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CHAPTER 12 &Tech Guide 4
Business Intelligence
&
Intelligent Systems
Announcements
Class Today Chapter 12 – Business Intelligence Tech Guide 4 – Intelligent Systems
Tues. Class Review for Final Exam
Final Exams Section 007 (11:00 AM) – Tues., 5/5 11:30-2:30 Section 008 (12:30 PM) – Thurs., 5/7 11:30-2:30
Chapter 11 Review
Customer Relationship Management Why do we need CRM? Operational CRM Analytical CRM
Supply Chain Management Solutions through IS
CLASS OUTLINE
Managers and Decision Making
What Is Business Intelligence? BI Applications for Data Analysis BI Presenting Results BI Case
Intelligent Systems
Opening Information
Opening Clip: What is BI and Analytics?
http://www.youtube.com/watch?v=0aHtHl-jcAs Target Story - Video Clip
Now that we capture all this info…. What do we do with it?
Managers have three basic roles Interpersonal roles Informational roles Decisional roles
Why do managers need IT support?
Source: Media Bakery
Why Managers Need IT Support
Decision Analysis
Problem Structure:
Nature of Decision: Operational control Management control Strategic planning
Highly structured
Semistructured Highly unstructured
Order entry Loan approval Determining a new Store location
What Is Business Intelligence?
How Business Intelligence Works?
ERP
CRM
SCM
DataWarehouse
“Getting data in” “Getting data out”
The Scope of Business Intelligence
Smaller organizations:Excel spreadsheets
Larger organizations:Data mining, predictive analytics,
dashboards
Finance DM
How Organizations Use BI
Enterprise-Wide
Need
Departmental
Need
DATA WAREHOUSE
Sales DM
Inventory/ Shipping
DM
What can you do with Business Intelligence?
Business Intelligence Applications
•Multidimensional Analysis or Online Analytical Processing (OLAP)
•Data Mining
•Decision Support Systems
Multidimensional Analysis or Online Analytical Processing (OLAP)
“Slicing and dicing” data stored in a dimensional format, drilling down in greater detail and aggregating data.
Data Mining
Searching for information in a database, data warehouse, or data mart.
Decision Support Systems (DSS)
Combine models and data in an attempt to solve semistructured/unstructured problems.
DSS capabilities: Sensitivity analysis
What-if analysis
Goal-seeking analysis
Presenting BI Results:Digital Dashboards
Digital
Dashboards
Presenting BI Results:Data Visualization
Data Visualization Technologies
Geographic Information
Systems
Hans Rosling Ted Talk and Data Visualization
The Power of VisualizationEven though a picture is “worth a thousand words,” we have to be very careful about just what we are seeing.
Presenting BI Results
Presenting BI Results:Real-Time BI
Enables users to employ multi-dimensional analysis, data mining and decision support systems to analyze data in real time.
Example:
FIGURE 12.7 1-8000 CONTACTS customer service agent dashboard.
Careers in Business Intelligence
Entry Level: •Business Intelligence Analyst
Companies using BI•IBM Global Services•Deloitte
Skills Needed•Hot in Demand Area•Analytical Ability allowing you to learn:
• Understanding the tools• Database/SQL• Basic Programming• Analysis/Reporting Knowledge
Chapter Review
Describe and provide examples of the three different ways in which organizations use business intelligence.
Chapter Review (cont.)
Specify the BI applications available to users for data analysis, and provide examples of how each might be used to solve a business problem at your university.
Chapter Review (cont.)
Describe three BI applications that present the results of data analyses to users, and offer examples of how businesses and government agencies can use each of these technologies.
TECH GUIDE 4
Intelligent Systems
Introduction to Intelligent Systems
Intelligent systems
Artificial intelligence (AI)
© Luis Alonso Ocana/Age Fotostock America, Inc.
Introduction to Intelligent Systems
Business Applications – IBM’s Watson
http://www.businessweek.com/stories/2010-09-21/artificial-intelligence-goes-mobilebusinessweek-business-news-stock-market-and-financial-advice
Expert Systems
Expertise & Expert systems (ESs)
Expert Systems:Expertise Transfer from Human to Computer
Four Activities Involved: Knowledge acquisition Knowledge representation Knowledge inferencing Knowledge transfer
Intelligent Agents
Assists in performing repetitive tasks which use expert systems and fuzzy logic to create a seemingly intelligent behavior (aka “Bots”)
Intelligent Agents: Examples
Information Agents
Monitoring-and-Surveillance Agents
User Agents
Tech Guide Review
Differentiate between artificial intelligence and human intelligence.
Define expert systems, and provide examples of their use.
Tech Guide Review (cont.)
Define intelligent agents, and provide examples of their use.