Windows Client Windows Client Volume LicensingVolume LicensingAnd Software And Software Assurance Benefits Assurance Benefits With New Mid-Market With New Mid-Market OfferingsOfferings

Presenter NamePresenter Name04/21/2304/21/23

AgendaAgenda

Windows Client Volume LicensingWindows Client Volume Licensing

Software Assurance BenefitsSoftware Assurance Benefits

SAB 3.0 & Windows Client Pitch SAB 3.0 & Windows Client Pitch Cash Manager CustomerCash Manager Customer

TCO CustomerTCO Customer

IT CustomerIT Customer

Business Value CustomerBusiness Value Customer

New Mid-Market OfferingsNew Mid-Market Offerings

Capture renewed customer interest

Drive incremental

revenue 

Windows Vista launch in Aug/Sept 2006

SAB 3.0 launched in

Nov 2005

Value of Software Value of Software Assurance has Assurance has

never been never been greatergreater

Limited-time offers:

Attach SA to PCs within 180 days of purchaseUp-sell from U to U&SA with 30% discount on the U

Unique Window of Opportunity To Unique Window of Opportunity To Sell Windows Client Volume LicensingSell Windows Client Volume Licensing

What Is Volume Licensing?What Is Volume Licensing?

Ability To Purchase Upgrade Licenses At A Steep Ability To Purchase Upgrade Licenses At A Steep DiscountDiscount From Microsoft Via… From Microsoft Via…

Open AgreementOpen Agreement

Select Agreement Select Agreement

Enterprise AgreementEnterprise Agreement

Windows Client Volume Licensing Options And Windows Client Volume Licensing Options And Software Assurance BenefitsSoftware Assurance Benefits

*Can be added to Open and Select agreements within 180 days of PC purchase in Q4; already included in the Enterprise Agreement

OpenOpenPay as you Pay as you

gogoNo set No set

coveragecoverage

SelectSelect

EnterprisEnterprisee

Software Software AssuranceAssurance

**

Pay as you Pay as you gogo

Specified Specified volume over volume over

3 years3 years

Annual Annual payments payments for 3 yearsfor 3 years

Entire Entire enterpriseenterprise

Annual Annual payments payments for 3 yearsfor 3 years

Specified Specified volume over volume over

3 years3 years

Payment Payment termsterms

PCPC

coveragcoveragee

Upgrade Upgrade licenseslicenses

Future Future OS OS

releasesreleases

Windows Windows Vista Vista

EnterprisEnterprisee

Training Training and and

other other benefitsbenefits

What Is Software Assurance For What Is Software Assurance For Windows Client?Windows Client?

Differentiated Differentiated technologytechnology

IntegratIntegrated ed

solutionssolutions

Future Future upgrade righupgrade rightsts

The History Of Software AssuranceThe History Of Software Assurance

MarchMarch 20062006

Launched a competitive traditional maintenance offer Launched a competitive traditional maintenance offer including Spread Payments and New Version Rights with including Spread Payments and New Version Rights with a vision for future valuea vision for future value

20012001

SeptemberSeptember20032003

Major enhancements focus on Major enhancements focus on customer value with biggest software customer value with biggest software release on the horizonrelease on the horizon

Announced new benefits to address value and Announced new benefits to address value and satisfaction feedback and differentiate the satisfaction feedback and differentiate the maintenance offer (training, support, Home Use, EPP, maintenance offer (training, support, Home Use, EPP, eLearning, TechNet, WinPE, CER, Disaster Recovery, eLearning, TechNet, WinPE, CER, Disaster Recovery, ESLP)ESLP)

Partner Opportunities For Windows Partner Opportunities For Windows Client EA And SAClient EA And SA

Increased revenue for partnersIncreased revenue for partners

Enhanced customer Enhanced customer relationships for partnersrelationships for partners

Benefit Activation And Usage = Renewal Benefit Activation And Usage = Renewal

Customers who activate and use Software Assurance Customers who activate and use Software Assurance benefits renew at higher ratesbenefits renew at higher rates

