Chap 001 operation management

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    Chapter 1

    Introduction to the Field

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    Operations Management

    Why Study Operations Management?

    Transformation Processes Defined

    Operations as a Service

    The Importance of OperationsManagement

    Historical Development of OMCurrent Issues in OM

    OBJECTIVES

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    3

    What is Operations Management?

    Defined

    Operations management (OM) is

    defined as the design, operation,and improvement of the systemsthat create and deliver the firms

    primary products and services

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    Why Study OperationsManagement?

    Business Education

    Systematic Approachto Org. Processes

    Career Opportunities

    Cross-FunctionalApplications

    OperationsManagement

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    What is a Transformation

    Process?

    Defined

    A transformation process is definedas a user of resources to transforminputs into some desired outputs

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    Operations as a

    Transformation Process

    Feedback

    INPUT

    MaterialMachines

    Labor

    Management

    Capital

    OUTPUT

    Goods

    Services

    TRANSFORMATION

    PROCESS

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    Transformations

    Physical--manufacturing

    Locational--transportation

    Exchange--retailing

    Storage--warehousing

    Physiological--health care

    Informational--telecommunications

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    What is a Service and What is aGood?

    If you drop it on your foot, it wonthurt you. (Good or service?)

    Services never include goods andgoods never include services. (Trueor false?)

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    OM in the Organization Chart

    Operations

    Plant

    Manager

    Operations

    Manager

    Director

    Manufacturing, Production control,

    Quality assurance, Engineering,

    Purchasing, Maintenance, etc

    Finance Marketing

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    Core servicesare basic things

    that customers want fromproducts they purchase

    Core ServicesDefined

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    Core Services Performance Objectives

    OperationsManagemen

    t

    Flexibility

    Quality

    Speed

    Price (or costReduction)

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    Value-added services

    differentiate the organizationfrom competitors and buildrelationships that bind

    customers to the firm in apositive way

    Value-Added Services

    Defined

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    Value-Added Service Categories

    OperationsManagement

    Information

    Problem Solving

    Sales Support

    Field Support

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    Synergies must exist with other

    functional areas of theorganization

    Operations account for 60-80%

    of the direct expenses thatburden a firms profit.

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    Historical Development of OM

    JIT and TQC

    Manufacturing Strategy Paradigm

    Service Quality and Productivity

    Total Quality Management and Quality

    Certification

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    Historical Development of OM

    (contd)Business Process Reengineering

    Supply Chain Management

    Electronic Commerce

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    Historical Events in OM

    Industrial RevolutionSteam engine 1769 James Watt

    Division of labor 1776 Adam Smith

    Interchangeable parts 1790 Eli Whitney

    Scientific ManagementPrinciples 1911 Frederick W. Taylor

    Time and motion studies 1911 Frank & Lillian GilbrethActivity scheduling chart 1912 Henry Gant

    Moving assembly line 1913 Henry Ford

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    Historical Events in OM

    Human RelationsHawthorne studies 1930 Elton Mayo

    Motivation theories 1940s Abraham Maslow

    1950s Frederick Hertzberg

    1960s Douglas McGregor

    Management ScienceLinear programming 1947 George Dantzig

    Digital computer 1951 Remington RandSimulation, PERT/CPM, 1950s Operations research

    Waiting line theory groups

    MRP 1960s Joseph Orlicky, IBM

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    Historical Events in OM

    Quality RevolutionJIT 1970s Taiichi Ohno, ToyotaTQM 1980s W. Edwards Deming,

    Joseph Juran, et. al.

    Strategy and operations Skinner, HayesReengineering 1990s Hammer, Champy

    World Trade Organization 1990s Numerous countries

    and companies

    GlobalizationEuropean Union and 1970s IBM and others

    other trade agreements

    EDI, EFT, CIM 1980s

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    Historical Events in OM

    Information Age/

    Internet Revolution

    Internet, WWW, ERP 1990s ARPANET, TimSupply chain Berners-Lee, SAP, i2management, Technologies, ORACLE,E-commerce PeopleSoft, Amazon,

    Yahoo, eBay,

    and others

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    Current Issues in OM

    Coordinate the relationships betweenmutually supportive but separateorganizations.

    Optimizing global supplier, production,and distribution networks.

    Increased co-production of goods andservices

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    Current Issues in OM (contd)

    Managing the customersexperience during the serviceencounter

    Raising the awareness of

    operations as a significantcompetitive weapon

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    Question Bowl

    A major objective of this book is to show how smart

    managers can do which of the following?

    a. Improve efficiency by lowering costs

    b. Improve effectiveness by creating value

    c. Increasing value by reducing prices

    d. Serving customers well

    e. All of the above

    Answer: e. All of the above

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    Question Bowl

    In the Input-Transformation-Output Relationship,a typical input for a Department Store is

    which of the following?a. Displays

    b. Stocks of goodsc. Sales clerksd. All of the abovee. None of the above

    Answer: e. None of the above (The above areconsidered Resources of a department store.

    The correct answer is Shoppers.)

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    Question Bowl

    In which of the following decades did theconcept of quality control originate?

    a. 1920sb. 1930sc. 1940sd. 1950se. 1970s

    Answer: b. 1930s (Tools such

    as sampling inspection and

    statistical tables where first

    developed by WalterShewhart, H. F. Dodge, and H.

    G. Romig.)

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