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HOLT, RINEHART AND WINSTON 1
Chapter 1 WHAT IS PSYCHOLOGY Section 1: Why Study Psychology? Section 2: What Psychologists Do Section 3: A History of Psychology Section 4: Contemporary Perspectives
HOLT, RINEHART AND WINSTON
We are social animals, therefore, to be successful in society we must fight to learn the cultural, biological and environmental issues of humans.
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HOLT, RINEHART AND WINSTON 3
Question: What are the goals of psychology, and how is psychology a science?
Chapter 1:Section 1: Why Study Psychology?
HOLT, RINEHART AND WINSTON 4
Question: What are the goals of psychology, and how is psychology a science?
GOALS OF PSYCHOLOGY The study of psychology has five basic goals: 1. Describe – The first goal is to observe behavior and describe, often in minute detail, what was observed
as objectively as possible 2. Explain – While descriptions come from observable data, psychologists must go beyond what is obvious
and explain their observations. In other words, why did the subject do what he or she did? 3. Predict – Once we know what happens, and why it happens, we can begin to speculate what will happen
in the future. There’s an old saying, which very often holds true: "the best predictor of future behavior is past behavior."
4. Control – Once we know what happens, why it happens and what is likely to happen in the future, we can excerpt control over it. In other words, if we know you choose abusive partners because your father was abusive, we can assume you will choose another abusive partner, and can therefore intervene to change this negative behavior.
5. Improve – Not only do psychologists attempt to control behavior, they want to do so in a positive manner, they want to improve a person’s life, not make it worse. This is not always the case, but it should always be the intention.
Chapter 1: Section 1: Why Study Psychology?
HOLT, RINEHART AND WINSTON 5
Question: What do psychologists do, and what are their areas of specialization?
PSYCHOLOGISTS Test ideas using various research methods such
as surveys, correlations, natural observation, case study and experimentation
Consult and teach
Chapter 1: Section 2: What Psychologists Do
HOLT, RINEHART AND WINSTON 6
Question: What do psychologists do, and what are their areas of specialization?
AREAS OF SPECIALIZATION Clinical – the largest group – treat psychological
problems Counseling – treat adjustment problems School – deal with students who have problems that
interfere with learning Educational Psychologist – focus on course planning
and instructional methods
Chapter 1: Section 2: What Psychologists Do
HOLT, RINEHART AND WINSTON 7
Question: What do psychologists do, and what are their areas of specialization?
Personality Psychologist – identify characteristics or traits
Social Psychologist – concerned with people’s behavior in social situations
Experimental Psychologist – conduct research into basic processes
Chapter 1: Section 2: What Psychologists Do
AREAS OF SPECIALIZATION (continued)
HOLT, RINEHART AND WINSTON 8
Question: What do psychologists do, and what are their areas of specialization?
Industrial and Organizational Psychologist – focus on people in work and business
Environmental Psychologist – focus on ways in which people influence and are influenced by physical environment
Consumer Psychologist – study the behavior of shoppers to explain and predict behavior
Chapter 1: Section 2: What Psychologists Do
AREAS OF SPECIALIZATION (continued)
HOLT, RINEHART AND WINSTON 9
Question: What do psychologists do, and what are their areas of specialization?
Forensic Psychologist – are concerned with how psychological problems give rise to criminal behavior
Health Psychologist – study the ways in which behavior and mental processes are related to physical health
Sport Psychologist- study and work with athletes helping to improve such things as poor motivation, anxiety and fears, and competition goals.
Chapter 1:Section 2: What Psychologists Do
AREAS OF SPECIALIZATION (continued)
HOLT, RINEHART AND WINSTON 10
Question: How has the study of psychology developed over time?
PSYCHOLOGY DEVELOPED OVER TIME Began in ancient Greece Revived during the scientific advances of the 1500s,
1600s and 1700s Contributions were made by modern psychologists
such as William James, B.F. Skinner, and Sigmund Freud
Chapter 1: Section 3: A History of Psychology
HOLT, RINEHART AND WINSTON 11
Question: What are the seven main contemporary perspectives in psychology?
SEVEN MAIN CONTEMPORARY PERSPECTIVES IN PSYCHOLOGY Biological – nervous system, glands, hormones, genetic
factors Evolutionary – physical traits, social behavior Cognitive – interpretation of mental images, thinking,
language Humanistic – self-concept
Chapter 1: Section 4: Contemporary Perspectives
HOLT, RINEHART AND WINSTON 12
Question: What are the seven main contemporary perspectives in psychology?
Psychoanalytic – environmental influences, learning, observational learning
Learning – effects of experience on behavior Sociocultural – ethnicity, gender, culture,
socioeconomic status
Chapter 1: Section 4: Contemporary Perspectives
SEVEN MAIN CONTEMPORARY PERSPECTIVES IN PSYCHOLOGY (continued)
HOLT, RINEHART AND WINSTON 13
QUESTION: What are the Historical Approaches to the Study of Psychology
Structuralism: ( Edward Titchener) structure of the mind, analyzed structure and content of mental states by introspection, and was concerned with reducing experience to its basic parts.!
Functionalism: (William James) proposed the study of how the mind adapts us to our environment. Influenced by Charles Darwin’s theories of evolution and natural selection. Felt conscious experience is adaptive and always changing.!
Behaviorism: (Ivan Pavlov) stressed the study of observable behavior, not unobservable consciousness!
Chapter 1: Section 4: Contemporary Perspectives
HOLT, RINEHART AND WINSTON 14
QUESTION: What are the Historical Approaches to the Study of Psychology (cont.)
Psychoanalysis: (Sigmond Freud) the study of the unconscious mental processes; argued that people are driven by sexual urges and that most emotional conflicts date back to early childhood experiences.!
Gestalt: (Max Wertheimer) emphasized perception and that stimuli are perceived as whole entities rather than parts put together, the whole may be greater that the sum of the parts.!
Humanistic: (Carl Rogers) stressed that humans have enormous potential for personal growth. Emphasized importance of free will, the human ability to make choices, and the uniqueness of the individual. !
Cognitive: ( Jean Piaget) internal, mental representations that are used in perceiving, remembering, thinking and understanding.!
Chapter 1: Section 4: Contemporary Perspectives