Chapter 8Social Enterprise and Other Social

Commerce Topics

Learning Objectives1. Understand the concept of the social enterprise

and its variants.2. Describe business-oriented public social

networks, their characteristics and benefits.3. Describe the major social commerce activities

that can be conducted within and by enterprises and the characteristics of such private social networks.

4. Describe the commercial applications conducted in virtual worlds.

Learning Objectives5. Review the social commerce activities and their

relationship with e-entertainment and gaming.6. Describe social gaming and gamification.7. Define crowdsourcing and describe its use in

social commerce.8. Describe social collaboration and its benefits.9. Comment of the future of social commerce.

Social Business and Social Enterprise

• Definitions: Social Business and Social Enterpriseo *Social Businesso *The Social Enterprise (Enterprise 2.0)oMore Complex Definitions

• Business Networkso*Business social networksoTypes of Business Social Networks

Social Business and Social Enterprise

• The Benefits and Limitations of Enterprise Social NetworkingoObstacles and Limitations

• How Web 2.0 Tools Are Used by Enterprises

Business-Oriented Public Social Networking

• Examples of Business-Oriented Public Social Networkso Ryzeo Google +o LinkedIn

• Entrepreneur Networkso Biznik o EFactor o Startup Nation o Inspiration Station o SunZu

Enterprise Social Networks

• Taxonomy of Social Enterprise Applications1.Networking and community building2.Crowdsourcing3.Social collaboration4.Social publishing5.Social views and feedbacko Characteristics of Enterprise Social

Networkso An Example of a Private Enterprise Network

• IBM’S Blue Social (Formerly Beehive)

Enterprise Social Networks

• How Enterprise Social Networking Helps Employees and Organizations1.Quick access to knowledge, know-how, and

“know-who.” 2.Expansion of social connections and broadening

of affiliations. 3.Self-branding. 4.Referrals, testimonials, and benchmarking. o Benefits to Organizations

• Support Services for Enterprise Social Networkso Yammer- A Collaboration Platform

• How Companies Interface with Social Networking

The Major Interfaces with Social

Networking

Social Commerce: Applications in Virtual

Worlds• The Features of Virtual Worlds

oThe Features that Businesses Can Leverage• Shared space• 3-D visualization (graphical user

interface)• Immediacy• Interactivity• Persistence• Socialization and community formation

Social Commerce: Applications in Virtual

WorldsoThe Major Spaces in Virtual Worlds• Social space• Entertainment space• Transaction space• Experimental/demonstration space• Collaboration space• Smart agent space• Fantasy space• Educational space

Social Commerce: Applications in Virtual

Worlds• The Major Categories of Virtual World Applications

1. Webstores and online sales2. Front offices or help desks3. Advertising and product demonstrations4. Content creation and distribution5. Meetings, seminars, and conferences6. Training7. Education8. Recruiting9. Tourism promotion10.Museums and art galleries11.Information points12.Data visualization and manipulation13.Renting virtual world land and buildings14.Platform for social science research15.Market research16.Platform for design17.Providing CRM to employees and a platform for socialization18.Virtual tradeshows

Social Commerce: Applications in Virtual

Worlds• The Landscape of Virtual World Commercial

Applicationso Business Applications in Virtual Worldso Representative Virtual World Applications Around the Globeo Trading Virtual Goods and Properties

• The Major Drivers of Social Commerce in Virtual Worldso Resemblance to the real-world environmento Shopping for virtual goodso Attractions for the younger generationso New means of navigation and discoveryo The attributes and capabilitieso Better online meeting spaces and collaborative platformso Interactive environment for education and training

• Concerns and Limitations of Commercial Activities in Virtual Worlds

Social Entertainment• Entertainment and Social Networks

oMixio Last.fmoPandoraoWeb Series and Streaming Movies oHulu o Justin.tvoFunny-or-Die and Cracked.com

Social Entertainment• Multimedia Presentation and

Sharing SitesoPhotography and art sharingo LivecastingoMusic and audio sharingoPresentation sharingoVirtual worlds

Social Games and Gamification

• *Social Internet game• Games on Social Networks

o *Social network game• The Business Aspects of Social

Games• Educational Social Games

oGamers Helped Scientists• *Gamification

Crowdsourcing for Problem Solving and

Content Creation• Crowdsourcing as a Distributed Problem

Solving Enablero Crowdsourcing Models

1.Collective intelligence (or wisdom)2.Crowd creation3.Crowd voting4.Crowd support and funding

o Chaordix Corp. classifies crowdsourcing into the following three models:1.Secretive2.Collaborative3.Panel selects

Crowdsourcing for Problem Solving and

Content Creation• The Process of Crowdsourcing

o The MIT Guide for Collective Intelligence• *Collective intelligence (CI)

• Successfully Deployed Crowdsourcing Systems: Some Representative Exampleso Dell’s IdeaStorm o Procter & Gambleo Amazon Mechanical Turk o Facebook o Goldcorp o Frito-Lay o Wikipedia

• Tools for Crowdsourcingo Crowdfunding and Kickstartero Hypios: A Marketplace for Crowdsourcing

Social Collaboration (Collaboration 2.0)

• Supporting Social Collaborationo *Social collaborationo Social Collaboration (Collaboration 2.0)o Using Blogs and Wikis Inside the Enterpriseo Using Twitter to Support Collaborationo The Role of Mobile Commerce in Social

Collaborationo Questions and Answers in Social Networkso Suites of Tools for Social Collaboration

• The Future of Social Commerceo Conclusion: IBM’s Watson and Social

Commerce

The Various Dimensions of Social

Collaboration

Managerial Issues1. What are some of the ethical issues that may be

involved in deploying social commerce? 2. How should we deal with social commerce risks? 3. Should we move to be a social business? 4. What about private, in-house social network? 5. Is it beneficial to engage in virtual worlds? 6. Shall we try gamification?

Summary1. The social enterprise. 2. Business-oriented public social

networks. 3. Major enterprise social commerce

activities. 4. Commercial application of virtual

worlds.

Summary5. Social commerce, entertainment,

and gaming. 6. Social Gaming and Gamification. 7. Crowdsourcing and social

networking. 8. Social collaboration. 9. The future of social commerce.