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C H A N N E L I M A G E P R O M O T I O NCNN FACTS FIRST “APPLE BANANA”
CNN WORLDWIDE
CNN FACTS FIRST “APPLE BANANA”CNN WORLDWIDE
CNN FACTS FIRST “APPLE BANANA”CNN WORLDWIDE
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JACK SHENKER
JAMES KIM
AARON GRANT
ALAN HUNTER
AMBER GALVIN
ANDREW DRAKE
ANNIE POR
BRETT HOCKER
BRIAN PORTER
JUSTIN SCOTT
KRISTIN BRUNO
BYRON CHEW
CALLIE JENKINS
CHRISTINE FARMER
DANIEL WEISINGER
DAVID GETSON
DUSTIN BROWER
ERIK DOCHTERMANN
LAURA YOSHIOKA
MIKE SILBOWITZ
GUSTAVO ALVARADO
JEFF NEINSTEIN
JOHN ROSENBERG
JOSEPH MCNEELY
JULIE LOWE
KARI HALE
LAURA NAVIAUX STURR
NIKO DEMORDAUNT
TOM HAM
MARVIN IGNACIO
MAYYA GRINBERG
ROBBIE MCCAWLEY
SCOTT HAYMAN
WAYNE LEONARD
WILL POWERS
J U RY
ON LIN E J U DGE S
M A R K E TING T E A M OF T H E Y E A R
AGENCY OF T H E Y E A R
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BEST PROMOTIONAL TRAILER - ALL INCLUSIVE
BEST PROMOTIONAL TRAILER - ANNOUNCEMENT/NEW RELEASE
GOLDMORTAL KOMBAT 11 ANNOUNCEMENT TRAILERCREATE ADVERTISING GROUP
SILVERCALL OF DUTY: BLACK OPS 4 - LAUNCH TRAILERGNET AGENCY & ACTIVISION
FINALISTS
Assassin’s Creed Odyssey Launch TrailerUbisoft Entertainment
Far Cry 5: Story TrailerUbisoft & Buddha Jones
Far Cry 5 StoryBuddha Jones
Assassin’s Creed Odyssey Announce TrailerUbisoft Entertainment
GOLDMarvel Powers United VR Launch Trailerspace.camp
SILVERFar Cry 5: Story TrailerUbisoft & Buddha Jones
FINALISTS
MOUNTAIN DEW AMP GAME FUEL LAUNCH – WIN SAUCEHEAT
The Outer Worlds Announce TrailerPrivate Division
Assassin’s Creed Odyssey Announce TrailerUbisoft Entertainment, Sunny Side Up, Buddha Jones
Mountain Dew Game AMP Fuel Launch - LOSER TEARSHEAT
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BEST PROMOTIONAL TRAILER - CURRENT/ONGOING/NEW CONTENT
BEST PROMOTIONAL TRAILER - MOBILE/FREE TO PLAY
GOLDPUBG: “Winter is Here” TrailerPUBG
SILVERWarframe - Super Super Space NinjasMashed
FINALISTS
Astroneer - Rover Update TrailerSystem Era Softworks
Sentinel of the Spaceways (Marvel Contest of Champions’ 4-Year Anniversary)Kabam
FARCRY 5 POST LAUNCH TRAILERUbisoft
Destiny 2: Forsaken - Launch Trailer GNET AGENCY & ACTIVISION
GOLDS.H.I.E.L.D. Medic Team Up Tales Video SeriesFoxNext Games
SILVERDissidia Final Fantasy Opera Omnia - The Golden SaucerSquare Enix / Koei Tecmo Games / Liquid Advertising
FINALISTS
Gods of Olympus - Official TrailerLunar Animation
Ghostbusters World Launch TrailerKovel/Fuller / Simple Films / 4:33 Creative Lab
Westworld Mobile Game LaunchHeat
Ghostbusters World Recruitment TrailerKovel/Fuller / Simple Films / 4:33 Creative Lab
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BEST PROMOTIONAL TRAILER - INDIE/STUDENT
BEST GAME FOOTAGE TRAILER
GOLDGods of Olympus - Official TrailerLunar Animation
SILVEROutlast II - Jump ScareRed Barrels + Liquid Advertising
FINALISTS
Astroneer - Rover Update TrailerSystem Era Softworks
Override - Features TrailerAspect / Modus Games
GOLDRage 2: Open World TrailerBethesda Softworks and Hammer Creative
SILVERCALL OF DUTY: BLACK OPS 4 Multiplayer reveal trailerGNET AGENCY & ACTIVISION
FINALISTS
Far Cry 5: Story TrailerUbisoft & Buddha Jones
Assassin’s Creed Odyssey Launch TrailerUbisoft Entertainment
Shadow of the Tomb Raider Launch TrailerCrystal Dynamics/Square Enix and Hammer Creative
Assassin’s Creed Odyssey Power of ChoiceUbisoft Entertainment
Assassin’s Creed Odyssey Announce TrailerUbisoft Entertainment
8
BEST LIVE ACTION TRAILER BEST SHORT FORMAT PROMOTIONAL CONTENT
GOLDPUBG: “Pan-demonium”PUBG
SILVERWorld of Warcraft: Battle for Azeroth - “It Matters”GNET AGENCY & BLIZZARD ENTERTAINMENT
FINALISTS
Shadow of the Cute RaiderSquare Enix, Inc.
