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Chapter 1: Introduction

1.1 Introduction to SAS Enterprise Miner

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SAS Enterprise Miner

2

3

SAS Enterprise Miner – Interface Tour

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Menu bar and shortcut buttons

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SAS Enterprise Miner – Interface Tour

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Project panel

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SAS Enterprise Miner – Interface Tour

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Properties panel

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SAS Enterprise Miner – Interface Tour

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Help panel

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SAS Enterprise Miner – Interface Tour

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Diagram workspace

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SAS Enterprise Miner – Interface Tour

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Process flow

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SAS Enterprise Miner – Interface Tour

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Node

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SAS Enterprise Miner – Interface Tour

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SEMMA tools palette

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SEMMA – Sample Tab

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• Append

• Data Partition

• File Import

• Filter

• Input Data

• Merge

• Sample

• Time Series

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SEMMA – Explore Tab

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• Association

• Cluster

• DMDB

• Graph Explore

• Market Basket

• Multiplot

• Path Analysis

• SOM/Kohonen

• StatExplore

• Text Miner (optional)

• Variable Clustering

• Variable Selection

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SEMMA – Modify Tab

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• Drop

• Impute

• Interactive Binning

• Principal Components

• Replacement

• Rules Builder

• Transform Variables

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SEMMA – Model Tab

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• AutoNeural

• Decision Tree

• Dmine Regression

• DMNeural

• Ensemble

• Gradient Boosting

• Least Angle Regression

• MBR

• Model Import

• Neural Network

• Partial Least Squares

• Regression

• Rule Induction

• Two Stage

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SEMMA – Assess Tab

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• Cutoff

• Decisions

• Model Comparison

• Segment Profile

• Score

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Beyond SEMMA – Utility Tab

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• Control Point

• End Groups

• Metadata

• Reporter

• SAS Code

• Start Groups

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Credit Scoring Tab (Optional)

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• Credit Exchange

• Interactive Grouping

• Reject Inference

• Scorecard

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The Analytic Workflow

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Analytic workflow

Def

ine

anal

ytic

ob

ject

ive

Sel

ect

case

s

Ext

ract

inp

ut

dat

a

Val

idat

e in

pu

t d

ata

Rep

air

inp

ut

dat

a

Ap

ply

an

alys

is

Tran

sfo

rm in

pu

t d

ata

Gen

erat

e d

eplo

ymen

t m

eth

od

s

Inte

gra

te d

eplo

ymen

t

Gat

her

res

ult

s

Ass

ess

ob

serv

ed r

esu

lts

Ref

ine

anal

ytic

ob

ject

ive

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SAS Enterprise Miner Analytic Strengths

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Predictive Modeling

Pattern Discovery

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Applied Analytics Case Studies

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Bank usage segmentation

Web services associations

University enrollment prediction

Credit risk scoring