Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

Embed Size (px)

Citation preview

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    1/749

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    Aliu{gr 9= _g{lhj`hjc UhriaxMng @iricijhq

    Hj{rnkwa{hnjSli{ sg `jns ionw{ fgkhi uhriax wqwibbx ogchjq" ijk nd{gj gjkq" sh{l hjkwq{rx&qunjqnrgk

    rgqgiral* [lgrg hq cnnk rgiqnj dnr {lhq* WQ qnd{sirg" bf" ijk fwqha hjkwq{rx iqqnahi{hnjq litg

    dwjkgk g|{gjqhtg rgqgiral gddnr{q nj cbnoib uhriax ntgr {lg uiq{ {sn kgaikgq ijk" dnr {lg fnq{

    uir{" litg lik {lg {nuha {n {lgfqgbtgq* Kgquh{g h{q wohywh{x" uhriax liq oggj dibbns {grrihj dnrhjkgugjkgj{ rgqgiral* Sh{l {lg uir{hib g|agu{hnj nd bg qlirhjc q{wkhgq hj {lg biq{ {gj xgirq"

    gfuhrhaib snr` liq oggj hjdrgywgj{ ijk jirrns hj qanug* [lg anffwjh{x nd hj{grgq{ liq oggj

    qfibbqn fwal qn {li{" slgj sg ogcij ubijjhjc {lhq urnmga{ hj ?554" i qwoq{ij{hib uir{ nd h{

    siq gjbhq{gk hj nwr snr`*

    [li{ anffwjh{x liq crnsj" ow{ {lgrg hq q{hbb jn{lhjc nj i qaibg anfuiriobg {n {lg cbnoib"

    anfuiri{htg" ugrqhq{gj{ i{{gj{hnj nd {lg hjkwq{rx crnwuq* Ijk ugrliuq fnrg hfunr{ij{" {lgrg

    hq jn{lhjc anfuiriobg {n {lg {hcl{ hj{gcri{hnj nd hjkwq{rx rgqgiral sh{l bnooxhjc ijk fgkhi

    aifuihcjq" slhal ifubhdx h{q urgqgjag hj uwobha ijk unbhax khqawqqhnjq*

    Hjkwq{rx rgqgiral anjqgywgj{bx aiq{q i bnjc qlikns nj {lg uhriax anjtgrqi{hnjiq h{ siq

    hj{gjkgk {n kn* Nwr q{wkx hq jn{ gjthqhnjgk iq ij ib{grji{htg {n {li{ snr` ow{ iq ij gddnr{ {n

    ir{hawbi{g i shkgr drifgsnr` dnr wjkgrq{ijkhjc uhriax hj rgbi{hnj {n ganjnfha kgtgbnufgj{

    ijk alijchjc fgkhi ganjnfhgq* [lhq ugrquga{htg hfubhgq bnn`hjc ogxnjk {lg aibawbi{hnj nd

    rhcl{q&lnbkgr bnqqgq {nsirk {lg gtibwi{hnj nd {lg ornikgr qnahib rnbgq ijk hfuia{q nd uhriax*

    Hj qn knhjc" h{ urnthkgq i oiqhq dnr rg{lhj`hjc `gx ywgq{hnjq rihqgkijk nd{gj bgd{ lijchjc

    ox {lg hjkwq{rx q{wkhgq= Sli{ rnbg kngq uhriax ubix hj awb{wrib fir`g{q ijk hj bircgr fgkhi

    ganqxq{gfq> Sli{ anjqwfgr kgfijk kngq h{ qgrtg> Lns fwal uhriax hq {lgrg> Sli{ irg

    bnqqgq> Lns gddga{htg hq gjdnragfgj{> Lns kn qnd{sirg" fwqha" ijk bf hjkwq{rhgq khddgr hj

    {lghr g|unqwrg {n uhriax ijk hj {lghr q{ri{gchgq {n anfoi{ h{> Hq gkwai{hnj i fgijhjcdwb q{ri{gcx

    hj ij{h&uhriax gddnr{q> Sli{ rnbg kngq nrcijh}gk arhfg ,nr {grrnrhqf( ubix hj uhri{g jg{snr`q>Ogaiwqg qwal ywgq{hnjq urnthkg {lg dnwjki{hnj dnr {lg bircgr uhriax kgoi{g ijk dnr {lg qugaha

    aiqg q{wkhgq {li{ dnbbns" {lgx irg {lg qwomga{ nd {lg oibijag nd {lhq aliu{gr*

    Cbnoib dia{nrq qliug fijx nd nwr ijqsgrq" drnf fwb{hji{hnjib urhahjc q{ri{gchgq" {n

    hj{grji{hnjib {rikg icrggfgj{q" {n {lg sitgq nd {galjnbnchaib khddwqhnj {li{ irg {rijqdnrfhjc

    awb{wrib ganjnfhgq* Ow{ {lg nrcijh}i{hnj nd uhriax ijk {lg unbh{haq nd gjdnragfgj{ irg

    ibqn q{rnjcbx fir`gk ox bnaib dia{nrq" drnf {lg unsgr nd knfgq{ha anuxrhcl{ hjkwq{rhgq" {n

    {lg q{rwa{wrg ijk rnbg nd {lg hjdnrfib ganjnfx" {n khddgrhjc {rikh{hnjq nd mwrhqurwkgjag ijk

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    2/74

    ?

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    Hj{rnkwa{hnj

    Sli{ Hq Uhriax>Lns Cnnk ,nr Oik( Hq Hjkwq{rx_gqgiral>

    Sli{ Krhtgq {lg Jwfogrq Cifg>

    Lns Fwal Uhriax Hq [lgrg>

    Sli{ Hq i Bnqq>

    Qwoq{h{w{hnj Gga{q

    Anwj{grtihbhjc Ogjg{q

    Lns Hq Gjnragfgj{ Nrcijh}gk>

    [lg Anjqai{hnj _gchfg

    Qgbga{htg Gjnragfgj{

    Lns Gga{htg Hq Gjnragfgj{>

    Kngq Gkwai{hnj Snr`>

    Sli{ Hq Anjqwfu{hnj>

    Kngq Arhfg Uix>

    Khqiccrgci{hjc Hjkwq{rx G|unqwrg

    Fwqha

    Fnthgq ijk [T Qlnsq

    Gj{gr{ihjfgj{ Qn{sirg

    Slx Hq Owqhjgqq Qn{sirgUhriax Khgrgj{>

    Urhahjc

    Khq{rhow{hnj

    Bnn`hjc Dnrsirk

    Ionw{ {lg Aliu{gr

    _ggrgjagq

    9

    ?;

    3

    I{ {lg rhq` nd ntgr cgjgribh}hjc" sg qgg i qgrhnwq ijk hjargiqhjcbx qnulhq{hai{gk hjkwq{rx

    rgqgiral gj{grurhqg gfogkkgk hj i bnooxhjc gddnr{ sh{l i lhq{nrhaibbx tgrx bnnqg rgbi{hnjqlhu

    {n gthkgjag* Arh{hah}hjc _HII" FUII ,Fn{hnj Uha{wrg Iqqnahi{hnj nd Ifgrhai(" ijk OQI

    ,Owqhjgqq Qnd{sirg Ibbhijag( abihfq ionw{ uhriax liq oganfg i an{{icg hjkwq{rx hj {lg uiq{

    dgs xgirq" krhtgj ox {lg rgbi{htg giqg sh{l slhal lgikbhjg uhriax jwfogrq litg oggj qlnsj

    {n og srnjc nr hfunqqhobg {n qnwrag* [lg OQIq ijjwib gq{hfi{g nd bnqqgq {n qnd{sirg uhriax

    WQ+79 ohbbhnj hj ?558ksirdq n{lgr hjkwq{rx gq{hfi{gq ijk liq oggj ij g|ifubg nd {lg

    anffh{fgj{ {n ohc jwfogrq hj {lg diag nd nothnwq fg{lnknbnchaib urnobgfq rgcirkhjc lns

    bnqqgq irg gq{hfi{gk*1 Shkgbx ahrawbi{hjc gq{hfi{gq nd 375"555 WQ mnoq bnq{ ijk +?55 ohbbhnj hj

    ijjwib ganjnfha bnqqgq {n uhriax litg urntgk qhfhbirbx wjcrnwjkgk" sh{l nrhchjq hj kgaikgq&

    nbk cwgqqgq ionw{ {lg {n{ib hfuia{ nd uhriax ijk anwj{grdgh{hjc ,Qijalg} ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    5/74

    7

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    nj {lg noqgrti{hnj nd unhj{q nd qibg* [lgqg girbhgr fg{lnkq krgs {ncg{lgr {lg nuhjhnjq nd bnaib

    hjkwq{rx rgurgqgj{i{htgq ijk gjdnragfgj{ ndagrq" urnkwahjc hj{grgq{hjc ywibh{i{htg rgunr{hjc

    {li{ ikkgk qhcjhaij{bx {n nwr wjkgrq{ijkhjc nd nu{haib khqa uhriax* Ow{ iq gq{hfi{gq nd ri{gq

    ijk bnqqgq" {lgqg fg{lnkq rgurgqgj{gk i ogq{ cwgqq ri{lgr {lij i qgrhnwq ywij{h{i{htg fg{lnk"ijk {lgx riuhkbx ogaifg noqnbg{g iq {lg alijjgbq nd fgkhi uhriax g|uijkgk ogxnjk {lg rg{ihb

    qibg nd uhri{gk khqaq*7 [lhq gri nd qwomga{htg gq{hfi{gq abnqgk hj ?55;" slgj {lg FUII rnbbgk

    nw{ ij gbionri{g" fwb{h&anwj{rx anjqwfgr&qwrtgx fg{lnknbncx {li{ fiuugk khddgrgj{ {xugq

    nd uhriax icihjq{ {lg tirhnwq rgbgiqg shjknsq hj {lg bhdg nd i bf* Hj {lg urnagqq" {lg FUII

    krnuugk h{q iqqwfu{hnj nd i njg&{n&njg gywhtibgjag og{sggj uhri{gk khqaq ijk bnq{ qibgq hj

    ditnr nd i fnrg anfubg| gq{hfi{hnj nd khqubiagfgj{ gddga{q iarnqq {lg khddgrgj{ {xugq ijk

    ugrhnkq nd fnthg g|lhoh{hnj*

    Qgtgrib nd {lg hjkwq{rx crnwuq litg uwbbgk oia` drnf rgunr{hjc ib{ncg{lgr iq {lgx g|ubnrg

    lns {n ijibx}g {lg qlhd{ drnf nu{haib khqa {n njbhjg uhriax* [lg GQI anjkwa{gk h{q biq{ anjqwfgr

    qwrtgx hj ?553 ijk hq mwq{ ogchjjhjc {n rgbgiqg rgqwb{q drnf jgs njbhjg fnjh{nrhjc gddnr{q*

    [lg FUII kgfngk h{q anjqwfgr&qwrtgx fg{lnknbncx hj i fiqqhtg ?557 q{wkx nd {sgj{x&{sn

    anwj{rhgq" ow{ {lg lhcl anq{ nd {lg gddnr{ ,hjtnbthjc qnfg ?7"555 ugnubg qwrtgxgk( liq {lwq dir

    urgabwkgk i dnbbns&wu* [lg OQIq fg{lnk dnr fgiqwrhjc ri{gq nd qnd{sirg uhriax" dnr h{q uir{"

    siq kgtgbnugk hj {lg bi{g 9885q ijk hq wjhywgbx rnowq{ hj {lg hjkwq{rxhj qliru anj{riq{ {n

    h{q bnjc&q{ijkhjc iuurnial {n bnqqgq* [lg HHUI ,Hj{grji{hnjib Hj{gbbga{wib Urnugr{x Ibbhijag(

    anjqhq{gj{bx urnkwagq rhal ywibh{i{htg rgunr{hjc ijk bgcib ijibxqhq nj {lg anwj{rhgq h{ qwrtgxq

    iq uir{ nd h{q Qugahib 159 qwofhqqhnjq {n {lg Ndag nd {lg Wjh{gk Q{i{gq [rikg _gurgqgj{i{htg

    ,WQ[_(* Ntgribb" {lg hjkwq{rx rganrk hq on{l hj{grgq{hjc ijk" ircwiobx" hfurnthjc*

    Ib{lnwcl ibb {lgqg gddnr{q litg {lghr nrhchjq hj hjkwq{rx bnooxhjc" {lgx irg jn{ qhfubxqwonrkhji{g {n h{* Hjkwq{rx rgqgiral hq qliugk ox i tirhg{x nd urgqqwrgqhjabwkhjc kgfijkq

    drnf qunjqnrhjc anfuijhgq qgg`hjc {n og{{gr wjkgrq{ijk {lg alijchjc fgkhi fir`g{q hj slhal

