Chapter 13 Internet Applications (Dr.Mona)

7/31/2019 Chapter 13 Internet Applications (Dr.Mona)

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Chapter 13


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Search Engine

It helps customers to find your site and

increases the chances that they will make

a purchase, and it is considered as an

excellent marketing tool for your business.


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Search Engine Components

1. Robots (it is also called Spider or Bot).

2. Database.

3. Search Form.


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1.Robot

It is sometimes called Spider or Bot.

It is a program that automatically traverses

the hypertext structure of the web by

retrieving a web page document &

following the hyperlinks on the page.

It moves like a spider on the web;

accessing and documenting web pages, it

categorizes the pages & stores information

about the website & the web pages in a

database.


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1.Robot

They may work differently, but in general

they access and may store the following

sections of the web pages: title. Meta tag

keywords, meta tag description & some ofthe text on the page.


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2.Database

It is a collection of information organized

so that its contents can be accessed,

managed and updated easily.

DBMSs (Database Management Systems)

such as Oracle, Microsoft SQL server, or

IBM DB2.

They are used to configure & manage the

database.


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2.Database

The web pages that displays the results of

your search has information from the

database accessed by the search engine

site.


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3.Search Form

It is a graphical user interface that allows a

user to type in it a word or a phrase to

search for it, it is usually a textbox and a

submit button.

You type words in the textbox (keywords)

related to your search.


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3.Search Form

Then the server side script searches the

database using the words you typed.

Then the web server at the search engine

sends the Search Engine Results Page

(SERP) to your browser for display.


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Search Engine Components

The components of the search engine

(Robot-Database-Search form) work

together to obtain & store information

about web pages, and provide a graphicaluser interface to facilitate searching &

displaying a list of web pages relevant to

the given words.


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Other site promotional activities

1. Affiliate program.

2. Banner Ads.

3. Banner exchange.4. Reciprocal link agreements.

5. Newsletter.

6. Sticky site features.7. Personal recommendations.


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Other site promotional activities

8. Web rings.

9. Newsgroup & Listserv postings.

10. Traditional media Ads & existingmarketing materials.


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1.Affiliate program

One Web site (the affiliate) promotes

another Web sites products or services

(the merchant) in exchange for a

commission.

Both Web sites benefit from this

association.

Amazon.


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2.Banner Ads

It is a graphic image that is used to

announce and advertise the name or

identity of a site, when you click them they

display the advertised site.

There is no official size for a banner Ads.

Media technologies such as audio, video,

and Flash also deliver greater impact andincrease branding effectiveness.

Hotwired 94.


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3.Banner exchange

The idea is that you agree to show

banners from other sites and they will

show your banner.

It can be beneficial to all parties because

of the free advertising.

Http://www.exchangead.com.

Http://www.impressionz.com.


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4.Reciprocal link agreements

Itis usually between two sites with related

or complementary content. You agree to

link to each other.

The result should be more visitors for each

site.

If you find a site that youd like to set up a

reciprocal link agreement with, contact its

webmaster.


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5.Newsletters

The first step is to collect e-mail

addresses.

Offer your visitors some perceived value

timely information on a topic, discounts,

and so on.

This helps to remind your previous visitors

about your site.


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6.Sticky site features

Stickiness is the ability to keep visitors at

your site.

Display news updates, surveys, and chats

keeps your visitors at your site.

Updating your Web site often and keeping

your content fresh will encourage visitors

to return to your site.


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7.Personal recommendations

Some sites offer a link that is used with a

phrase such as E-mail this article, Send

this page to a friend or Tell a colleague

about this site.

This personal recommendation brings a

new visitor who is likely to be interested in

the content of your site.

Http://www.firstgov.gov


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8.Web rings

They are more appropriate for

noncommercial sites than for businesses.

Visitors can surf from site to site and

expect that the content should interest

them.

Http://www.ringsurf.com.


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9. Newsgroup and Listserv Postings

Subscribe to relevant Usenet

newsgroups, listservs, or forums related

to your Web site content.

By offering friendly, helpful advice in a

newsgroup or listserv you can market your

Web site in a positive manner at no cost

other than your Internet connection.

Http://groups.google.com.

10 T diti l M di Ad d


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10. Traditional Media Ads and

Existing Marketing Materials

Dont forget to mention your Web site in

any print, TV, or radio ads your

organization runs.

Include the URL of your Web site on all

brochures, stationery, and business cards.

This will help you to make your Web site

easily found by your current and potential

customers.

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Chapter 13 Internet Applications (Dr.Mona)