Guild Wars 2: Friend/ShipsArenaNet, LLC.
Assassin’s Creed Odyssey Alexa Meets AlexiosUbisoft Entertainment
Just Cause 4 - “One Man...”Square Enix / Liquid Advertising
GOLDMinecraft “Cats & Pandas”215 McCann
SILVERRage 2: 12 Days of RagemasBethesda Softworks and Hammer Creative
FINALISTS
FAR CRY 5 BILL OF RIGHTSUbisoft
Civilization 6: How To Civ2K Games and Hammer Creative
Assassin’s Creed Odyssey Alexa Meets AlexiosUbisoft Entertainment
Xbox CasablancaBuddha Jones
9
BEST LONG FORMAT PROMOTIONAL CONTENT
BEST TELEVISION OR THEATRICAL AD
GOLDAssassin’s Creed Odyssey Alexios RespondsUbisoft Entertainment
SILVERFar Cry 5: Inside Eden’s GateUbisoft & The Content Group
FINALISTS
Guild Wars 2: Friend/ShipsArenaNet, LLC.
Valkyria Chronicles 4 | Europan History In 5 MinutesSEGA OF AMERICA, INC.
The Making of a Tomb RaiderSquare Enix, Inc.
Yakuza 6: “The Bouncer”SEGA of America, Inc. / Liquid Advertising
GOLDFar Cry 5: Nothing Ever Happens Around HereUbisoft
SILVERXbox Game Pass - Meet & GreetAyzenberg Group & Microsoft
FINALISTS
Kingdom Hearts 3 Together TrailerCreate Advertising Group
Just Dance 2019Ubisoft
Xbox Platform JumpingMicrosoft Xbox
Assassin’s Creed Odyssey GP 30 TVUbisoft Entertainment
10
FUNNIEST VIDEO BEST OVERALL ADVERTISING CAMPAIGN
GOLDSkyrim Very Special Edition - Amazon Alexa TrailerGNET AGENCY & BETHESDA GAMES STUDIOS
SILVERForza Horizon 4 CommercialMicrosoft Xbox
FINALISTS
Crackdown 3: Step Up Your Boom - Suit Up VIDEOGNET AGENCY & MICROSOFT XBOX
Destiny 2: Forsaken Refer-A-Friend TrailerGNET AGENCY & ACTIVISION
Overwatch “Barbershop - Free This Weekend?”Blizzard Entertainment / Liquid Advertising
Crackdown 3: Step Up Your Boom - Get The Jump VIDEOGNET AGENCY & MICROSOFT XBOX
GOLDWorld of Warcraft: Battle for Azeroth - “It Matters” CAMPAIGNGNET AGENCY & BETHESDA GAMES STUDIOS
SILVERShadow of the Tomb Raider: Best Overall Advertising CampaignSquare Enix / Crystal Dynamics / Eidos Montreal / Liquid Advertising
FINALISTS
Xbox Platform Jump In Campaign Microsoft Xbox
Crackdown 3: Step Up Your Boom CampaignGNET AGENCY & MICROSOFT XBOX
Mountain Dew Game Fuel LaunchHeat
JC4 - All-Time Action GameSquare Enix / Liquid Advertising
11
BEST OUTDOOR ADVERTISING CAMPAIGN
BEST MARKETING CAMPAIGN OF THE YEAR - ALL INCLUSIVE
GOLDJust Cause 4 - Best Outdoor Advertising CampaignSquare Enix / Avalanche Studios / Liquid Advertising
SILVERNBA2K19 - Real Time OOH2K + BSSP + Liquid Advertising
FINALISTS
