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CHAPTER 1CHAPTER 1 11
What is Sports and Entertainment What is Sports and Entertainment Management?Management?
1.11.1 Management Basics Management Basics
1.21.2 Sports Management Sports Management
1.31.3 Entertainment Management Entertainment Management
By: Meghan HatcherGeorgia CTAE 2010Georgia CTAE 2010
CHAPTER 1CHAPTER 1 22
LESSON 1.1LESSON 1.1
MANAGEMENT BASICSMANAGEMENT BASICS
GOALSGOALS Define management and its four functions.Define management and its four functions. Discuss the principles of business Discuss the principles of business
management.management. List the steps in the decision-making List the steps in the decision-making
process.process.
CHAPTER 1CHAPTER 1 33
MANAGING SPORTS AND MANAGING SPORTS AND ENTERTAINMENT EVENTSENTERTAINMENT EVENTS
ManagementManagement is the process of is the process of accomplishing the goals of an organization accomplishing the goals of an organization through the effective use of people and through the effective use of people and other resources.other resources.
CHAPTER 1CHAPTER 1 44
FUNCTIONS OF FUNCTIONS OF MANAGEMENTMANAGEMENT
PlanningPlanning– Deciding what needs to be doneDeciding what needs to be done
OrganizingOrganizing– Accomplishing tasks and Accomplishing tasks and
arranging resourcesarranging resources ImplementingImplementing
– Carrying out plansCarrying out plans ControllingControlling
– Evaluating resultsEvaluating results
CHAPTER 1CHAPTER 1 55
THE BEST LAID PLANSTHE BEST LAID PLANS
Characteristics of host city for Characteristics of host city for major eventmajor event
Diverse cultureDiverse culture Large airportLarge airport Appropriate venue(s)Appropriate venue(s) Reliable public Reliable public
transportationtransportation Ample hotel roomsAmple hotel rooms Strong hospitalityStrong hospitality Pleasant climatePleasant climate Tight securityTight security
CHAPTER 1CHAPTER 1 66
BUSINESS MANAGEMENT BUSINESS MANAGEMENT PRINCIPLESPRINCIPLES
Management responsibilitiesManagement responsibilities Business information managementBusiness information management Financial managementFinancial management Production managementProduction management Marketing managementMarketing management Human resources managementHuman resources management
CHAPTER 1CHAPTER 1 77
Business Information
Management
Management Responsibilities
Financial Management
Production Management
Marketing Management
Human Resources Management
BUSINESS MANAGEMENT PRINCIPLES
CHAPTER 1CHAPTER 1 88
WHO IS RESPONSIBLE FOR WHO IS RESPONSIBLE FOR WHAT?WHAT?
AuthorityAuthority
Employee empowermentEmployee empowerment
CHAPTER 1CHAPTER 1 99
MAKING THE MAKING THE TOUGH DECISIONSTOUGH DECISIONS
Identify the problemIdentify the problem List possible solutionsList possible solutions Analyze possible Analyze possible
solutionssolutions Select the planSelect the plan Evaluate the planEvaluate the plan
CHAPTER 1CHAPTER 1 1010
LESSON 1.2LESSON 1.2
SPORTS MANAGEMENTSPORTS MANAGEMENT
GOALSGOALS Discuss the management of championship Discuss the management of championship
series for college sports.series for college sports. Explain the financial and social impact that Explain the financial and social impact that
professional sports have on host cities.professional sports have on host cities.
CHAPTER 1CHAPTER 1 1111
MANAGING SPORTS EVENTS MANAGING SPORTS EVENTS EFFECTIVELYEFFECTIVELY
Professional management staffProfessional management staff Safety and comfortSafety and comfort AttitudeAttitude
CHAPTER 1CHAPTER 1 1212
MANAGEMENT OF MANAGEMENT OF COLLEGE CHAMPIONSHIPSCOLLEGE CHAMPIONSHIPS
Select teamsSelect teams Select host city or Select host city or
citiescities Commit sponsorsCommit sponsors Negotiate television Negotiate television
packagespackages Sell ticketsSell tickets
CHAPTER 1CHAPTER 1 1313
MANAGING PROFESSIONAL MANAGING PROFESSIONAL SPORTSSPORTS
““Build it or they will Build it or they will leave.”leave.”
Strong financial Strong financial managementmanagement– TaxesTaxes– Corporate sponsorsCorporate sponsors– Luxury suitesLuxury suites
CHAPTER 1CHAPTER 1 1414
LESSON 1.3LESSON 1.3
ENTERTAINMENT ENTERTAINMENT MANAGEMENTMANAGEMENT
GOALSGOALS
Explain the role of human resources Explain the role of human resources management in community entertainment management in community entertainment events.events.
Describe the challenges faces by state Describe the challenges faces by state fairs.fairs.
CHAPTER 1CHAPTER 1 1515
LIMITED ONLY BY LIMITED ONLY BY YOUR IMAGINATIONYOUR IMAGINATION
Human resource managementHuman resource management– Community volunteersCommunity volunteers– CommitteesCommittees
Small town, big entertainment eventSmall town, big entertainment event Comedy clubsComedy clubs