0

25

50

75

100

Academic Enterprise Mid-market

no activation activation

0

25

50

75

100

Academic Enterprise Mid-market

no activation activation

Renewal Rates by SegmentRenewal Rates by Segment Renewal Rates by AgreementRenewal Rates by Agreement

48% 48% increaseincrease

77% 77% increaseincrease

98% 98% increaseincrease

0

25

50

75

100

CA/SA EA Select

no activation activation

0

25

50

75

100

CA/SA EA Select

no activation activation

38% 38% increaseincrease

46% 46% increaseincrease

72% 72% increaseincrease

Software Assurance 3.0Software Assurance 3.0Providing technology, services, support and financing to manage the Providing technology, services, support and financing to manage the software lifecyclesoftware lifecycle

New Version New Version RightsRightsSpread Spread PaymentsPayments

Windows Vista Windows Vista EnterpriseEnterpriseVirtual PC Express Virtual PC Express for SAfor SATraining – Extended Training – Extended Vouchers for Vouchers for Enterprise Enterprise CustomersCustomers eLearningeLearningHome Use ProgramHome Use ProgramEmployee Purchase Employee Purchase ProgramProgramEnterprise Source Enterprise Source License ProgramLicense Program

Desktop Desktop Deployment Deployment Planning ServicesPlanning ServicesInformation Work Information Work Solution ServicesSolution ServicesWindows Pre-Windows Pre-Installation Installation EnvironmentEnvironment

Extended Extended Hotfix Hotfix SupportSupportWindows Windows FundamentalFundamentals for Legacy s for Legacy PCsPCs24x7 Business 24x7 Business Critical Critical Support for Support for Problem Problem ResolutionResolutionTechNet PlusTechNet PlusCold Backups for Cold Backups for Disaster Disaster RecoveryRecoveryCorporate Error Corporate Error ReportingReporting Items in white are new for 2006

Available exclusively to Windows Client Software Assurance customers, Available exclusively to Windows Client Software Assurance customers, Windows Vista Enterprise is the OS solution optimized for medium and Windows Vista Enterprise is the OS solution optimized for medium and large sized organizationslarge sized organizations

Windows Vista Enterprise includes features you expect from our Windows Vista Enterprise includes features you expect from our standard professional OS version, plus additional new functionality to standard professional OS version, plus additional new functionality to maximize your desktop investmentmaximize your desktop investment

Enhanced Data Enhanced Data Protection Protection Windows® Windows®

BitLocker™ Drive BitLocker™ Drive EncryptionEncryption

Subsystem for Subsystem for Unix-Based Unix-Based

Applications (SUA)Applications (SUA)

Virtual PC Express Virtual PC Express for Windows Vistafor Windows Vista

Multi-Lingual Multi-Lingual User Interface User Interface Packs (MUI)Packs (MUI)

Windows Vista EnterpriseWindows Vista EnterpriseOverviewOverview

Data Protection

Application Compatibility

Worldwide Deployment

Enhanced data protection Enhanced data protection

Helps protect sensitive data and Helps protect sensitive data and

intellectual property from being intellectual property from being

compromised on a lcompromised on a lost, stolen or recycled ost, stolen or recycled

machinemachine

Native hardware and software support for Native hardware and software support for

encryption of hard drives and file system encryption of hard drives and file system

help ensure that corporate and client data help ensure that corporate and client data

never falls into the wrong handsnever falls into the wrong hands

Easy to deploy and manageEasy to deploy and manage

Trusted Platform Module (TPM) 1.2 chip, Trusted Platform Module (TPM) 1.2 chip,

built into the PC hardware, is used by built into the PC hardware, is used by

Windows Vista Enterprise to seal the keys Windows Vista Enterprise to seal the keys

that encrypt and decrypt sectors on the that encrypt and decrypt sectors on the

Windows hard driveWindows hard drive

Transparent to the end userTransparent to the end user

Requires no additional user authentication Requires no additional user authentication

other than standard logon procedureother than standard logon procedure

Setup will automatically escrow keys & Setup will automatically escrow keys &

passwords into AD for centralized key passwords into AD for centralized key

storage/managementstorage/management

With BitlockerTM With BitlockerTM Drive Encryption, you Drive Encryption, you will have the peace will have the peace of mind that sensitive of mind that sensitive business and business and customer information customer information will be more will be more protected regardless protected regardless where your mobile where your mobile employees workemployees work