Shadow of the Tomb Raider: Best Outdoor Advertising CampaignSquare Enix / Crystal Dynamics / Eidos Montreal / Liquid Advertising
GOLDGod of WarDigitas San Francisco
SILVERAssassin’s Creed Odyssey Marketing CampaignUbisoft Entertainment
FINALISTS
State of Decay 2: Apocalypse Diaries215 McCann
Xbox Platform Jump In Campaign Microsoft Xbox
Far Cry 5Ubisoft
NBA2K19 Launch2K + BSSP + Liquid Advertising
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BEST MARKETING CAMPAIGN OF THE YEAR - CORE GAMES
BEST MARKETING CAMPAIGN OF THE YEAR - FAMILY/RATED E
GOLDAssassin’s Creed Odyssey MARKETING CampaignUbisoft Entertainment
SILVERWords With Friends 2 Mobile Game LaunchHeat
FINALISTS
PUBG on Xbox sustain campaignMicrosoft Xbox
World of Warcraft: Battle for Azeroth - “It Matters” CAMPAIGNGNET AGENCY & BLIZZARD ENTERTAINMENT
Yakuza 6: Best Campaign of the YearSEGA of America, Inc. / Liquid Advertising
State of Decay 2Microsoft Xbox
GOLDForza Horizon 4 Launch campaignMicrosoft Xbox
SILVERJust Dance 2019Ubisoft
FINALISTS
Civilization 6: Switch Launch Campaign2K Games and Hammer Creative
LEGO DC Super-VillainsWarner Bros. Interactive Entertainment
NBA2K19 Launch2K + BSSP + Liquid Advertising
13
BEST MARKETING CAMPAIGN OF THE YEAR - MOBILE GAMES/FREE TO PLAY
BEST PRE-ORDER CAMPAIGN
GOLDWestworld Mobile Game LaunchHeat
SILVERMARVEL Strike Force LaunchFoxNext Games
FINALISTS
MapleStory 2 - Launch CampaignNexon America
GOLDJust Cause 4 - Rico ChallengeSquare Enix
SILVERGod of WarDigitas San Francisco
FINALISTS
KINGDOM HEARTS III Make Your Own Pre-Order ExperienceSquare Enix
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BEST USE OF INFLUENCERS BEST PROMOTIONAL LIVE STREAM FOR A GAME
GOLDThe Making of a Tomb RaiderSquare Enix / The Platform Group / Liquid Advertising
SILVERJust Dance 2019Ubisoft
FINALISTS
Xbox SessionsMicrosoft Xbox
Rainbow Six Siege: Royale Does SiegeUbisoft
SEGA E3 LivestreamSEGA of America, Inc. / Liquid Advertising
TWD OUR WORLD “Bearable”Bacon & Sons Film Co.
GOLDLooney Tunes: World of Mayhem - CrushathonWildlife
SILVERWarframe TennoLive 2018Digital Extremes
FINALISTS
Just Cause 4 - Rico Challenge LivestreamSquare Enix
SEGA E3 LivestreamSEGA of America, Inc. / Liquid Advertising
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BEST USE OF SOCIAL MEDIA BEST POP DISPLAY
GOLDGod of WarDigitas San Francisco
SILVERAssassin’s Creed Odyssey Spartan RespondsUbisoft Entertainment
FINALISTS
Guild Wars 2: #GW2IRL Social CampaignArenaNet, LLC.
