Chapter 4 Corporate Strategy and Corporate Governance

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    Corporate Strategy and

    Corporate Governance

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    Corporate Strategy and Corporate

    Governance

    Corporate Governance is concerned with servinginterest of the owners (stockholders) and, is muchbroader in perspective than corporate management

    Corporate Governance

    Denotes direction and control of the affairs of thecompany

    Directors are subject to their duties

    Obligation and responsibilities to act in the best interest of

    their company

    To give direction and remain accountable to theirshareholders and other beneficiaries for their action

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    Importance of Corporate Governance

    Corporate governance refers to the rules,

    procedures, and administration of the firm's

    contracts with its shareholders, creditors,

    employees, suppliers, customers, and

    government.

    Shareholders are becoming more demanding

    and more concerned about their rights andprivelages

    They expect high profit and large dividents

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    Different Model of Corporate

    Governance

    In the UK and the US, corporate governancemechanisms emphasize the relationshipbetween shareholder and management.

    In countries such as France, Germany and theNetherland, the corporate governancemechanisms take a stakeholders' approach togovernance, aiming to balance the interests ofowners, managers, major creditors andemployees.

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    Different Model of Corporate

    Governance

    Anglo-Saxon Model (US and UK)

    Strengths Weaknesses

    Dynamic market orientations Volatility and instability

    Fluid Capital Short term approach

    Internationalization possible approach Inadequate governance structure

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    Different Model of Corporate

    Governance

    European Model (Germany)

    Strengths Weaknesses

    Long term Industrial Strategy Internationalization difficult

    Very stable Capital Vulnerability of companies to global

    market

    Strong governance procedures

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    Different Model of Corporate

    Governance

    Asian Model (Japan)

    Strengths Weaknesses

    Long term Industrial Strategy Growth of Institutional investor activism

    Stable Capital Growth of financial speculation

    Overseas Investments Secretive procedures

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    Corporate Strategy and Corporate

    Governance: Complementarity and

    ConflictCorporate Strategy Conflict Corporate GovernanceLong term Growth Sacrifice of short term profitability, cash

    flow and pay level/ hikes

    Development/ diversification to require

    additional funding (share issue or loan)

    Financial independence may be sacificed

    Expanding capital base: public ownership

    of shares

    More openness and accountability from

    the management

    Cost efficiency through technology or new

    investment

    Job losses in the organisation

    Expanding into mass market; product andprice strategy Decline in quality standards

    Family businesses to grow; induction of

    professional managers

    Owners may lose control

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    Sarbanes-Oxley Act

    The Sarbanes-Oxley Act, informally referred to as Sarbox or Sox, is an attempt by the federalgovernment in the United States to legislate several of the principles recommended in the Cadburyand OECD reports.

    Rights and equitable treatment of shareholders:[14][15][16] openly and effectively communicating information and by encouraging shareholders to participate in general

    meetings.

    Interests of other stakeholders:[17] Organizations should recognize that they have legal, contractual,social, and market driven obligations to non-shareholder stakeholders, including employees,

    investors, creditors, suppliers, local communities, customers, and policy makers. Role and responsibilities of the board:[18][19] The board needs sufficient relevant skills and

    understanding to review and challenge management performance. It also needs adequate size andappropriate levels of independence and commitment

    Integrity and ethical behaviour:[20][21] Integrity should be a fundamental requirement in choosingcorporate officers and board members. Organizations should develop a code of conduct for theirdirectors and executives that promotes ethical and responsible decision making.

    Disclosure and transparency:[22][23] Organizations should clarify and make publicly known the roles

    and responsibilities of board and management to provide stakeholders with a level of accountability.They should also implement procedures to independently verify and safeguard the integrity of thecompany's financial reporting. Disclosure of material matters concerning the organization should betimely and balanced to ensure that all investors have access to clear, factual information.