    {lgx snr`* Hj {lhq anj{g|{" sg qgg urgqqwrg dnr crgi{gr iw{njnfx hj {lg rgqgiral gddnr{q nd {lgqg

    nrcijh}i{hnjq" krhtgj ox i jwfogr nd dia{nrq=

    Ntgrbiu sh{l {lg fir`g{ rgqgiral jggkq nd anrunri{g qunjqnrq" sln hj fijx hjq{ijagq

    irg fnrg hj{grgq{gk hj {lg ijibxqhq nd anjqwfgr oglithnr {lij hj rghjdnrahjc fnrib

    hfugri{htgq icihjq{ uhriax* Kgquh{g {lg _HIIq tgrx lhcl urnbg hj qwhjc bg qlirgrq" dnr

    g|ifubg" h{q knfgq{ha WQ rgqgiral hq dnawqgk urhfirhbx nj wjkgrq{ijkhjc oglithnrib

    alijcgq irnwjk fwqha anjqwfu{hnj* Jnjg nd h{q knfgq{ha rgqgiral" iaanrkhjc {n _HII

    rgqgiral q{idd" dnawqgq nj fgiqwrhjc fnjg{irx bnqqgq*

    Urgqqwrg drnf sh{lhj rgqgiral wjh{q {n hfurntg fg{lnkq ijk {lg ywibh{x nd jkhjcq* [lg

    7 I rgbi{gk qwuubx&qhkg iuurnial" wqgk ox {lg FUII hj lhcl&uhriax anwj{rhgq qwal iq _wqqhi ijk

    Ori}hb" nddgrgk i q{hbb fnrg ifohcwnwq oiqhq dnr ywij{h{i{htg gq{hfi{gq* [lg jwfogr nd uhri{gk khqaq hj

    ahrawbi{hnj" {lg FUII ircwgk" gywibgk {lg {n{ib urnkwa{htg aiuiah{x nd nu{haib khqa dia{nrhgq hj i chtgj

    anwj{rx fhjwq {lg jwfogr nd `jnsj bhagjqgk anuhgq* Iaanrkhjc {n ij HDUH rgurgqgj{i{htg" i fnrg

    rgiqnjiobg gq{hfi{g nd {n{ib urnkwa{hnj hq 45'35' nd aiuiah{x*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    6/74

    4

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    urndgqqhnjibh}i{hnj nd rgqgiral q{idd ntgr" hj qnfg aiqgq" {sgj{x xgirq nd uhriax rgqgiral

    ijk {lg alibbgjcg nd ijibx}hjc {lg khch{ib {rijqh{hnj hj fgkhi uhriax" hj uir{hawbir" litg

    ubiagk i urgfhwf nj fg{lnknbnchaib hjjnti{hnj ijk urnfu{gk i rganjq{rwa{hnj nd

    hjkwq{rx rgqgiral q{ri{gchgq hj {lg uiq{ libd kgaikg*4

    [lg khfhjhqlhjc rg{wrjq nd nw{qh}gk uhriax abihfq* [lg rhqg nd ij Hj{grjg{&oiqgk uwobha

    qulgrg liq grnkgk {lg hjkwq{rxq iohbh{x {n qliug {lg rgurgqgj{i{hnj ijk rgagu{hnj nd

    h{q rgqgiral* Hjkwq{rx rgqgiral hq jns uir{ nd i bircgrijk hj fijx anj{g|{q" lhclbx

    q`gu{haibkgoi{g ionw{ {lg qanug ijk hfuia{ nd uhriax ijk" fnrg cgjgribbx" {lg

    dw{wrg nd fgkhi owqhjgqq fnkgbq* Hj nwr thgs" {lg bia` nd hjkwq{rx {rijquirgjax ijk

    {lg iktnaiax&krhtgj rgurgqgj{i{hnj nd jkhjcq litg qhcjhaij{bx kgtibwgk {lg hjkwq{rx

    rgqgiral orijk" {n i unhj{ slgrg crgi{gr hjkgugjkgjag" {rijquirgjax" ijk khibncwg irg

    q{rnjcbx hj {lg hjkwq{rxq hj{grgq{*

    [lg oiqhq nd argkhohbh{x hj {lhq anj{g|{ hq {rijquirgjax* [lg fihj hjkwq{rx iqqnahi{hnjq

    uwobhql cgjgrib kgqarhu{hnjq nd {lghr fg{lnkq ow{ bh{{bg ionw{ {lg iqqwfu{hnjq" uria{hagq" nr

    ki{i wjkgrbxhjc {lghr snr`* H{ hq hfunqqhobg {n gtibwi{g OQI jkhjcq nj ri{gq nd uhriax" dnr

    g|ifubg" sh{lnw{ wjkgrq{ijkhjc {lg `gx hjuw{q hj{n {lg fnkgb" qwal iq {lghr gq{hfi{gq nd {lg

    jwfogr nd anfuw{grq hj i anwj{rx" itgricg qnd{sirg urhagq" nr {lg itgricg qnd{sirg bnik nj

    fialhjgq hj khddgrgj{ anj{g|{q* H{ hq hfunqqhobg {n gtibwi{g {lg FUIIq abihfq sh{lnw{ `jnshjc

    sli{ ywgq{hnjq {lg qwrtgxq iq` ijk lns {lgx aibawbi{g `gx tirhiobgq" qwal iq {lg qwoq{h{w{hnj

    gddga{q og{sggj uhri{g ijk bhah{ qibgqi arh{haib tirhiobg i{ {lg agj{gr nd kgoi{gq ionw{ {lg jg{

    hfuia{ nd uhriax* [lg HDUH iccrgci{gq anjqwfgr qwrtgxq drnf h{q bnaib idbhi{gq ow{ hjkhai{gq

    {li{ gial idbhi{g fi`gq h{q nsj alnhagq ionw{ lns {n anjkwa{ h{q rgqgiral* [lgrg hq jn cgjgrib{gfubi{g dnr {lg qwrtgxqjnr" dnr nw{qhkgrq" ijx abirh{x ionw{ lns {lg HDUH fijicgq {lg

    nothnwq alibbgjcgq nd iccrgci{hjc {lg q{wkhgq*

    Gtgrx rgunr{ liq h{q nsj qgarg{ qiwag" hjabwkhjc {lg wjkgrbxhjc ki{i ijk nd{gj {lg

    iqqwfu{hnjq {li{ ijalnr {lg fg{lnknbncx ijk hjdnrf {lg rgqwb{q* [lg {xuhaib ri{hnjibg dnr

    sh{llnbkhjc qwal hjdnrfi{hnj hq h{q anffgrahib qgjqh{hth{x* [lhq hq agr{ihjbx unqqhobg hj qnfg

    aiqgqjn{iobx irnwjk qibgq cwrgq" slhal hj qnfg qga{nrq irg {rgi{gk iq {rikg qgarg{q* Ow{ h{

    aij lirkbx g|ubihj {lg iarnqq&{lg&onirk rgbwa{ijag nd hjkwq{rx crnwuq {n qlns {lghr snr`*3

    4 Hj ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    7/74

    3

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    [lhq hq i `gx khddgrgjag og{sggj ij iktnaiax rgqgiral awb{wrg" owhb{ nj urhti{g anjqwb{hjc"

    ijk ij iaikgfha nr qahgj{ha rgqgiral awb{wrg slnqg argkhohbh{x kgugjkq nj {rijquirgjax ijk

    rgurnkwahohbh{x* H{ ibqn kguir{qsg jn{gdrnf sli{ cntgrjfgj{q hjargiqhjcbx rgywhrg hj {lg

    gthkgj{hirx q{ijkirkq {li{ qwuunr{ unbhaxfi`hjc* Sg g|ubnrg {lhq ywgq{hnj hj {lg jg|{ aliu{grhj rgbi{hnj {n {lg gthkgj{hirx rgywhrgfgj{q nd {lg WQ[_ ijk h{q Qugahib 159 urnagqq" slhal dnr

    ntgr {sgj{x xgirq liq oggj {lg urhfirx iwkhgjag dnr hjkwq{rx rgqgiral*

    Hj nwr thgs" {lhq qgargax liq oganfg anwj{grurnkwa{htg hj ij gjthrnjfgj{ hj slhal

    lxugronbha abihfq litg wjkgrfhjgk anjkgjag hj {lg hjkwq{rx rgqgiral gj{grurhqg* [lg

    anuxrhcl{ hjkwq{rhgq jn bnjcgr gjmnx {lg ogjg{ nd {lg knwo{* Nugjjgqq ijk khqabnqwrg nd

    {lg rgqgiral wjkgrbxhjc hjkwq{rx abihfq hq ij nothnwq rgqunjqg" ijk njg {li{ siq qwuunr{gk

    ox gtgrx hjkwq{rx rgqgiralgr sg qun`g sh{l* Ibb sgrg urguirgk {n q{ijk ox {lghr snr`* Ibb

    sgrg drij` ionw{ {lg khdawb{x nd q{wkxhjc uhriax" {lg bhfh{i{hnjq nd {lghr fg{lnkq" ijk {lg

    kgqhriohbh{x nd hfurnthjc {lgf* H{ hq {hfg" hj nwr thgs" {n bg{ {li{ hfuwbqg qliug {lg hjkwq{rx

    rgqgiral awb{wrg ijk {lg unbhaxfi`hjc urnagqq*

    Sli{ Krhtgq {lg Jwfogrq Cifg>

    Hjkwq{rx hjtgq{fgj{q hj uhriax rgqgiral gfgrcgk hj {lg anj{g|{ nd crnshjc anrunri{g ia{hthqf

    nj HU hqqwgq hj {lg bi{g 98

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    8/74

    Ogaiwqg {lg urhfirx iwkhgjagq dnr uhriax rgqgiral litg oggj {lg WQ[_ ijk WQ Anjcrgqq"

    fnq{ hjkwq{rx rgqgiral liq dnawqgk nj gq{iobhqlhjc {lg qaibg nd WQ bnqqgq ri{lgr {lij bnqqgq {n

    jnj&WQ owqhjgqqgq nr n{lgr ji{hnjib ganjnfhgq* Ib{lnwcl jgirbx ibb nd {lgqg gddnr{q hjtnbtg

    {lg uir{hahui{hnj nd cbnoib jg{snr`q nd hjkwq{rx idbhi{gq" ki{i nsq wu ijk njbx naaiqhnjibbx

    rgqwb{q hj hjkgugjkgj{bx rgbgiqgk q{wkhgq nd bnaib hfuia{* Sh{l dgs g|agu{hnjq" bnaib rhcl{q&

    lnbkgr crnwuq litg anjkwa{gk tgrx bh{{bg rgqgiral nw{qhkg {lhq drifgsnr`*

    Hj {lg biq{ {lrgg {n dnwr xgirq" lnsgtgr" {lg hj{grji{hnjib iqqnahi{hnjq litg ogcwj {n

    fi`g q{rnjcgr gddnr{q {n bnaibh}g ij{h&uhriax khqanwrqg ox gq{iobhqlhjc bnqq cwrgq dnr knfgq{ha

    ganjnfhgq* [lg OQI" hj uir{hawbir" liq snr`gk {n hj{rnkwag {lg anjagu{ nd knfgq{ha bnqqgq

    iqqnahi{gk sh{l sli{ hq" hjtirhiobx" {lg uhriax nd fnq{bx WQ&urnkwagk qnd{sirg* Ox {lg qifg

    {n`gj" hj anwj{rhgq slgrg khq{hja{ knfgq{ha q{i`glnbkgrq litg gfgrcgk" cntgrjfgj{ib ijk

    hjkwq{rx crnwuq litg ogcwj {n kgtgbnu {lghr nsj rgqgiral aiuiah{hgq {n iqqgr{ fnrg anj{rnbntgr {lg gthkgj{hirx oiqhq nd gjdnragfgj{ khqawqqhnjq* _gagj{ q{wkhgq hj _wqqhi" Hjkhi" Fg|han"

    ijk Alhji unhj{ hj {lhq khrga{hnj ijk hj{grfh{{gj{bx uir{ sixq sh{l {lg WQ&hjkwq{rx jirri{htg*95

    Anjqwb{hjc ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    12/74

    9?