BitLocker™ Drive Encryption Improves IT Security By BitLocker™ Drive Encryption Improves IT Security By Providing Enhanced Data ProtectionProviding Enhanced Data Protection

Windows Vista Enterprise Can Extend The Life Of Windows Vista Enterprise Can Extend The Life Of Legacy Applications & Can Reduce Customers’ Legacy Applications & Can Reduce Customers’ Application Compatibility Costs Application Compatibility Costs

Mitigates legacy Mitigates legacy applications barriers applications barriers Virtualizes, with Virtualizes, with software, a complete software, a complete hardware system hardware system

directly integrated directly integrated into Windows Vista into Windows Vista EnterpriseEnterprise

Supports GuestSupports Guest

Eases integration Eases integration between Windows between Windows and UNIX/Linuxand UNIX/Linux

Helps with Helps with migration of UNIX-migration of UNIX-based applications based applications

Includes 64-bit Includes 64-bit support and support and database database connectivity connectivity librarieslibraries

With Virtual With Virtual PC Express PC Express and SUA, and SUA, your legacy your legacy applications applications can run can run longer and longer and the need for the need for costly costly rewrites is rewrites is lessenedlessened

Virtual PC ExpressVirtual PC Express Subsystem For Subsystem For Unix Applications Unix Applications

(SUA)(SUA)

A single, multi-lingual disk A single, multi-lingual disk

imageimage can be deployed worldwide can be deployed worldwide

to to all PC form factorsall PC form factors (desktop, (desktop,

laptop, tablet)laptop, tablet)

Helps provide significant cost Helps provide significant cost savingssavings by significantly reducing by significantly reducing the number of images in your the number of images in your enterpriseenterprise

Helps enable the implementation of Helps enable the implementation of

multiple languages on a single multiple languages on a single

PCPC allowing a user to toggle allowing a user to toggle

between languages between languages

Windows Vista Enterprise Can Help Reduce The Cost Windows Vista Enterprise Can Help Reduce The Cost To Maintain And Support Images In Customers’ To Maintain And Support Images In Customers’ OrganizationsOrganizations

MUI helps removes the hassle and cost MUI helps removes the hassle and cost of multiple images because of language of multiple images because of language and hardware configurations, simplifying and hardware configurations, simplifying your image management and reducing your image management and reducing

your support costsyour support costs

Extended Hotfix Support OverviewExtended Hotfix Support Overview

While security updates will be continue,

Extended Hotfix will provide you with additional, non-

security hotfixes to help ensure that the your legacy OS will continue to function

Self-help online supportSelf-help online supportExtended Extended support phasesupport phase

Mainstream Mainstream support phasesupport phaseType of supportType of support

Request to changeRequest to changeProduct design andProduct design andfeaturesfeatures

Security updatesSecurity updates

Other non-securityOther non-securityhotfixeshotfixes

Complimentary Complimentary SupportSupport11 included with included withLicense, licensingLicense, licensingProgramProgram22, and other, and otherno-charge supportno-charge supportprogramsprograms

Paid support (includingPaid support (includingPay-per-incidentPay-per-incidentPremier and EssentialPremier and EssentialSupportSupport

Product categoryProduct categoryapplicabilityapplicability

Applies to all productsApplies to all productsApplies to business andApplies to business and

developer software onlydeveloper software onlyApplies to all productsApplies to all products

AvailableAvailable Not AvailableNot Available Available only with purchase of Extended Hotfix Support AgreementAvailable only with purchase of Extended Hotfix Support Agreement

Free access to online content,Free access to online content,Such as Knowledge BaseSuch as Knowledge BaseArticles, online productArticles, online productInformation, and online Information, and online Support WebCastsSupport WebCasts

Windows Fundamentals For Legacy PCs Extends Windows Fundamentals For Legacy PCs Extends The Life Of Hardware And Provides A Smooth The Life Of Hardware And Provides A Smooth Migration Path To Windows XP/Windows VistaMigration Path To Windows XP/Windows Vista

