CHARACTERISTICS It is directed toward the solution of a problem
It emphasises the development of generalisations,
principles, or theories that will be helpful in predictingfuture
occurrences.
Research demands accurate observation anddescription. Research
involves gathering new data from primary
sources or using secondary data for a new purpose. Research
requires expertise. Research strives to be objective and logical
Research is characterised by patient and unhurried
activity It is carefully recorded and reported.
8/12/2019 Chapter 1 - Meaning and Scope
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8/12/2019 Chapter 1 - Meaning and Scope
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8/12/2019 Chapter 1 - Meaning and Scope
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8/12/2019 Chapter 1 - Meaning and Scope
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CHAPTER QUESTIONS
1. What is Business Research?2. What are the Characteristics of
Research?3. Explain the importance of Business Research.
4. Discuss research as used in1. Marketing, 2. Finance, 3. Human
Resource and 4. OtherBusiness Areas.
