Reporting and Analytics – Keeping the Channel on Track

modulebrief

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modulebrief

Reporting and Analytics

Keeping the Channel on Track

Analysing fragmented data across disparate sources is a

cause of frustration to all businesses – a holistic, detailed

view of the channel is essential in order to ensure an

accurate representation of your business is available to

decision makers at all times.

With our Channel Ignition customisable Analytics Tool, in

depth analysis will empower your business, identifying

trends, drilling down to fine detail and delivering complete

visibility of partner performance on every level. Effective

reporting improves business performance across the

board from a position of intelligence and you will benefit by

taking advantage of enhanced and comprehensive

knowledge of your partners.

Using our Channel Ignition Analytics Module, you can:

§ Obtain a real-time single-view of channel activity,

allowing you to make informed decisions

§ Engage in more effective recruitment campaigns

and on-boarding programs

§ Analyse the effectiveness of your enablement and

training programs

§ Monitor and manage channel performance

§ Deliver intelligently targeted marketing

communications and analyse the effectiveness and

ROI of your partner marketing campaigns

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modulebrief

Channel Ignition’s Analytics Module

The Analytics module provides visual analytical

dashboards that are integrated into the Channel Ignition

platform. These can be refreshed in real-time or to any

other required refresh rate to reflect the data stored in the

PRM ‘Single-View of the Channel’ database. It provides a

unique bird’s-eye view of channel partner behaviour and

program performance, allowing visibility of the effects of

program parameters to make real-time changes to

programs and communications.

Dashboards are fully customizable and provide a range of

visualizations, including bar charts, line graphs, pie-charts,

heat maps and scatter plots.

Example - Revenue Performance

Typically, our Information Analysts work with our clients to

ensure that Channel Analytics dashboards are designed

to provide the optimum information and insight required.

The data that is managed by Planet’s Channel Ignition

PRM environment can provide a rich knowledge base for

ad-hoc analysis by a Vendor’s Channel management

team.

Features include the ability to:

§ Create custom dashboards and reports in a variety of

formats

§ Create reports from data held in Channel Ignition or

imported from external data sources for example,

CRM, marketing automation applications

§ Provide full integration with third party applications

§ Take advantage of in depth reporting, from summary

down to transactional detail

§ Deliver personalised, role-based, real-time

dashboards

§ Share reports and dashboards in a wide range of file

formats

§ Display dynamic reports and dashboards on portal

pages

§ Provide full self-service reporting

§ Deliver analytics “on the go” to mobile devices

§ Provide narrative on key analytical findings, including

purchase frequencies, values, trends

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modulebrief

Channel Ignition’s Analytics module is suitable for

deployment throughout the enterprise, at the workgroup

level or even on public websites. It is accessed online and

can be designed for use on a traditional desktop and/or a

tablet (either iOS or Android powered).

Example – Analytics Dashboards

It is fully interactive, providing a range of filters, drop down

variables and drill through functions which allow users to

access more detailed views. A smart-phone version can

also be provided which shows high level key information.

The Channel Analytics module can be configured to be

accessed from within the Channel Ignition platform, or as

a standalone website.

Typical questions that the Channel Ignition Analytics

Module can answer for you are:

• How can you measure effectiveness of opportunity

management and deal registration activities?

• Which partners are increasing/decreasing their share

of wallet with you?

• What is the best alignment of channel management

resources to the most appropriate partners?

• Which partners are declining or increasing their

engagement with you?

• How can you optimize your channel coverage? Where

are the gaps?

• How should you segment your partner audiences for

marketing treatment?

• Which partners produce the best ROI on MDF

funding?

• Which MDF activities are the most productive?

• How should you align your marketing expenditure to

the partner communities most likely to produce ROI?

• How much training or support is required at what stage

in a partner lifecycle, in order to optimize revenue

performance?

• Which partners should be included in up-sell or cross-

sell programs?

• Which partners are most likely to be able to progress

leads to closure?

• Where is the heaviest discounting taking place?

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modulebrief

Example - Managing Productivity and Performance

The Channel Ignition® Analytics module ensures your

organization can take full advantage of all of its business

intelligence. Give your management team the tools to

allow your organization to benefit from a holistic, detailed

view of the channel, ensuring you are always making the

right decisions.

t: +44 (0) 203 409 2901 e: sales@channelignition.com w: www.channelignition.com ©2017 Channel Ignition. All rights reserved