New!New! A limited OS A limited OS exclusively available exclusively available through SA/EA, WLPC through SA/EA, WLPC extends the security of extends the security of XP SP2 to legacy PCsXP SP2 to legacy PCs

Easy to manageEasy to manageYour IT staff can deploy easily, using either Windows Update, Your IT staff can deploy easily, using either Windows Update, Automatic Update, or Systems Management Server (SMS) Automatic Update, or Systems Management Server (SMS)

Secure environmentSecure environmentFeatures like componentized architectureFeatures like componentized architecture, , lock-down capabilities, lock-down capabilities, and session-specific changes in disposable partitions create a and session-specific changes in disposable partitions create a more secure environment for your usersmore secure environment for your users

Proactive protectionProactive protectionBuilt on the same code base as Windows XP SP2 and has the Built on the same code base as Windows XP SP2 and has the same high level of security with Windows Firewall, Data Execution same high level of security with Windows Firewall, Data Execution Prevention, and Internet Explorer’s Pop-Up BlockerPrevention, and Internet Explorer’s Pop-Up Blocker

Smooth migration pathSmooth migration pathDesktops are managed in the same way as Windows XP desktops, Desktops are managed in the same way as Windows XP desktops, making the transition to Windows Vista much smoother than making the transition to Windows Vista much smoother than having to transition PCs with legacy operating systems directly to having to transition PCs with legacy operating systems directly to Windows VistaWindows Vista

Window Window FundamentalFundamentals For Legacy s For Legacy

PCsPCs

What is corporate error What is corporate error reporting (CER)?reporting (CER)?

An SA exclusive solution that An SA exclusive solution that monitors and reports crash and monitors and reports crash and hang errors across all desktops hang errors across all desktops in the enterprisein the enterprise

Why is it important?Why is it important?

Enables administrators to Enables administrators to identify problems before identify problems before they become a major issuethey become a major issue across the enterprise across the enterprise

Early identification and quick Early identification and quick problem resolutionproblem resolution

Increases the stability of the Increases the stability of the environmentenvironment

Lowers the cost of managementLowers the cost of management

CER Monitors Your Desktop Environment, Increasing CER Monitors Your Desktop Environment, Increasing Stability, Reducing Error Resolution Time And Stability, Reducing Error Resolution Time And Increasing Increasing End User ProductivityEnd User Productivity

WinPE is WinPE is powerful replacement for MS-DOS powerful replacement for MS-DOS

in your deployment, testing, and system in your deployment, testing, and system

recovery processesrecovery processes. WinPE is a minimal Win OS . WinPE is a minimal Win OS

that provides limited services based on the that provides limited services based on the

Windows XP Pro and the Server 2003 kernelsWindows XP Pro and the Server 2003 kernels

Reduce deployment hassle by automating Reduce deployment hassle by automating

the pre-installationthe pre-installation of Windows to your servers of Windows to your servers

and workstations by directly automating the hard and workstations by directly automating the hard

disk preparation process and allowing boot ups disk preparation process and allowing boot ups

from a variety of media, including networks, USB from a variety of media, including networks, USB

sticks, and CD-ROMsticks, and CD-ROM

Saves time and effort in troubleshootingSaves time and effort in troubleshooting

with easier system restores by eliminating with easier system restores by eliminating

customized MS-DOS boot diskscustomized MS-DOS boot disks

Windows PE allows you to test Windows PE allows you to test and deploy quickly and easily in and deploy quickly and easily in a familiar Windows environment a familiar Windows environment

without the hassle and time without the hassle and time associated with MS-DOSassociated with MS-DOS

Windows Pre-installation Environment Can Help Windows Pre-installation Environment Can Help Customers Deploy With Fewer ResourcesCustomers Deploy With Fewer Resources

Cash ManagersCash Managers 3 Ways A Software Assurance Or An Enterprise Agreement Can Help 3 Ways A Software Assurance Or An Enterprise Agreement Can Help Reduce The Customer’s Acquisitions Costs For Windows ClientReduce The Customer’s Acquisitions Costs For Windows Client