Shoppable Moments215 McCann
JC4 - Cadiz & EscobedoSquare Enix / Liquid Advertising
Yakuza 6 and Kiwami 2: Best Use of Social MediaSEGA of America, Inc. / Liquid Advertising
GOLDFortniteBay Cities
SILVERKH3 StandeeSQUARE ENIX America
FINALISTS
Tomb RaiderBay Cities
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BEST BOX ART (STANDARD EDITION)BEST BOX ART/PACKAGING (LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION)
GOLDAssassin’s Creed Odyssey Standard EditionUbisoft Entertainment
SILVERCall of Duty - Black Ops 4 Standard PackagingActivision, Treyarch, PETROL Advertising
FINALISTS
Ace Combat 7Bandai Namco, PETROL Advertising
Immortal UnchainedToadman Interactive
GOLDAssassin’s Creed Odyssey Collector’s EditionUbisoft Entertainment
SILVERCall of Duty - Black Ops 4 Mystery Box EditionActivision, Treyarch, PETROL Advertising
FINALISTS
Valkyria Chronicles 4 | Memoirs From Battle Premium EditionATLUS
Call of Duty - Black Ops 4 Collectors Edition O-Sleeve & SteelbookActivision, Treyarch, PETROL Advertising
The Dissidia Final Fantasy NT Steelbook Brawler EditionSquare Enix
Yakuza 6: After Hours EditionSEGA of America, Inc.
17
BEST EXPERIENTIAL BEST USE OF MUSIC
GOLDBecome the Tomb Raider - SDCCSquare Enix / JMP Creative / Barkley.
SILVERXbox Barber Shop at NBA All-Star WeekendMicrosoft Xbox
FINALISTS
Resident Evil 2 Experience Capcom USA & George P. Johnson Experience Marketing
Forza Horizon 4 Global Launch Event at GoodwoodMicrosoft Xbox
FAR CRY 5 EXPERIENTIAL PREVIEW EVENTUBISOFT
Overwatch Payload TourBlizzard Entertainment / Liquid Advertising
GOLDWarframe - We All Lift Together MusicalDigital Extremes
SILVERAssassin’s Creed Odyssey PhotomodeUbisoft Entertainment
FINALISTS
The Outer Worlds Announce TrailerPrivate Division
Guild Wars 2: A Bug in the SystemArenaNet, LLC.
Destiny 2: Forsaken Refer-A-Friend TrailerGNET AGENCY & ACTIVISION
Last Year The Nightmare RevealBuddha Jones
18
BEST USE OF SOUND DESIGN BEST COPYWRITING
GOLDCall of Duty: Black Ops 4 Multiplayer Reveal TrailerGNET AGENCY & ACTIVISION
SILVERPlayerUnknown’s Battlegrounds - E3 TrailerGNET AGENCY & MICROSOFT XBOX
FINALISTS
Mortal Kombat 11 Announcement TrailerCreate Advertising Group
Call of Duty: Black Ops 4 - Blackout TrailerGNET AGENCY & ACTIVISION
Astroneer - Basebuilding Update TrailerSystem Era Softworks
Destiny 2: Forsaken - The Dreaming CityGNET AGENCY & ACTIVISION
GOLDSkyrim Very Special Edition - Amazon Alexa TrailerGNET AGENCY & BETHESDA GAMES STUDIOS
SILVERWords With Friends 2 Mobile Game LaunchHeat
FINALISTS
Assassin’s Creed Odyssey Spartan RespondsUbisoft Entertainment
Far Cry 5 StoryBuddha Jones
Overwatch - “Breakup - Free This Weekend?”Blizzard Entertainment / Liquid Advertising
TWD OUR WORLD “Bearable”Bacon & Sons Film Co.
