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    CHAPTER 3

    Fundamental Interpretations

    Made from Financial

    Statement Data

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    Financial Ratios and Trend Analysis

    A ratio is simply the

    relationship between

    two numbers.

    The large dollar amountsreported on the financial

    statements of many

    companies, and thevarying size of

    companies, make ratioanalysis the only sensible

    method of evaluatingvarious financialcharacteristics.

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    Trend Analysis

    Trend analysis

    compares a singleobservation over

    several years.

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    Rate of Return

    This ratio provides the return on a given

    investment alternative. All other things

    being equal, the higher the rate of return,the more profitable the alternative.

    Rate of

    Return

    Amount of Return

    Amount of Investment=

    L O 2

    The rate of return calculation is derived

    from the interest calculation.

    Interest = Principal Rate Time

    Higher rates of return are associated with

    greater risk!

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    Return on Investment (R.O.I)

    This ratio describes the rate of returnmanagement was able to earn on the assets

    that it had available during the year.

    Return on

    Investment

    Net Income

    Average Total Assets=

    L O 2

    An informed judgment about the firmsprofitability requires relating net income to

    the assets used to generate that net income.

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    The DuPont Model

    The DuPont Model is an expansion of the

    basic ROI calculation.

    The developers of the model reasoned

    that profitability from sales and utilization

    of assets to generate sales revenue were

    both important factors to be considered

    when evaluating profitability.

    Return onInvestment

    Net IncomeSales

    = SalesAverage Total Assets

    Margin Turnover

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    The DuPont Model

    Return onInvestment

    Net IncomeSales

    = SalesAverage Total Assets

    Margin Turnover

    Emphasizes that

    from every dollar

    of sales revenue,

    some amountmust work its

    way to net

    income.

    Relates

    efficiency with

    which the firms

    assets are usedin the revenue-

    generating

    process.

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    The DuPont Model

    Return onInvestment

    Net IncomeSales

    = SalesAverage Total Assets

    Margin Turnover

    A rule of thumb useful for putting ROI

    in perspective is that average ROI,

    based on net income, for most

    American merchandising andmanufacturing companies is between

    8% and 12%.

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    Return on Equity

    Owners are interested in expressing the

    profits of the firm as a rate of return on the

    amount of owners equity.

    Return on

    Equity

    Net Income

    Average Owners Equity=

    L O 4

    As a rule of thumb, average ROE for most

    American merchandising and

    manufacturing companies has historically

    ranged from 10% to 15%.

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    Working Capital

    Current assets

    - Current liabilities

    Working capital

    Working capital is the excess of a firmscurrent assets over its current liabilities.

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    Current Ratio

    This ratio measures the ability

    of the company to pay current

    debts as they become due.

    Current

    Ratio

    Current Assets

    Current Liabilities=

    L O 6

    As a rule of thumb, a current

    ratio of 2.0 is considered

    indicative of adequate liquidity.

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    Acid-Test Ratio

    Quick Assets

    Current Liabilities=

    Acid-Test

    Ratio

    Quick assets are cash

    (including temporary cash

    investments) and accountsreceivable.

    This ratio provides information about an almost worst-

    case situationthe firms ability to meet its currentobligations even if none of the inventory can be sold.

    As a rule of thumb, an acid-test ratio of 1.0 is considered

    indicative of adequate liquidity.

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    Trend Analysis

    This table illustrates the trend analysis of

    return on investment, return on equity and

    working capital.

    Berry Products

    Income Information

    For the Years Ended December 31

    Year

    Item 2007 2006 2005 2004 2003

    Return on Investment 18.50% 19.40% 22.50% 22.10% 20.60%

    Return on Equity 26.50% 27.50% 33.20% 34.30% 33.40%

    Working Capital 15,752$ 8,523$ 7,950$ 8,625$ 6,745$

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    Trend Analysis

    0.00%

    10.00%

    20.00%

    30.00%

    40.00%

    2003 2004 2005 2006 2007Year

    Return(%) Return on

    Investment

    Return on Equity

    $0

    $5,000

    $10,000

    $15,000

    $20,000

    2003 2004 2005 2006 2007

    Year

    WorkingCa

    pital($)

    We can use thetrend analysis to

    construct graphs

    so we can see

    trends over time.

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    End of Chapter 3