Windows Vista Enterprise can help extend the lifespan Windows Vista Enterprise can help extend the lifespan of your desktop hardware – of your desktop hardware – reducing the number of reducing the number of PCs you need to replacePCs you need to replace this year with Windows this year with Windows Fundamentals for Legacy PC’s (WLPC). WLPC allows Fundamentals for Legacy PC’s (WLPC). WLPC allows you to have the benefits of the latest security you to have the benefits of the latest security improvements on your older PCs while improving their improvements on your older PCs while improving their performanceperformance

SA/EA provides you with tools like Virtual PC Express SA/EA provides you with tools like Virtual PC Express and SAU that can save you time and money by and SAU that can save you time and money by allowing you to run legacy/non-compatible allowing you to run legacy/non-compatible applicationsapplications

SA/EA provides you with SA/EA provides you with Extended Hotfix Support for support for older versions of Win Extended Hotfix Support for support for older versions of Win Client Client beyond the mainstream support cycle, allowing you to support legacy PCs in your enterprisebeyond the mainstream support cycle, allowing you to support legacy PCs in your enterprise

Prolonging the Prolonging the lifespan of lifespan of older PCsolder PCs

Delay Delay investment investment in upgrading in upgrading applicationsapplications

Delay Delay upgrading upgrading from from Windows Windows 20002000

TCO ManagersTCO Managers 3 Ways A Software Assurance Or An Enterprise Agreement Can 3 Ways A Software Assurance Or An Enterprise Agreement Can Reduce The Customer’s Ongoing Costs For a PCReduce The Customer’s Ongoing Costs For a PC

* Source: Gartner Group

** Only available in SA today; will be available as part of Windows Vista Professional in late 2006

An image can cost $100,000 to maintain each year*. An image can cost $100,000 to maintain each year*. MUI, available exclusively with Windows Vista MUI, available exclusively with Windows Vista Enterprise, will help you Enterprise, will help you reduce the number of reduce the number of images in your organization by standardizing images in your organization by standardizing on on one image worldwideone image worldwide

Reduce Reduce ongoing PC ongoing PC maintenancemaintenance

Windows Vista Enterprise helps you overcome one of the Windows Vista Enterprise helps you overcome one of the biggest challenges in upgrading by providing the biggest challenges in upgrading by providing the tools tools to ensure application compatibilityto ensure application compatibility. Virtual PC . Virtual PC Express and SAU enable you to access applications on Express and SAU enable you to access applications on other operating systems without having to worry about other operating systems without having to worry about the cost of rewriting most of your applicationsthe cost of rewriting most of your applications

Reduce Reduce costs for costs for application application compatibilitcompatibilityy

With SA, you will get access to the Windows Pre-With SA, you will get access to the Windows Pre-installation environment today** which helps installation environment today** which helps speed speed the installation, preparation and troubleshootingthe installation, preparation and troubleshooting of desktop applications, helping you to deploy fasterof desktop applications, helping you to deploy faster

Deploy Deploy Windows Windows Vista with Vista with fewer fewer resourcesresources

IT Value CustomersIT Value Customers A Software Assurance Or An Enterprise Agreement Can Help Improve The A Software Assurance Or An Enterprise Agreement Can Help Improve The Security And Stability Of The Customer’s EnvironmentSecurity And Stability Of The Customer’s Environment

Windows Client Software Assurance and Enterprise Windows Client Software Assurance and Enterprise Agreements provide exclusive tools to help ensure a high level Agreements provide exclusive tools to help ensure a high level of protection for your enterprise of protection for your enterprise

Windows® BitLocker™ Drive EncryptionWindows® BitLocker™ Drive Encryption provides a more provides a more secure method of protecting data on lost of stolen hard-diskssecure method of protecting data on lost of stolen hard-disks

Legacy PCs pose a security riskLegacy PCs pose a security risk– with WLPC and Virtual PC – with WLPC and Virtual PC Express, you can Express, you can run more securelyrun more securely without significant without significant disruption to your ITdisruption to your IT