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    Qnfg nd {lg iqqhq{ijag sg rgaghtgk drnf bnaib hjkwq{rx ijk cntgrjfgj{ib qnwragq rgga{q

    crnshjc rgancjh{hnj nd {lg hfunr{ijag nd rgqgiral hj qg{{hjc {lg {grfq nd {lg gjdnragfgj{

    khibncwg* Hjgth{iobx" unsgr hj {rikg jgcn{hi{hnjq hq uir{bx i fi{{gr nd sln qliugq {lg gthkgj{hirx

    oiqhq nj slhal abihfq ijk anwj{grabihfq irg fikg*Qn dir" {lgqg bnaib gddnr{q litg oggj" i{ fnq{" q`hrfhqlgq irnwjk {lg fihj q{nrx nd riuhkbx

    rhqhjc cbnoib bnqqgq* Ijk dnr fnq{ nd {lg uiq{ kgaikg" {lhq q{nrx liq ogbnjcgk {n {lg OQI*

    [lrnwcl ?595" OQI&rgunr{gk bnqqgq sgrg ij nrkgr nd ficjh{wkg bircgr {lij {lnqg nd ijx n{lgr

    anuxrhcl{ hjkwq{rx" ijk {lgx iaanrkhjcbx knfhji{gk khqawqqhnjq nd {lg ganjnfha hfuia{ nd

    uhriax* Hj ?551" {lg OQI abihfgk +?8 ohbbhnj hj cbnoib bnqqgq*99 Ox ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    13/74

    91

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    litg ibqn ogcwj {n gq{hfi{g {lg shkgr hfuia{ nd uhriax nj ji{hnjib ganjnfhgq" oiqgk nj bnqqgq

    {n {lg qganjkirx ijk {gr{hirx owqhjgqqgq {li{ rgbx nj anuxrhcl{" drnf fwqha q{nrgq {n qgawrh{x

    qgrthagq dnr bf urnkwa{hnj* [lhq iuurnial siq anjqnbhki{gk hj i qgrhgq nd q{wkhgq anjkwa{gk

    ox Q{gulgj Qhsg` hj ?5543 nj oglibd nd qgtgrib nd {lg fimnr hjkwq{rx iqqnahi{hnjq* Ox wqhjcndahib WQ ganjnfha fwb{hubhgrq ,_HFQ HH( dnr khddgrgj{ hjkwq{rhib qga{nrq" Qhsg` ircwgk {li{

    +7 ohbbhnj hj bnqqgq {n {lg WQ rganrk hjkwq{rx ia{wibbx rgurgqgj{gk i bnqq nd +9?*7 ohbbhnj {n {lg

    WQ ganjnfx ,Qhsg` ?553i(* Khrga{ bnqqgq nd +4 ohbbhnj {n {lg fnthg hjkwq{rx fgij{ ij ntgribb

    ganjnfha bnqq nd +?5*7 ohbbhnj ,Qhsg` ?554(* [lg {n{ib bnq{ nw{uw{ {n {lg WQ ganjnfx drnf

    uhriax" Qhsg` ircwgk" siq iuurn|hfi{gbx +7< ohbbhnj hj ?553 ,Qhsg` ?553o(*91

    Fnq{ q{wkhgq jns ibqn {rijqbi{g qwal jwfogrq hj{n mno bnqqgq* [lhq uria{hag siq uhnjggrgk

    ox {lg OQI hj ?553 slgj h{ kgtgbnugk i dnrfwbi dnr anjtgr{hjc dw{wrg kgargiqgq hj {lg ri{g nd

    uhriax hj{n ij{hahui{gk mno crns{ljwfogrq {li{ h{ aibawbi{gk ugr anwj{rx hj ij i{{gfu{ {n

    urnfn{g q{rnjcgr bnaib anffh{fgj{q {n gjdnragfgj{* Wqhjc lhq nsj tgrqhnj nd {lhq iuurnial"

    Qhsg` aibawbi{gk {li{ cbnoib uhriax anq{ {lg Wjh{gk Q{i{gq qnfg 131"555 mnoq hj ?557 ibnjg*

    Uw{{hjc {lg Qhsg` fg{lnk {n snr` hj {lg Gwrnugij Wjhnj hj ?595" ij HAA&dwjkgk q{wkx

    urnmga{gk i awfwbi{htg bnqq kwg {n uhriax nd og{sggj 499"555 ijk 9"?93"555 mnoq hj Gwrnug

    og{sggj ?55< ijk ?597 ,OIQAIU.[G_I Anjqwb{ij{q ?595(*

    Q{wkhgq nd ganjnfha gddga{q irg hfunr{ij{ ow{ rihqg qgrhnwq fg{lnknbnchaib alibbgjcgq" nd

    slhal sg shbb lhclbhcl{ {sn=

    {lg khdawb{x nd kg{grfhjhjc {lg qwoq{h{w{hnj gddga{q iqqnahi{gk sh{l uhriax{li{ hq" {lg

    bh`gbhlnnk {li{ i uhri{gk anux qwoq{h{w{gq dnr i bgcib qibgijk {lg hfunr{ijag nd {lg

    urhag.hjanfg gddga{q hj {li{ kg{grfhji{hnj0 ijk

    {lg hfunr{ijag nd {lg anwj{grtihbhjc ogjg{q nd uhriax {n on{l hjkwq{rx ijk anjqwfgrq

    hj ijx fnkgb nd {n{ib ganjnfha hfuia{ ijk" anjqgywgj{bx" {lg hfunr{ijag nd {rgi{hjc

    uhriax iq uir{ nd {lg ganjnfx ri{lgr {lij qhfubx iq i krihj nj h{*

    Ib{lnwcl i tirhg{x nd q{wkhgq jns fnkgb qwoq{h{w{hnj gddga{q"9; sg irg isirg nd njbx njg {li{

    liq i{{gfu{gk {n fnkgb anwj{grtihbhjc ogjg{q= Wuq ijk Knsjq= Ganjnfha ijk Awb{wrib

    Gddga{q nd Dhbg Qlirhjc nj Fwqha" Dhbf" ijk Cifgq ,Lwxcgj g{ ib* ?558(" anffhqqhnjgk ox

    {lg Kw{al cntgrjfgj{* Ifnjc {lg hjkwq{rx q{wkhgq" ibb jns ia`jnsbgkcg {li{ qwoq{h{w{hnj

    ri{gq irg bgqq {lij njg" ow{ jnjg nddgr ijx iaanwj{ nr gtgj ia`jnsbgkcfgj{ nd anwj{grtihbhjc

    ogjg{q* Anjqhq{gj{bx" {lgx fnkgb njbx njg qhkg nd {lg fir`g{{lg hjkwq{rx bnqqgq ow{ jn{ {lganrrgqunjkhjc anjqwfgr qwrubwq*

    91 Hj irrhthjc i{ {lhq jwfogr" Qhsg` qhkgq{guugk {lg OQIq kg dia{n njg&{n&njg rgubiagfgj{ ri{hn og{sggj

    uhri{gk qnd{sirg ijk bnq{ qibgq ijk hjq{gik iuugirq {n litg khqanwj{gk OQI bnqq gq{hfi{gq ox 75'

    45'* [G_I Anjqwb{ij{q khk {lg qifg hj i qhfhbir q{wkx nd Gwrnug hj ?595*

    9; Dnr bnjcgr {rgi{fgj{q nd {lg qwoq{h{w{hnj&gddga{q bh{gri{wrg" qgg Lwxcgj g{ ib* ,?558( ijk Nogrlnb}gr&

    Cgg ijk Q{rwfud ,?558(*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    14/74

    9;

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    Qwoq{h{w{hnj Gga{q

    Abihfq nd i njg&{n&njg anrrgqunjkgjag og{sggj uhri{gk cnnkq ijk bnq{ qibgq irg hjargiqhjcbx

    rirg ijk irg jn bnjcgr uir{ nd {lg ndahib fg{lnknbnchgq nd ijx nd {lg bircgq{ hjkwq{rx crnwuq*

    I{ ogq{" {lgx irg ij ir{hdia{ nd i ugrhnk slgj hjkwq{rx rgqgiral siq oiqgk fnq{bx nj noqgrti{hnjq

    nd rg{ihb qwuubx ri{lgr {lij anjqwfgr oglithnr* Qwal iqqwfu{hnjq lik {lghr unbh{haib wqgq"

    lnsgtgr* Njg&{n&njg anrrgqunjkgjag fikg dnr {lg lhclgq{ unqqhobg bnqq gq{hfi{gq ijk i qhfubg

    aiqg icihjq{ wjiw{lnrh}gk wqg hj ibb h{q dnrfq* Urnobgfq sh{l {lhq iqqwfu{hnj sgrg iccgk iq

    girbx iq 988?" slgj {lg H{ibhij cntgrjfgj{ nomga{gk {n FUII gddnr{q {n uw{ h{ nj {lg Qugahib

    159 Urhnrh{x Si{al Bhq{ dnr ij ibbgcgk +?75 fhbbhnj ijjwib bnqq hj {lgi{rhaib rgtgjwgq kwg

    {n thkgn aiqqg{{g uhriax ,Krilnq ijk Orih{lsih{g ?553(* Ow{ qwal nomga{hnjq sgrg hqnbi{gk ijk

    cgjgribbx hcjnrgk*

    [lg FUII lgbk {n i njg&{n&njg gywhtibgjag hj h{q rgqgiral wj{hb ?55;" slgj h{ qlhd{gk

    drnf rg{ihb noqgrti{hnj {n i anjqwfgr&qwrtgx&oiqgk fg{lnknbncx* [lg _HIIq uria{hagq irgjn{ uwobha" ow{ rgqgiral q{idd hjkhai{gk hj ?558 {li{ {lgx {i`g qwoq{h{w{hnj ri{gq hj{n iaanwj{

    slgj gq{hfi{hjc bnqqgq dnr Qugahib 159 rgunr{q ,{lgx kn jn{ rgtgib slhal ri{gq(* [lg GQI ijk

    {lg HDUH litg jgtgr rgbhgk nj {lg njg&{n&njg abihf*

    [lg OQI unqh{hnj hq nd{gj kgqarhogk iq i abihf nd njg&{n&njg anrrgqunjkgjag ogaiwqg

    h{ aibawbi{gq bnqqgq ,nr" ogchjjhjc hj ?595" sli{ h{ aibbq {lg anffgrahib tibwg nd wjbhagjqgk

    qnd{sirg( ox fwb{hubxhjc {lg gq{hfi{gk jwfogr nd uhri{gk anuhgq nd {ria`gk urnkwa{q ox i

    obgjkgk itgricg urhag nd {lnqg urnkwa{q iarnqq {lg khddgrgj{ khq{rhow{hnj alijjgbq ,rg{ihb"

    tnbwfg bhagjqhjc" drgg nugj&qnwrag khq{rhow{hnj" ijk qn nj(* Ib{lnwcl dwja{hnjibbx njg&

    {n&njg" {lg OQI hjqhq{q {li{ h{q rgiqnjhjc hq fnrg anfubg| ijk rgga{q {lg iqqwfu{hnj {li{

    ib{lnwcl bgqq uhriax snwbk jn{ khrga{bx urnkwag ij gywhtibgj{ hjargiqg hj qibgq" h{ snwbk kn qn

    hjkhrga{bx ox g|uijkhjc ganjnfha ia{hth{x" slhal snwbk bgik {n hjargiqgk qibgq* Iaanrkhjc {n

    {lg OQI" [lg {sn anwj{grtihbhjc dnragq qggf {n aijagb gial n{lgr nw{ ,OQI.HKA ?551(* 97

    Iq rgagj{bx iq ?558" {lg HKA ircwgk {li{ {lhq gddga{ fhcl{ gtgj wjkgrrgurgqgj{ {rwg bnqqgq

    {n {lg hjkwq{rx ,OQI.HKA ?558(* Hj uria{hag" {lgx nddgr jn iaanwj{ nd qwoq{h{w{hnj gddga{q ijk"

    anjqgywgj{bx" jn iaanwj{ nd anjqwfgr oglithnr*

    Hj fwqha ijk bf fir`g{q" hj anj{riq{" qwoq{h{w{hnj gddga{q litg oganfg agj{rib {n {lg kgoi{g

    ionw{ bnqqgq ijk alijchjc fir`g{ q{rwa{wrg* Lgrg" q{wkhgq litg {rhgk {n sghcl qwoq{h{w{hnj gddga{q

    icihjq{ unqqhobg qifubhjc gddga{q {li{ kgqarhog ikkh{hnjib uwraliqgq {li{ dnbbns drnf crgi{gr

    g|unqwrg {n jgs cnnkq* Sh{l rgquga{ {n fwqha" jgirbx ibb hjkgugjkgj{ q{wkhgq ia`jnsbgkcg {lgurgqgjag nd on{l gddga{q" ibogh{ sh{l qhcjhaij{ tirhi{hnj hj {lg jkhjcq" drnf ibbgcgk unqh{htg

    jg{ gddga{q nj qibgq kwg {n uhriax ,Ijkgrqnj ijk Drgj} ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    15/74

