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8/22/2019 Chap003 Revised
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McGraw-Hill/Irwin 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.
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McGraw-Hill/Irwin 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.
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CHAPTER 3
Fundamental Interpretations
Made from Financial
Statement Data
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Financial Ratios and Trend Analysis
A ratio is simply the
relationship between
two numbers.
The large dollar amountsreported on the financial
statements of many
companies, and thevarying size of
companies, make ratioanalysis the only sensible
method of evaluatingvarious financialcharacteristics.
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Trend Analysis
Trend analysis
compares a singleobservation over
several years.
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Rate of Return
This ratio provides the return on a given
investment alternative. All other things
being equal, the higher the rate of return,the more profitable the alternative.
Rate of
Return
Amount of Return
Amount of Investment=
L O 2
The rate of return calculation is derived
from the interest calculation.
Interest = Principal Rate Time
Higher rates of return are associated with
greater risk!
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Return on Investment (R.O.I)
This ratio describes the rate of returnmanagement was able to earn on the assets
that it had available during the year.
Return on
Investment
Net Income
Average Total Assets=
L O 2
An informed judgment about the firmsprofitability requires relating net income to
the assets used to generate that net income.
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The DuPont Model
The DuPont Model is an expansion of the
basic ROI calculation.
The developers of the model reasoned
that profitability from sales and utilization
of assets to generate sales revenue were
both important factors to be considered
when evaluating profitability.
Return onInvestment
Net IncomeSales
= SalesAverage Total Assets
Margin Turnover
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The DuPont Model
Return onInvestment
Net IncomeSales
= SalesAverage Total Assets
Margin Turnover
Emphasizes that
from every dollar
of sales revenue,
some amountmust work its
way to net
income.
Relates
efficiency with
which the firms
assets are usedin the revenue-
generating
process.
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The DuPont Model
Return onInvestment
Net IncomeSales
= SalesAverage Total Assets
Margin Turnover
A rule of thumb useful for putting ROI
in perspective is that average ROI,
based on net income, for most
American merchandising andmanufacturing companies is between
8% and 12%.
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Return on Equity
Owners are interested in expressing the
profits of the firm as a rate of return on the
amount of owners equity.
Return on
Equity
Net Income
Average Owners Equity=
L O 4
As a rule of thumb, average ROE for most
American merchandising and
manufacturing companies has historically
ranged from 10% to 15%.
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Working Capital
Current assets
- Current liabilities
Working capital
Working capital is the excess of a firmscurrent assets over its current liabilities.
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Current Ratio
This ratio measures the ability
of the company to pay current
debts as they become due.
Current
Ratio
Current Assets
Current Liabilities=
L O 6
As a rule of thumb, a current
ratio of 2.0 is considered
indicative of adequate liquidity.
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Acid-Test Ratio
Quick Assets
Current Liabilities=
Acid-Test
Ratio
Quick assets are cash
(including temporary cash
investments) and accountsreceivable.
This ratio provides information about an almost worst-
case situationthe firms ability to meet its currentobligations even if none of the inventory can be sold.
As a rule of thumb, an acid-test ratio of 1.0 is considered
indicative of adequate liquidity.
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Trend Analysis
This table illustrates the trend analysis of
return on investment, return on equity and
working capital.
Berry Products
Income Information
For the Years Ended December 31
Year
Item 2007 2006 2005 2004 2003
Return on Investment 18.50% 19.40% 22.50% 22.10% 20.60%
Return on Equity 26.50% 27.50% 33.20% 34.30% 33.40%
Working Capital 15,752$ 8,523$ 7,950$ 8,625$ 6,745$
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Trend Analysis
0.00%
10.00%
20.00%
30.00%
40.00%
2003 2004 2005 2006 2007Year
Return(%) Return on
Investment
Return on Equity
$0
$5,000
$10,000
$15,000
$20,000
2003 2004 2005 2006 2007
Year
WorkingCa
pital($)
We can use thetrend analysis to
construct graphs
so we can see
trends over time.
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End of Chapter 3