State-of the-State-of the-art IT art IT securitysecurity

Windows Client Software Assurance and Enterprise Agreements Windows Client Software Assurance and Enterprise Agreements provide exclusive tools to help ensure a more stable PC provide exclusive tools to help ensure a more stable PC environment for your enterpriseenvironment for your enterprise

The Multilingual User Interface (MUI) allows you to The Multilingual User Interface (MUI) allows you to deploy one deploy one imageimage across multiple hardware and language across multiple hardware and language configurationsconfigurations, making it easier to manage images and , making it easier to manage images and increase stabilityincrease stability

Cutting edge IT organizations can use Corporate Error Cutting edge IT organizations can use Corporate Error Reporting which is the one of the most effective way for IT Reporting which is the one of the most effective way for IT Administrators to identify how to dramatically improve OS Administrators to identify how to dramatically improve OS stability with your suite of applicationsstability with your suite of applications

Highest Highest level of level of desktop desktop stabilitystability

Business Value CustomersBusiness Value Customers An Software Assurance Or An Enterprise Agreement Can Help An Software Assurance Or An Enterprise Agreement Can Help Increase The Customer’s Business ProductivityIncrease The Customer’s Business Productivity

* Only available in SA today; will be available as part of Windows Vista Professional in late 2006

Windows Vista Enterprise includes tools like MUI, Virtual Windows Vista Enterprise includes tools like MUI, Virtual PC Express and WinPE* that will help PC Express and WinPE* that will help speed up the speed up the deployment process of Windows Vista deployment process of Windows Vista by reducing by reducing the number of image builds and faster application the number of image builds and faster application compatibility validation and resolutioncompatibility validation and resolution

Faster, Faster, simpler path simpler path to deploying to deploying Windows VistaWindows Vista

Windows Vista Enterprise can Windows Vista Enterprise can help your mobile help your mobile workers be as protected as possible in the event workers be as protected as possible in the event of a lost or stolen laptopof a lost or stolen laptop with with BitlockerBitlockerTMTM Drive Drive EncryptionEncryption security that is integrated with Active security that is integrated with Active Directory, making it easier to deploy, manage, and Directory, making it easier to deploy, manage, and supportsupport

Protected Protected mobile mobile workforceworkforce

The Windows Vista Enterprise Edition available through The Windows Vista Enterprise Edition available through SA extends the productivity enhancements of Windows SA extends the productivity enhancements of Windows Vista with exclusive tools like Corporate Error Reporting Vista with exclusive tools like Corporate Error Reporting (CER) that (CER) that help improve OS images and ensure that help improve OS images and ensure that your users enjoy maximum uptime and error-free your users enjoy maximum uptime and error-free computingcomputing

Improving Improving end-user end-user productivityproductivity

New Mid-Market OfferingsNew Mid-Market Offerings

Target CustomerTarget Customer

Midmarket Customers who Midmarket Customers who purchased PCs or VL in the purchased PCs or VL in the past 6 monthspast 6 months

OpportunityOpportunity: Increase SA : Increase SA attach to OEM and VL attach to OEM and VL purchasespurchases~14 Mio PCs sold in last 6 ~14 Mio PCs sold in last 6

months months in MMin MM

Target CustomerTarget Customer

Midmarket Customers who want Midmarket Customers who want to take advantage of XP SP2’s to take advantage of XP SP2’s improved security and improved security and management features in management features in preparation for deploying Vistapreparation for deploying Vista

OpportunityOpportunity: Increase VL : Increase VL penetration, SA attach, and mix penetration, SA attach, and mix shift to VL from OEM licensesshift to VL from OEM licenses

250K Open licenses sold per 250K Open licenses sold per quarterquarter

L & SA OfferL & SA OfferSA Attach OfferSA Attach Offer

Customer profileCustomer profileMid-Market TDMs who desire the Mid-Market TDMs who desire the newest version of Windows to help newest version of Windows to help reduce their IT costs and improve the reduce their IT costs and improve the productivity of their businesses productivity of their businesses

Primarily TCO, IT Value, or Primarily TCO, IT Value, or Business Value customersBusiness Value customers

Limited-Time Offer OverviewLimited-Time Offer Overview

OfferOffer

Attach SA Attach SA to PCs to PCs purchased purchased within last within last 180 days 180 days (90-day (90-day attach attach program program remains in remains in place)place)