    97

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    nd bgcib khch{ib knsjbnikq ,]gj{jgr ?554(* Qgtgrib q{wkhgq ibqn hkgj{hdx i anrrgqunjkgjag

    og{sggj uhriax ijk hjargiqgk fgkhi anjqwfu{hnj hj cgjgrib" qwccgq{hjc {li{ uhriax hq fnq{

    anffnj ifnjc ithk fgkhi anjqwfgrq ijk rghjdnragq nr anfubgfgj{q {lnqg lioh{q* [lgrg irg

    dgsgr q{wkhgq nd qwoq{h{w{hnj gddga{q dnr bf" ow{ i jwfogr nd {lgqg qlns i q{rnjcgr jgci{htghfuia{ nj {lgi{rhaib thqh{q ijk KTK qibgq ,Ugh{} ijk Sigbornga` ?5540 Onwjhg" Sigbornga`"

    ijk Onwrrgiw ?554(* Qhjag Qhsg`q q{wkhgq irg ircwiobx i ogbbsg{lgr nd sli{ {lg hjkwq{rx hq

    urguirgk {n {lhj` ionw{ {lhq ywgq{hnj" ahrai ?553" h{ hq snr{l jn{hjc {li{ lg iknu{q i 47'

    qwoq{h{w{hnj ri{g dnr ulxqhaib uhriax nd fwqha ,{li{ hq" nd uhri{gk AKq rgubiahjc bgcib qibgq( ijk

    i ?5' ri{g dnr knsjbnikqon{l sh{lhj {lg oibbuir` nd g|hq{hjc q{wkhgq*

    Sg litg jn uir{hawbir anj{rhow{hnj {n {lhq kgoi{g ijk {gjk {n thgs qwoq{h{w{hnj ijk

    qifubhjc ri{gq iq fnthjc {ircg{q {hgk {n alijchjc ciuq hj anjtgjhgjag" ywibh{x" ijk urhag

    og{sggj bhah{ ijk hbbhah{ qgrthagq* Sh{l bns&anq{" lhcl&ywibh{x" Hj{grjg{&oiqgk fwqha ijk thkgn

    qgrthagq gfgrchjc" fnrgntgr" {lg khrga{hnj nd {lg qwoq{h{w{hnj oganfgq hjargiqhjcbx wjabgir*

    Kn AK nr KTK uwraliqgq anfug{g sh{l U?U knsjbnikq nr sh{l bgcib q{rgifhjc qgrthagq> Nr

    sh{l rgj{ibq" iq Qfh{l ijk [gbijc ,?558( litg {rhgk {n fnkgb> Kngq bg qlirhjc ibqn khqubiag

    qganjkirx qgrthagq irnwjk fwqha ijk bf" qwal iq qugahib{x q{nrgq nr dij anffwjh{hgq nrcijh}gk

    irnwjk urhj{ ijk sgo mnwrjibq> [lg urnobgf hq dir drnf jgs ijk liq oggj i{ {lg agj{gr nd

    bnjc&q{ijkhjc {gjqhnjq og{sggj rganrk anfuijhgq ijk rikhn q{i{hnjq ntgr {lg khrga{hnj nd {lg

    ogjg{q nd rikhn ihrubix ,Bhgonsh{} ?55;(* Iq khq{rhow{hnj alijjgbq urnbhdgri{g" h{ shbb oganfg

    q{hbb fnrg anfubg|*

    Sg kn jn{g {li{ qwal q{wkhgq irg anjkwa{gk ibfnq{ gj{hrgbx hj lhcl&hjanfg anwj{rhgq ijk

    {li{ {lg urhag.hjanfg ri{hnq hj fnq{ uir{q nd {lg snrbk kha{i{g tgrx khddgrgj{ nw{anfgq* [lg

    47' ulxqhaib&qwoq{h{w{hnj ri{g ijk {lg ?5' knsjbnik ri{g qhfubx fi`g jn qgjqg hj rgdgrgjag{n Ori}hb nr Hjkhi" slgrg uwraliqhjc unsgr hq dir bnsgr* [lg FUIIq ?557 fnthg uhriax q{wkx

    hq qihk {n litg g|ubnrgk qwoq{h{w{hnj gddga{q hj {lg anwj{rhgq h{ qwrtgxgkqwccgq{hjc i un{gj{hib

    sgib{l nd ki{i nj urhag ijk hjanfg gddga{qow{ {lg FUII liq jn{ rgbgiqgk h{q jkhjcq nr

    qlirgk {lgf urhti{gbx ,sh{l wq nr" fnrg qwrurhqhjcbx" sh{l gh{lgr {lg NGAK nr {lg CIN" on{l

    nd slhal anjkwa{gk {lghr q{wkhgq hj {lg anj{g|{ nd jgs gjdnragfgj{ hjh{hi{htgq(* N{lgr ki{i

    unhj{q nj {lhq ywgq{hnj rgfihj qairag* Njg rgagj{ q{wkx nd {lg rgbi{hnjqlhu og{sggj bg qlirhjc

    ijk fnthg {ha`g{ qibgq hj Lwjcirx" i anwj{rx sh{l ugr aiuh{i CKU sgbb ogbns WQ ijk Sgq{grj

    Gwrnugij bgtgbq" jkq jn fgiqwriobg rgbi{hnjqlhu og{sggj {lg {sn ,Oib}q ijk Bi`i{nq ?595(*

    Slgj Mnlj Cij{}" rgqgiral khrga{nr i{ {lg HKA" siq iq`gk ionw{ {lg hfuia{ nd lhcl Sgq{grj

    qnd{sirg urhagq nj uhriax hj kgtgbnuhjc anwj{rhgq" lg qwccgq{gk {li{ unqqhobx njbx njg hj {gj

    wjiw{lnrh}gk anuhgq rgurgqgj{gk i bnq{ qibg* Ioqgj{ abgirgr ki{i" sg snwbk aibb {lhq i ubiwqhobg

    cwgqqijk njg {li{ snwbk litg krifi{haibbx rgkwagk {lg +?8 ohbbhnj bnqq {li{ {lg OQI abihfgk

    hj ?551* Iq Cij{} noqgrtgk" H snwbk litg urgdgrrgk {n aibb h{ P{lg +?8 ohbbhnjV {lg rg{ihb tibwg

    nd uhri{gk qnd{sirg ,Bnlr ?55;(* Hj ?595" Cij{} cn{ lhq shql slgj {lg HKA q{ir{gk rgdgrrhjc

    {n {lgqg jwfogrq iq {lg anffgrahib tibwg nd wjbhagjqgk qnd{sirg ,OQI.HKA ?595o(* [lhq

    qggfhjcbx fhjnr qlhd{ hq" hj dia{" ywh{g anjqgywgj{hib= h{ qibticgq {lg njg&{n&njg anrrgqunjkgjag

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    16/74

    94

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    i{ {lg lgir{ nd {lg HKA fg{lnk" uw{{hjc h{ nj rfgr fg{lnknbnchaib crnwjk* Ow{ ijx abihfq

    ionw{ bnqqgq irg jns cnjg*

    Anwj{grtihbhjc Ogjgd{q

    Qhjag ?554" hjkwq{rx&bnqq abihfq litg oggj rgaxabgk hj{n i shkg rijcg nd ornikgr gq{hfi{gq nd

    {lg qnahib ijk ganjnfha hfuia{q nd uhriax* Hj nwr thgs" {lg awrrgj{ cgjgri{hnj nd ganjnfha&

    hfuia{ q{wkhgq" hjabwkhjc {lnqg nd Q{gulgj Qhsg`" {lg HKA" ijk [G_I Anjqwb{ij{q" qhfubx kngq

    jn{ urnthkg i oiqhq dnr wjkgrq{ijkhjc {lgqg shkgr hfuia{q* Fijx nd {lg urnobgfq sg khqawqqgk

    girbhgr irg rgugi{gk i{ {lhq bgtgb" qwal iq {lg bia` nd khqabnqwrg nd {lg wjkgrbxhjc ki{iqg{q ijk

    `gx iqqwfu{hnjq* Ow{ hj g|{riunbi{hjc bnqqgq ogxnjk {lg iddga{gk hjkwq{rhgq" {lgqg q{wkhgq ibqn

    hj{rnkwag jgs urnobgfq* Dwjkifgj{ibbx" {lgx ibb fhqrgurgqgj{ {lg rgbi{hnjqlhu og{sggj uhriax"

    ji{hnjib ganjnfhgq" ijk hj{grji{hnjib {rikg* Anjqhq{gj{bx" jnjg nd {lgf fnkgb {lg n{lgr qhkg

    nd {lg {rijqia{hnj{lg anjqwfgr qwrubwqhj kgqarhohjc ntgribb ganjnfha hfuia{* [sn oiqhaiaanwj{hjc urnobgfq litg oganfg gfobgfi{ha nd {lhq iuurnial*

    Dhrq{" knfgq{ha uhriax fix sgbb hfunqg bnqqgq nj qugaha hjkwq{rhib qga{nrq" ow{ {lgqg irg

    jn{ bnqqgq {n {lg bircgr ji{hnjib ganjnfx* Sh{lhj i chtgj anwj{rx" {lg uhriax nd knfgq{ha

    cnnkq hq i {rijqdgr nd hjanfg" jn{ i bnqq* Fnjgx qitgk ox anjqwfgrq nr owqhjgqqgq nj AKq"

    KTKq" nr qnd{sirg shbb jn{ khqiuugir ow{ ri{lgr og qugj{ nj n{lgr {lhjcqlnwqhjc" dnnk"

    n{lgr gj{gr{ihjfgj{" n{lgr owqhjgqq g|ugjqgq" ijk qn nj* [lgqg g|ugjkh{wrgq" hj {wrj" shbb

    cgjgri{g {i| rgtgjwg" jgs mnoq" hjdriq{rwa{wrib hjtgq{fgj{q" ijk {lg rijcg nd n{lgr cnnkq {li{

    irg {xuhaibbx ah{gk hj {lg bnqq anbwfj nd hjkwq{rx ijibxqgq*

    [n fi`g i aiqg dnr ji{hnjib ganjnfha lirfq ri{lgr {lij jirrnsgr qga{nrib njgq" {lg

    un{gj{hib wqgq nd bnq{ rgtgjwg jggk {n og anfuirgk= {lg dnrgcnjg hjtgq{fgj{ hj {lg iddga{gk

    hjkwq{rhgq jggkq {n rgurgqgj{ i og{{gr un{gj{hib ganjnfha nw{anfg {lij {lg anjqwfgr qwrubwq

    cgjgri{gk ox uhriax ,Qijalg} ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    17/74

    93

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    iaagqq {n tibwiobg cnnkq* Ogaiwqg nd WQ knfhjijag nd cbnoib bf ijk qnd{sirg fir g{q" {lg

    uhriax nd {lgqg cnnkq hj n{lgr anwj{rhgq dibbq ntgrslgbfhjcbx hj{n {lhq ai{gcnrxsh{l rgtgjwg

    bnq{ {n WQ anfuijhgq ow{ cihjgk ox anjqwfgrq nj {lg rgaghthjc gjk*

    On{l Qhsg` ijk [G_I litg urnobgfq sh{l {lhq khq{hja{hnj* Qhsg`q gq{hfi{g dnr bf uhriax"dnr g|ifubg" q{ir{q sh{l {lg +4*9 ohbbhnj FUII gq{hfi{g nd q{wkhn bnqqgq ijk iuubhgq i fwb{hubhgr

    nd rnwclbx {lrgg ,krishjc nj WQ Owrgiw nd Bionr Q{i{hq{haq qga{nrib fnkgbq( {n irrhtg i{ ij

    gq{hfi{g nd {n{ib ganjnfha bnqqgq* Gtgj iaagu{hjc {lg FUII jwfogrq" lnsgtgr" {lhq hqj{ {lg

    rhcl{ q{ir{hjc unhj{* [lg FUII i{{rhow{gq qnfg ?5' nd bnqqgq ,+9*1 ohbbhnj( {n WQ&oiqgk uhriax"

    slhal hq jn{ bnq{ {n {lg ji{hnjib ganjnfx ow{ qhfubx qugj{ hj n{lgr sixq* [lg rgfihjhjc +;* Bisqwh{q ijk hjmwja{hnjq icihjq{ njbhjg hj{grfgkhirhgq litg oganfganffnj hj {lg uiq{ kgaikg" khrga{gk icihjq{ on{l jnj&anffgrahib U?U qh{gq ijk hbbhah{ nr

    wjkgr&bhagjqgk anffgrahib knsjbnik qh{gq bh`g {lg _wqqhij IbbndFU1" slhal qnbk fwqha i{

    {lg wjwqwib urhag nd +5*59 ugr fgciox{g wj{hb h{q abnqwrg hj ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    30/74

    15

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    Qhjag {lg Jiuq{gr gri hj 9888?555" rhcl{q&lnbkgr crnwuq litg bgk qwh{ icihjq{ kn}gjq

    nd U?U qh{gq ijk litg cgjgribbx qwaaggkgk hj qlw{{hjc {lgf knsj*?; Mwrhqurwkgjag abirhdxhjc

    {lg qganjkirx bhiohbh{x nd qh{g nsjgrq ijk ikfhjhq{ri{nrq liq oggj i khddgrgj{ q{nrx" lnsgtgr"

    sh{l qnfg anwj{rhgq ,qwal iq {lg Wjh{gk Q{i{gq( kgtgbnuhjc rgbi{htgbx gjanfuiqqhjc q{ijkirkqnd anj{rhow{nrx hjdrhjcgfgj{"?7 slhbg n{lgrq ,qwal iq {lg Wjh{gk @hjcknf ijk Cgrfijx(

    fihj{ihj fnrg {rikh{hnjib rgywhrgfgj{q nd urnnd nd anffgrahib cihj*

    Kgquh{g {lg q{rgif nd bisqwh{q ijk qh{g abnqwrgq" sg qgg jn gthkgjagijk hjkggk tgrx dgs

    abihfq{li{ {lgqg gddnr{q litg lik ijx fgiqwriobg hfuia{ nj njbhjg uhriax* ?4 [lg anq{q ijk

