade until they reach a consensus

regarding the value of the shares, which aggregate

the information and views of many different

investors.

A valuation model is best applied to tell us

something about the firm’s future cash flows or

cost of capital, based on its current share price.

Only if we have some superior information that

other investors lack regarding the firm’s cash flows

and cost of capital would it make sense to second-

guess the stock price.

48

9.6 Information, Competition and Share Prices

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Figure 9.5 The Valuation Triad

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Example 9.10 Using the Information in Share Prices (p.289)

Problem:

Suppose Tecnor Industries will pay a dividend this

year of $5 per share.

Its equity cost of capital is 10%, and you expect its

dividend to grow at a rate of approximately 4% per

year, though you are somewhat unsure of the

precise growth rate.

If shares are currently trading at $76.92, how

would you update your beliefs about its dividend

growth rate?

50

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Example 9.10 Using the Information in Share Prices (p.289)

Solution:

Plan:

If we apply the constant dividend growth model

based on a 4% growth rate, we can estimate a

share price.

If the market price is higher than our estimate, it

implies that the market expects higher growth in

dividends than 4%.

Conversely, if the market price is lower, it expects

dividend growth to be less than 4%.

51

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Example 9.10 Using the Information in Share Prices (p.289)

Execute:

Div1 = $5

Equity cost of capital rE = 10%

Dividend growth rate = 4%

Using the constant DDM, we get:

The actual market price of $76.92 implies that most

investors expect dividends to grow at a somewhat

slower rate.

52

P0 = 5

= $83.33(0.10 – 0.04)

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Example 9.10 Using the Information in Share Prices (p.289)

Evaluate:

Given the $76.92 market price for the share, we

would lower our expectations for the dividend

growth rate from 4%, unless we have very strong

reasons to trust our own estimate.

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Competition and efficient markets

Efficient markets hypothesis: the idea that competition among investors works to eliminate all positive NPV trading opportunities.

It implies that securities will be fairly priced, based on their future cash flows, given all information that is available to investors.

Underlying rational is the presence of competition.

54

9.7 Information, Competition and Stock Prices

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Competition and efficient markets

Public, easily available information: information available to all investors includes information in news reports, financial statements, corporate press releases or other public data sources.

If effects of this information on the firm’s future cash flows can be readily ascertained, then all investors determine how this information changes the firm’s value.

We expect share prices to react instantaneously to such news.

55

9.7 Information, Competition and Stock Prices

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Competition and efficient markets

Private or difficult-to-interpret information: some expert information is not publicly available or might be difficult to interpret.

While fundamental information may be public, the interpretation of that information will affect the firm’s future cash flows.

When private information is only in the hands of a relatively small number of investors, these investors may be able to profit by trading on their information.

As these traders begin to trade, their actions will tend to move prices, so over time prices will reflect their information as well.

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9.7 Information, Competition and Stock Prices