PitcPitchh

When you first purchased PCs, When you first purchased PCs, MS had not yet publicized the MS had not yet publicized the new benefits in SAB 3.0 and so new benefits in SAB 3.0 and so we are we are running a limited-running a limited-time offertime offer to give you the to give you the opportunity to add SA to your opportunity to add SA to your PCsPCs

Until Jun 30, 2006, you will Until Jun 30, 2006, you will have the opportunity to have the opportunity to attach SA to your PCs attach SA to your PCs purchased within the last purchased within the last 180 days180 days

With SA, you get:With SA, you get:The rights to Windows Vista for The rights to Windows Vista for less than the cost of an less than the cost of an upgrade licenseupgrade license

Exclusive access to SAB 3.0 Exclusive access to SAB 3.0 benefits, including Vista benefits, including Vista Enterprise (a premium version Enterprise (a premium version of Vista for business of Vista for business customers)– you can’t buy Vista customers)– you can’t buy Vista Enterprise any other way!Enterprise any other way!

Target segmentTarget segment

Customers Customers (with 250-500 (with 250-500 PCs) who PCs) who purchased PCs purchased PCs without SA without SA between Oct between Oct 1, 2005 and 1, 2005 and Mar 31, 2006Mar 31, 2006

SA-SA-attachattach

Limited-Time Offer OverviewLimited-Time Offer Overview

OfferOffer PitcPitchh

Target segmentTarget segment

Purchase Purchase U&SA, instead U&SA, instead of U, with of U, with limited-time limited-time 30% discount 30% discount on Uon U

You are thinking about You are thinking about buying just the upgrade to buying just the upgrade to XP? If you add SA, it entitles XP? If you add SA, it entitles you to upgrades to XP, Vista you to upgrades to XP, Vista Business, and Vista Business, and Vista Enterprise at a significant Enterprise at a significant discount!discount!

Standardize your OS for Standardize your OS for more streamlined desktop more streamlined desktop management, saving money management, saving money and increasing productivityand increasing productivity

With SA, you get:With SA, you get:The rights to Windows Vista The rights to Windows Vista for less than the cost of an for less than the cost of an upgrade licenseupgrade license

Exclusive access to SAB 3.0 Exclusive access to SAB 3.0 benefits, including Vista benefits, including Vista Enterprise (a premium Enterprise (a premium version of Vista for business version of Vista for business customers)– you can’t buy customers)– you can’t buy Vista Enterprise any other Vista Enterprise any other way!way!

Potential U Potential U customers customers who can be who can be effectively up-effectively up-sold to U&SAsold to U&SA

DiscounteDiscounted d

U&SAU&SA

Accelerated EA Program OverviewAccelerated EA Program Overview

Purchase new EA with platform discountPurchase new EA with platform discount

Limited time BIF empowerment for Limited time BIF empowerment for deployment– 5% of the Windows Client Deal deployment– 5% of the Windows Client Deal value can be used as a credit for deployment value can be used as a credit for deployment planningplanningOfferOffer

MS telesales will generate leads for partners MS telesales will generate leads for partners for customers with 250+ PCs that are up for for customers with 250+ PCs that are up for renewal in their EA or Select agreementsrenewal in their EA or Select agreements

Target Target segmentsegment

With the platform discount, it means that you With the platform discount, it means that you get the Win Client EA at a yearly price of only get the Win Client EA at a yearly price of only $10-$15/PC$10-$15/PC

EA has several new and exciting benefits, EA has several new and exciting benefits, including Vista Enterprise, a premium version including Vista Enterprise, a premium version of Windows Vista optimized for businesses of of Windows Vista optimized for businesses of all sizesall sizes

PitchPitch

What This Means To YouWhat This Means To You

Emphasize the distinct technology Emphasize the distinct technology and service benefits of Windows and service benefits of Windows Client Software Assurance by Client Software Assurance by customer customer typetype

Leverage the new Mid-Market Leverage the new Mid-Market offerings and promotions to offerings and promotions to accelerate salesaccelerate sales

Q&AQ&A