    {galjhaib rgywhrgfgj{q nd rwjjhjc i {nrrgj{ {ria`gr nr hjkg|hjc qh{g irg fnkgq{" ijk jgs qh{gq

    litg ywha`bx gfgrcgk {n rgubiag nbk njgq* U?U anj{hjwgq {n iaanwj{ dnr i lhcl ugragj{icg nd

    {n{ib oijkshk{l w{hbh}i{hnj hj fnq{ uir{q nd {lg snrbk" ijk hjdrhjchjc bgq rgurgqgj{" ox fnq{

    iaanwj{q" i tgrx lhcl ugragj{icg nd U?U anj{gj{ ,Dgb{nj ?5950 HDUH ?554(* HQU&{rida&fnjh{nrhjc

    rf hunywg uw{ U?U wqg hj ?558 i{ rnwclbx 35' nd {n{ib oijkshk{l hj Giq{grj Gwrnug" 45'

    hj Qnw{l Ifgrhai" ijk qbhcl{bx bnsgr ugragj{icgq hj jnr{lgrj ijk qnw{lgrj Gwrnug ,Qalwb}g

    ijk Fnalibq`h ?558(*?3 WQ ri{gq irg cgjgribbx gq{hfi{gk i{ ?7'15'" rgga{hjc jn{ qn fwal

    bnsgr w{hbh}i{hnj nd U?U iq lhclgr w{hbh}i{hnj nd q{rgifhjc thkgn qgrthagq qwal iq Xnw[wog ijk

    Lwbw* _i{gq nd wqg nd axogrbna`gr qh{gq bh`g _iuhkQlirg litg crnsj riuhkbx" bgikhjc {n urgqqwrg

    nj {lnqg anfuijhgq {n fnjh{nr bg wubnikq ijk qhcj kgibq sh{l anj{gj{ urnthkgrq* [lg HDUH"

    dnr h{q uir{" abihfq {li{ qnfg dnr{x ohbbhnj qnjcq sgrg qlirgk nj U?U jg{snr`q hj ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    31/74

    19

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    Hj{grjg{ qgrthag urnthkgrq litg bnjc oggj thgsgk iq {lg bnchaib aln`g unhj{q dnr fnjh{nrhjc"

    obna`hjc" ijk uwjhqlhjc hjdrhjchjc oglithnr" ijk {lg jg|{ cgjgri{hnj nd gjdnragfgj{ ia{hthqf

    dnawqgq nj g|ubnh{hjc {lg anj{ria{wib bhj`q og{sggj hjkhthkwibq ijk HQUq* Ibb {lg fimnr hjkwq{rx

    crnwuq qwuunr{ q{rnjcgr HQU bhiohbh{x dnr hjdrhjchjc ia{hth{x nj {lghr jg{snr`q* Ibb qwuunr{gh{lgr i khrga{ HQU rnbg hj fnjh{nrhjc ijk gjdnrahjc anuxrhcl{ nr ij hjkhrga{ rnbg hj dnrsirkhjc

    hjkwq{rx sirjhjcq" bgikhjc {n gtgj{wib aw{ndd nd qgrthag* [lgqg irg {lg qn&aibbgk crikwi{gk&

    rgqunjqg" nr {lrgg&q{rh`gq" bisq" qgtgrib nd slhal irg anfhjc hj{n gddga{ hj ?599*?8

    [lrgg&q{rh`gq bisq diag i tirhg{x nd bgcib ijk uria{haib alibbgjcgqifnjc {lgf" {lg

    lnwqglnbk&bgtgb nrcijh}i{hnj nd fnq{ anjqwfgr Hj{grjg{ qgrthag" slhal fi`gq h{ khdawb{ {n

    hkgj{hdx ijk hfunqqhobg {n hqnbi{g hjkhthkwibq oglhjk HU ikkrgqqgq* Anbbga{htg uwjhqlfgj{ nd

    difhbhgq dnr {lg ia{q nd hjkhthkwib fgfogrq shbb og ij hjgth{iobg ,ijk bgcibbx tgrx anj{rntgrqhib(

    nw{anfg* Lhcl anwr{q hj Quihj" Dhjbijk" ijk Drijag" dnr g|ifubg" litg kgabirgk Hj{grjg{

    iaagqq i dwjkifgj{ib rhcl{" rgga{hjc h{q crnshjc rnbg hj qnahib" awb{wrib" ijk ganjnfha bhdg* I

    ?595 OOA qwrtgx hj {sgj{x&qh| anwj{rhgq dnwjk {li{ 38' nd rgqunjkgj{q qlirgk {lhq thgs* WQ

    bis liq jn{ xg{ aliria{grh}gk iaagqq hj {lgqg {grfq" ow{ h{ hq abgirbx {lg khrga{hnj qhcjibgk ox {lg

    DAA ,Dgkgrib Anffwjhai{hnjq Anffhqqhnj( hj h{q rgagj{ Ji{hnjib Ornikoijk Ubij*

    Ntgr {lg bnjcgr {grf" q{rnjcgr anjqwfgr&khrga{gk gjdnragfgj{ hq agr{ihj {n urnkwag ij irfq

    riag og{sggj gjarxu{gk" ijnjxfh}gk qgrthagq ijk hjkwq{rx kg{ga{hnj {galjhywgq* Ib{lnwcl {lg

    hjkwq{rx awrrgj{bx urgqgj{q crikwi{gk rgqunjqg iq ij gddga{htg rgqunjqg {n anjqwfgr uhriax" h{ hq

    dir drnf abgir {li{ h{ shbb urntg bgcibbx nr unbh{haibbx thiobg" nr kn fnrg {lij qlhd{ wqgrq {n n{lgr

    dnrfq nd khq{rhow{hnj* Iq rgagj{ FUII ijk _HII anffgj{q nj gjdnragfgj{ qwofh{{gk {n {lg

    WQ cntgrjfgj{ fi`g abgir" lnsgtgr" {lrgg&q{rh`gq hq jn{ {lg gjk nd {lg khch{ib gjdnragfgj{

    cl{ ow{ {lg ogchjjhjc* [lg jg|{ q{guq knsj {lg ui{l hjabwkg urggfu{htg anj{gj{&b{grhjc oxHQUq" {lg hjabwqhnj nd lnfg&oiqgk fnjh{nrhjc qnd{sirg hj HQU anj{ria{q" ijk {lg ifgjkfgj{

    nd awq{nfq dnrfq {n rgywhrg {lg khqabnqwrg nd uhri{g nr anwj{grdgh{ h{gfq oghjc ornwcl{ hj{n

    {lg Wjh{gk Q{i{gq ,ID[_I g{ ib* ?595(* Dnr {lg itgricg 9;& {n ?;&xgir&nbk sh{l ntgr ghcl{

    lwjkrgk uhri{gk qnjcq hj lhq nr lgr anbbga{hnj hj ?55< ,Oilijnthal ijk Anbbnux ?558(" {lhq

    snwbk rgurgqgj{ i qgrhnwq khbgffi*

    ?8 Jn{iobx hj Drijag" {lg Wjh{gk @hjcknf" Jgs ]gibijk" @nrgi" ijk Miuij* Drijag q{ir{gk hqqwhjc

    sirjhjcq {n ibbgcgk hjdrhjcgrq hj bi{g ?595*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    32/74

    1?

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    Kngq Gkwai{hnj Snr`>

    Iaagqq Anuxrhcl{" Aijiki

    Jgirbx ibb dnrfib ubijq dnr HU urn{ga{hnj" drnf {lg WQ Alifogr nd Anffgragq Aifuihcj

    {n Urn{ga{ Ifgrhai {n {lg Ori}hbhij cntgrjfgj{q Ji{hnjib Ubij nj Anfoi{hjc Uhriax

    {n SHUNq Kgtgbnufgj{ Icgjki q{rgqq {li{ rgurgqqhtg fgiqwrgq irg jn{ gjnwcl{li{gjdnragfgj{ ibqn rgywhrgq owhbkhjc i q{rnjcgr awb{wrg nd hj{gbbga{wib urnugr{x {lrnwcl

    gkwai{hnj ijk uwobha isirgjgqq aifuihcjq* Gkwai{hnj gddnr{q irg iaanrkhjcbx shkgqurgik"

    rijchjc drnf ij{h&uhriax awrrhawbi hj uwobha qalnnbq" {n urhj{ ijk thkgn aifuihcjq" {n {galjhaib

    qgfhjirq kgqhcjgk {n qgjqh{h}g mwkcgq ijk bis gjdnragfgj{ ndagrq {n {lg qgtgrh{x nd HU

    arhfg*15 Ogaiwqg uwobha isirgjgqq hq ij irgi slgrg annrkhji{hnj og{sggj hjkwq{rx crnwuq hq

    rgbi{htgbx giqx" bnaib aifuihcjq {gjk {n bnn` tgrx qhfhbir drnf anwj{rx {n anwj{rx ijk rghjdnrag

    {lg qifg qhfubg fgqqicgq= gywhtibgjag og{sggj hj{gbbga{wib ijk fi{grhib urnugr{x" dgir nd oghjc

    aiwcl{" ijk ij|hg{x ionw{ owxhjc kijcgrnwq nr qnahibbx lirfdwb cnnkq* Khq{hja{hnjq og{sggj

    uhriax ijk anwj{grdgh{hjc irg ibfnq{ ibsixq griqgk hj {lgqg anj{g|{q" ijk ibirfhjc iqqnahi{hnjq

    sh{l nrcijh}gk arhfg" hffnribh{x" ijk khqiq{rnwq ugrqnjib anjqgywgjagq irg gfuliqh}gk* Iq

    {lg {gialhjc fijwib dnr {lg Urnmg{n Gqanbi Bgcib awrrhawbwf wqgk hj Ori}hbhij gbgfgj{irx

    15 Gddnr{q khrga{gk i{ alhbkrgj ijk q{wkgj{q irg ywh{g anffnj* Nd {lg ?5? aifuihcjq bhq{gk hj i SHUN

    gjdnragfgj{ ki{ioiqg qhjag ?555" 7? {ircg{ `hkq ijk {ggjicgrq* [lgqg hjabwkg {lg OQIq Kgjg {lg

    Bhjg aifuihcj ijk {lg GQIq Mnhj {lg [gif hj {lg Wjh{gk Q{i{gq" {lg Alhbkrgj Icihjq{ Uhriax

    ijk Alijcg Q{ir{q sh{l ij Hkgi * * * H{ Aij og Xnwrq) aifuihcjq hj Fg|han" ijk {lg Urnmg{n Gqanbi

    Bgcib" i Ori}hbhij qalnnb&oiqgk awrrhawbwf g|ifhjgk hj kg{ihb hj aliu{gr 7* [lgqg gddnr{q litg ibqn

    urnkwagk i qwocgjrg nd anfhaq" rijchjc drnf {lg FUIIq Gqaiug drnf [grrnr Ox{g Ah{x ,?558( {n

    {lg qlnr{&bhtgk Aijikhij lgrn" Aiu{ihj Anuxrhcl{ ,?554(*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    33/74

    11

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    qalnnbq uw{q h{= H{ hq jn g|iccgri{hnj {n qix {li{ ox owxhjc i uhri{gk urnkwa{" ij hjkhthkwib hq

    snrqgjhjc lhq nsj alijagq nd cg{{hjc i mno" nr gtgj urntn`hjc {lg wjgfubnxfgj{ nd i rgbi{htg

    nr drhgjk ,Ifalif&Oriqhb ?595(* Hj i shkgbx ahrawbi{gk Ori}hbhij thkgn qun{" arhfhjibq ikkrgqq

    {lg uhri{g KTK anjqwfgr= [lij` xnw fiif" dnr lgbuhjc wq {n owx sgiunjq)[lg gddnr{ {n qliug uwobha khqanwrqg irnwjk uhriax g|{gjkq {n {lg fijicgfgj{ nd {lg urhj{

    ijk ornikaiq{ jgsq* Qgtgrib nd nwr anwj{rx q{wkhgq knawfgj{ {lg g|{gj{ {n slhal anuxrhcl{

    hjkwq{rx fgqqichjc knfhji{gq urhj{ ijk ornikaiq{ antgricg nd uhriax* Nwr Qnw{l Idrhai {gif

    knawfgj{gk qnfg ghcl{ lwjkrgk urhj{ ijk ornikaiq{ q{nrhgq ntgr i dnwr&xgir ugrhnk hj i

    anwj{rx sh{l mwq{ {lrgg fimnr fgkhi fir`g{q* I qhfhbir g|ifhji{hnj hj Ori}hb anbbga{gk rnwclbx

    tg lwjkrgk q{nrhgq ntgr i {lrgg&xgir ugrhnk* [lg tiq{ fimnrh{x nd {lhq antgricg rgurnkwagq

    i dgs q{ijkirk {gfubi{gq= {lg rihk nr ohc irrgq{" {lg jgs uhriax rgunr{" {lg iccrhgtgk ir{hq{*

