Chapter 9

Site TrafficSite Traffic

By : Eyad AlmassriBy : Eyad Almassri

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OBJECTIVES

Log file analysis

Obtaining Feedback*

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INTRODUCTION

Manger Of website MUST know who is visiting website with more details information.

Detailed traffic information and feedback analysis can be used immediately after site launch or after a redesign..

Summary of site traffic and periodic feedback analysis may be adequate.

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9.1)LOG FILE ANALYSIS

It is easy to fall into the “hits” trap. Hit counters have been around for some time now and hits are an easy statistic to quote.

LOG FILE PROCESSING VS. MONITORINGLog file analysisLog file analysis MonitoringMonitoring

look at things after they happened

find out about trends long term conception

show behaviour instantly ring alarm bells before

catastrophe short term conception

The aims are different!The aims are different!

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INFORMATION IN SERVER LOGS

We have Four Types Of server logs:

1- Transfer ( Access ) Log.1- Transfer ( Access ) Log.2- Error Log.2- Error Log.3- Refer Log.3- Refer Log.4- Agent Log.4- Agent Log.

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1- TRANSFER ( ACCESS ) LOG.1- TRANSFER ( ACCESS ) LOG.

Up.edu.ps [10/Oct/2000:13:55:36 -0700] "GET /apache_pb.gif HTTP/1.0" 200 2326 "http://www.example.com/start.html" "Mozilla/4.08 [en] (Win98; I ;Nav)"

Ip address or DNS: Up.edu.ps Time Stamp: [10/Oct/2000:13:55:36 -0700] .HTTP Request : "GET /apache_pb.gif HTTP/1.0"

200200 2326 “.

Status Code: Status code 200 means the transaction was successful.

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1- TRANSFER ( ACCESS ) LOG. 1- TRANSFER ( ACCESS ) LOG. CONT.CONT.

There are Four Classes Of Status CodeStatus Code:

1- Success ( 200 ).2- Redirect ( 300 ).3-Failure ( 400 ) .4- Server Error ( 500 ).Rafter URL:

http://www.example.com/start.html.User Agent : Mozilla/4.08 [en] (Win98; I ;Nav)"

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2- ERROR LOG.2- ERROR LOG.

[Wed Oct 11 14:32:52 2010] [error] client denied by server configuration: /export/home/live/ap/htdocs/test

Compared to the access log , the error log is designed for human eyes to decode.

It start With a TIME STAMP , TIME STAMP , in an entirely different format than access log.

It is followed by a textual description of the error (always).

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9.2) OBTAINING FEEDBACK

Communication is a two – way street.

Feedback on the web can be divided into two broad categories: 1- Active Feedback. 2- Passive Feedback.

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1- ACTIVE FEEDBACK

Active feedback requires audience ”User of web site” to respond in some manner.

Active Feedback on the web can be divided into three Types:

A- Unsolicited feedback.B- Sweetening the pot.C- Offstage feedback.

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A-UNSOLICITED FEEDBACK

It’s easier when you’re the boss, because you have a presumptive right to give feedback at any time to those below you. You should be home free if you show a little savvy by (a) pairing the criticism with a dose of praise, (b) offering it in private, and (c) making the criticism about a task or a skill instead of about the person. (E.g. “I really like what you’re doing with this project . . . but I think this presentation might have been clearer if . . .”)

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A-UNSOLICITED FEEDBACK CONT.

It’s easier if you’re giving feedback to the boss — at least if the boss is mature about soliciting and listening to feedback.

It’s easier when you’re working on the same project, because there are plenty of opportunities to raise concerns.

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A-UNSOLICITED FEEDBACK CONT.

It is requires little effort on their part beyond setting up the initial access mechanism.

Access mechanisms for unsolicited feedback include: A mailto link to the page owner or sites

webmaster on each page, allowing a simple e-mail contact.

A “Contacts” page gives contact information. A “Comments” or feedback from for the site. A “Guestbook” allowing people to comment on

the site and usually have their comments or suggestions posted on the site.

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B- SWEETENING THE POT

Give something a way in return for feedback. The word “FREE” is a powerful motivator.

If possible, provide a featured discount on merchandise or service for customers who fill out a form with their purchase.

Enter the names of users who fill out a form in monthly drawing.

Provide an interactive game on the site that solicits the information you seek as part of the “forward motion” of the game.

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C - OFFSTAGE FEEDBACK

Obtained about a site from the site itself , good planning and

management also require that site developers seek out direct “ offstage feedback” from peers ,

key stakeholders or target audience focus groups as part of

the development process of a site.

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2- PASSIVE FEEDBACK Passive feedback does not require active

responses from the user. Passive feedback is information that is

inferred from records of the behavior of visitors to the site.

This information is retrievable by way of sites log files.

This information can give more information about how people come to your site and what they do when they get there.

Determine if you are reaching your target audience.

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