19
BEST EDITING BEST CGI
GOLDThe Outer Worlds Announce TrailerPrivate Division
SILVERJust Cause 4 - 1970’s Era TrailerSquare Enix / Liquid Advertising
FINALISTS
Call of Duty: Black Ops 4 - Blackout TrailerGNET AGENCY & ACTIVISION
Destiny 2: Forsaken - The Dreaming CityGNET AGENCY & ACTIVISION
Just Cause 4 - 1960’s Era TrailerSquare Enix / Liquid Advertising
Call of Duty: Black Ops 4 Multiplayer Reveal TrailerGNET AGENCY & ACTIVISION
GOLDCall of Duty: Black Ops 4 - Blackout AnnounceAspect / Activision
SILVERMortal Kombat 11 Announcement TrailerCREATE ADVERTISING GROUP
FINALISTS
Civilization VI - Gathering StormPlastic Wax
Archangel Hellfire: CG TeaserBuddha Jones
20
BEST KEY ART BEST PRODUCT LOGO DESIGN
GOLDFar Cry 5Ubisoft
SILVERJust Cause 4 Era Movie PostersSquare Enix / Avalanche Studios / Liquid Advertising
FINALISTS
DOOM Eternal - 25th Anniversary Key ArtBethesda Softworks, PETROL Advertising
Call of Duty - Black Ops 4 Key Art Activision, Treyarch, PETROL Advertising
Forza Horizon 4 Key ArtAyzenberg Group & Microsoft
Rage 2 - Key ArtBethesda Softworks, PETROL Advertising
GOLDRage 2 - LogoBethesda Softworks, PETROL Advertising
SILVERMortal Kombat 11 LogoCreate Advertising Group
FINALISTS
DOOM Slayers Club Logo and IconBethesda Softworks, PETROL Advertising
Immortal Unchained LogoToadman Interactive, PETROL Advertising
Call of Duty - Black Ops 4 LogoActivision, Treyarch, PETROL Advertising
DOOM Eternal - Best Logo DesignBethesda Softworks, PETROL Advertising
21
BEST PROMOTIONAL PARTNERSHIP BEST PRODUCT ANNOUNCEMENT
GOLDAssassin’s Creed Odyssey Amazon 360Ubisoft Entertainment
SILVERSkyrim Very Special Edition - Amazon Alexa TrailerGNET AGENCY & BETHESDA GAMES STUDIOS
FINALISTS
Xbox + Taco BellMicrosoft Xbox
Shadow of the Tomb Raider: Best Promotional Partnership with InverseSquare Enix / Crystal Dynamics / Eidos Montreal / Liquid Advertising / Inverse
NBA2K19 + VOX2K + Liquid Advertising
Xbox + Chips Ahoy!Microsoft Xbox
GOLDWestworld Mobile Game LaunchHeat
SILVERShadow of the Tomb RaiderSquare Enix Inc.
FINALISTS
Mortal Kombat 11 Announcement TrailerCreate Advertising Group
Intel® Core i9 9th Gen LaunchCAUSE+EFFECT
Call of Duty: Black Ops 4 - Blackout AnnounceAspect / Activision
Mountain Dew Game Fuel LaunchHeat
22
BEST BUZZ GENERATING TACTIC THINKING OUTSIDE OF THE BOX
GOLDOverwatch Payload Tour - Best Buzz Generating TacticBlizzard Entertainment / Liquid Advertising
SILVEROverwatch Happy Hero Days 2018 Summer CampaignBlizzard Entertainment / Liquid Advertising
FINALISTS
Warframe - TennoLive Twitch DropDigital Extremes
Assassin’s Creed Odyssey Alexa Meets AlexiosUbisoft Entertainment
Skyrim Very Special Edition - Amazon Alexa TrailerGNET AGENCY & BETHESDA GAMES STUDIOS
Shadow of the Cute RaiderSquare Enix, Inc.
GOLDMinecraft “Coral Crafters”215 McCann
SILVERShadow of the Cute RaiderSquare Enix / Barkley
FINALISTS
Warframe #LiftTogether Discord ARGDigital Extremes
Forza Horizon 4 Seasons SimulatorMicrosoft Xbox
Skyrim Very Special Edition - Amazon Alexa TrailerGNET AGENCY & BETHESDA GAMES STUDIOS
Overwatch Payload TourBlizzard Entertainment / Liquid Advertising
23
BEST COOL SH*T
GOLDAssassin’s Creed Odyssey Alexa Spartan AssistantUbisoft Entertainment
SILVEROverwatch Happy Hero Days 2018 Summer CampaignBlizzard Entertainment / Liquid Advertising
FINALISTS
Xbox Marks The SpotMicrosoft Xbox
Assassin’s Creed Odyssey Kassandra StatueUbisoft Entertainment
Limited Edition Air Jordan III Xbox One X ConsolesMicrosoft Xbox
Just Cause 4 - “All-Time Action” Eras PostersSquare Enix + Liquid Advertising
24
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