    Fijx nd {lgf rgunr{ drnf hjkwq{rx urgqq gtgj{q nr qhfubx ywn{g tgroi{hf drnf hjkwq{rx urgqq

    rgbgiqgq*

    Kgquh{g {lg wohywh{x nd fgkhi uhriax" anj{riq{hjc nr arh{haib ugrquga{htgq hj {lhq antgricg

    irg rirg* Gqugahibbx slgj {lg qwomga{ hq gjdnragfgj{ ia{hnj nr rgqgiral" {lgrg irg dgs n{lgr

    unhj{q nd thgs {n dggk {lg mnwrjibhq{ha rgg| dnr oibijag* I tirhg{x nd dia{nrq anj{rhow{g {n

    {lhq khqawrqhtg knfhjijag" drnf {lg urndgqqhnjib urgqq fijicgfgj{ q{ri{gchgq uria{hagk ox

    hjkwq{rx crnwuq" {n ntgrq{rg{algk mnwrjibhq{q hj jggk nd giqhbx uia`icgk q{nrhgq" {n {lg bia` nd

    ahthb&qnahg{x gjcicgfgj{ sh{l gjdnragfgj{*19 [lhq lnfncgjgh{x q{ijkq hj qliru anj{riq{ {n

    {lg fijx njbhjg tgjwgq {li{ lironr i shkgr rijcg nd unqh{hnjq nj uhriax ijk gjdnragfgj{"

    ijk {li{ anbbga{htgbx nddgr i fwal abnqgr iuurn|hfi{hnj" hj nwr thgs" nd {lg ia{wib khtgrqh{x nd

    anjqwfgr i{{h{wkgq*

    Sli{ kn {lgqg gddnr{q {n qliug uwobha khqanwrqg ialhgtg> Hd khqqwikhjc anjqwfgrq hq {lgurhfirx cnib" {lg ijqsgr iuugirq {n og= tgrx bh{{bg* Nwr hjywhrhgq ,fh|hjc qwrtgx" dnawq crnwu"

    ijk hj{grthgs fg{lnkq( dnwjk i rgfir iobx anjqhq{gj{ abwq{gr nd i{{h{wkgq nj uhriax= ,9( {li{

    h{ hq nd{gj rgcirkgk sh{l ifohtibgjag ox anjqwfgrq" ,?( {li{ uricfi{ha hqqwgq nd urhag ijk

    itihbiohbh{x jgirbx ibsixq shj nw{ ntgr fnrib anjqhkgri{hnjq" ijk ,1( {li{ anjqwfgrq `jns

    sli{ {lgx irg owxhjc* [lg abiqqha qagjg nd kgtgbnuhjc&snrbk uhriax{lg `hnq` nr q{rgg{

    tgjknr qgbbhjc KTKqurnkwagq tgrx bh{{bg fhqwjkgrq{ijkhjc nj {lg uir{ nd anjqwfgrq ionw{

    {lg ji{wrg nd {lg {rijqia{hnj* Anjqwfgrq sghcl {rikgnddq og{sggj urhag ijk g|uga{i{hnjq nd

    ywibh{x" ow{ sh{lhj i anj{g|{ nd g|ubhah{ obia`&fir`g{ jgcn{hi{hnj hj slhal jn{hnjq nd driwk nr

    kgagu{hnjnd{gj onrrnsgk drnf ij{h&anwj{grdgh{hjc khqanwrqgcgjgribbx knj{ iuubx* [lg

    urhag ciu og{sggj bhah{ ijk uhri{gk fgkhi urnthkgq i abgir qhcjib nd {lg nrhchjq nd cnnkq*

    [lg bgchohbh{x nd {lhq qagjg dnr anjqwfgrq" hj nwr thgs" urnthkgq i ogjalfir dnr n{lgr qagjgq

    nd anuxhjc ijk hjdrhjcgfgj{ {li{ irg fnrg anffnjbx {lg qwomga{q nd wjagr{ihj nr anjdwqgk

    bgcib q{i{wqgqugahibbx irnwjk uria{hagq nd rhuuhjc" qlirhjc" wubnikhjc" ijk knsjbnikhjc

    khch{ib fi{grhib* Abirhdxhjc dnr q{wkgj{q {li{ {lg bg qlirhjc nd anuxrhcl{gk fwqha hq uhriax

    19 Sg lgirk ifubg qwuunr{ dnr ibb {lrgg thgsq drnf urhj{ mnwrjibhq{q* I ubiwqhobg{lnwcl lgrg wjkna&

    wfgj{gkdnwr{l dia{nr snwbk og {lg anj{rnb nd {lg urhj{ ijk ornikaiq{ fgkhi ox fijx nd {lg qifg

    fgkhi anjcbnfgri{gq hjtnbtgk hj gjdnragfgj{ iktnaiax*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    34/74

    1;

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    qggfq gj{hrgbx unqqhobg" dnr g|ifubg" ow{ sg qgg jn gthkgjag {li{ {lhq `jnsbgkcg shbb litg ijx

    hfuia{ nj uria{hagq* Sg qgg jn rgib gkwai{hnj nd {lg anjqwfgr {n og knjg*

    [lhq jkhjc hq anjqhq{gj{" sg ogbhgtg" sh{l {lg urgunjkgrijag nd anjqwfgr&nuhjhnj qwrtgxq

    anjkwa{gk hj {lhq irgi" hjabwkhjc {lnqg ox Ugs hj {lg Wjh{gk Q{i{gq" {lg OUH ,Orh{hql _ganrkgkFwqha Hjkwq{rx( hj {lg Wjh{gk @hjcknf" U_NDGAN ,{lg I{{nrjgx Cgjgrib dnr Anjqwfgr

    Iddihrq( hj Fg|han" HONUG ,Ori}hbhij Hjq{h{w{g nd Uwobha Nuhjhnj ijk Q{i{hq{haq( ijk Huqnq

    hj Ori}hb" ijk fijx n{lgrq* [lg fnq{ anfurglgjqhtg anfuiri{htg ijibxqhq nd {lgqg hqqwgq {n

    ki{g hq i ?558 Q{ri{gcxNjg q{wkx anffhqqhnjgk ox {lg Hj{grji{hnjib Alifogr nd Anffgrag*

    Q{ri{gcxNjg g|ifhjgk qnfg 934 anjqwfgr qwrtgxq ijk anjkwa{gk jgs njgq hj _wqqhi" Hjkhi"

    Fg|han" Qnw{l @nrgi" ijk {lg Wjh{gk @hjcknf* Bh`g jgirbx ibb n{lgr qwrtgxq" Q{ri{gcxNjgq

    snr` qlnsgk lhcl bgtgbq nd iaagu{ijag nd ulxqhaib ijk khch{ib uhriax" sh{l khch{ib fgkhi uria{hagq

    ifnjc xnwjc ikwb{q ibsixq i{ {lg {nu nd {lg khq{rhow{hnj* [lg crnwu anjabwkgk {li{ lgir jn

    gthb" qgg jn gthb" qugi` jn gthb liq oganfg {lg jnrf ,OIQAIU.Q{ri{gcxNjg ?558(*1? I{ {lhq

    unhj{" qwal jkhjcq qlnwbk anfg iq jn qwrurhqg* Hj {lg anj{g|{q hj slhal sg litg snr`gk" sg

    aij qix sh{l qnfg anjkgjag {li{ gddnr{q {n q{hcfi{h}g uhriax litg dihbgk*

    [lgrg hq bh{{bg rnnf {n fijgwtgr lgrg" sg snwbk ircwg" ogaiwqg anjqwfgr i{{h{wkgq irg"

    dnr {lg fnq{ uir{" jn{ wjdnrfgkjn{ isih{hjc kgjh{hnj ox i abgir ij{h&uhriax fgqqicg* Nj

    {lg anj{rirx" sg anjqhq{gj{bx dnwjk q{rnjc thgsq* [lg anjqwfgr qwrubwq cgjgri{gk ox uhriax hq

    jn{ mwq{ unuwbir ow{ ibqn shkgbx wjkgrq{nnk hj ganjnfha&mwq{hag {grfq" fiuugk {n ugragu{hnjq

    nd crggkx WQ ijk fwb{hji{hnjib anrunri{hnjq ijk {n {lg ornikgr q{rwa{wrib hjgywibh{hgq nd

    cbnoibh}i{hnj hj slhal fnq{ kgtgbnuhjc&snrbk anjqwfgrq bhtg* Gjdnragfgj{ gddnr{q" hj {wrj"

    irg shkgbx iqqnahi{gk sh{l WQ urgqqwrg nj ji{hnjib cntgrjfgj{q ijk irg fg{ sh{l hjkhddgrgjag

    nr lnq{hbh{x ox bircg fimnrh{hgq nd rgqunjkgj{q* [lg rgbwa{ijag nd fijx cntgrjfgj{q {n iknu{q{rnjcgr gjdnragfgj{ fgiqwrgq jggkq {n og wjkgrq{nnk hj bhcl{ nd {lgqg un{gj{hibbx lhcl

    knfgq{ha unbh{haib anq{q*

    Ib{lnwcl gkwai{hnj hq cgjgribbx urgqgj{gk iq i bnjc&{grf hjtgq{fgj{ hj anwj{gria{hjc {lgqg

    i{{h{wkgq" {lg bia` nd gthkgjag dnr {lghr gddga{htgjgqq hq q{rh`hjc* [lgrg litg" id{gr ibb" oggj i bn{

    nd aifuihcjq hj {lg uiq{ kgaikgQ{ri{gcxNjg anwj{gk qnfg 111 hj kgtgbnugk anwj{rhgq ibnjg

    iq nd ?558* H{ snwbk og rgiqnjiobg {n g|uga{ qnfg ogjalfir`q ijk {gj{i{htg anjabwqhnjq* Ow{

    qwal dnbbns&wu iuugirq {n og ibfnq{ wjhtgrqibbx itnhkgk* Sg irg wjisirg nd ijx aifuihcjq

    {li{ litg hjabwkgk qwoqgywgj{ gtibwi{hnj* [lhq ibqn iuugirq {n og {lg anjabwqhnj rgialgk ox

    Q{ri{gcxNjg hj h{q g|ifhji{hnj nd ?5? qguiri{g aifuihcjq*

    1? [lg OIQAIU.Q{ri{gcxNjg q{wkx hq ij hfunr{ij{ ow{ anjha{gk anj{rhow{hnj {n {lg bh{gri{wrg* Anjqhq&

    {gj{bx" h{ unr{rixq {lg jgir&{n{ib dihbwrg nd hjkwq{rx fgqqichjc nj uhriax hj kgtgbnuhjc anwj{rhgq* H{ jkq

    {li{ {lg fihj krhtgrq nd uhriax irg urhag ijk itihbiohbh{x ijk bhj`q {lgqg dia{nrq {n shkgqurgik qwuunr{

    dnr fgkhi uhriax ijk cgjgrib rgqgj{fgj{ nd ij{h&uhriax gddnr{q" gqugahibbx hj kgtgbnuhjc anwj{rhgq* Ijk

    h{ khqiccrgci{gq jkhjcq dnr fgkhahjgq ijk fgkhi urnkwa{qhj jn{iobg anj{riq{ {n {lg wqwib hjkwq{rx

    uria{hag nd anji{hjc lgib{l ijk qidg{x rhq`q iqqnahi{gk sh{l qnfg ai{gcnrhgq nd anwj{grdgh{ cnnkq {n

    gqqgj{hibbx lirfbgqq uria{hagq nd fgkhi anjqwfu{hnj* Xg{" Q{ri{gcxNjg iuugirq anfugbbgk {n jk {li{

    {lgqg q{rwa{wrib dia{nrq irg ia{wibbx anffwjhai{hnj urnobgfq ijk {li{ gkwai{hnj gddnr{q aij ,nr fnrg

    urgahqgbx" fwq{( snr` chtgj og{{gr fgqqichjc*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    35/74

    17

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    [lg urnbhdgri{hnj nd aifuihcjq ijk {lg itnhkijag nd oik jgsq" hj {lhq anj{g|{" q{rnjcbx

    qwccgq{ {lg urgqgjag nd n{lgr fn{htgq* Fwal nd {lg anj{hjwhjc hjtgq{fgj{ hj gkwai{hnj ijk

    uwobha isirgjgqq" hj nwr thgs" hq i{{rhow{iobg {n q{rnjcbx dgb{ ow{ wb{hfi{gbx shqldwb {lhj`hjc

    ionw{ {lg dw{wrg" iq slgj Q{ri{gcxNjg kgqarhogq {lg dihbwrg nd gkwai{hnj gddnr{q" kgquh{g {lggthkgjag" iq qhfubx wjiaagu{iobg dnr wq iq hjkhthkwibq" dnr {lg anfuijhgq ijk hjkwq{rhgq sg

    snr` hj ijk dnr qnahg{x iq i slnbg ,OIQAIU.Q{ri{gcxNjg ?595(* Hj n{lgr anj{g|{q" h{ hq abgir

    {li{ gkwai{hnjib hjh{hi{htgq urnthkg wqgdwb unbh{haib antgr dnr cntgrjfgj{q uwobhabx anffh{{gk {n

    gjdnragfgj{ ow{ sirx nd dwr{lgr rgurgqqhtg fgiqwrgq ijk dnr hjkwq{rx crnwuq bnn`hjc {n qnd{gj

    {lghr icgjkiq iq {lgx {wrj {nsirk fnrg khrga{ sixq nd ugjibh}hjc anjqwfgr hjdrhjcgfgj{*

    Iq sg khqawqq i{ qnfg bgjc{l hj {lg Ori}hb aliu{gr nd {lhq rgunr{" gkwai{hnjib aifuihcjq aij

    urnthkg i ui{l nd bgiq{ rgqhq{ijag og{sggj {lgqg anj{gjkhjc hj{grgq{q ijk rgqwb{ hj anffh{fgj{q

    {n {lg fnq{ jihtg tgrqhnjq nd {lgqg urncrifq ox uwobha ndahibq* Qwal anfurnfhqgq irg slx

    ??"555 Ori}hbhij qalnnb alhbkrgj irg jns uir{ nd {lg Urnmg{n Gqanbi Bgcib{lg icqlhu

    gkwai{hnjib urnmga{ nd Ori}hbq Ji{hnjib Ubij {n Anfoi{ Uhriaxslhal" hj i {xuhaib uiqqicg"

    ikthqgq {gialgrq {n ikkrgqq q{wkgj{ anjagrjq ionw{ iddnrkiobg iaagqq {n fgkhi sh{l {lhq bncha=

    [lg urnkwa{hnj nd fnthgq" fwqha" onn`q" g{a*" hq tiq{" ijk {lgrgdnrg" hd sg aijjn{ owx i {ha`g{

    {n si{al i fnthg" sg aij{ qix {li{ sg kn jn{ litg iaagqq {n awb{wrg" ow{ njbx {n {li{ qugaha

    fnthg" hj {li{ qugaha ubiag" ijk {li{ qugaha fnfgj{* Sg {lhj` h{ g|aggkhjcbx wjbh`gbx {li{ i

    awb{wrg nd hj{gbbga{wib urnugr{x shbb og owhb{ nj qwal qnulhqf ijk khqanjjga{hnj drnf anjqwfgr

    rgibh{hgq*11

    Sli{ Hq Anjqwfu{hnj>

    [rikh{hnjibbx" {lg lhcl anq{q nd fgkhi urnkwa{hnj ijk khq{rhow{hnj kha{i{gk rgbi{htgbx qliru

    khq{hja{hnjq og{sggj urnkwagrq" khq{rhow{nrq" ijk anjqwfgrq nd fgkhi* [lg anjqwfgr qi{ i{

    {lg gjk nd i anffnkh{x alihj {li{ kgbhtgrgk jhqlgk cnnkq ijk q{rwa{wrgk g|ugrhgjagq

    rganrkq ubixgk nj q{grgnq" fnthgq qlnsj hj {lg {lgi{rgq" ijk qn nj* Anjqwfgrq ugrquga{htgq

    sgrg tibwiobg ijk gicgrbx qnbhah{gk" ow{ {lg nuunr{wjh{hgq dnr argi{htg gjcicgfgj{ sh{l nr

    iuurnurhi{hnj nd {lg snr` sgrg cgjgribbx firchjib* [lhq fnkgb liq" nd anwrqg" anfg wjkgr

    urgqqwrg iq dibbhjc anq{q nd urnkwa{hnj ijk khq{rhow{hnj kgfnari{h}g {lnqg anrg dwja{hnjq nd {lg

    fgkhi ganjnfx ijk iq jgs {galjnbnchgq urhthbgcg dnrfq nd anffgj{irx" iuurnurhi{hnj" ijk

    rgwqg* Qwal uria{hagq litg ircwiobx oganfg {lg fihj {rnugq dnr {lhj`hjc ionw{ khch{ib fgkhi

    hj cgjgrib*Nwr snr` cgjgribbx tibhki{gq ijk g|uijkq nj {lhq ugrquga{htg* Sg qgg {lgqg qlhd{q abgirbx

    hj {lg gfgrcgjag nd jgs urnkwa{hnj ijk khq{rhow{hnj alihjq i{ {lg tgrx bns gjk nd fgkhi

    fir`g{qibfnq{ ibsixq hbbhah{ i{ {lg nw{qg{ ow{ bi{gr gtnbthjc hj{n fh|gk fir`g{q {li{ hjabwkg

    11 Iq {lhq rgunr{ siq cnhjc {n urgqq" rgurgqgj{i{htgq nd Ori}hbq Ji{hnjib Anwjahb nj Anfoi{hjc Uhriax hj&

    khai{gk {n {lg iw{lnr {li{ Urnmg{n Gqanbi Bgcib lik rgagj{bx oggj rgmga{gk ox {lg cntgrjfgj{* [lgrg

    liq oggj" iq xg{" jn uwobha ijjnwjagfgj{ nd {lhq alijcg hj unbhax*

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    36/74

    14

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    jgs" bgcibh}gk anfug{h{hnj* Ijk sg qgg h{ hj i rijcg nd argi{htg iuurnurhi{hnjq nd cnnkq {li{

    {gq{ {lg onwjkirx og{sggj iw{lnrh}gk ijk wjiw{lnrh}gk wqgnd{gj {rhccgrhjc alircgq nd

    uhriax*

    Sh{l rgcirk {n rganrkgk fgkhi" lnsgtgr" nwr snr` lhclbhcl{q i fnrg qugaha {rijqdnrfi{hnjhj {lg nrcijh}i{hnj nd anjqwfu{hnj= {lg kgabhjg nd {lg anbbga{nr ijk nd {lg hj{gj{hnjib" fijicgk

    iaywhqh{hnj {li{ {rikh{hnjibbx kgjgk lhq nr lgr rgbi{hnjqlhu {n fgkhi* Hj nwr thgs" {lhq jn{hnjib

    anjqwfgr q{hbb nrcijh}gq i bircg uir{ nd {lg awb{wrib gbk ijk i qhcjhaij{ qlirg nd {lg owqhjgqq

    fnkgbq ijk qwuubx alihjq dnr iwkhnthqwib fgkhi* Ow{ h{ hq ibqn abgirbx i qlrhj`hjc awb{wrib rnbg"

    kgjgk ox hjanfg gddga{q ijk bgciax awb{wrib uria{hagq*

    [lg anbbga{nr" nwr snr` qwccgq{q" hq chthjc crnwjk i{ on{l {lg lhcl gjk ijk bns gjk nd

    {lg hjanfg quga{rwf* Ifnjc urhthbgcgk" {galjhaibbx bh{gri{g anjqwfgrq" {lg hqqwg hq njg nd

    fijicgiobg qaibg= {lg crnshjc qh}g nd ugrqnjib fgkhi bhorirhgq hq khqanjjga{hjc rganrkgk fgkhi

    drnf {rikh{hnjib jn{hnjq nd {lg anbbga{hnjijk gtgj drnf q{rnjc iqqwfu{hnjq nd hj{gj{hnjibh{x

    hj h{q iaywhqh{hnj* I ?558 qwrtgx nd 9"

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    37/74

    13

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    [lg qganjk ijk" hj fijx anwj{rhgq" fnrg qhcjhaij{ anjqwfgr qlhd{ hq {lg crns{l nd fiqq

    fir`g{q dnr rganrkgk fgkhi ifnjc {lg tgrx unnr ijkhj fijx aiqgqfiqq urnkwa{hnj nd

    rganrkgk fgkhi ox {lg tgrx unnr* [lg anj{nwrq nd {lhq rgtnbw{hnj aij og {riagk oia` {n {lg

    urndnwjkbx kgfnari{h}hjc ijk uhriax&gjiobhjc rganrkgk fgkhi {galjnbnchgq nd {lg 98

    Abihfq nd anjjga{hnjq og{sggj fgkhi uhriax ijk jiran{rida`hjc" irfq qfwccbhjc" ijk n{lgr

    lirk dnrfq nd nrcijh}gk arhfg litg oggj uir{ nd gjdnragfgj{ khqanwrqg qhjag {lg bi{g 9885q"

    slgj {lg HDUH ogcij {n rihqg anjagrjq ionw{ {lg {rijqonrkgr qfwccbhjc nd uhri{gk AKq ,HDUH

    ?559(* Abihfgk anjjga{hnjq og{sggj uhriax ijk {grrnrhqf irg i fnrg rgagj{ ikkh{hnj* Hj ?551"

    {lg qgarg{irx cgjgrib nd Hj{grunb" _njibk Jnobg" qnwjkPgkV {lg ibirf {li{ Hj{gbbga{wib Urnugr{x

    Arhfg hq oganfhjc {lg urgdgrrgk fg{lnk nd dwjkhjc dnr i jwfogr nd {grrnrhq{ crnwuq ,Jnobg

    ?551(* Hj ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    38/74

    1

    Hjtirhiobx" {lg ri{hnjibg nddgrgk dnr arhfhjib&qxjkhai{g ijk {grrnrhq{ hjtnbtgfgj{ hq

    {li{ uhriax hq i lhclbx urn{iobg owqhjgqq* [lg _IJK rgunr{" dnr g|ifubg" q{i{gq ,sh{lnw{

    g|ubiji{hnj( {li{ KTK uhriax * * * liq i lhclgr urn{ firchj {lij jiran{haq ,[rgtgr{nj g{ ib*

    ?558=|hh(ij hfubiwqhobg abihf {li{ liq ahrawbi{gk hj hjkwq{rx bh{gri{wrg qhjag i{ bgiq{ ?55;*17

    Sg {lhj` {lg rganrk hq abgir {li{ uhriax siq i lhclbx urn{iobg owqhjgqq {lrnwcl {lg girbx ?555q"

    slgj nu{haib khqa urnkwa{hnj diahbh{hgq sgrg g|ugjqhtg" hjkwq{rhib hj qaibg" ijk rgbi{htgbx qairag*[lg anjagj{ri{hnj nd urnkwa{hnj aiuiah{x hj i dgs anwj{rhgq argi{gk ij hj{grji{hnjib uhri{g

    ganjnfx hj slhal qnfg anwj{rhgq gfgrcgk iq g|unr{grq nd nu{haib khqaq ,dnr g|ifubg" Fibixqhi"

    Owbcirhi" ijk {lg W`rihjg(" slhbg n{lgrq ogaifg urhfirhbx hfunr{grq nr {rijqqlhufgj{ unhj{q*

    Hj{grji{hnjib khq{rhow{hnj" hj {lgqg ahrawfq{ijagq" hjtnbtgk {lg qfwccbhjc nd ulxqhaib cnnkq

    ijk anjqgywgj{bx fhrrnrgkijk qnfg{hfgq qlirgk{lg khq{rhow{hnj hjdriq{rwa{wrg dnr n{lgr

    anwj{grdgh{ ijk anj{rioijk urnkwa{q* Hj nwr Hjkhi ijk Qnw{l Idrhai q{wkhgq" hj uir{hawbir"

    sg qgg gthkgjag {li{ {lhq q{rwa{wrg nd uhriax ugrqhq{q hj rgchnjib {rikg jg{snr`q anjjga{hjc

    Qnw{l Iqhi" {lg Fhkkbg Giq{" Qnw{l Idrhai" ijk uir{q nd Giq{ Iqhi* Ow{ h{ hq ibqn abgir {li{

    17 [lg hjh{hib tgrqhnj nd {lhq abihf iuugirq {n anfg drnf i ?559 q{nrx hj {lg Drgjal jgsqsgg`bx Firh&

    ijjg" slhal q{i{gk {li{ i `hbncrif nd uhri{gk AKq siq snr{l fnrg {lij i `hbncrif nd liqlhql* [lg

    abihf siq uha`gk wu ox Hj{grunb hj h{q ?551 rgunr{ {n {lg WQ Anjcrgqq nj [lg Bhj`q Og{sggj Hj{gb&

    bga{wib Urnugr{x Arhfg ijk [grrnrhq{ Dhjijahjc ijk drnf {lgrg ogcij i bnjc bhdg nd ahrawbir ah{i{hnj

    hj hjkwq{rx rgunr{q* [lhq abihf liq oggj alibbgjcgk ogdnrg ,Uhriax Hq Jn{ I Arhfg*anf ?554(" ow{ {n

    wuki{g ijk rgh{gri{g {lg unhj{= iaanrkhjc {n WQ awq{nfq iw{lnrh{hgq" i `hbncrif nd liqlhql hj Jgs

    Xnr` qgbbq dnr irnwjk +15"555* I `hbncrif nd uhri{gk KTKq ,ifnwj{hjc {n 4547 khqaq itgrichjc 94

    crifq gial( liq i q{rgg{ tibwg nd ionw{ +155 hj Jgs Xnr`" i{ {lg cnhjc ri{g nd +7 ugr KTK* [lg HHUI

    rgugi{q i tgrqhnj nd {lhq abihf hj h{q ?595 qwofhqqhnj {n {lg WQ[_*

    [lwcq ijk Arhfhjibq

    Sh{l rirg g|agu{hnjq" {lg ugnubg urnawrhjc"

    urnkwahjc" ijk khq{rhow{hjc {lhq uhri{gk

    fi{grhib irg ibhi{gk sh{l bircg ijk kijcgrnwq

    hj{grji{hnjib arhfhjib qxjkhai{gq* Dhbf uhriax hq

    jn{ oghjc nugri{gk ox fnf&ijk&unu nugri{hnjq*

    * * * H{ hq oghjc knjg ox owqhjgqq&fhjkgk {lwcq

    sln wjk {lhq ia{hth{x {lrnwcl fnjgx rihqgk

    rnf n{lgr hbbhah{ ia{hth{x qwal iq krwc kgibhjc"

    cwj rwjjhjc" ijk lwfij {ria`hjc ,w{hbh}hjc {lg

    qifg khq{rhow{hnj jg{snr`q(" ijk sln" hj {wrj"

    wjk {lgqg n{lgr ia{hth{hgq {lrnwcl {lg fnjgx {lgx

    rihqg {lrnwcl uhriax* Anjqgywgj{bx" {lg nkkq irg

    lhcl {li{ gtgrx knbbir" unwjk" ugqn" gwrn nr rwugg

    qugj{ nj {lgf hq uw{ hj{n {lg una`g{q n oik ugnubg

    sln shbb qugjk h{ hj i six slhal hq jn{ anjqnjij{

    sh{l nwr qig{x ijk qgawrh{x* Fnq{ ibirfhjcbx"

    {lgqg crnwuq litg jn ywibfq sli{qngtgr ionw{

    rgqnr{hjc {n thnbgjag nr orhogrx {n anjkwa{ {lghr

    nugri{hnjq" ijk {lgx ubix nr `gguq*

    Mnlj Fibanbf" qgjhnr thag&urgqhkgj{ ijk

    khrga{nr n snrbkshkg ij{h&uhriax nugri{hnjq nr

    {lg FUII ,ywn{gk hj FaHbbsihj ?557(

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    39/74

    18

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    qwal jg{snr`q irg firchjib {n {lg bircgr uhri{g ganjnfx ijk riuhkbx sijhjckrhtgj hj{n

    wjurn{iohbh{x ox g|uijkgk bnaib urnkwa{hnj ijk drgg khch{ib khq{rhow{hnj* Sg qgg jn gthkgjag

    {li{ uhriax" nw{qhkg i dgs jhalg fir`g{q" hq q{hbb i lhcl&firchj owqhjgqq*

    [lgqg {rgjkq litg knfhji{gk uhri{g urnkwa{hnj qhjag {lg girbx ?555q* Urnkwa{hnj anq{qijk urn{ firchjq nj nu{haib khqaq litg ubwffg{gk" bgikhjc {n i anbbiuqg hj urhagq* Hj ?559"

    ywibh{x KTKq {xuhaibbx anq{ tg knbbirq nr fnrg nj {lg q{rgg{* Hj ?595" {lgx irg wjkgr i knbbir

    i{ rg{ihb hj fijx uir{q nd {lg snrbk* Owrjgrq ijk obij` khqaq irg jns anffnkh{x h{gfq" ijk

    {lghr crgi{gr itihbiohbh{x liq bgk {n i fiqqhtg g|uijqhnj nd bnaib urnkwa{hnj" {lg khqubiagfgj{

    nd qfwccbhjc" ijkhj fijx anwj{rhgqi rgnrcijh}i{hnj nd urnkwa{hnj irnwjk qfibb&qaibg"

    nd{gj difhbx&oiqgk" an{{icg hjkwq{rx* Urgqqwrg nj urn{ firchjq liq hjargiqgk" {nn" kwg {n {lg

    rhqg nd {lg fiqqhtg jnj&anffgrahib qulgrg nd anuxhjc ijk khq{rhow{hnj nj {lg Hj{grjg{" slhal

    liq ibb ow{ gbhfhji{gk anffgrahib nu{haib khqa uhriax hj lhcl&hjanfg anwj{rhgq ijk iuugirq

    unhqgk {n kn qn dwr{lgr knsj {lg CKU bikkgr* Hjargiqhjcbx" anffgrahib uhri{gq diag {lg qifg

    khbgffi iq {lg bgcib hjkwq{rx= lns {n anfug{g sh{l drgg*

    [lhq kgabhjg hj anq{q hq" hj nwr thgs" {lg urhfirx dia{nr qliuhjc uhri{g fir`g{q ijk i crnshjc

    khqhjagj{htg dnr {rikh{hnjib nrcijh}gk&arhfhjib hjtnbtgfgj{* Xg{" {n {lg ogq{ nd nwr `jnsbgkcg"

    jn hjkwq{rx nr bis gjdnragfgj{ q{i{gfgj{q ionw{ ibbgcgk arhfhjib anjjga{hnjq litg {lnwcl{ {lhq

    snr{l fgj{hnj* Iq hj n{lgr anj{g|{q" {lg hqqwg hq itnhkgk ox anji{hjc uhriax ijk anwj{grdgh{hjc

    wjkgr {lg rworha nd sli{ Hj{grunb aibbq HU arhfgq* HU arhfgq hjabwkg {lg anwj{grdgh{hjc nd

    ahcirg{{gq" fgkhahjgq" fialhjg uir{q" ijk i tirhg{x nd n{lgr hjkwq{rhib cnnkq* Jgirbx ibb irg

    lhcl&firchj cnnkq khq{rhow{gk {lrnwcl {rijqji{hnjib qfwccbhjc jg{snr`qhjkggk {lgx irg

    qfwccbgk ogaiwqg {lgx irg lhcl firchj* Qfwccbhjc" hj {wrj" argi{gq nuunr{wjh{hgq dnr arhfhjib

    crnwuq {n nrcijh}g nr {i| {lg {rijqh{ nd {lgqg cnnkq* [grrnrhq{ anjjga{hnjq irg unqqhobg hj qwalanj{g|{q" ijk {lgrg hq gthkgjag {li{ {noiaan qfwccbhjc hj uir{hawbirhjagj{hth}gk ox lhcl

    Gwrnugij ijk WQ {i|gq nj ahcirg{{gq ijk iog{{gk ox fimnr {noiaan anfuijhgqhq i qhcjhaij{

    rgtgjwg qnwrag dnr {lg [ibhoij" {lg Anbwfohij DI_A" ijk {lg U@@ ,Shbbqnj ?558(*

    Ircwhjc {li{ uhriax hq hj{gcrib {n qwal jg{snr`q fgijq hcjnrhjc {lg krifi{ha alijcgq

    hj {lg {galjnbncx ijk nrcijh}i{hnjib q{rwa{wrg nd {lg uhri{g fir`g{ ntgr {lg uiq{ kgaikg*

    Ox jgagqqh{x" gthkgj{hirx q{ijkirkq oganfg tgrx bnnqg* Kgaikgq&nbk q{nrhgq irg rgaxabgk iq

    urnnd nd anj{gfunrirx {grrnrhq{ anjjga{hnjq" ijgakn{gq q{ijk hj iq gthkgjag nd shkgr qxq{gfha

    bhj`icgq" ijk {lg {lrgqlnbk dnr sli{ anwj{q iq nrcijh}gk arhfg hq qg{ tgrx bns* [lg _IJK

    q{wkx" slhal rgurhqgq ijk owhbkq nj girbhgr HDUH ijk Hj{grunb rgunr{hjc" hq anjq{rwa{gk ibfnq{

    gj{hrgbx irnwjk qwal uria{hagq* Urnfhjgj{ q{nrhgq ionw{ H_I hjtnbtgfgj{ hj fnthg uhriax ijk

    Lg}onbbil hjtnbtgfgj{ hj KTK ijk qnd{sirg uhriax ki{g" rgquga{htgbx" {n {lg 98

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    40/74

    ;5

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    [lg WQ rganrk hqj{ fnrg anjthjahjc hj {lhq rgcirk* Mgddrgx FaHbbsihj g|ifhjgk {lg

    Kguir{fgj{ nd Mwq{hagq HU&rgbi{gk urnqgaw{hnjq og{sggj ?555 ijk ?55; ijk dnwjk {li{ njbx

    ;8 nw{ nd {lg 957 aiqgq ibbgcgk {li{ {lg kgdgjkij{ nugri{gk sh{lhj bircgr" nrcijh}gk jg{snr`q*

    Jgirbx ibb nd {lgqg sgrg sirg} khq{rhow{hnj crnwuq dnr uhri{gk qnd{sirglia`gr anffwjh{hgq{li{ irg g|ubhah{bx ijk nd{gj gragbx jnj&anffgrahib hj nrhgj{i{hnj* FaHbbsihj dnwjk jn

    ntgr{ rgdgrgjagq {n urndgqqhnjib nrcijh}gk arhfg crnwuq hj ijx nd {lg KNMq arhfhjib alircgq

    ,FaHbbsihj ?557=?3(* Hd nrcijh}gk arhfg hq i qgrhnwq urnobgf hj {lgqg anj{g|{q" h{ qlnwbk jn{ og

    khdawb{ {n urnkwag i q{rnjcgr gthkgj{hirx rganrk*

    Khqiccrgci{hjc Hjkwq{rx G|unqwrg

    Uhriax hq cgjgribbx urgqgj{gk iq i wjhdnrf {lrgi{ {n {lg anuxrhcl{ hjkwq{rhgq" ow{ hj uria{hag {lgqg

    hjkwq{rhgq litg shkgbx tirxhjc g|unqwrg {n uhriax" rgga{hjc khddgrgjagq hj lns fwqha" bf" ijk

    qnd{sirg irg anjqwfgk ijk lns khddgrgj{ owqhjgqq q{ri{gchgq ijk anjqwfgr g|uga{i{hnjq litgqliugk fir`g{q dnr {lnqg cnnkq* [lg anrg anuxrhcl{ hjkwq{rhgq irg ibqn hj{grjibbx khtgrqg" sh{l

    i tirhg{x nd rgtgjwg nsq ijk owqhjgqq fnkgbq {li{ anj{rhow{g {n {lg on{{nf bhjg*

    Sg qgg anjqhkgriobg gthkgjag {li{ {lg khch{ib {rijqh{hnj hq alijchjc {lg fh| nd owqhjgqq

    fnkgbq hj {lg fwqha" bf" ijk qnd{sirg owqhjgqqgqijk wjkgrfhjhjc qnfg tgrx urn{iobg

    njgq" qwal iq {lg fir`g{q dnr AKq ijk KTKq* Ow{ sg qgg jn gthkgjag {li{ {lg hjkwq{rhgq

    ntgribb litg khfhjhqlgk aiuiah{hgq {n hjjnti{g nr anffgrahibh}g jgs snr`* Ox fnq{ fgiqwrgq

    {lhq liq oggj i tgrx urnqugrnwq kgaikg dnr {lg WQ anuxrhcl{ hjkwq{rhgqwu {n ijk" hj qnfg

    qga{nrq" hjabwkhjc {lg awrrgj{ ganjnfha arhqhq* Ibb nd {lg WQ anuxrhcl{ hjkwq{rhgqbf"

    owqhjgqq qnd{sirg" gj{gr{ihjfgj{ qnd{sirg" onn` uwobhqlhjc" ijk gtgj fwqha ,hjabwkhjc bhtg

    ugrdnrfijag(crgs hj {n{ib rgtgjwgq {lrnwcl ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    41/74

    ;9

    ALIU[G_ NJG _G[LHJ@HJC UH_IAX

    crns{l ri{g hj {lg ugrhnk ,Qhsg` ?558(* Iaanrkhjc {n {lg Snrbk Iqqnahi{hnj nd Jgsquiugrq

    ijk Jgsq Uwobhqlgrq" {n{ib fgkhi ijk gj{gr{ihjfgj{ qugjkhjc unq{gk ij ijjwib crns{l ri{g

    nd 7*1' hj {lg Wjh{gk Q{i{gq og{sggj ?55? ijk ?55< ijk 4*;' cbnoibbx ,SIJ&HD_I ?55

  • 8/3/2019 Chapter 1 (74 pp.): Rethinking Piracy - Media Piracy in Emerging Economies Report (by Joe Karaganis)

    42/74

    ;?

    QNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQQNAHIB QAHGJAG _GQGI_AL ANWJAHB FGKHI UH_IAX HJ GFG_CHJC GANJNFHGQ

    Dhcwrg 9*1 _ganrkgk Fwqha Qibgq ,{rikg tibwg" hj ohbbhnjq n WQ knbbirq(

    5

    9

    ?

    1

    ;

    7

    4

    3